The document provides guidance on writing effective leads for news stories. It emphasizes that leads should capture the essence of the story in an engaging way, relay needed information clearly in the first attempt, and entice the viewer or listener to learn more. Leads should focus on the present or future, avoid too many facts, highlight human elements, and follow a preview-view-review structure to signal the story type and summarize the current status.
Every Picture Tells a Story Part 1: How To Write Great Photo CaptionsKristine Woodworth
Is every picture worth 1000 words? Not if you don't write those memories down. Learn how to write great photo captions in Part 1 of Every Picture Tells a Story.
Explanation of photojournalism and a bit about the photo essay. Includes searching for Google images that are free to use and share, as well as examples.
Every Picture Tells a Story Part 1: How To Write Great Photo CaptionsKristine Woodworth
Is every picture worth 1000 words? Not if you don't write those memories down. Learn how to write great photo captions in Part 1 of Every Picture Tells a Story.
Explanation of photojournalism and a bit about the photo essay. Includes searching for Google images that are free to use and share, as well as examples.
Best Essay On Technology [& Its Impacts]. Unforgettable Introduction About Technology Essay ~ Thatsnotus. technology essay. Science and technology future essay 10. Technology Essay - How to Choose a Topic for Your Technology Essay?. Technology Essay Irish Join Our Largest Peer Essay Sharing Community.. Breathtaking Essay On Technology ~ Thatsnotus. Importance of Technology Essay | Essay on Importance of Technology for .... Essay technology in our lives :: The Importance Of New Technologies In .... 009 Essay On Technology Example ~ Thatsnotus. 013 College Application Essay How Technology Has Changed Our Lives .... About science technology essay. Technology Essay Writing This Is An Ielts Writing Task 2 Sample Answer .... Globalcompose.com sample essay on technology can either shape or ruin…. Essay on Technology. 001 P1 Essay On Technology ~ Thatsnotus.
What is the 5 W's in sports writing?
The 5 Ws are who, what, when, where, and why. These are all questions that a writer should be able to ask and answer while composing their work. If they are unable to answer any of these questions successfully, the writing may not be detailed enough, and readers may lose interest or fail to be persuaded.
A simple introduction to using questions with the idea of encouraging you to think of, and ask, more. In this way you will develop greater depth in conversations and understand more.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
How to Create Map Views in the Odoo 17 ERPCeline George
The map views are useful for providing a geographical representation of data. They allow users to visualize and analyze the data in a more intuitive manner.
The Art Pastor's Guide to Sabbath | Steve ThomasonSteve Thomason
What is the purpose of the Sabbath Law in the Torah. It is interesting to compare how the context of the law shifts from Exodus to Deuteronomy. Who gets to rest, and why?
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
For more information, visit-www.vavaclasses.com
2. The Lead Captures the
Essence of the Story
Doesn’t sound “written”, but
rather conversational
Narrative Storytelling Format-
you’re telling a story, not just
delivering “facts”
3. Relay Needed Information
to the Viewer/Listener
Making Yourself Clear ON
THE FIRST ATTEMPT - You
Only Get One Chance!
4. What is a Story “Lead”?
• The First Sentence
• Most Important Element
• Functions Much like a Headline Does for a
Newspaper
• “Point of Purchase” = will they “buy” it?
• A Main Difference between Print and Broadcast
Journalism in Regards to Leads?
PRINT = Skip to the Next Story
BROADCAST = Change the Channel/Station
5. “What’s In It For Me?” – When
Possible Address This for the
Viewer/Listener In Lead
• Will they get valuable info?
• Will they get an important question
answered?
• Will they get a nice surprise?
• Will they be shocked?
6. Lead = Sales Pitch
YOU MUST KNOW THE ESSENCE
OF THE STORY YOURSELF
Capture the Essence and Make A
Connection to the Viewer
7. Avoid Past Tense, but be Natural and
Smart About It – Don’t Just Change
“Was” to “Is” and “Got” to “Get”, for
example
Your lead must still sound natural
and not like “TV SPEAK”/forced
present tense
8. BOOK’S EXAMPLE: PAGE 37 – 39:
• Use Worksheet
• A TUCSON BANK WAS ROBBED THIS
MORNING…AND THE GUNMAN GOT
AWAY. (PAST)
• A TUCSON BANK IS ROBBED THIS
MORNING…AND THE GUNMAN GETS
AWAY (FORCED PRESENT TENSE/“TV
SPEAK”)
9. 3 QUESTIONS WILL HELP FIX
THIS:
• WHO are the participants in this story?
• WHAT ARE each of the participants doing
right now/at the time your story airs?
• WHAT WILL they be doing later tonight,
tomorrow, or next week?
These Answers Will Help You Rewrite the
Lead.
10. WHO are the participants in this story?
• Police
• Employees Checking the Surveillance
Tape
• Bank Teller Who Was Robbed
• Witnesses
• The Gunman
• Otis Armstrong, a passerby
• The Viewing/Listening Public
11. WHAT are each of the participants doing
right now/at the time your story airs?
• Police Are Looking for the Gunman
• The Gunman is Trying to Avoid Capture
• Bank Teller Who Was Robbed Is Telling
His Story and Glad to be Alive
• Passerby is Doing the Same
• Bank Is Checking Surveillance Tapes
12. WHAT will they be doing later?
• The Gunman Will or Won’t Be Caught
• The Bank Will Release the Surveillance
Tape
• The Bank Will Reopen Tomorrow With
Business As Usual
• A GOOD LEAD CAN BE FASHIONED OUT
OF ANY AND ALL OF THESE FACTS
13. In Class Exercise:
USING YOUR WORKSHEET AND THE BOOK’S
EXAMPLE, WRITE YOUR OWN PRESENT AND
FUTURE TENSE LEADS TO SHARE WITH THE
CLASS –BE ORIGINAL AND DON’T COPY THE
BOOK’S SUGGESTIONS. THAT’S TWO LEADS
YOU NEED TO WRITE – PRESENT AND FUTURE –
FOCUSING ON A PARTICIPANT IN THE STORY.
YOU CAN USE THE SAME PARTICIPANT FOR
BOTH OR TWO DIFFERENT PARTICIPANTS.
14. What’s the Most Interesting Human
Element of this Story?
Who Has the Most Interesting and
Colorful Story to Tell?
19. FUTURE TENSE EXAMPLES:
OTIS ARMSTRONG’S FAMILY
AND FRIENDS WILL LIKELY BE
HEARING ABOUT WHAT
HAPPENED TO HIM TODAY FOR
YEARS TO COME.
20. EVEN PAST TENSE CAN BE
USED IF DONE SMARTLY:
ONE SECOND OTIS ARMSTRONG
WAS WALKING DOWN THE STREET
WITHOUT A CARE IN THE
WORLD…THE NEXT…HE WAS
DIVING FOR COVER.
21. Video/Audio Offers the
Opportunity to Make a Direct
Connection with Audience
Ask a Question: HOW MUCH
TIME DID YOU SPEND IN
TRAFFIC THIS MORNING?
Using “YOU” Directly Addresses
Audience and Engages Them
22. Challenge Their Expectations
YOU MIGHT THINK IT’S NOT
EASY TO GET AWAY WITH
MURDER…BUT THAT’S NOT
THE CASE IN BLAMVILLE.
DETECTIVES THERE HAVE
SOLVED FEWER THAN HALF
OF LAST YEAR’S KILLINGS.
23. Relate to their Experiences*
IF YOU’VE EVER DRIVEN ON
THE INTERSTATE AND FOUND
YOURSELF SANDWICHED
BETWEEN TWO SEMIS…YOU
KNOW HOW FRIGHTENING BIG
RIGS CAN BE.
*Be sure it’s a common experience, though
24. How Many Facts Should Your
Lead Contain?
Maybe no specific facts at all
BOOK EXAMPLE: PAGE 37-38
25. SAMPLE LEAD:
A TRANSPUDDLE AIRLINES
SEVEN-THIRTY-SEVEN WITH FIFTY-
SEVEN PASSENGERS ON BOARD
DISAPPEARED FROM RADAR
SHORTLY AFTER TAKEOFF FROM
BUENOS AIRES THIS
MORNING…SPARKING A MAJOR
SEARCH BY THE ARGENTINE AIR
FORCE.
26. SAMPLE LEAD:
WAY TOO MANY FACTS
WE DON’T NEED TO KNOW
EVERYTHING IN THE FIRST
BREATH/SENTENCE
KEEP IT SIMPLE!
27. SAMPLE LEAD:
WE HAVE BREAKING NEWS
OUT OF ARGENTINA THIS
AFTERNOON…A MASSIVE
SEARCH IS UNDERWAY
FOR A MISSING JETLINER
28. A STORY ROADMAP HAS THREE
MAIN ELEMENTS:
PREVIEW (BEGINNING)
VIEW (MIDDLE)
REVIEW (END)
29. PREVIEW (BEGINNING)
YOUR LEAD SIGNALS THE
TYPE OF STORY
VIEW (MIDDLE)
THE PERTINENT FACTS
REVIEW (END)
SUMMARIZES CURRENT
STATUS AND/OR LOOKS
AHEAD
30. PREVIEW/BEGINNING:
WE HAVE BREAKING NEWS OUT OF ARGENTINA
THIS AFTERNOON…A MASSIVE SEARCH IS
UNDERWAY FOR A MISSING JETLINER.
VIEW/MIDDLE:
PERTINENT FACTS
REVIEW/END:
AUTHORITIES SAY THE SEARCH FOR THE MISSING
PLANE WILL CONTINUE THROUGH THE NIGHT.
IT IS UNKNOWN WHETHER ANY OF THE MISSING
PASSENGERS IS AMERICAN.
THE AIRLINE IS NOW IN THE PROCESS OF
CONTACTING RELATIVES OF MISSING PASSENGERS.
31. PREVIEW (BEGINNING)
YOUR LEAD SIGNALS THE
TYPE OF STORY
VIEW (MIDDLE)
THE PERTINENT FACTS
REVIEW (END)
SUMMARIZES CURRENT
STATUS AND/OR LOOKS
AHEAD
32. To know how to tell a story, you
must first know what the story is!
Always ask yourself, “What is this
story about?”
If you can’t answer that in one
short declarative sentence you
need to stop and narrow your
focus
33. For your own purposes and
before you even start writing…
DEFINE THE “SOMETHING”
What happened?
DEFINE THE “SOMEONE”
Who did it happen to?
34. If you know the story you’re
telling, you’ll be much more
likely to tell it to your audience
in an engaging and effective
narrative way that helps them
feel they’ve lived it
themselves…
35. Always write in an ACTIVE
VOICE
SUBJECT then VERB then
OBJECT
ACT = Actor + Commission +
Target
36. KEEP IT SIMPLE – DON’T
OVERLOAD THE LEAD
SAVE THE DETAILS FOR THE
BODY OF THE STORY
REMEMBER: A LEAD IS A
HEADLINE!
PREVIEW THE STORY – DON’T
SUMMARIZE IT
37. Write How People Listen, NOT How
They Read
Using the “Mom Rule”, Visualize Sitting
Down with the Viewer/Listener and
Telling Them the Story
Keep Your Sentences Short
Be Friendly and Informal
Applies to Both your Leads and Copy
38. LEAD=FIRST SENTENCE
A CONVERSATIONAL HEADLINE
DOESN’T HAVE TO BE LONG OR
FULL OF FACTS
HIGHLIGHT HUMAN ELEMENTS
TO DRAW IN VIEWER/LISTENER
IDENTIFY STORY’S
PARTICIPANTS & ESSENCE
FOCUS ON PRESENT/FUTURE
The Lead Captures the Essence of the Story
Doesn’t sound “written”, but rather conversational
Narrative Storytelling Format
Relay Needed Information to the Viewer/Listener, Making Yourself Clear ON THE FIRST ATTEMPT! You Only Get One Chance.
What is a Story “Lead”?
The First Sentence
Most Important Element
Functions Much like a Headline Does for a Newspaper
“Point of Purchase” = will they “buy” it?
A Main Difference between Print and Broadcast Journalism in Regards to Leads?
PRINT = Skip to the Next Story
BROADCAST = Change the Channel/Station
“What’s In It For Me?” – When Possible Address This for the Viewer/Listener In Lead
Will they get valuable info?
Will they get an important question answered?
Will they get a nice surprise?
Will they be shocked?
Lead = Sales Pitch
YOU MUST KNOW THE ESSENCE OF THE STORY YOURSELF
Capture the Essence and Make A Connection to the Viewer
Avoid Past Tense, but be Natural and Smart About It – Don’t Just Change “Was” to “Is” and “Got” to “Get”, for example
BOOK’S EXAMPLE: PAGE 37 – 39:
Use Worksheet As We Go Along
A TUCSON BANK WAS ROBBED THIS MORNING…AND THE GUNMAN GOT AWAY.
A TUCSON BANK IS ROBBED THIS MORNING…AND THE GUNMAN GETS AWAY
3 QUESTIONS WILL HELP FIX THIS:
Who are the participants in this story?
What are they doing now?
What will they be doing later-tonight, tomorrow, or next week?
These Answers Will Help You Rewrite the Lead.
WHO are the participants in this story?
Police
Employees Checking the Surveillance Tape
Bank Teller Who Was Robbed
Witnesses
The Gunman
Otis Armstrong, a passerby
The Viewing/Listening Public
WHAT are they doing now?
Police Are Looking for the Gunman
The Gunman is Trying to Avoid Capture
Bank Teller Who Was Robbed Is Telling His Story and Glad to be Alive
Passerby is Doing the Same
Bank Is Checking Surveillance Tapes
WHAT will they be doing later?
The Gunman Will or Won’t Be Caught
The Bank Will Release the Surveillance Tape
The Bank Will Reopen Tomorrow With Business As Usual
A GOOD LEAD CAN BE FASHIONED OUT OF ANY AND ALL OF THESE FACTS
TAKE THE BOOK’S EXAMPLE AND WRITE YOUR OWN PRESENT AND FUTURE TENSE LEADS TO SHARE WITH THE CLASS –BE ORIGINAL AND DON’T COPY THE BOOK’S SUGGESTIONS. THAT’S TWO LEADS YOU NEED TO WRITE – PRESENT AND FUTURE
What’s the Most Interesting Human Element of this Story?
Who Has the Most Interesting and Colorful Story to Tell?
PRESENT TENSE EXAMPLES:
ONE TUCSON MAN IS RECOVERING FROM A FRIGHTFUL EXPERIENCE THIS AFTERNOON.
PRESENT TENSE EXAMPLES:
THIS HAS TURNED OUT TO BE A DAY ONE TUCSON MAN WON’T SOON FORGET
FUTURE TENSE EXAMPLES:
WHEN OTIS ARMSTRONG RETURNS TO WORK TOMORROW…HE’LL HAVE ONE AMAZING STORY TO TELL HIS FRIENDS.
FUTURE TENSE EXAMPLES:
POLICE HOPE EVIDENCE TO BE RELEASED TOMORROW WILL HELP THEM CATCH A CROOK.
FUTURE TENSE EXAMPLES:
OTIS ARMSTRONG’S GRANDCHILDREN WILL BE HEARING ABOUT THIS DAY FOR YEARS.
EVEN PAST TENSE CAN BE USED IF DONE SMARTLY:
ONE SECOND OTIS ARMSTRONG WAS WALKING DOWN THE STREET WITHOUT A CARE IN THE WORLD…THE NEXT…HE WAS DIVING FOR COVER.
Video/Audio Offers the Opportunity to Make a Direct Connection with Audience
Ask a Question: HOW MUCH TIME DID YOU SPEND IN TRAFFIC THIS MORNING?
Using “YOU” Directly Addresses Audience and Engages Them
Challenge Their Expectations
YOU MIGHT THINK IT’S NOT EASY TO GET AWAY WITH MURDER. BUT THAT’S NOT THE CASE IN BLAMVILLE. DETECTIVES THERE HAVE SOLVED FEWER THAN HALF OF LAST YEAR’S KILLINGS.
Relate to their Experiences*
IF YOU’VE EVER DRIVEN ON THE INTERSTATE AND FOUND YOURSELF SANDWICHED BETWEEN TWO SEMIS…YOU KNOW HOW FRIGHTENING BIG RIGS CAN BE.
*Be sure it’s a common experience, though
How Many Facts Should Your Lead Contain?
Maybe no specific facts at all
BOOK EXAMPLE: PAGE 41-42
How Many Facts Should Your Lead Contain?
Maybe no specific facts at all
BOOK EXAMPLE: PAGE 41-42
How Many Facts Should Your Lead Contain?
Maybe no specific facts at all
BOOK EXAMPLE: PAGE 41-42
How Many Facts Should Your Lead Contain?
Maybe no specific facts at all
BOOK EXAMPLE: PAGE 41-42
How Many Facts Should Your Lead Contain?
Maybe no specific facts at all
BOOK EXAMPLE: PAGE 41-42
How Many Facts Should Your Lead Contain?
Maybe no specific facts at all
BOOK EXAMPLE: PAGE 41-42
How Many Facts Should Your Lead Contain?
Maybe no specific facts at all
BOOK EXAMPLE: PAGE 41-42
How Many Facts Should Your Lead Contain?
Maybe no specific facts at all
BOOK EXAMPLE: PAGE 41-42
KEEP IT SIMPLE – DON’T OVERLOAD THE LEAD
SAVE THE DETAILS FOR THE BODY OF THE STORY
REMEMBER: A LEAD IS A HEADLINE!
PREVIEW THE STORY – DON’T SUMMARIZE IT
Writing for the Ear
Write How People Listen, NOT How They Read
Using the “Mom Rule”, Visualize Sitting Down with the Viewer/Listener and Telling Them the Story
Keep Your Sentences Short
Be Friendly and Informal
Applies to Both your Leads and Copy
LEAD=FIRST SENTENCE
A CONVERSATIONAL HEADLINE
DOESN’T HAVE TO BE LONG OR FULL OF FACTS
HIGHLIGHT HUMAN ELEMENTS TO DRAW IN VIEWER/LISTENER
IDENTIFY STORY’S PARTICIPANTS & ESSENCE
FOCUS ON PRESENT/FUTURE