This document provides information about a social media course titled "Social Media for Public Communicators" taught in the fall of 2013. It outlines the course details including instructors, times, location, description, objectives, required text and materials, assignments, grading scale, schedule, expectations, and policies regarding academic integrity, disabilities, and student work. The main goals of the course are for students to understand social media strategy and gain hands-on experience using various social media platforms for professional purposes in public communications.
NewhouseSU COM 400 Social Media U Need 2 Know #NewhouseSM4 - Fall 2012 syllabusDr. William J. Ward
NewhouseSU COM 400 Social Media U Need 2 Know #NewhouseSM4 - Fall 2012 syllabus
Social media class at the S.I. Newhouse School of Public Communications at Syracuse University taught by DR4WARD
COM 600 Social Media Theory & Practice is the graduate social media class that DR4WARD teaches at the S.I. Newhouse School of Public Communications.
Class Hashtag #NewhouseSM6
Newhouse International Digital And Social Media Study Abroad Syllabus 2013Dr. William J. Ward
Newhouse International Digital and Social Media Study Abroad Program at Syracuse University with attendance at the Cannes Lions International Festival of Creativity in Cannes, France
COM 400 Syllabus Spring 2013 - Social Media U Need 2 Know a.k.a. Social Media...Dr. William J. Ward
COM 400 Social Media U Need 2 Know a.k.a. Social Media for Public Communicators is the Social Media Class in the S.I. Newhouse School of Public Communications at Syracuse University taught by DR4WARD
COM 600 Social Media Theory and Practice #NewhouseSM6 Syllabus Fall 2013Dr. William J. Ward
COM 600 Social Media Theory And Practice #NewhouseSM6 Syllabus Fall 2013.
Graduate Social Media class in the S.I. Newhouse School of Public Communications at Syracuse University taught by DR4WARD.
These slides were created for the course:
Comm 350R Social Media
Dr. Matthew J. Kushin
Department of Communication
Utah Valley University
For more on the course see:
http://profkushinsocial.wordpress.com
For more about the professor, see:
http://profkushin.wordpress.com
or @mjkushin on Twitter
This is the full slide deck for my presentation at the 2016 PRSA Educator's Academy Super Saturday in Indianapolis. The presentation looks at how you can use the Slack app to foster class teams on group projects.
You can learn more at Mattkushin.com
NewhouseSU COM 400 Social Media U Need 2 Know #NewhouseSM4 - Fall 2012 syllabusDr. William J. Ward
NewhouseSU COM 400 Social Media U Need 2 Know #NewhouseSM4 - Fall 2012 syllabus
Social media class at the S.I. Newhouse School of Public Communications at Syracuse University taught by DR4WARD
COM 600 Social Media Theory & Practice is the graduate social media class that DR4WARD teaches at the S.I. Newhouse School of Public Communications.
Class Hashtag #NewhouseSM6
Newhouse International Digital And Social Media Study Abroad Syllabus 2013Dr. William J. Ward
Newhouse International Digital and Social Media Study Abroad Program at Syracuse University with attendance at the Cannes Lions International Festival of Creativity in Cannes, France
COM 400 Syllabus Spring 2013 - Social Media U Need 2 Know a.k.a. Social Media...Dr. William J. Ward
COM 400 Social Media U Need 2 Know a.k.a. Social Media for Public Communicators is the Social Media Class in the S.I. Newhouse School of Public Communications at Syracuse University taught by DR4WARD
COM 600 Social Media Theory and Practice #NewhouseSM6 Syllabus Fall 2013Dr. William J. Ward
COM 600 Social Media Theory And Practice #NewhouseSM6 Syllabus Fall 2013.
Graduate Social Media class in the S.I. Newhouse School of Public Communications at Syracuse University taught by DR4WARD.
These slides were created for the course:
Comm 350R Social Media
Dr. Matthew J. Kushin
Department of Communication
Utah Valley University
For more on the course see:
http://profkushinsocial.wordpress.com
For more about the professor, see:
http://profkushin.wordpress.com
or @mjkushin on Twitter
This is the full slide deck for my presentation at the 2016 PRSA Educator's Academy Super Saturday in Indianapolis. The presentation looks at how you can use the Slack app to foster class teams on group projects.
You can learn more at Mattkushin.com
These slides were created for the course:
Comm 350R Social Media
Dr. Matthew J. Kushin
Department of Communication
Utah Valley University
For more on the course see:
http://profkushinsocial.wordpress.com
For more about the professor, see:
http://profkushin.wordpress.com
or @mjkushin on Twitter
Case Europe Consumer Marketing in Higher EducationLaurence Borel
Presentation prepared for Case Europe Consumer Marketing in Higher Education. How to implement a digital marketing strategy Presentation prepared for Case Europe Consumer Marketing in Higher Education.
LMS (D2L) and Social Media (SM): friends or foes? Surveys open August 24, 1PM...Plamen Miltenoff
How much of the class interaction belongs to Twitter and Facebook and how much to LMS (e.g. D2L)? Where do students’ and instructors’ preferences lie when choosing between LMS and social media and how to be reconciled? What are the advantages of using social media as communication channel to the advantages of using LMS?
Social Media and Institutional Leadership in UK Higher EducationSue Beckingham
This research project examines how senior leaders in UK higher education deploy social media to the benefit of their institutions, their staff and their students. As universities become increasingly digital institutions within complex distributed networks, we suggest it is vitally important for senior leaders to directly embrace social approaches to communication and engagement. Drawing on paradigms from other sectors and outside the UK, we begin the work by establishing the rationale for university leaders to communicate regularly, personally and responsively to support strategic change.
Specifically, we explore how ‘digital leadership’ through social media can:
promote institutional successes and strategies within and outside the University
enhance direct engagement with students, staff and other stakeholders
role model behaviours in relation to digital capabilities
Our work is underpinned by a data gathering exercises, mapping how Vice-Chancellors of all UK universities currently use social media, with specific focus on Twitter and LinkedIn. We have selected these channels because of their widespread use in prof4essional contexts. The quantitative data we provide will establish how regularly these senior leaders use social media and what reach they have with particular networks.
This will be complemented by a number of detailed case studies, looking at how individual Vice-Chancellors build their networks through disseminating interesting and valuable content. Qualitative analysis of the nature and tone of engagement employed by Vice-Chancellors will help illustrate to what extent they reveal individual personalities, humanising themselves, their roles and their examples of student engagement using social media, asking of the greater visibility and personalisation for senior institutional affiliation and belonging amongst the institution’s student body.
Quick intro to blended learning for participants in the Community Colleges Australia Victorian networking project. Developed and presented by Michael Gwyther
These slides were created for the course:
Comm 350R Social Media
Dr. Matthew J. Kushin
Department of Communication
Utah Valley University
For more on the course see:
http://profkushinsocial.wordpress.com
For more about the professor, see:
http://profkushin.wordpress.com
or @mjkushin on Twitter
Case Europe Consumer Marketing in Higher EducationLaurence Borel
Presentation prepared for Case Europe Consumer Marketing in Higher Education. How to implement a digital marketing strategy Presentation prepared for Case Europe Consumer Marketing in Higher Education.
LMS (D2L) and Social Media (SM): friends or foes? Surveys open August 24, 1PM...Plamen Miltenoff
How much of the class interaction belongs to Twitter and Facebook and how much to LMS (e.g. D2L)? Where do students’ and instructors’ preferences lie when choosing between LMS and social media and how to be reconciled? What are the advantages of using social media as communication channel to the advantages of using LMS?
Social Media and Institutional Leadership in UK Higher EducationSue Beckingham
This research project examines how senior leaders in UK higher education deploy social media to the benefit of their institutions, their staff and their students. As universities become increasingly digital institutions within complex distributed networks, we suggest it is vitally important for senior leaders to directly embrace social approaches to communication and engagement. Drawing on paradigms from other sectors and outside the UK, we begin the work by establishing the rationale for university leaders to communicate regularly, personally and responsively to support strategic change.
Specifically, we explore how ‘digital leadership’ through social media can:
promote institutional successes and strategies within and outside the University
enhance direct engagement with students, staff and other stakeholders
role model behaviours in relation to digital capabilities
Our work is underpinned by a data gathering exercises, mapping how Vice-Chancellors of all UK universities currently use social media, with specific focus on Twitter and LinkedIn. We have selected these channels because of their widespread use in prof4essional contexts. The quantitative data we provide will establish how regularly these senior leaders use social media and what reach they have with particular networks.
This will be complemented by a number of detailed case studies, looking at how individual Vice-Chancellors build their networks through disseminating interesting and valuable content. Qualitative analysis of the nature and tone of engagement employed by Vice-Chancellors will help illustrate to what extent they reveal individual personalities, humanising themselves, their roles and their examples of student engagement using social media, asking of the greater visibility and personalisation for senior institutional affiliation and belonging amongst the institution’s student body.
Quick intro to blended learning for participants in the Community Colleges Australia Victorian networking project. Developed and presented by Michael Gwyther
Newhouse Public Relations Social Media Summer 2013 SyllabusDr. William J. Ward
COM 600 Newhouse Public Relations Social Media is the Social Media Class in the S.I. Newhouse School of Public Communications at Syracuse University taught by DR4WARD
Com 600 Syllabus Spring 2013 - Social Media Theory And PracticeDr. William J. Ward
COM 600 Social Media Theory and Practice is the Social Media Class in the S.I. Newhouse School of Public Communications at Syracuse University taught by DR4WARD
Fall 2013 Syllabus: Social Media in Public RelationsVinita Agarwal
Senior Seminar in Public Relations applying strategic communication principles effectively to use of PR tools and techniques in the domain of social media. Students gain a hands-on insight into how social media is shaping public relations practice and build a professional portfolio. Engages students as social media consultants to achieve their community non profit client's objectives and in personal branding.
(c) Vinita Agarwal. All Rights Reserved.
Syllabus Spring '14: Social Media in Public RelationsVinita Agarwal
CMAT 490—Social Media in PR will involve the study of strategic communication principles guiding social media planning and integration using tools such as blogging, podcasting, YouTube, Facebook, RSS, Pinterest, and Twitter to identify and engage key influencers. Students gain knowledge and experience in strategic implementation of social media initiatives in PR contexts such as social media crises, corporate communications, issues management, and reputation management. CMAT 490 is an enhanced course, requiring intensive study in any one area of speech or communication studies, ideally in the student’s track. Substantial research paper/academic project and class presentation are required.
Syllabus for Fall 2014 version of Social Media Practices, a course I developed in 2012.
Some course materials now available here: http://teachsocialbusiness.com
I'm teaching Social Media Practices for the 4th time this Fall. It's a work-in-progress because of the ever-evolving world of social and mobile media technology. I don't include a course calendar in the syllabus itself, although I do provide readings for each topic distribute those through a shared Google doc and and post the readings on the students' course website: http://socialmediapractices.wordpress.com. I use that site to help each students how to use the basics of WordPress.
If you're interested in connecting on LinkedIn, hit me up: /shereem but please include a reference to how you found me, so I don't think you're a random stranger.
My Fall 2019 COMM 322 Social Media class syllabus for undergraduate students at Shepherd University. A version of this syllabus is discussed in detail in my book Teach Social Media: A Plan for Creating a Course Your Students Will Love available on Amazon.com.
Learn more about this class and read about assignments at: https://Mattkushin.com
Syllabus for my Fall 2016 social media class. Learn more about my class at mattkushin.com. A blog post on this class is here: http://mattkushin.com/2016/08/24/social-media-class-overview-fall-2016/
An introductory communication department syllabus for an Online Asynchronous (OLA) university course. The course is titled Communication & New Media. Learn more at: mattkushin.com
Social Media Training for Academic organizationsStephen Dill
Social Media Training course outlines for Academic organizations and their administrators, faculty, and students in order to understand and leverage the self-publishing environment to the school\’s advantage.
Social Media Strategy Paper - Example - COM 627 Social Media for CommunicatorsDr. William J. Ward
COM 627 Social Media for Communicators -
Here is the PDF for the Final Strategy Paper example that is the Gold Standard example for what you should follow for your final paper format. This will also help make sure your PowerPoint presentation flows easily/readily from your paper.
Why Are Amazon, Apple, Facebook and Google The Gang Of 4? Who Are Their Victi...Dr. William J. Ward
Why Are Amazon, Apple, Facebook and Google The Gang Of 4? Who Are Their Victims And What Strategies Will Lead Them To A Trillion Dollar Market Cap? Scott Galloway, who is a professor of Marketing and Brand Strategy at the NYU Stern School of Business, speaking at the DLDConference, January 18, 2016, discusses “The Gang of Four” (Google, Facebook, Apple, and Amazon), their victims, and the strategies that led them onto a path to a trillion dollar market cap. Watch the DLDConference video here: https://www.youtube.com/watch?v=jfjg0kGQFBY
Scott is a great speaker, has tons of great information and talks super fast. He has over 90+ slides in his 16 minute talk at the DLDConference. I created a slideshow of his talk because there is too much information to take in as he speeds through his wonderful analysis and shares his great insights.
What Are 7 Steps Every Social Strategist Must Take To Help Their Organization...Dr. William J. Ward
Whitepaper from Spreadfast here: The 7 Whiteboard Sessions Every Social Strategist Needs To Have
- Understanding your social customer
- Adopting social companywide
- Developing workflows and processes
- Maximizing content
- Creating meaningful engagement
- Integrating social with other channels
- Proving social ROI
What Are 8 Steps To A Successful Social Campaign Plan And Checklist? #slideshowDr. William J. Ward
What Are 8 Steps To A Successful Social Campaign Plan And Checklist? #slideshow
Great resource from Spredfast. https://www.spredfast.com/
You can download the PDF from Spredfast here: What Are 8 Steps To A Successful Social Campaign Plan And Checklist? https://www.spredfast.com/social-media-strategies/social-campaign-planning-checklist
2014 The Global Social CEO Survey - Leaders will emerge through social learni...Dr. William J. Ward
2014 The Global Social CEO Survey - Leaders will emerge through social learning and education.
- 83 percent of those surveyed said CEOs active in social media are better at building relationships with customers, employees and investors.
- 75 felt that executive social engagement fosters better overall leadership.
- 82 percent agreed that CEO engagement produces industry leadership, and 77 percent agreed that leadership enhances credibility among both internal and external stakeholders.
What Do You Need To Know For Marketing To Digital, Mobile And Social Teens?Dr. William J. Ward
What Do You Need To Know For Marketing To Digital, Mobile And Social Teens?
- The digital landscape from a teen's perspective
- Social media facts and figures related to teen media usage
- Five tips to sparking valuable conversations through engaging content
80% of respondents to the Pew survey reported going online for answers to their health questions.
94% of patients say brand reputations is crucial in selecting a facility; however only 26% of hospitals connect with patients via social media
96% of nearly 23,000 respondents used Facebook to gather information about healthcare, with 28% using YouTube and 22% using Twitter
45% of patients said information found via social media would affect their decisions to seek a second opinion. More than 40% of respondents reported that information found via social media would affect the way they coped with a chronic condition or their approach to diet and exercise
There are also a few good case studies as well, specifically the Mayo Clinic and the Cleveland Clinic Health Hub.
Wearable Technology and the Future of Digital and Social MediaDr. William J. Ward
Wearable Technology and the Future of Digital and Social Media ~ DR4WARD Social Media Professor Newhouse School of Public Communications, Syracuse University
My Social Media Breakfast Syracuse presentation
BRIDGING THE DIGITAL SOCIAL SKILLS GAP
SOCIAL MEDIA IN THE ENTERPRISE
Digital literacy and social media etiquette are becoming critical skill sets for individuals and organizations. According to a Harvard Business Review Report, 79% of companies are either using or planning to use social media channels, but only 12% believe they are using them effectively. At the same time, 90% of professional communicators in another study reported that they have to figure things out on their own and receive no training.
Join Dr. William J. Ward (a.k.a. DR4WARD), social media professor at Syracuse University’s S.I. Newhouse School of Public Communications, as he explores several strategies for how you can help yourself and your organizations to bridge the digital social skills gap and improve your internal/external communication and collaboration.
How Do Red Bull, The Hershey Company, and Intel Turn Big Data Into Competitiv...Dr. William J. Ward
Chuck Hemann, Group Director, Analytics for W20 Group, speaking at S.I. Newhouse School of Public Communications Global Leaders In Digital & Social Media Speaker Series #NewhouseGLDSM at Syracuse University.
Chuck will be speaking on "How Do Red Bull, The Hershey Company, and Intel Turn Big Data Into Competitive Advantage" March 20, 2013.
How companies use analytics to turn big data into actionable insights about their audiences to gain competitive advantage
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Safalta Digital marketing institute in Noida, provide complete applications that encompass a huge range of virtual advertising and marketing additives, which includes search engine optimization, virtual communication advertising, pay-per-click on marketing, content material advertising, internet analytics, and greater. These university courses are designed for students who possess a comprehensive understanding of virtual marketing strategies and attributes.Safalta Digital Marketing Institute in Noida is a first choice for young individuals or students who are looking to start their careers in the field of digital advertising. The institute gives specialized courses designed and certification.
for beginners, providing thorough training in areas such as SEO, digital communication marketing, and PPC training in Noida. After finishing the program, students receive the certifications recognised by top different universitie, setting a strong foundation for a successful career in digital marketing.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Francesca Gottschalk - How can education support child empowerment.pptx
Com 427 Social Media for Communications #NewhouseSM4 Syllabus Fall 2013
1. 1
COM 427 M001
Social Media for Public Communicators
Fall 2013
Monday & Wednesday 2:15 - 3:35 pm
Newhouse 3 Rm. 251
Professor: Dr. William Ward I.A.:Shuai Wang
Email: dr4ward@syr.edu email:swang110@syr.edu
Twitter @dr4ward Twitter: @suyawang
Office: NH 2, 339 Office: NH1, 115
Phone: 315-443-9245 315-443-6185
Office Hours: Tues. 9-11 AM Mon. 4 - 6 PM
Wed. Noon – 2 PM or by appointment (Also via G+ Hangouts)
Twitter Class Hash tag #NewhouseSM4
_______________________________________________________
Class Description: This course examines the strategic use of digital and social media
platforms and tools for public communications. There is an emphasis on hands-on
experience and skill. Students will analyze various digital and social media platforms
and tools for developing professional profiles, creating professional learning networks,
creating professional content, engaging and collaborating.Students will learn how to use
social media to conduct research, improve job performance, increase
communicationeffectiveness and efficiency, and develop strategies for integrating,
evaluating and planning social media to achieve positive results. Students will critically
assess social media and research future developments of social media inpublic
communications.
Course Objectives: Upon completion of this class students going into public
communications should, among other things:
Understand the culture of professional social engagement and socially-
enabled organizations and professions in public communications
Learn digital literacy and social media etiquette for writing and social
mediaengagement with a variety of social media platforms and tools
Develop team building and collaborations skills through the professional use and
integration of multiple social networks like Twitter, Facebook, LinkedIn, Google+,
PearlTrees… and many more
Gain insight through hands-on technical experience with professional social
sharing, listening, monitoring, and analytics using Hootsuite Pro and other digital
tools.
Evaluate internal and external social media strategy and integration from an
interdisciplinary perspective across multiple departments and industries in public
communications
2. 2
Text:Course readings and content will be delivered entirely digital and online and
mostly available for free. You will be able to access course readings and content
daily/weekly. Case studies, readings, videos, industry guest speakers, and other course
content will be delivered using numerous Digital and Social Media platforms and tools.
You will be accessing the course content with many Social Media and Digital platforms
and tools and will be learning how to use them professionally.
Social Media and Digital Platforms including RSS feeds, blogs, LinkedIn, Twitter, Google / G+,
Facebook, Pinterest … and many more.
Grade Determination: Your final grade will be based upon the following:
Percent of
Grade Points
In-class Social Media Participation 10% 60
Outside Class Social Media Participation&Klout Score 10% 60
Two Outside Events10%60
(NewhouseGLDSM or alternative proposals)
Weekly Assignments 30%180
Final Team Teaching Presentations 40%240
Total 100% 600
Grading Scale:
93 – 100% A
90 – 92 A-
87 – 89 B+
83 – 86 B
80 – 82B-
77 – 79 C+
73 – 76 C
70 – 72 C-
67 - 69 D+
63 - 66 D
60 – 62 D-
59 or less Epic Fail
Skills: Students will learn by doing. Students will gain hands on experience with new
digital tools and social media platforms to understand and evaluate best practices and
strategy being used by professionals in public communications today.
Classroom Expectations: I enjoy an open and informal classroom atmosphere. You
are encouraged to share information and personal experiences, and ask questions
during lectures and discussions. The most effective learning takes place during two-
way communication. Your classroom participation is encouraged inside and out of the
classroom and your grade will reflect your contributions. Digital and Social Media
participation is mandatory.
3. 3
Requirements: You will be required to bring your laptop and/or tablet devices to
every class. Mobile Smartphone use is also encouraged during class but you will still
need to bring your laptop and/or tablet every time. Smartphones do not allow enough
editing and viewing capabilities to be sufficient for class purposes.
Reminder: Laptop, tablet and mobile devices are to be used for class and professional
purposes only during class, not for personal social interactions.
In-Class Social Media Participation 60 points (10%): Being present in class and
contributing to class discussions face-to-face and online will result in a higher grade.
Failure to participate in class activities and repeatedly arriving late or being absent will
lower your participation grade. Digital and Social Media participation is mandatory.
Attendance at all class meetings is expected in order to assure an even flow of
information and a minimum of disruption for both me and the other members of your
class. An absence will lower your grade, plus participation points for assignments done
in class. Special accommodationwill not be made for you if you miss an assignment or a
deadline. Late assignments will not be accepted, nor made up without my prior
approval.
Outside of Class Social Media Engagement - Klout Score 60 points (10%): Klout
measures influence based on your ability to drive action on social networks, and how
you drive more engaging and relevant professional content for everyone. It is one way
that communication industry employers are evaluating your social media experience
and potential. You will learn how to use social media like a pro and your influence score
will improve on professional topics of interest throughout the semester.
Two Outside Events (NewhouseGLDSM or alternative proposals)60 points (10%):
The Newhouse Global Leaders In Digital and Social Media Speaker series explores
innovative digital and social media engagement from around the world. Speakers
represent leadership in thought and innovation in their fields. Attending live events and
participating with social media back channels in real-time is required. Social
communication before and after an event is also required.
Note: If students are not able to attend these two events due to schedule conflicts they
are welcome to propose attending alternative outside events that emphasize social
media leadership and innovation.
Weekly Assignments – “To Do” List 180 points (30%): Students learn by doing.
Learning does not take place once a week during class but on a frequent and regular
basis. The weekly “To Do” list includes 20 daily/weekly tasks related to the topic for that
week that require class reflection outside of class to demonstrate conceptual
understanding and insight. Digital and Social Media participation require application and
use of digital and mobile tools and social media platforms for professional purposes.
4. 4
Final Team Teaching Presentations 240 points (40%): Student teams will design,
implement, and present a multi-media „deep dive‟ presentation to teach the class on
some aspect of the course subject matter. Team teaching will include 15 minute multi-
media presentations followed by discussion. Examples of presentation subjects include
but are not limited to: case study of a media organization‟s social media best practice,
an in-depth analysis of a particular digital tool or social media platform, a look at social
media in public communications, etc. Instructor approval is required.
5. 5
Class Schedule: The following schedule is for reference only. The dates, other than
the final exam date, are approximates. We will make every attempt to stay as close to
these target dates as possible. Topics are subject to change.
The weekly “To Do” list includes 20 daily/weekly tasks related to the topic for that
week that require class reflection outside of class to demonstrate conceptual
understanding and insight.
Go to the class blog to find more in depth information on our class assignments
and projects.
DATE TOPIC/READING ASSIGNMENT
Week 1 - August 26: Introduction to Social Media Strategy & Social Dashboard
Syllabus - COM 427 Social Media for Communicators #NewhouseSM4
Social Media for Communicators #NewhouseSM4 Fall 2013"To Do" List - Due Sun.,
Sept. 1
Week 2 - September 2: Social Listening
Social Media for Communicators #NewhouseSM4 Fall 2013 "To Do" List - Due Sun.,
Sept. 8
Week 3 - September 9: Social Engagement
Social Media for Communicators #NewhouseSM4 Fall 2013 "To Do" List - Due Sun.,
Sept. 15
Week 4 – September 16: Social Collaboration
Social Media for Communicators #NewhouseSM4 Fall 2013 "To Do" List - Due Sun.,
Sept. 22
Personal Branding, Blogs & Social Media Dashboards
Week 5 - September 23: Social Analytics & Measurement
Social Media for Communicators #NewhouseSM4 Fall 2013"To Do" List - Due Sun.,
Sept. 29
NewhouseSU COM 427 Social Media U Need 2 Know #NewhouseSM4 Fall 2013 Team
Teaching Presentation
6. 6
DATE TOPIC/READING ASSIGNMENT (cont.)
Week 6 – September 30: Advanced Social Media Tactics
Social Media for Communicators #NewhouseSM4 Fall 2013 "To Do" List - Due Sun.,
Oct. 6
Week 7 – October 7: Social Integration
Social Media for Communicators #NewhouseSM4 Fall 2013 "To Do" List - Due Sun.,
Oct. 13
Week 8- October 14: Content Creation and Curation
Social Media for Communicators #NewhouseSM4 Fall 2013 "To Do" List - Due Sun.,
Oct. 20
Week 9– October 21: Data Analytics & ROI
Social Media for Communicators #NewhouseSM4 Fall 2013 "To Do" List - Due Sun.,
Oct. 27
Week 10 – October 28: Team Meetings
Week 11–November 4: Team Meetings
Week 12 – November 11: Final Team Teaching Presentations
Final Team Teaching Presentations - Mon., Nov. 11
Final Team Teaching Presentations - Wed., Nov. 13
Week 13 – November 18Final Team Teaching Presentations
Final Team Teaching Presentations – Mon. Nov. 18
Final Team Teaching Presentations – Wed. Nov. 20
Week 14 – November 25 Thanksgiving Break
Week 15 – December 2
Review Team Teaching Presentations – Mon. Dec. 2
Review Team Teaching Presentations – Wed. Dec. 4
8. 8
Religious Observances
SU‟s religious observances policy can be found at
http://supolicies.syr.edu/emp_ben/religious_observance.htm. SU recognizes the
diversity of faiths represented among the campus community and protects the rights of
students, faculty and staff to observe religious holy days according to their tradition.
Students will be provided an opportunity to make up any examination, study or work
requirements that may be missed due to a religious observance provided they notify the
instructor before the end of the second week of classes. Students who plan to observe
a religious holiday this term must use the online notification process on myslice. This is
only available the first two weeks of classes.
Academic Integrity
“Syracuse University sets high standards for academic integrity. Those standards are
supported and enforced by students, including those who serve as academic integrity
hearing panel members and hearing officers. The presumptive sanction for a first
offense is course failure, accompanied by the transcript notation “Violation of the
Academic Integrity Policy.” The standard sanction for a first offense by graduate
students is suspension or expulsion. Students should review the Office of Academic
Integrity online resource “Twenty Questions and Answers About the Syracuse
University Academic Integrity Policy” and confer with instructors about course-specific
citation methods, permitted collaboration (if any), and rules for examinations. The Policy
also governs the veracity of signatures on attendance sheets and other verification of
participation in class activities. Additional guidance for students can be found in the
Office of Academic Integrity resource: „What does academic integrity mean?‟”
Related Links:
The Academic Integrity Policy: http://academicintegrity.syr.edu/academic-integrity-
policy/
Twenty Questions and Answers about the Academic Integrity
Policy: http://academicintegrity.syr.edu/faculty-resources/
What does academic integrity mean?: http://academicintegrity.syr.edu/what-does-
academic-integrity-mean/
Persons With Disabilities
If you believe that you need accommodations for a disability, please contact the Office
of Disability Services (ODS), disabilityservices.syr.edu, located at 804 University
Avenue, room 309 or call 315 443 4498 for an appointment to discuss your needs and
the process for requesting accommodations. ODS is responsible for coordinating
disability-related accommodations and will issue students with documented disabilities
“Accommodation Authorization Letters,” as appropriate. Since accommodations may
require early planning and generally are not provided retroactively, please contact ODS
as soon as possible.
Our community values diversity and seeks to promote meaningful access to educational
9. 9
opportunities for all students. Syracuse University and the Newhouse faculty are
committed to your success and to supporting Section 504 of the Rehabilitation Act of
1973 as amended and the Americans with Disabilities Act (1990). This means that in
general no individual who is otherwise qualified shall be excluded from participation in,
be denied benefits of, or be subjected to discrimination under any program or activity,
solely by reason of having a disability.
You are also welcome to contact your professor privately to discuss your academic
needs although faculty cannot arrange for disability-relatedaccommodations.
Use of Student Work (FERPA)
The professor will use academic work that you complete this semester for educational
purposes in this course during this semester. Your registration and continued enrollment
constitute your permission.The professor will use academic work that you complete this
semester in subsequent semesters for educational purposes. Before using your work for
that purpose, your professor is required to either get your written permission or render
the work anonymous by removing all your personal identification. Use of Social Media
constitutes your permission as search engines archive all content created for this class.