This is the full slide deck for my presentation at the 2016 PRSA Educator's Academy Super Saturday in Indianapolis. The presentation looks at how you can use the Slack app to foster class teams on group projects.
You can learn more at Mattkushin.com
This is the syllabus for my (applied) communication research class for spring 2019. The class is taught to undergraduate communication students at Shepherd University. The class is geared towards students interested in working in public relations, social media and related fields. Learn more about this class and others I teach at: https://mattkushin.com.
This is a syllabus for my persuasion and message design course. It looks at theories, concepts and tactics for persuasion.
To learn more about this class and others, go to: mattkushin.com
A beginner’s guide from a social network analysis fan with much to learn.
This handout accompanies slides and a video conference call I participated in about Netlytic and social network analysis basics.
This document summarizes the Fall 2018 issue of the Journal of Public Relations Education. It includes an introduction from the editor, a table of contents listing three research articles and teaching briefs on public relations education topics, and two software reviews of social media monitoring tools. The issue reflects work from previous editors and reviewers to select and format research and teaching content for publication.
An introductory communication department syllabus for an Online Asynchronous (OLA) university course. The course is titled Communication & New Media. Learn more at: mattkushin.com
This project was assigned to students in my communication research class. It combines several techniques to offer students a chance to learn a variety of different ways of doing social media analytics, social listening and some basic social network analysis.
You can learn more at: MattKushin.com
My social media syllabus for fall 2017. Class is taught in the Department of Communication at Shepherd University. This semester, we will include Hootsuite Academy, Meltwater, and much more. Students can complete a Facebook Blueprint assignment for extra credit. This syllabus is discussed in depth on my blog: http://mattkushin.com
This document is a course syllabus for COMM 322: Social Media taught by Matthew J. Kushin at Shepherd University during the Fall 2021 semester. The 3 credit hour hybrid course will meet in person on Tuesdays and online via Zoom on Thursdays. Key aspects of the course include examining the impact of social media on society and its applications for strategic communication professionals, completing social media certifications, a semester-long social media project for a class client, and using social media management and analytics tools like Hootsuite, Keyhole, and Stukent Mimic Social. The syllabus outlines learning outcomes, assignments including audits, strategic plans, content creation and presentations, grading criteria, resources, and tips
This is the syllabus for my (applied) communication research class for spring 2019. The class is taught to undergraduate communication students at Shepherd University. The class is geared towards students interested in working in public relations, social media and related fields. Learn more about this class and others I teach at: https://mattkushin.com.
This is a syllabus for my persuasion and message design course. It looks at theories, concepts and tactics for persuasion.
To learn more about this class and others, go to: mattkushin.com
A beginner’s guide from a social network analysis fan with much to learn.
This handout accompanies slides and a video conference call I participated in about Netlytic and social network analysis basics.
This document summarizes the Fall 2018 issue of the Journal of Public Relations Education. It includes an introduction from the editor, a table of contents listing three research articles and teaching briefs on public relations education topics, and two software reviews of social media monitoring tools. The issue reflects work from previous editors and reviewers to select and format research and teaching content for publication.
An introductory communication department syllabus for an Online Asynchronous (OLA) university course. The course is titled Communication & New Media. Learn more at: mattkushin.com
This project was assigned to students in my communication research class. It combines several techniques to offer students a chance to learn a variety of different ways of doing social media analytics, social listening and some basic social network analysis.
You can learn more at: MattKushin.com
My social media syllabus for fall 2017. Class is taught in the Department of Communication at Shepherd University. This semester, we will include Hootsuite Academy, Meltwater, and much more. Students can complete a Facebook Blueprint assignment for extra credit. This syllabus is discussed in depth on my blog: http://mattkushin.com
This document is a course syllabus for COMM 322: Social Media taught by Matthew J. Kushin at Shepherd University during the Fall 2021 semester. The 3 credit hour hybrid course will meet in person on Tuesdays and online via Zoom on Thursdays. Key aspects of the course include examining the impact of social media on society and its applications for strategic communication professionals, completing social media certifications, a semester-long social media project for a class client, and using social media management and analytics tools like Hootsuite, Keyhole, and Stukent Mimic Social. The syllabus outlines learning outcomes, assignments including audits, strategic plans, content creation and presentations, grading criteria, resources, and tips
These slides were created for the course:
Comm 350R Social Media
Dr. Matthew J. Kushin
Department of Communication
Utah Valley University
For more on the course see:
http://profkushinsocial.wordpress.com
For more about the professor, see:
http://profkushin.wordpress.com
or @mjkushin on Twitter
My Fall 2018 COMM 322 Social Media class syllabus for undergraduate students at Shepherd University. A version of this syllabus is discussed in detail in my book Teach Social Media: A Plan for Creating a Course Your Students Will Love available on Amazon.com.
Learn more about this class at: https://Mattkushin.com
Syllabus for my Fall 2016 social media class. Learn more about my class at mattkushin.com. A blog post on this class is here: http://mattkushin.com/2016/08/24/social-media-class-overview-fall-2016/
These slides were created for the course:
Comm 350R Social Media
Dr. Matthew J. Kushin
Department of Communication
Utah Valley University
For more on the course see:
http://profkushinsocial.wordpress.com
For more about the professor, see:
http://profkushin.wordpress.com
or @mjkushin on Twitter
This is an assignment for my Comm 322 Social Media Class for Fall 2014. It is a way for students to learn about content planning related to goals, objectives, key messages, and social media channel purpose goals. Thus, students get to think strategically about the type of content that they can create that would align with those goals. I've blogged about this assignment at mattkushin.com where you can find more context and explanation.
My Fall 2019 COMM 322 Social Media class syllabus for undergraduate students at Shepherd University. A version of this syllabus is discussed in detail in my book Teach Social Media: A Plan for Creating a Course Your Students Will Love available on Amazon.com.
Learn more about this class and read about assignments at: https://Mattkushin.com
This is an updated version of my social media audit assignment for my university-level social media class. This assignment relies on the use of Keyhole.co social media analytics software. Learn more at: mattkushin.com.
This document outlines the course syllabus for COMM 322: Social Media taught in the fall semester of 2014. The course will examine the impact of social media on society and its applications for strategic communication professionals. Students will complete a semester-long social media project for the Communication Department at Shepherd University, presenting content on various topics. The course aims to develop skills in areas such as critical thinking, written and oral communication, collaboration, and lifelong learning. It will assess students based on assignments, presentations, participation, and exams.
Syllabus for my Strategic Campaigns class in the department of communication at Shepherd University.
Read more about it and my other classes at: mattkushin.com
This document outlines the requirements for Project #3, an original research project, in a Communication Research course. Students will design and conduct small-scale primary research on a topic of their choice using surveys, interviews, or focus groups. The project involves submitting a proposal, obtaining approval, collecting and analyzing data, and writing a final report. Key deliverables include a research proposal, measurement tools, data collection and analysis, and a written report of the results and discussion sections adhering to APA format. The goal is for students to learn about the research process from developing questions to interpreting findings.
This is a copy of the social media audit assignment I have my students complete. The class is a university level strategic social media class. The students use Meltwater and other software to conduct the assignment.
You can read more about this assignment on my blog, MattKushin.com. Search: "Using Meltwater for a Social Media Audit Assignment in Social Media Class."
These slides are a summary of a previous lecture that discusses in depth the concepts of social capital, social objects, strength of weak ties, and seeks to show students things to consider when applying these concepts in their use of social media. They are used in my Social Media course in the Dept of Communication at Utah Valley University: profkushinsocial.wordpress.com
This assignment is for students to learn paid social media and influencer marketing using the Stukent Mimic Social simulator. This is for a social media public relations or social media marketing class. Learn more about this assignment by seraching "stukent mimic social" at Mattkushin.com
This is my syllabus for my Writing Across Platforms class. This class is aimed at undergraduate students studying communication, particularly those interested in careers in public relations, social media, strategic communication, and related fields. It teaches students to construct a variety of promotional writing pieces.
Read more about this and other classes at: https://mattkushin.com
These slides were created for the course:
Comm 350R Social Media
Dr. Matthew J. Kushin
Department of Communication
Utah Valley University
For more on the course see:
http://profkushinsocial.wordpress.com
For more about the professor, see:
http://profkushin.wordpress.com
or @mjkushin on Twitter
17 Tips for Teaching Social Media MarketingStukent Inc.
This presentation gives tips on how to teach a social media marketing course. The slides are loaded with resources for instructors and students.
Learn more about Stukent and digital marketing education here:
www.stukent.com
https://stukent.com/expert-session-sp...
https://www.facebook.com/stukentapp/
https://twitter.com/StukentApp
My 2015 Communication Research syllabus for Shepherd University.
This is an applied research class.
Learn more about the class and assignments at: MattKushin.com
COVID-19 (Coronavirus) Brand Crisis Response Activity: Brands Doing Good in a...Matthew J. Kushin, Ph.D.
An informal group Zoom presentation activity for online students in a Public Relations Principles course. The activity asks students to explore and conduct a compare and contrast how brands are responding during the COVID-19 (coronavirus) crisis.
This is an example of a template that educator's can use to organize their classes, both in k-12 and college.
I blog about this topic at: http://mattkushin.com
This form is used in team projects in my classes. You can learn more about how I use this assignment via a blog series I wrote at MattKushin.com titled "A Guide To Setting Up Classroom Groups for Success." It is discussed in post #3 of that series.
These slides were created for the course:
Comm 350R Social Media
Dr. Matthew J. Kushin
Department of Communication
Utah Valley University
For more on the course see:
http://profkushinsocial.wordpress.com
For more about the professor, see:
http://profkushin.wordpress.com
or @mjkushin on Twitter
My Fall 2018 COMM 322 Social Media class syllabus for undergraduate students at Shepherd University. A version of this syllabus is discussed in detail in my book Teach Social Media: A Plan for Creating a Course Your Students Will Love available on Amazon.com.
Learn more about this class at: https://Mattkushin.com
Syllabus for my Fall 2016 social media class. Learn more about my class at mattkushin.com. A blog post on this class is here: http://mattkushin.com/2016/08/24/social-media-class-overview-fall-2016/
These slides were created for the course:
Comm 350R Social Media
Dr. Matthew J. Kushin
Department of Communication
Utah Valley University
For more on the course see:
http://profkushinsocial.wordpress.com
For more about the professor, see:
http://profkushin.wordpress.com
or @mjkushin on Twitter
This is an assignment for my Comm 322 Social Media Class for Fall 2014. It is a way for students to learn about content planning related to goals, objectives, key messages, and social media channel purpose goals. Thus, students get to think strategically about the type of content that they can create that would align with those goals. I've blogged about this assignment at mattkushin.com where you can find more context and explanation.
My Fall 2019 COMM 322 Social Media class syllabus for undergraduate students at Shepherd University. A version of this syllabus is discussed in detail in my book Teach Social Media: A Plan for Creating a Course Your Students Will Love available on Amazon.com.
Learn more about this class and read about assignments at: https://Mattkushin.com
This is an updated version of my social media audit assignment for my university-level social media class. This assignment relies on the use of Keyhole.co social media analytics software. Learn more at: mattkushin.com.
This document outlines the course syllabus for COMM 322: Social Media taught in the fall semester of 2014. The course will examine the impact of social media on society and its applications for strategic communication professionals. Students will complete a semester-long social media project for the Communication Department at Shepherd University, presenting content on various topics. The course aims to develop skills in areas such as critical thinking, written and oral communication, collaboration, and lifelong learning. It will assess students based on assignments, presentations, participation, and exams.
Syllabus for my Strategic Campaigns class in the department of communication at Shepherd University.
Read more about it and my other classes at: mattkushin.com
This document outlines the requirements for Project #3, an original research project, in a Communication Research course. Students will design and conduct small-scale primary research on a topic of their choice using surveys, interviews, or focus groups. The project involves submitting a proposal, obtaining approval, collecting and analyzing data, and writing a final report. Key deliverables include a research proposal, measurement tools, data collection and analysis, and a written report of the results and discussion sections adhering to APA format. The goal is for students to learn about the research process from developing questions to interpreting findings.
This is a copy of the social media audit assignment I have my students complete. The class is a university level strategic social media class. The students use Meltwater and other software to conduct the assignment.
You can read more about this assignment on my blog, MattKushin.com. Search: "Using Meltwater for a Social Media Audit Assignment in Social Media Class."
These slides are a summary of a previous lecture that discusses in depth the concepts of social capital, social objects, strength of weak ties, and seeks to show students things to consider when applying these concepts in their use of social media. They are used in my Social Media course in the Dept of Communication at Utah Valley University: profkushinsocial.wordpress.com
This assignment is for students to learn paid social media and influencer marketing using the Stukent Mimic Social simulator. This is for a social media public relations or social media marketing class. Learn more about this assignment by seraching "stukent mimic social" at Mattkushin.com
This is my syllabus for my Writing Across Platforms class. This class is aimed at undergraduate students studying communication, particularly those interested in careers in public relations, social media, strategic communication, and related fields. It teaches students to construct a variety of promotional writing pieces.
Read more about this and other classes at: https://mattkushin.com
These slides were created for the course:
Comm 350R Social Media
Dr. Matthew J. Kushin
Department of Communication
Utah Valley University
For more on the course see:
http://profkushinsocial.wordpress.com
For more about the professor, see:
http://profkushin.wordpress.com
or @mjkushin on Twitter
17 Tips for Teaching Social Media MarketingStukent Inc.
This presentation gives tips on how to teach a social media marketing course. The slides are loaded with resources for instructors and students.
Learn more about Stukent and digital marketing education here:
www.stukent.com
https://stukent.com/expert-session-sp...
https://www.facebook.com/stukentapp/
https://twitter.com/StukentApp
My 2015 Communication Research syllabus for Shepherd University.
This is an applied research class.
Learn more about the class and assignments at: MattKushin.com
COVID-19 (Coronavirus) Brand Crisis Response Activity: Brands Doing Good in a...Matthew J. Kushin, Ph.D.
An informal group Zoom presentation activity for online students in a Public Relations Principles course. The activity asks students to explore and conduct a compare and contrast how brands are responding during the COVID-19 (coronavirus) crisis.
This is an example of a template that educator's can use to organize their classes, both in k-12 and college.
I blog about this topic at: http://mattkushin.com
This form is used in team projects in my classes. You can learn more about how I use this assignment via a blog series I wrote at MattKushin.com titled "A Guide To Setting Up Classroom Groups for Success." It is discussed in post #3 of that series.
This document provides an overview of social media marketing objectives and activities. It discusses two types of social media conversations: directed communications like direct messages and consumption communications like reading feeds. It also describes how marketers can use social networks for branding and promotion through paid social ads, earning media by encouraging user sharing, and user-generated content campaigns. Finally, it discusses how brands can create a social media presence and engage fans on social networking sites.
This document discusses social media marketing content and strategies. It covers:
- Types of social media content like blog posts, videos, photos that can be distributed.
- Channels for distributing content like blogs, media sharing sites, and microblogs.
- Developing content through frameworks like flagship, pillar, and authority-building content.
- Optimization strategies like SEO, SMO, on-site tactics like optimized titles and share tools, and off-site tactics like links from other sites.
- Promoting content through social news and bookmarking sites.
This document provides an overview of key concepts in social media marketing and segmentation. It discusses how individuals engage with social media through their digital footprint and life streams. It also examines why consumers are drawn to social activities and how digital culture influences behavior. Several approaches to segmenting social media consumers are presented, including demographic, psychographic, benefit, and behavioral segmentation. Popular frameworks for categorizing different types of social media users and levels of engagement are described, such as the Social Technographics model and Pew Internet's technology types. The document aims to help marketers better understand social media consumers to effectively target and engage with different audience segments.
This document discusses social media marketing research and metrics. It describes qualitative and quantitative social media research methods like observational research, ethnography, netnography, monitoring, tracking, sentiment analysis and content analysis. It also discusses social media metrics like reach, frequency, site stickiness, clickthroughs, sales conversions and viewthroughs. Finally, it covers evaluating social media marketing using the DATA approach of defining goals, assessing costs and value, tracking results, and adjusting programs based on those results.
This document discusses social media marketing and social commerce. It describes how social commerce is a subset of e-commerce where consumers interact with others during shopping. Ratings and reviews are important for decision making but can be influenced by biases. Social shopping applications like recommendations, referrals, and forums can enhance the shopping experience. The psychology of social shopping examines how cognitive biases and herd behavior influence purchasing. Social commerce benefits include monetizing social media, increasing sales and data about customer behavior.
This document provides an overview of key concepts relating to online communities and social media marketing. It discusses the characteristics of online communities, including conversations, presence, democracy, standards of behavior, and levels of participation. It also examines how ideas travel in a community through memes and influence, the roles of opinion leaders and social capital, and the importance of strong and weak social ties. Finally, it touches on the evolution of online communities and their ability to help connect people in modern society.
This document provides an overview of social games and alternative reality games as marketing tools. It describes key elements of social games like leaderboards and badges. It explains that gamers include both casual and hardcore segments across demographics. Social games can be categorized by platform, mode, setting, and genre. The document also outlines how brands can integrate advertising into games through displays, placements, and experiences. It defines alternative reality games as transmedia puzzles across platforms and outlines their story-based mechanics and vocabulary. Effectiveness can be measured through player engagement and publicity metrics.
The document outlines the key components of developing a strategic social media marketing plan, including:
1) Conducting a situation analysis to understand opportunities and segment social media consumers
2) Setting objectives and selecting social media channels to engage targets segments
3) Creating an experience strategy across channels to position the brand and encourage engagement
4) Establishing an activation plan with timelines, budgets, and responsibilities to execute the strategy
5) Integrating social media promotion with other marketing efforts and continually measuring outcomes.
MKT 380 Introduction to Social Media Marketing Week 1Michael Germano
Social media careers
Social media compared to mass media
New media versus old media
Social media and its value to marketers
Social media marketing and strategic objectives overview
Journal of Public Relations Education, Vol. 2 Issue 1
Authors
Emily S. Kinsky, West Texas A&M University
Karen Freberg, University of Louisville
Carolyn Kim, Biola University
Matt Kushin, Shepherd University
William Ward, Syracuse University
Abstract
Public relations educators are challenged with developing practical approaches to teaching social media. This study explores the use of Hootsuite University, a social media education and certification program that has reached more than 20,000 students. The impact of the training is examined through three angles.
This document contains the agenda for the LTMS 510 Learning Technologies and Solutions Class on February 23, 2010. The agenda includes a student presentation on microblogging, topics on collaboration/community, strategies for selecting tools, and decision analysis. It also lists reading assignments, a discussion on communities and social networking, and activities involving projects, assignments, and use cases.
The document provides an overview of a workshop on blogging for advisors. It discusses how blogging has evolved with social media (Web 2.0), and provides tips on starting a blog, making it effective and enhancing it. The workshop agenda includes an introduction to blogging and social software, steps to set up a blog, and advanced customization techniques.
This document discusses how social media and Web 2.0 technologies can be used to help teachers and learners. It provides examples of social media platforms like wikis, blogs, Flickr, YouTube, Facebook, and Twitter that can be used in higher education. The document outlines goals of using these technologies, like fostering collaboration and preparing students for future work environments, as well as potential risks around information overload and privacy issues. It suggests that adopting these tools requires commitment, a culture of sharing, and involving students.
This document discusses integrating the ChatGPT AI assistant into the Moodle learning management system. It begins with an overview of ChatGPT, including its capabilities and limitations. Examples are then provided of how ChatGPT could be used to generate quiz questions, lesson plans, and grammar examples for language teaching. The document concludes by envisioning a future where ChatGPT is fully integrated into Moodle to serve as a virtual teaching assistant, provide automated feedback and content recommendations, and facilitate interactive discussions.
Social learning impact the classroom and the district 07-19-11Andy Petroski
Social Learning: Impact the Classroom and the District
9 AM - 12 PM
IU 8
The web has changed from a one-way communication vehicle to a two-way, collaborative space that enables conversations, content creation, connections and collaboration to enhance learning and communication. How can you use these new, often free, tools to enhance your learning activities in the classroom and communication in the school district? The session will explore the changing Internet landscape, opportunities for using web 2.0 as a learning and communication tool, strategies for implementing web 2.0 and an exploration of some tools that enable social learning.
The document discusses how web 2.0 tools can change education by engaging today's digital native students and preparing them for 21st century skills. It recommends that teachers build personal learning networks using blogs, wikis, social bookmarking, video and microblogging to connect with other educators and integrate new technologies into the classroom in ways that are relevant to students. The focus should be on collaboration, communication and lifelong learning rather than specific tech skills.
This document summarizes a presentation about lessons learned from website reviews. It was presented on March 16, 2011 and covered 3 parts. Part 1 provided an overview of the website reviews of over 50 organizations and the functional areas reviewed, including usability, content, monetization, and behind the scenes. Part 2 discussed what was learned, such as organizations not promoting their mission/vision and social media presence enough. Part 3 covered future ideas like addressing time hurdles and capitalizing on differentiators. The document encourages questions and provides follow up information.
Psychology of Growing a Large Social Learning CommunityVFTNetworks
This document summarizes a webinar on growing a large learning community. It discusses tracking key metrics like member growth, activity levels, and relationships to benchmark progress. It also covers strategies for facilitating relationships, applying learning, and maintaining an engaging community through fresh content, tools, and activities. The goal is to establish a thriving social learning network that meets member needs and drives business objectives.
This document provides an overview of Module 3 of an Intel Teach Program course on using technology effectively in education. The module focuses on how teachers can use the internet to support student learning through research, communication, collaboration, and meeting learning standards. It outlines activities for teachers to explore using online tools like wikis, evaluating websites, citing sources, and using email and other tools for communication. The goal is for teachers to understand how to incorporate the safe and responsible use of internet resources and online collaboration into classroom lessons and projects.
Keep Teaching & Stay Connected with an LMSMeagen Farrell
Trying to move suddenly from face-to-face to digital? Churches can keep their classes and community alive with a Learning Management System (LMS). Overview of the best options for faith-based communities to stay alive in the shut down.
Social media is interactive digitally-mediated technologies that facilitate the creation or sharing/exchange of information, ideas, career interests, and other forms of expression via virtual communities and networks
This document provides an overview of how to build and manage a social media presence in 30 minutes per day. It discusses identifying the target community and their goals, creating a content plan for different social media outlets, tracking metrics and reporting on performance. Templates are provided for community mapping, content planning, and metrics tracking. The document also reviews techniques for listening to conversations, engaging with comments, and creating valuable profiles and content. Resources like books, collections and websites are listed for additional information.
A glance at share point 2013 social featuresThuan Ng
The document discusses the social features in Microsoft SharePoint 2013. It provides an overview of new features like community sites, reputation points, and Active Directory import. It then gives step-by-step instructions on setting up the social features, including creating a web application, My Site host, user profile service, and community site. Finally, it provides some additional resources on the social capabilities in SharePoint 2013.
The document discusses making e-learning effective by engaging and extending learning beyond formal classroom settings. It advocates using multimedia like images, videos and simulations to engage learners. Extended learning involves connecting learners through collaboration tools and social networks to continue learning informally. The key is to focus on the learner experience and use technology to facilitate transformation, not just information accumulation.
This document provides the syllabus for an introductory sociology course. It outlines key details such as course meeting times, required textbook and materials, learning objectives, assignments and evaluations. The instructor's contact information and office hours are listed. Course policies on attendance, technology use, note-taking and grading are specified. Students are expected to actively participate in both in-class and online activities through a Google+ community. Exams will constitute 90% of the final grade, while a Q-course assignment will make up the remaining 10%. The schedule lists weekly topics that will be covered over the semester.
Slides for a talk on "Monitoring the Impact of Your Strategies" given by Brian Kelly, UKOLN at an SCA SEO workshop.
See http://www.ukoln.ac.uk/web-focus/events/workshops/sca-seo-20090629/
The document discusses using social media tools in the classroom to create a social media classroom (SMC). It provides examples of SMCs that use platforms like Moodle, Ning, and custom social networks. These SMCs encourage collaboration through components like social bookmarking, discussions, wikis, and blogs. Studies found SMCs create a sense of community and are effective discussion tools for students.
"Using Social Media in Education" Seminar conducted for faculty of Sultan Qaboos University, Muscat, Oman April 2009 by Vicky Frank, Seward Inc.
This document provides activities and instructions for a digital tattoo workshop for UBC Arts Co-op students. Activity 1 involves partners researching each other's online profiles and digital footprints. Activity 2 is a think-pair-share on the pros and cons of creating an e-portfolio or blog. Activity 3 guides students in setting up an online profile by creating a skills summary, listing experience, and including additional information.
A website or an app is a customary way that a business adopts to provide their services to their customer base. However, given the limited storage in the phones, not many users will be willing to download an app to get their queries addressed. Going to company website is also time consuming. In general, when the consumers face issues, they reach out to the customer support. More often than not, it takes a long waiting time to reach the customer service representative. Not to mention, these calls are not always satisfactory. Interacting with customers and retaining those customers becomes difficult for the businesses with a wide audience to cater. Chatbots provide an option that can be used by businesses to address the general queries of the user. These are chat-based software that understand anything user types or says and accordingly replies and takes actions. The recent developments in the field of artificial intelligence have made chatbots more intelligent and adaptable for being a substitute to FAQ pages.
Similar to PRSA Eductor's Academy Super Saturday: Slack in the Classroom (20)
This course syllabus is for a university-level class on happiness and media use (aka, subjective well-being and communication). This class is titled Happiness: Media versus Reality because it compares portrayals of happiness in the media, media effects on happiness, and social scientific research on happiness. This is a special topics class. The class is taught at Shepherd University.
Learn more at https://mattkushin.com.
This is a public relations syllabus for the Principles of COMM 321: Public Relations course at Shepherd University. You can learn more about the class at mattkushin.com.
This is a writing exercise used in my Writing Across Platforms class which teaches communication students to write a range of promotional content for print and the web. This assignment helps them work on writing leads by asking them to take an existing news story and re-write the headline and lead to focus on the most interesting part.
This assignment was used in my Writing Across Platforms class. It is for the Mimic Intro Simulator, which is by Stukent.com. I am not affiliated with Stukent. But I did use their product in my class.
The simulator teaches student how to write PPC ads for search engine marketing.
You can read more about this and other assignments on my blog, MattKushin.com.
A beginner’s guide to social network analysis for social media and strat comm professors.
From a social network analysis fan with much to learn!
http://Netlytic.org
Overview of how to use the network visualization tool https://netlytic.org/home/?page_id=2
Tutorial for using Netlytic: https://youtu.be/F6scVtMGKFE
Additional Resources
♣ Basics of social network analysis slides
♣ Blog post “A Quick, Interactive Activity for Introducing the Concept of Digital Influencers”: http://mattkushin.com/2018/03/19/digital-influencers-easy-classroom-activity/
♣ Blog post detailing the below assignment: http://mattkushin.com/2017/04/24/teaching-basic-social-network-analysis-of-instagram-and-twitter-data-using-netlytic-org-post-4-of-4/
My online personal branding assignment used in my Public Relations Principles class. This assignment is adapted from adapted from A Roadmap for Teaching Social Media by Dr. Karen Freberg.
Read more at: MattKushin.com
This is an assignment for my PR Principles class at Shepherd University. Students participate in the Ketchum Mindfire Challenges. Learn more about the post at http://mattkushin.com. Search: Ketchum Mindfire.
This document is a course syllabus for COMM 335: Writing Across Platforms taught by Matthew J. Kushin at Shepherd University during the Spring 2016 semester. The course will focus on writing effectively for various digital platforms and emphasizes clear communication, professional standards, and tailoring messages for different audiences and mediums. Students will complete writing assignments across multiple genres including news releases, blog posts, and social media content. They will also participate in writing challenges during class and complete quizzes on AP style. The syllabus outlines major assignments, grading criteria, a tentative schedule, and additional course resources.
বাংলাদেশের অর্থনৈতিক সমীক্ষা ২০২৪ [Bangladesh Economic Review 2024 Bangla.pdf] কম্পিউটার , ট্যাব ও স্মার্ট ফোন ভার্সন সহ সম্পূর্ণ বাংলা ই-বুক বা pdf বই " সুচিপত্র ...বুকমার্ক মেনু 🔖 ও হাইপার লিংক মেনু 📝👆 যুক্ত ..
আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
তাই একজন নাগরিক হিসাবে এই তথ্য গুলো আপনার জানা প্রয়োজন ...।
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The simplified electron and muon model, Oscillating Spacetime: The Foundation...RitikBhardwaj56
Discover the Simplified Electron and Muon Model: A New Wave-Based Approach to Understanding Particles delves into a groundbreaking theory that presents electrons and muons as rotating soliton waves within oscillating spacetime. Geared towards students, researchers, and science buffs, this book breaks down complex ideas into simple explanations. It covers topics such as electron waves, temporal dynamics, and the implications of this model on particle physics. With clear illustrations and easy-to-follow explanations, readers will gain a new outlook on the universe's fundamental nature.
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
How to Build a Module in Odoo 17 Using the Scaffold MethodCeline George
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
Main Java[All of the Base Concepts}.docxadhitya5119
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
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Walmart Business+ and Spark Good for Nonprofits.pdfTechSoup
"Learn about all the ways Walmart supports nonprofit organizations.
You will hear from Liz Willett, the Head of Nonprofits, and hear about what Walmart is doing to help nonprofits, including Walmart Business and Spark Good. Walmart Business+ is a new offer for nonprofits that offers discounts and also streamlines nonprofits order and expense tracking, saving time and money.
The webinar may also give some examples on how nonprofits can best leverage Walmart Business+.
The event will cover the following::
Walmart Business + (https://business.walmart.com/plus) is a new shopping experience for nonprofits, schools, and local business customers that connects an exclusive online shopping experience to stores. Benefits include free delivery and shipping, a 'Spend Analytics” feature, special discounts, deals and tax-exempt shopping.
Special TechSoup offer for a free 180 days membership, and up to $150 in discounts on eligible orders.
Spark Good (walmart.com/sparkgood) is a charitable platform that enables nonprofits to receive donations directly from customers and associates.
Answers about how you can do more with Walmart!"
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
Executive Directors Chat Leveraging AI for Diversity, Equity, and InclusionTechSoup
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPRAHUL
This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
analyze the transformations that have taken place over the course of a decade.
The complex relationship between human activities and the environment has been the focus
of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
more evident. A crucial element of this impact is the alteration of vegetation cover, which plays a
significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
16. How work
Chat bots reply with “structured messages” – images,
links, text, calls to action.
Examples:
Customer support: Ask questions, get answers
Make reservations
Make purchases (pop out to web browser e-commerce page)
19. 1) #Lovemelist
List of about 5 things student has done for the current
project that demonstrate their value to their value
Submit to their channel every 2 weeks
21. 2) Strewth Points
Student has 200 points per 2-week period.
Distribute points to anyone in the class to show
appreciation.
Person with most points at the end of the semester will
receive an award in recognition of their outstanding
teamwork!
26. Tips
1) Provide students option to not provide their personal
identifying information when signing up for Slack
2) Provide
A ‘how to use Slack guide’ & explain why class is using it
Specific ways you want them to use Slack
3) Post class announcements ONLY in the class Slack channel
3) Tell them: “Everyone in the class, including me, can see
everything posted in public channels. You can message users
privately and only you and the person you messaged can see it.
“
27. Google Drive & dropbox
Integration
Task management bots
Reminders bot
And more…
28. Resources
Social Media Education Blog: Mattkushin.com
My Slack class guide: http://bit.ly/classslackguide
Bot lists: https://botlist.co/
Example (video) of FB Messenger & Uber commerce
integration
https://vimeo.com/149075285
Recordit for Mac: Used to create GIFs
Editor's Notes
I rely heavily on teams in my classes.
There are lots of class projects.
All things I’ve done to foster team work have been punitive.
Needed positive reinforcement.
I wanted to see if I could foster teamwork in my classes.
Foster communication
Closed messaging app for teams
Seeks to replace email
Chat channels – public / private
Source: Business Insider article: “Messaging apps are now bigger than social networks”
http://www.businessinsider.com/the-messaging-app-report-2015-11
Whatsapp
Kik
FB Messenger
2 big headlines for the bot app market on Facebook and Kik.
Think of it like the app store market – outside developers create, and you can download them to use.
2 big headlines for the bot app market on Facebook and Kik.
Think of it like the app store market – outside developers create, and you can download them to use.
Chats respond with structured messages that include images, links and call to action buttons. These could let users make a restaurant reservation, review an e-commerce order and more. You can swipe through product carousels and pop out to the web to pay for a purchase.
Importantly, Facebook’s Messenger Platform currently doesn’t allow payments directly through a credit card added to Messenger.
Hey Taco is also great, a little better.
But strewth has a stricter privacy policy.
Open Agora has strict privacy settings.
Doesn’t share info with advertisers.
Why class is using it:
To foster team collaboration
To help prepare them for dispersed workforce of the future – working with project management and messaging software.