My Fall 2019 COMM 322 Social Media class syllabus for undergraduate students at Shepherd University. A version of this syllabus is discussed in detail in my book Teach Social Media: A Plan for Creating a Course Your Students Will Love available on Amazon.com.
Learn more about this class and read about assignments at: https://Mattkushin.com
My Fall 2018 COMM 322 Social Media class syllabus for undergraduate students at Shepherd University. A version of this syllabus is discussed in detail in my book Teach Social Media: A Plan for Creating a Course Your Students Will Love available on Amazon.com.
Learn more about this class at: https://Mattkushin.com
An introductory communication department syllabus for an Online Asynchronous (OLA) university course. The course is titled Communication & New Media. Learn more at: mattkushin.com
Syllabus for my Strategic Campaigns class in the department of communication at Shepherd University.
Read more about it and my other classes at: mattkushin.com
This is an assignment for my Comm 322 Social Media Class for Fall 2014. It is a way for students to learn about content planning related to goals, objectives, key messages, and social media channel purpose goals. Thus, students get to think strategically about the type of content that they can create that would align with those goals. I've blogged about this assignment at mattkushin.com where you can find more context and explanation.
My social media syllabus for fall 2017. Class is taught in the Department of Communication at Shepherd University. This semester, we will include Hootsuite Academy, Meltwater, and much more. Students can complete a Facebook Blueprint assignment for extra credit. This syllabus is discussed in depth on my blog: http://mattkushin.com
This is the syllabus for my (applied) communication research class for spring 2019. The class is taught to undergraduate communication students at Shepherd University. The class is geared towards students interested in working in public relations, social media and related fields. Learn more about this class and others I teach at: https://mattkushin.com.
My Fall 2018 COMM 322 Social Media class syllabus for undergraduate students at Shepherd University. A version of this syllabus is discussed in detail in my book Teach Social Media: A Plan for Creating a Course Your Students Will Love available on Amazon.com.
Learn more about this class at: https://Mattkushin.com
An introductory communication department syllabus for an Online Asynchronous (OLA) university course. The course is titled Communication & New Media. Learn more at: mattkushin.com
Syllabus for my Strategic Campaigns class in the department of communication at Shepherd University.
Read more about it and my other classes at: mattkushin.com
This is an assignment for my Comm 322 Social Media Class for Fall 2014. It is a way for students to learn about content planning related to goals, objectives, key messages, and social media channel purpose goals. Thus, students get to think strategically about the type of content that they can create that would align with those goals. I've blogged about this assignment at mattkushin.com where you can find more context and explanation.
My social media syllabus for fall 2017. Class is taught in the Department of Communication at Shepherd University. This semester, we will include Hootsuite Academy, Meltwater, and much more. Students can complete a Facebook Blueprint assignment for extra credit. This syllabus is discussed in depth on my blog: http://mattkushin.com
This is the syllabus for my (applied) communication research class for spring 2019. The class is taught to undergraduate communication students at Shepherd University. The class is geared towards students interested in working in public relations, social media and related fields. Learn more about this class and others I teach at: https://mattkushin.com.
This is my syllabus for my Writing Across Platforms class. This class is aimed at undergraduate students studying communication, particularly those interested in careers in public relations, social media, strategic communication, and related fields. It teaches students to construct a variety of promotional writing pieces.
Read more about this and other classes at: https://mattkushin.com
These slides were created for the course:
Comm 350R Social Media
Dr. Matthew J. Kushin
Department of Communication
Utah Valley University
For more on the course see:
http://profkushinsocial.wordpress.com
For more about the professor, see:
http://profkushin.wordpress.com
or @mjkushin on Twitter
This is a syllabus for my persuasion and message design course. It looks at theories, concepts and tactics for persuasion.
To learn more about this class and others, go to: mattkushin.com
Syllabus for my Fall 2016 social media class. Learn more about my class at mattkushin.com. A blog post on this class is here: http://mattkushin.com/2016/08/24/social-media-class-overview-fall-2016/
These slides were created for the course:
Comm 350R Social Media
Dr. Matthew J. Kushin
Department of Communication
Utah Valley University
For more on the course see:
http://profkushinsocial.wordpress.com
For more about the professor, see:
http://profkushin.wordpress.com
or @mjkushin on Twitter
These slides are a summary of a previous lecture that discusses in depth the concepts of social capital, social objects, strength of weak ties, and seeks to show students things to consider when applying these concepts in their use of social media. They are used in my Social Media course in the Dept of Communication at Utah Valley University: profkushinsocial.wordpress.com
17 Tips for Teaching Social Media MarketingStukent Inc.
This presentation gives tips on how to teach a social media marketing course. The slides are loaded with resources for instructors and students.
Learn more about Stukent and digital marketing education here:
www.stukent.com
https://stukent.com/expert-session-sp...
https://www.facebook.com/stukentapp/
https://twitter.com/StukentApp
The Spring 2016 version of my Writing Across Platforms syllabus. This class is taught in the Department of Communication at Shepherd University. Learn more about it at mattkushin.com.
My 2015 Communication Research syllabus for Shepherd University.
This is an applied research class.
Learn more about the class and assignments at: MattKushin.com
This project was assigned to students in my communication research class. It combines several techniques to offer students a chance to learn a variety of different ways of doing social media analytics, social listening and some basic social network analysis.
You can learn more at: MattKushin.com
This assignment is for students to learn paid social media and influencer marketing using the Stukent Mimic Social simulator. This is for a social media public relations or social media marketing class. Learn more about this assignment by seraching "stukent mimic social" at Mattkushin.com
This is the full slide deck for my presentation at the 2016 PRSA Educator's Academy Super Saturday in Indianapolis. The presentation looks at how you can use the Slack app to foster class teams on group projects.
You can learn more at Mattkushin.com
Social Media for Communications Curriculum Hootsuite
HootSuite's Higher Education Program provides professors with free access to the tools and resources needed to effectively teach social media in the classroom within different fields of instruction.
Learn more at https://socialbusiness.hootsuite.com/higher-ed.html
During the 90-day program, professors and their students have free access to HootSuite University, HootSuite Pro, and detailed social media curricula.
This course will teach marketing students how to create and maintain a social media presence for business, including Facebook, Twitter, Google+, Tumblr, LinkedIn, YouTube, Instagram, etc. Students will learn to use social media for public relations and communications purposes.
Opportunity Knocks on the Student Life CycleSalesforce.org
Presentation from Salesforce.org Higher Ed Summit 2018 by: Nadia Kaminski, Manager of Academic Success Coaches, and Laura Kite, Assistant Dean for Student Affairs, University of Wisconsin-Extension.
Student Information Systems (SIS) have been available for a number of years and have been deployed by colleges and universities as a means of managing the student lifecycle as defined by traditional higher education - essentially time-based activities (application, admission, registration, semester-based enrollment, graduation) based on an academic calendar. However, these SIS' tend not to work for a new model of higher education - Competency-Based Education (CBE) - where the student lifecycle is led by the student themselves. THE CBE model lends itself to a new way of thinking about SIS functionality - where subscription periods can be treated as sales opportunities - where the student advisor's task is to help the student purchase the best options that meet the expectations of the student’s academic path. With this new mindset the University of Wisconsin-Extension undertook a software implementation (the Student Engagement System - SES) that reconsidered the student lifecycle as a series of sales opportunities - and then established these opportunities into Salesforce - a Customer Relationship Management (CRM) enterprise platform. We believe that, while extending the Salesforce platform to achieve this mindset is not alone innovative, the re-engineering of business processes in the student life cycle as sales opportunities certainly is.
Watch a recording of this presentation: https://youtu.be/1fNiyYxKg3U
This is an updated version of my social media audit assignment for my university-level social media class. This assignment relies on the use of Keyhole.co social media analytics software. Learn more at: mattkushin.com.
A beginner’s guide from a social network analysis fan with much to learn.
This handout accompanies slides and a video conference call I participated in about Netlytic and social network analysis basics.
This is an assignment for my PR Principles class at Shepherd University. Students participate in the Ketchum Mindfire Challenges. Learn more about the post at http://mattkushin.com. Search: Ketchum Mindfire.
This is a public relations syllabus for the Principles of COMM 321: Public Relations course at Shepherd University. You can learn more about the class at mattkushin.com.
This is my syllabus for my Writing Across Platforms class. This class is aimed at undergraduate students studying communication, particularly those interested in careers in public relations, social media, strategic communication, and related fields. It teaches students to construct a variety of promotional writing pieces.
Read more about this and other classes at: https://mattkushin.com
These slides were created for the course:
Comm 350R Social Media
Dr. Matthew J. Kushin
Department of Communication
Utah Valley University
For more on the course see:
http://profkushinsocial.wordpress.com
For more about the professor, see:
http://profkushin.wordpress.com
or @mjkushin on Twitter
This is a syllabus for my persuasion and message design course. It looks at theories, concepts and tactics for persuasion.
To learn more about this class and others, go to: mattkushin.com
Syllabus for my Fall 2016 social media class. Learn more about my class at mattkushin.com. A blog post on this class is here: http://mattkushin.com/2016/08/24/social-media-class-overview-fall-2016/
These slides were created for the course:
Comm 350R Social Media
Dr. Matthew J. Kushin
Department of Communication
Utah Valley University
For more on the course see:
http://profkushinsocial.wordpress.com
For more about the professor, see:
http://profkushin.wordpress.com
or @mjkushin on Twitter
These slides are a summary of a previous lecture that discusses in depth the concepts of social capital, social objects, strength of weak ties, and seeks to show students things to consider when applying these concepts in their use of social media. They are used in my Social Media course in the Dept of Communication at Utah Valley University: profkushinsocial.wordpress.com
17 Tips for Teaching Social Media MarketingStukent Inc.
This presentation gives tips on how to teach a social media marketing course. The slides are loaded with resources for instructors and students.
Learn more about Stukent and digital marketing education here:
www.stukent.com
https://stukent.com/expert-session-sp...
https://www.facebook.com/stukentapp/
https://twitter.com/StukentApp
The Spring 2016 version of my Writing Across Platforms syllabus. This class is taught in the Department of Communication at Shepherd University. Learn more about it at mattkushin.com.
My 2015 Communication Research syllabus for Shepherd University.
This is an applied research class.
Learn more about the class and assignments at: MattKushin.com
This project was assigned to students in my communication research class. It combines several techniques to offer students a chance to learn a variety of different ways of doing social media analytics, social listening and some basic social network analysis.
You can learn more at: MattKushin.com
This assignment is for students to learn paid social media and influencer marketing using the Stukent Mimic Social simulator. This is for a social media public relations or social media marketing class. Learn more about this assignment by seraching "stukent mimic social" at Mattkushin.com
This is the full slide deck for my presentation at the 2016 PRSA Educator's Academy Super Saturday in Indianapolis. The presentation looks at how you can use the Slack app to foster class teams on group projects.
You can learn more at Mattkushin.com
Social Media for Communications Curriculum Hootsuite
HootSuite's Higher Education Program provides professors with free access to the tools and resources needed to effectively teach social media in the classroom within different fields of instruction.
Learn more at https://socialbusiness.hootsuite.com/higher-ed.html
During the 90-day program, professors and their students have free access to HootSuite University, HootSuite Pro, and detailed social media curricula.
This course will teach marketing students how to create and maintain a social media presence for business, including Facebook, Twitter, Google+, Tumblr, LinkedIn, YouTube, Instagram, etc. Students will learn to use social media for public relations and communications purposes.
Opportunity Knocks on the Student Life CycleSalesforce.org
Presentation from Salesforce.org Higher Ed Summit 2018 by: Nadia Kaminski, Manager of Academic Success Coaches, and Laura Kite, Assistant Dean for Student Affairs, University of Wisconsin-Extension.
Student Information Systems (SIS) have been available for a number of years and have been deployed by colleges and universities as a means of managing the student lifecycle as defined by traditional higher education - essentially time-based activities (application, admission, registration, semester-based enrollment, graduation) based on an academic calendar. However, these SIS' tend not to work for a new model of higher education - Competency-Based Education (CBE) - where the student lifecycle is led by the student themselves. THE CBE model lends itself to a new way of thinking about SIS functionality - where subscription periods can be treated as sales opportunities - where the student advisor's task is to help the student purchase the best options that meet the expectations of the student’s academic path. With this new mindset the University of Wisconsin-Extension undertook a software implementation (the Student Engagement System - SES) that reconsidered the student lifecycle as a series of sales opportunities - and then established these opportunities into Salesforce - a Customer Relationship Management (CRM) enterprise platform. We believe that, while extending the Salesforce platform to achieve this mindset is not alone innovative, the re-engineering of business processes in the student life cycle as sales opportunities certainly is.
Watch a recording of this presentation: https://youtu.be/1fNiyYxKg3U
This is an updated version of my social media audit assignment for my university-level social media class. This assignment relies on the use of Keyhole.co social media analytics software. Learn more at: mattkushin.com.
A beginner’s guide from a social network analysis fan with much to learn.
This handout accompanies slides and a video conference call I participated in about Netlytic and social network analysis basics.
This is an assignment for my PR Principles class at Shepherd University. Students participate in the Ketchum Mindfire Challenges. Learn more about the post at http://mattkushin.com. Search: Ketchum Mindfire.
This is a public relations syllabus for the Principles of COMM 321: Public Relations course at Shepherd University. You can learn more about the class at mattkushin.com.
Newhouse Public Relations Social Media Summer 2013 SyllabusDr. William J. Ward
COM 600 Newhouse Public Relations Social Media is the Social Media Class in the S.I. Newhouse School of Public Communications at Syracuse University taught by DR4WARD
NewhouseSU COM 400 Social Media U Need 2 Know #NewhouseSM4 - Fall 2012 syllabusDr. William J. Ward
NewhouseSU COM 400 Social Media U Need 2 Know #NewhouseSM4 - Fall 2012 syllabus
Social media class at the S.I. Newhouse School of Public Communications at Syracuse University taught by DR4WARD
COM 400 Syllabus Spring 2013 - Social Media U Need 2 Know a.k.a. Social Media...Dr. William J. Ward
COM 400 Social Media U Need 2 Know a.k.a. Social Media for Public Communicators is the Social Media Class in the S.I. Newhouse School of Public Communications at Syracuse University taught by DR4WARD
COM 600 Social Media Theory & Practice is the graduate social media class that DR4WARD teaches at the S.I. Newhouse School of Public Communications.
Class Hashtag #NewhouseSM6
Com 600 Syllabus Spring 2013 - Social Media Theory And PracticeDr. William J. Ward
COM 600 Social Media Theory and Practice is the Social Media Class in the S.I. Newhouse School of Public Communications at Syracuse University taught by DR4WARD
Fall 2013 Syllabus: Social Media in Public RelationsVinita Agarwal
Senior Seminar in Public Relations applying strategic communication principles effectively to use of PR tools and techniques in the domain of social media. Students gain a hands-on insight into how social media is shaping public relations practice and build a professional portfolio. Engages students as social media consultants to achieve their community non profit client's objectives and in personal branding.
(c) Vinita Agarwal. All Rights Reserved.
Similar to Social Media Class Syllabus - Fall 2019 (20)
This course syllabus is for a university-level class on happiness and media use (aka, subjective well-being and communication). This class is titled Happiness: Media versus Reality because it compares portrayals of happiness in the media, media effects on happiness, and social scientific research on happiness. This is a special topics class. The class is taught at Shepherd University.
Learn more at https://mattkushin.com.
COVID-19 (Coronavirus) Brand Crisis Response Activity: Brands Doing Good in a...Matthew J. Kushin, Ph.D.
An informal group Zoom presentation activity for online students in a Public Relations Principles course. The activity asks students to explore and conduct a compare and contrast how brands are responding during the COVID-19 (coronavirus) crisis.
This is a writing exercise used in my Writing Across Platforms class which teaches communication students to write a range of promotional content for print and the web. This assignment helps them work on writing leads by asking them to take an existing news story and re-write the headline and lead to focus on the most interesting part.
This assignment was used in my Writing Across Platforms class. It is for the Mimic Intro Simulator, which is by Stukent.com. I am not affiliated with Stukent. But I did use their product in my class.
The simulator teaches student how to write PPC ads for search engine marketing.
You can read more about this and other assignments on my blog, MattKushin.com.
A beginner’s guide to social network analysis for social media and strat comm professors.
From a social network analysis fan with much to learn!
http://Netlytic.org
Overview of how to use the network visualization tool https://netlytic.org/home/?page_id=2
Tutorial for using Netlytic: https://youtu.be/F6scVtMGKFE
Additional Resources
♣ Basics of social network analysis slides
♣ Blog post “A Quick, Interactive Activity for Introducing the Concept of Digital Influencers”: http://mattkushin.com/2018/03/19/digital-influencers-easy-classroom-activity/
♣ Blog post detailing the below assignment: http://mattkushin.com/2017/04/24/teaching-basic-social-network-analysis-of-instagram-and-twitter-data-using-netlytic-org-post-4-of-4/
My online personal branding assignment used in my Public Relations Principles class. This assignment is adapted from adapted from A Roadmap for Teaching Social Media by Dr. Karen Freberg.
Read more at: MattKushin.com
This is a copy of the social media audit assignment I have my students complete. The class is a university level strategic social media class. The students use Meltwater and other software to conduct the assignment.
You can read more about this assignment on my blog, MattKushin.com. Search: "Using Meltwater for a Social Media Audit Assignment in Social Media Class."
This is an example of a template that educator's can use to organize their classes, both in k-12 and college.
I blog about this topic at: http://mattkushin.com
This form is used in team projects in my classes. You can learn more about how I use this assignment via a blog series I wrote at MattKushin.com titled "A Guide To Setting Up Classroom Groups for Success." It is discussed in post #3 of that series.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
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Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
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http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
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Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
"Protectable subject matters, Protection in biotechnology, Protection of othe...
Social Media Class Syllabus - Fall 2019
1. Matthew J. Kushin, PhD | Department of Communication
Shepherd University Course Syllabus .:. 1
COMM 322: Social Media
Fall 2019 | 3 Credit Hours
Lecture: Location: L10 G Time: T/R 1:50-3:05pm
Text: · Social Media Campaigns: Strategies for Public Relations
and Marketing by Carolyn Mae Kim (ISBN: 978-
1138948600)
· Likeable Social Media by Dave Kerpen (ISBN: 978-
1260453287)
· Additional required readings available online
The Shepherd bookstore online tool for finding best price on new, used,
rentals:
Course Documents & Assignments accessible on Sakai: courses.shepherd.edu
Course Overview:
The course examines the pervasive impact social media is having on our society, with specific interest in the
implications and applications of social media for strategic media professionals. Focus is given to investigating the
theoretical and cultural aspects of social media with an aim toward understanding how this communication form
has changed our relationship between individuals, organizations, and society.
LEAP Goals:
#2: Intellectual & Practical Skills throughout the Curriculum
Learning Outcomes:
▪ Inquiry & Analysis ▪ Critical Thinking ▪ Oral
& Written Communication ▪ Information
Literacy ▪ Collaborative Work ▪ Lifelong
Learning ▪ Inquiry & Analysis ▪ Critical
Thinking ▪ Oral & Written Communication ▪
Information Literacy ▪ Collaborative Work ▪
Lifelong Learning
Assessment based on ability to:
▪ Complete an assigned social media certification.
▪ Complete a semester-long project involving planning, executing, and evaluating social media for a class
client.
▪ Give professional group presentations.
▪ Meet deadlines.
▪ Work effectively in teams to solve problems and complete projects.
▪ Utilize technology to improve writing and visual communication.
▪ Develop the key abilities of: critical thinking, creative thinking, problem solving, and analytical abilities,
▪ Demonstrate the application of these abilities as they relate to the strategic use of new and social
communication technologies for businesses and organizations and individual career advancement.
▪ Demonstrate the application of these abilities as they relate to paid social media.
▪ Apply these abilities to the strategic applications of social media measurement tools, with a focus on 4 key
intertwined areas:
▪ Monitoring: Strategies for identifying, cultivating, monitoring, and analyzing information on the social
web.
▪ Metrics: Strategies for setting goals and what to measure on social media.
▪ Optimization: Strategic use of optimization strategies to maximize potential exposure to & engagement
with communication content online.
▪ Content & Engagement: Strategies for creating content targeted towards publics online and encouraging
their engagement with organization.
Professor: Matthew J. Kushin, PhD
Office Hours: M: 10-12; W: 10-1.
2. Matthew J. Kushin, PhD | Department of Communication
Shepherd University Course Syllabus .:. 2
[Wee
k#]
Week
of
Day Topic
Due assignments in bold; assigned in italics; bold / italics are assigned
and completed in class.
Reading Due / “To Dos” Due
[1]
8/26
Tues Intro to Class and Class Project Core Concepts To Do:
If you don’t have professional Twitter
account – you need it by next class. Add your
name and URL to your Twitter account to
the Wiki on Sakai.
Create a free account at Hootsuite.com and
connect your Twitter (and optionally
Instagram). Here’s how:
https://www.wikihow.com/Connect-Twitter-
to-Hootsuite
Thurs Social Media and Society
Participation: “Generation Like”
Likeable Social Media – Ch 1
http://bit.ly/FSM_peso
http://bit.ly/FSM_contentmark
Watch Meltwater training videos
(announcement on Sakai)
[2] 9/2 Tues SU Comm Dept Background Plan Overview; Form Teams
Group Contracts
Hubspot Certification
Kim – Chapter 1 - finish
Likeable – Ch 2
http://bit.ly/FSM_27tips
Thurs Audience & Monitoring The Social Web
Challenge 1: Social Media Monitoring Audience (in class)
Hootsuite Set Up Searches
Likeable Social Media – Ch 3-4
https://www.meltwater.com/uk/blog/b
oolean-media-monitoring/
Example: Social Media Audit (on Sakai)
[3] 9/9 Tues Social Media Audit
Challenge: Social Media Audit Challenge (in class)
Hootsuite Set Up Searches
Social Media Audit Report
Read Likeable Social Media Ch 10-14
Thurs Hootsuite Set Up Check In; Social Media Audit Report Lab Kim – Chapter 2 – start
Likeable Social Media – Ch 5
[4]
9/16
Tues Brands as Media Companies; The Semester Project;
Audience Personas
Strategic Brief & Presentation
Social Media Audit Report
Kim – Chapter 2 – finish
Thurs Planning & Content Considerations; Content Calendars Kim – Chapter 3 – start
Likeable Social Media – Ch 10-12
http://bit.ly/socialmediapostingsched
[5]
9/23
Tues Lab Day: Attendance Required Kim – Chapter 3 – finish
Thurs 1st half of class: Finalize Strategic Brief
2nd half of class: Present Proposal
Strategic Brief & Presentation
[6]
9/30
Tues Planning Our Halloween Contest; Content 1 Lab time Kim – Chapter 4 – start
3. Matthew J. Kushin, PhD | Department of Communication
Shepherd University Course Syllabus .:. 3
SU Comm Content: Time Period 1 https://www.forbes.com/sites/tomwar
d/2018/06/27/brands-are-cracking-
down-on-influencers-with-fake-
followers/#177ce0ba51e2
Thurs Virtual Lecture: Instructions will be available on Sakai
Digital Influence: Pillars of Influence
Influencers; lab time to research influencers
Likeable Social Media – 9, 16
https://www.prweek.com/article/1494
047/influencers-arent-effective-
product-marketing-edelmans-head-
influencer
[7]
10/7
Tues Content #1 Lab Day: Attendance Required
Case Study Paper (Option 1 of 2)
Thurs Content #1 Presentations & Debrief
SU Comm Content: Time Period 1 & Presentation
Team Evaluation #1 (in class)
Likeable Social Media, Ch 13
Kim – Chapter 4 – finish
[8]
10/14
Tues Social Media Metric Planning & Optimizing
Challenge – Metrics Planning (in class)
SU Comm Content: Period 2
Kim – Chapter 5 - start
Likeable Social Media – Ch 8
Suggested: This article offers a good
view of just how much measurement is
an evolving field with many
perspectives:
http://bit.ly/1nL7QvW
Thurs Fall Break – No Class
[9]
10/21
Tues Optimizing Posting Schedules & Tracking Kim – Chapter 5 - finish
Thurs Content 2 Lab Time; Required Team-Professor Meetings
#2 (debriefing & check-in moving forward)
Team-Professor Meeting (in class)
Case Study Paper (Option 1 of 2)
[10]
10/28
Tues Content 2 Lab Time Kim – Chapter 6 - start
Thurs Content #2 Presentations & Discussion
SU Comm Content: Time Period 2 & Presentation
SU Comm Content: Period 3
[11]
11/4
Tues Ethics and Effects of Social Media; Facebook IQ and
Audience Insights; Lab Time as Available
Facebook Advertising Case Study Activity
Thurs Facebook Advertising Case Study Lab
Facebook Blueprint
Likeable Social Media – Ch 7, 12
Kim – Chapter 6 – finish
[12]
11/11
Tues Facebook Advertising Case Study Presentations; Content
3 Lab
Facebook Advertising Case Study Activity Presentations
Thurs Guest Speaker – TBD
Facebook Blueprint
[13]
11/18
Tues Guest Speaker OR Theories of Social Networks: Social
Capital; Strong & Weak Ties; Social Objects
Hubspot Certification
http://bit.ly/AirBnBandUber <-gr8
article on social capital, AirBnB, and
Uber!
Thurs Lab Day: Finalizing Projects: Work on Content #3 Reports;
4. Matthew J. Kushin, PhD | Department of Communication
Shepherd University Course Syllabus .:. 4
Note: Schedule subject to change; Readings are to be completed by the date listed below. All assignments due by the start of class on the due
date unless specified otherwise.
Final Exam (Option 2 of 2) Date & Time: See final exam schedule on Shepherd.edu
indicates presentation dates. If miss: May complete Optional Assignment (see below) to make up credit.
Assignments
Teamwork Scale +/- to final grade
Hubspot Social Media Certification (Pass/Late/Fail) 6%
Facebook Blueprint (Pass/Late/Fail) 6%
Social Media Project which is made up of the following: 51%
Social Media Audit Report 7%
Strategic Brief & Presentation 12%
Content #1 & Presentation 8%
Content #2 & Presentation 11%
Content #3 & Presentation 13%
Participation Challenges, Team-Professor Meetings 6%
Social Media Case Study Paper OR final exam (individual) 12%
Facebook Advertising Case Study Presentation 3%
Group Evaluations (2, at 8% each) 16%
Final Grades: Final grades will be determined with the following scale. There is no rounding:
A = 100-90% B = 89.9-80% C= 79.9-70% D= 69.9-60% F =0-59.9%
All assignments due by the start of class on the due date unless specified otherwise.
Resources
Department Social Media @shepcomm Instagram.com/shepcomm shepcommblog.wordpress.com
Dr. Kushin @mjkushin
If you are intent on studying strategic comm, you need to 1) read, and 2) be professionally active on social media. I
post and share content related to school, social media, and PR.
o Lists I cultivate:
▪ https://twitter.com/mjkushin/social-media - General Social Media News
▪ https://twitter.com/mjkushin/shep - Shepherd and local – play your cards right and you
might end up on this list!
▪ https://twitter.com/mjkushin/strategic - PR, marketing, etc., w/ a bend toward new media.
Required Team-Professor Meeting #3 (planning); Final
exam review
Team-Professor Meeting (in class)
[14]
11/25
Tues Thanksgiving Break – No Class
Thurs Thanksgiving Break – No Class
[15]
12/2
Tues 2 groups: Content 3 Presentations SU Comm Content: Time
SU Comm Content: Period 3 & Presentation
Thurs 2 groups: Content 3 Presentations; High-5 awards; Course
Evaluation
SU Comm Content: Content 3 Presentation
Group Evaluations #2 (in class)
5. Matthew J. Kushin, PhD | Department of Communication
Shepherd University Course Syllabus .:. 5
Course Policies
Participation Grade: A portion of your grade comes from participation. These are not “free” points distributed to
students just for showing up. They must be earned. This grade is calculated based on various “participation
challenge” assignments I will assign throughout the semester, general participation in classroom discussion and
evidence of preparation (e.g., attending class having completed the readings), and the student’s contribution to a
productive, inclusive and respectful educational environment for the professor and fellow students.
You will note an assignment on Sakai that reads “Classroom Citizenship” – This is there as a reminder that part of
your participation grade comes from your citizenship. Your entire participation grade can be wiped out for
excessive tardiness, lack of participation in discussion, distracting device use, and lack of a contribution to a
productive, inclusive and respectful educational environment. Do not expect any warnings.
Teamwork Scale and its Impact On Your Class Grade:
Teamwork is vital to the success of this class. In addition to peer evaluations, I will evaluate your behavior in your
group. This is based on your displayed work and citizenship to your team as observed by the professor. You are an
adult. The professor will not waste time lecturing you. It will simply be recorded by the professor and may be
communicated to you on your grade on Sakai.
Active engagement in team discussions and group work, completing all assigned tasks promptly, and being
communicative with teammates is expected from everyone. If you meet this standard, your grade in this class will
not be impacted. Deviations above or below this expectation carries one into “Rockstar” or “The Bane” realms,
resulting in bonuses or deductions to your final grade.
▪ Rockstar-like behaviors boost your final grade in this course. They include things such as taking on leadership
and significant extra work in the group - which can be displayed in various forms.
▪ Deductions stem from “The Bane” behaviors, which are a blight to your group’s success, such as: Tardy to class
on several occasions without excused absence; Missing more than 2 classes unexcused; Missing group
meetings; Using phone or computer unrelated to class project during team time; Not taking an active role /
general disengagement from team discussions or activities.
Where can I find how I’m fairing? You likely know if you’re being a rockstar or the bane. But, any comments the
professor shares will be listed on “Teamwork” assignment on Sakai. Any positive or negative impact on your grade
will be reflected in the final grade reported at the end of the semester.
Attendance, Being On Time, & Leaving Early:
Department Attendance policy: 2 unexcused absences permitted, full grade deduction for each absence thereafter,
and 5 or more is automatic F. Attendance will be taken every class.
You MUST attend your classes regularly and engage in the requirements for each class; otherwise, your financial
aid may be revoked either partially or in full. This would result in an amount due by you to the University
immediately. Please refer to shepherd.edu/faoweb for more details. If you know you will be missing classes – work
with me ahead of time. High-fives will be given to students who miss no more than 2 classes at the end of the
semester; two-handed high fives for students who miss no classes.
Class participation is important for the success of the class and to your success. You are expected to attend class
regularly and on time and to stay for the duration of class. Students who arrive more than 5 minutes late or leave
lecture before it is complete without notifying the instructor prior to the start of class will receive a reduction in
their overall attendance & participation grade. Do not expect a warning or notification of grade reduction.
Classroom Environment: Play (smartphones, games on handheld devices, etc.), reading non-course related
materials, or working on assignments for other classes is distracting. We’re all here to learn and people pay a lot of
money for their education. Use of Internet devices to take notes & gather information to inform classroom
6. Matthew J. Kushin, PhD | Department of Communication
Shepherd University Course Syllabus .:. 6
discussion is strongly encouraged. But browsing & social interaction are not so please minimize use during class. If
your use of any device becomes disruptive, it will negatively impact your participation grade. Although I may speak
with you about this, do not expect a warning prior to reduction nor for the instructor to inform you that your grade
has been reduced. If your ringer goes off during class, please turn it off. If you feel the call may be an emergency,
please step out of class.
Make-up Exams: Make up exams will be offered only once per student with proper documentation (e.g., doctor’s
note) of absence and will be evaluated on a case-by-case basis. Make-up exams will be offered during office hours
and must be complete by the end of the same working day the student returns to class. Make up exams will not be
offered beyond 2 weeks after it is scheduled on the syllabus.
Late assignments: Late means turned in ANYTIME AFTER the end of scheduled class time on the due date. 2
minutes late and 2 hours late are treated equally. Late assignments will be accepted for a 20% reduction in grade
(except participation challenges – which may be turned in for 50% credit [unless university-approved absence or
family emergency]). Late assignments will not be accepted beyond 1 class period late. Students are responsible for
remembering to turn in assignments (online for major papers) or in person prior to end of class on the due date. In
the rare case that a student is not able to attend class on the date an assignment is due, the student may submit
the assignment electronically BEFORE the end of class on the assigned day for full credit. If you are having
email/internet issues, you can fax it to the communication department or slide it under Dr. K’s office door. There
will be no exceptions to the late assignment policy.
Email & Electronic Communication Agreement: I will prioritize & make every effort to respond to communications
sent during virtual office hours ASAP. However, for electronic communication occurring outside of established
Office Hours:
❖ Students can expect to get a response to an email from me within 48 hours of sending it, often much
sooner. If you don’t hear from me within 48 hours, send a polite reminder.
❖ If you send me an email or any other electronic communication and I do not respond to it, then I did not
receive it. You will always get a response from me if I received something.
❖ Students should not expect responses on weekends or after 6pm.
❖ Email subject lines should include: Class Title & Your name. e.g., “Comm 2000 – Jane Doe”
❖ In case of real emergency needing response ASAP, add “[emergency]” to subject line. Don’t abuse this!
Academic Dishonesty. Each student in this course is expected to abide by the Shepherd University Academic
Integrity Procedures found in the Shepherd University Student Handbook
(http://www.shepherd.edu/students/studenthandbook.pdf).
By submitting academic work, students warrant that the work is their own and that unauthorized materials or
resources were not used. Plagiarism, fraud, unauthorized use of resources–cheating in all its forms is not
tolerated. All members of the Shepherd community are responsible for maintaining their own academic integrity
and for reporting suspected academic dishonesty.
Plagiarism is the act of stealing and using, as one’s own, the ideas of another or the written expression of the ideas
of another. Students guilty of academic dishonesty in any course will receive sanction from the course instructor
and may face sanctions by the University, particularly if there is a second reported offense. Sanctions may include
dismissal from the University. In this course you will fail any assignment you plagiarize on. Additional sanctions
may be taken at the discretion of the instructor including but not limited to reporting the incident to the proper
university authorities.
Tutoring: FREE TUTORING! ANY COURSE! Take advantage of a free personal trainer for the mind. Contact the
Academic Support Center in 103 Library: http://www.shepherd.edu/academic-support/; 876-5221; 8:00 am–4:30
pm.
7. Matthew J. Kushin, PhD | Department of Communication
Shepherd University Course Syllabus .:. 7
Publication: The department of communication has the right to record, file, broadcast, webcast and publish,
through any means necessary, any or all other means of distributing student production work in perpetuity.
COMM maintains an archive of material that we may webcast, broadcast, show in theaters and use for the
promotion of the department and its students. Any monetary gain made by the department will be used only for
the development of the program, and student wellbeing. The students who produce the work also maintain the
rights to use their work as they see fit, and are liable for that usage.
The Office of Disability Support Services at Shepherd University believes that, "the first step to success is access."
Disability Support Services is committed to working closely with individuals with exceptionalities to meet their
academic and housing needs. Students requesting any disability related accommodation should contact the Office
of Disability Support Services at 304-876-5122. This includes, but is not limited to students with visual or hearing
impairments, students with diagnosed disabilities that affect their learning and in need of academic
accommodations, and students requesting specific housing accommodations for health-related reasons. Students
must be registered with the Office of Disability Support Services and present their certified accommodation letter
to each of their instructors as early in the semester as possible prior to using any granted academic
accommodation. For more information, please visit http://www.shepherd.edu/disability.