This document provides the syllabus for a 3-week social media course for employee onboarding. The course will be delivered online through a learning management system and require students to create social media accounts using guidelines. Students will learn how to generate business pages, develop marketing campaigns, create engaging posts, and analyze demographics. Assessment includes participation, a social media calendar, discussion posts, and a group project. Students must complete all work with an 85% or higher to pass, and employment will be terminated if the retest is not passed. The course aims to teach social media use for business communication, marketing, sales, and navigating today's business environment using key platforms. Academic integrity policies are also outlined.

1. Course Project: Final Syllabus
Jasmyne N. Brandon, M.A.Ed.
Donna Russell, Ph.D.
EDDD – 8107 Designing Instruction for E-Learning

2. The link to the classroom is classroom.google.com The class code is 7cr4yb
Social Media for Professional Development
COMM 2000 SECTION 101
Monday, Wednesday, & Friday 8:15am -10:00am (Three Week Course)
Employee Onboarding
Jasmyne N. Brandon, M.A.Ed.
Jasmyne.Brandon@waldenu.edu
Communication Department Room # 1210
By Appointment
Course Description
Students for employee onboarding will be required to create social media accounts using
guidelines to the coursework, and they will learn how to successfully generate business pages,
develop marketing campaigns for social media, develop content for posts that create audience
engagement, analyze audience demographics, and more.
Learning Management System
eLearning course, delivered through Blackboard Open LMS, Learning Solutions for Business
Course Requirements
Create social media accounts using guidelines to the coursework, and they will learn how to
successfully generate business pages, develop marketing campaigns for social media, develop
content for posts that create audience engagement, analyze audience demographics, and more.
The goals, objectives, and overall outcomes of this course will be considered met once the
participant has completed all course work with an 85% or higher, if the participant scores below
an 85% they will be placed on a 90-day probationary period and will have to retest at the 90-day
mark of employment.
If the participant is unable to pass the retest, employment will be terminated.
Learning Outcomes
1. Upon completion of this course, Employees will be able to use social media from a
business perspective, communicating with businesses and companies to promote product
or service.
2. Upon completion of this course, Employees will have extensive knowledge on how social
media is used for product placement, marketing, and sales.
3. Upon completion of this course, Employees will understand the nuances of
communication in today’s complex business environment.
4. Upon completion of this course, Employees will have extensive knowledge on the
dominant social media tools including Twitter, Facebook, and precision tools such as
Instagram and Pinterest.

3. Formative/Summative Assessments
Formative and Summative assessments be based on company produces and policies. All
additional assessments will be conducted through discussion board participation.
Instructional Materials
Text Requirements
There is no required textbook for this class. All class readings will be available on the company’s
professional development portal and/or given to students by the instructor. There will be take-
home reading assignments, and every student is expected to come to class having read the
required home reading assignments.
Technology Requirements
Students are responsible for having access to a properly functioning device (computer, tablet,
etc.) throughout the employee onboarding training. The device must be able to run the software
required for coursework or capable of connecting to the company portal. (The company will
provide these devices)
Student devices need to be running the latest versions of plug-ins, recent software and have the
necessary tools to be kept free of viruses and spyware.
Social Media Requirements
Students will be required to create professional social media accounts on the following social
media platforms: LinkedIn, Twitter, Facebook, and Instagram. These social media accounts will
be created following the company social media guidelines, failure to operate social media
accounts under company guidelines will result in termination.
Grading
The final grade of record will be based on students’ achievements in the following areas and
weighted according to the following:
Participation 10 points
Social Media Calendar (Midterm) 20 points
Three Discussion Posts on Weekly Topic 30 points
Group Project on Social Media Topic (Final) 40 points
TOTAL POSSIBLE 100 points

4. The total number of points each student earns will be calculated, and the final grade of record
will be determined according to the following scale:
Letter Grade Percentage Grade Point Average (GPA)
A 90%-100% 4.0
B 80%-89% 3.0
C 74%-79% 2.0
D 70%-73% 1.0
F 0%-69% 0.0
Participation
Students must actively participate in-class through discussion and awareness, as well as actively
participating throughout the online portal.
Social Media Calendar
Students must create a Social Media Calendar for a campaign of their choice for Twitter,
Instagram, and Facebook. The Social Media Calendar must include graphic designs, target
audience, schedule post, and live interactions, and hashtags.
Discussion Post
Students must participate in three discussion post on a weekly topic. The initial post must
provide the student's opinion/feedback on the weekly topic; the remaining two post requirements
will respond to a classmate’s post. The three-discussion board post must include properly
sourced supporting information.
Group Project
Students will work in groups of three to develop a research question related to social media
development in education. The instructor must approve topics. Students will have two options
for completing the project.

5. Option 1(non-design-based): Groups will write a 2000-2500-word paper that describes a
theoretical or practical research question/problem related to social media development in
education and propose a way to study the research topic and/or answer the research
question/problem.
Paper requirements:
1. An Introduction
2. A review of related literature that highlights researchers the findings of the chosen topic
3. A proposed method, including research question, how the data will be collected (survey,
interview, testing, etc.) and sample questions for participants
4. Theoretical and/or practical implications of study outcomes.
5. The paper should include at least ten references
Option 2(design-based): Groups will propose and design a social media solution for their
organization. Solutions may be single or multi-focused. Groups may choose a mobile
application, Facebook page, Twitter account, or blog. Groups will need to provide reasoning to
why each of their solutions is being proposed. Students will present their social media solutions
via in-class presentation with visual, and the visual presentation must be submitted to the
instructor for approval before the scheduled presentation. Students must also submit a 1000-1500
word.
Paper requirements:
1. An Introduction
2. A review of related literature that highlights researchers the findings of the chosen topic
3. Description of their proposed solution and development stage process
4. Discussion of the solution design impact
Intellectual Property/Plagiarism Policy
According to Walden University (2019)
Academic integrity violations include the following:
Plagiarism: Plagiarism is defined as use of intellectual material produced by another person
without acknowledging its source. For example:

6. 1. Wholesale copying of passages from works of others into an assignment, paper, or
discussion board posting, or thesis or dissertation without acknowledgment;
2. Using the views, opinions, or insights of another without acknowledgment; and/or
3. Paraphrasing another person’s characteristic or original phraseology, metaphor, or other
literary device without acknowledgment.
Students’ Misuse of Their Own Scholarly Work:
1. During their studies at Walden, students may find themselves writing for a second, third,
or fourth time on the same topic; regardless, their writing is expected to reflect new
approaches and insights into that topic to demonstrate their intellectual growth.
2. Walden recognizes that there may be some overlap between the requirements,
assignments, and inquiry for different courses and KAM demonstrations. In general,
students may use only small portions of documents as background or foundational
material for additional development in a subsequent assignment or research project.
Students may not merely copy and paste substantial sections from one paper or KAM to
another. Any use of prior work is at the discretion of the instructor: students must receive
prior approval from their instructor, who may request a copy of the previous work. Fair
use laws must be respected for published documents.
3. When using their own scholarly work in subsequent research, students should cite
themselves as a primary author and their previous coursework or KAM demonstrations as
unpublished papers, as shown in The Publication Manual of the American Psychological
Association.
Cheating:
Cheating is defined as fraud, deceit, or dishonesty in an academic assignment. It includes using
or attempting to use materials, or assisting others in using materials, that are prohibited or
inappropriate in the context of the academic assignment in question. For example:
1. Copying or attempting to copy from others during an exam or on an assignment;
2. Communicating answers with another person during an exam;
3. Preprogramming a calculator to contain answers or other unauthorized information for
exams;
4. Using unauthorized materials, prepared answers, written notes, or concealed information
during an exam;
5. Allowing others to do an assignment or portion of an assignment, including the use of a
commercial term paper service;

7. 6. Submitting the same assignment for more than one course without the prior approval of
all the instructors involved (see the Students’ Misuse of Their Own Scholarly
Work section above for more information);
7. Collaborating on an exam or assignment with any other person without prior approval
from the course instructor; and/or
8. Taking an exam for another person or having someone take an exam for you.
Providing False Information: For example:
1. Furnishing false information in the context of an academic assignment;
2. Fabricating or altering information or data and presenting it as legitimate; and/or
3. Providing false or misleading information to an instructor or any other university staff
member.
Copyright Violation:
Walden recognizes and respects intellectual property rights. As part of its mission to maintain
the highest standards for ethical conduct, the university requires its employees, instructors,
students, and other university community members to use copyrighted materials in a lawful
manner.
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