The document discusses how color schemes are used in magazines to create a unified and targeted aesthetic. It notes that fashion magazines for women often use bright colors like pink, while music magazines like Kerrang! employ a rougher color scheme of black, red, white, and yellow to attract their intended rock audience. The color scheme helps give the magazine a coherent look and feel while also defining its audience.

1. Sarah Connelly

2.  Within any magazine, a
colour scheme is used.
This makes the entire
magazine ‘belong
together’ as each
individual page will have
a similar shade/colour.

4.  For example; a fashion
magazine directed to a
female audience usually
holds a bright and colourful
scheme. However
stereotypically, a female
colour scheme will initially
hold the colour pink :

5.  Colours can be associated to certain feelings and
emotions. For example: red, oranges and yellow
are classed as warmer colours where as blues are
classed as cooler shades.
 Other colours can hold a rougher look depending
on the material around it. An example of this is a
rock music magazine:

6. The use of black,
red ,yellow and
white this magazine
holds a rougher
look than a typical
‘girly’ magazine.
However, this will
attract the audience
Kerrang! Hopes for.

7.  The magazine will appear
unprofessional due to a variety of
colours
 Targeted audience perhaps could
be blurred
 The magazine will look
dysfunctional and un-organised.