The document discusses issues related to media ownership and the production and distribution of media texts in different media areas. It notes that the film industry has a competitive relationship between America and Britain, with Hollywood dominating the global market due to its ability to produce bigger, more successful films. The size of the domestic British film market makes it difficult for British films to achieve the same level of commercial success as Hollywood films without involvement from American studios. It also discusses strategies used in the distribution and promotion of the successful British film "Slumdog Millionaire", including social media sharing, quick release to DVD/Blu-Ray, viral marketing techniques, and deals with international distributors.