This document discusses coloration in fishes. It begins by introducing the sources of color - chromatophores and iridiophores. Chromatophores contain pigment cells called melanophores, erythrophores, xanthophores, and iridiophores which produce black/brown, red/orange, yellow, and white colors respectively. Fishes obtain varied color patterns through mixing of these pigments. Chromatophores can respond physiologically through pigment redistribution or morphologically by changing cell number or pigment amount. Coloration allows for camouflage through concealment, disguise, and advertisement behaviors which aid communication, survival, and reproduction.