Cadbury has been making chocolate since 1824 when John Cadbury opened a store in Birmingham selling chocolate products. Some key events in Cadbury's history include launching the first Easter egg in 1875 and dairy milk chocolate in 1905. Cadbury is known for using high quality ingredients like cocoa beans and cream to create smooth, creamy milk chocolate. It aims to support cocoa farmers and promotes ethical sourcing. Cadbury dairy milk remains popular today, especially among younger audiences and women. While it competes with other chocolate brands like Galaxy and Mars, Cadbury differentiates itself through its creamy texture and motto of providing "a glass and a half of milk".