2. WHY ARE WE COMMUNICATING?
We have come up with a product for people who
suffer from problem of having sensitive gums.
3. WHAT YOU WANT TO COMMUNICATE?
Colgate Sensitive is a toothpaste which provides
you an instant relief from the problem of sensitive
teeth .
4. HOW IS MY TARGET AUDIENCE
• Toward rural rich and consuming class - We would
come up with small tubes of these tooth paste and
position toward rural population who buy in smaller
lots .
• For Urban rich and consuming class, we would
come up with the products on the basis of
functional benefits . (For Elders Age 35 +)
5. HOW IS MY COMPETITION
• Pepsodent's Sensitive
• Miswaak
6. Many adults suffer from sensitive teeth. Cold, heat
and high sugar concentrations can alter the fluid
dynamics in microscopic tooth tubules, which in
turn stimulate the nerve deep inside the tooth
causing pain and discomfort
7. WHAT IS YOUR BRAND POSITIONING
The positioning statement for the toothpaste is
"Faster to the Nerve for Long Lasting Relief'"
HOW?
You can get instant relief because of the presence
and use of a completely new technology known as
"Pro-Argin" technology, which contains arginine, an
amino acid normally found in human saliva and
calcium carbonate and both these combined
together provide a perceivably better protective oral
health benefits and that too for a long term relief by
removing the problem from the root.
8. WHAT IS BRAND PROPOSITION
“Faster to the Nerve for Long Lasting Relief”
• Strong, Healthy and While Teeth as our product
fights tartar, removes plaque, promotes healthy
gums and whitens teeth for a healthier smile.
9. WHAT IS THE CONSUMER INSIGHT
It gives instant relief to our customers which no
other product has been able to provide.
