SlideShare a Scribd company logo
Colgate
Prepared by
TYBMS -B
Of
American diversified multinational corporation.
The company’s corporate offices are on Park Avenue
in New York City, across from the Waldrof Astoria.
In India, it operates under the name as Colgate-
Palmolive (India) limited and its head office is at
Mumbai.
Colgate Palmolive is a $10.6 billion global company
serving people in more than 200 countries and territories
with consumer products that make lives healthier and
more enjoyable.
o In 1806, William Colgate introduced starch, soap and
candle factory on Dutch Street in New York City under
the name of "William Colgate & Company".
o In 1857, William Colgate died and the company was
reorganized as "Colgate & Company" under the
management of Samuel Colgate, his son.
o In 1873, the firm introduced its first toothpaste, an
aromatic toothpaste sold in jars.
oIn 1928, Palmolive-Peet bought the Colgate Company
to create the Colgate-Palmolive-Peet Company.
o In 1953 "Peet" was dropped from the title, leaving only
"Colgate-Palmolive Company", the current name.
oToday Colgate has numerous subsidiary organizations
spanning 200 countries, but it is publicly listed in only
two, the United States and India.
oHis company sold the first toothpaste in a tube, Colgate
Ribbon Dental Cream, in 1896.
 Colgate has been ranked as India’s #1 Most
Trusted Brand across all categories
 51% market share in the toothpaste segment.
 48% market share in the toothpowder
market.
 30% share in the toothbrush market.
 Presently it is facing competition from no. 2
player HUL. E.g. Pepsodant
 On 4Sept.2009,Colgate-Palmolive signed
SRK as its Brand ambassador.
oThe International Academy of Periodontology
has awarded its first Seal of Acceptance to
Colgate Total toothpaste.
oThey are very proud to award the first ever, IAP
Seal of Acceptance to Colgate Total.
Colgate
Household
care
Personal
careOral care
Toothpaste
Toothbrush
Mouthwash
Body wash
Liquid hand wash
Bar soap
Dish washing
Product
Price
Place
promotio
n
STRENGTH:-
o Colgate dental cream offers all-round cavity protection, even where a
toothbrush cannot reach.
o Its great mint taste freshens breath.
o It protects against root caries.
o It cleans & makes teeth whiter and repairs early decay spots.
WEAKNESS:-
o High dependence of the company on a single category i.e., oral care.
o Reduction in advertisement expenditure in order to maintain growth.
OPPORTUNITIES:-
 Leverage on fact that Colgate has been ranked as the most
trusted brand in India.
 Focus on innovations and new product launches by deploying
advanced technologies.
 Growth in emerging markets – rural and semi- urban.
THREATS:-
 High competition from competitive brands like Pepsodent from
HUL.
 Increasing commodity prices for manufacturing.
Geographic Segmentation Strategy
Demographic Segmentation Strategy
Psychographic Segmentation Strategy
In 1940,the Colgate Company used
Slogan was "It cleans your breath
while it cleans your teeth" .
 The 1960s onwards, the slogan was
"The Colgate ring of confidence" .
In the late 1950's and early 1960's,
Colgate stressed the fact their "Dental
Cream" contained Gardol, a formula
that helped protect teeth from cavities
and tooth decay .
Colgate new ppt
Colgate new ppt

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Colgate new ppt

  • 2. American diversified multinational corporation. The company’s corporate offices are on Park Avenue in New York City, across from the Waldrof Astoria. In India, it operates under the name as Colgate- Palmolive (India) limited and its head office is at Mumbai. Colgate Palmolive is a $10.6 billion global company serving people in more than 200 countries and territories with consumer products that make lives healthier and more enjoyable.
  • 3. o In 1806, William Colgate introduced starch, soap and candle factory on Dutch Street in New York City under the name of "William Colgate & Company". o In 1857, William Colgate died and the company was reorganized as "Colgate & Company" under the management of Samuel Colgate, his son. o In 1873, the firm introduced its first toothpaste, an aromatic toothpaste sold in jars.
  • 4. oIn 1928, Palmolive-Peet bought the Colgate Company to create the Colgate-Palmolive-Peet Company. o In 1953 "Peet" was dropped from the title, leaving only "Colgate-Palmolive Company", the current name. oToday Colgate has numerous subsidiary organizations spanning 200 countries, but it is publicly listed in only two, the United States and India. oHis company sold the first toothpaste in a tube, Colgate Ribbon Dental Cream, in 1896.
  • 5.  Colgate has been ranked as India’s #1 Most Trusted Brand across all categories  51% market share in the toothpaste segment.  48% market share in the toothpowder market.  30% share in the toothbrush market.  Presently it is facing competition from no. 2 player HUL. E.g. Pepsodant  On 4Sept.2009,Colgate-Palmolive signed SRK as its Brand ambassador.
  • 6. oThe International Academy of Periodontology has awarded its first Seal of Acceptance to Colgate Total toothpaste. oThey are very proud to award the first ever, IAP Seal of Acceptance to Colgate Total.
  • 9. STRENGTH:- o Colgate dental cream offers all-round cavity protection, even where a toothbrush cannot reach. o Its great mint taste freshens breath. o It protects against root caries. o It cleans & makes teeth whiter and repairs early decay spots. WEAKNESS:- o High dependence of the company on a single category i.e., oral care. o Reduction in advertisement expenditure in order to maintain growth.
  • 10. OPPORTUNITIES:-  Leverage on fact that Colgate has been ranked as the most trusted brand in India.  Focus on innovations and new product launches by deploying advanced technologies.  Growth in emerging markets – rural and semi- urban. THREATS:-  High competition from competitive brands like Pepsodent from HUL.  Increasing commodity prices for manufacturing.
  • 11.
  • 12. Geographic Segmentation Strategy Demographic Segmentation Strategy Psychographic Segmentation Strategy
  • 13. In 1940,the Colgate Company used Slogan was "It cleans your breath while it cleans your teeth" .  The 1960s onwards, the slogan was "The Colgate ring of confidence" . In the late 1950's and early 1960's, Colgate stressed the fact their "Dental Cream" contained Gardol, a formula that helped protect teeth from cavities and tooth decay .