John Grandt is a luxury real estate expert with Coldwell Banker Global Luxury, specializing in the Denver metro area, leveraging his skills from his NHL career to provide exceptional service. He emphasizes a comprehensive marketing strategy, personalized client communication, and community engagement, aiming to maximize home value and ensure a seamless selling experience. Grandt also actively supports the Alzheimer's Association, reflecting his commitment to giving back to the community while maintaining high standards in the luxury real estate market.

1.
DISCOVER A NEW LEVEL OF
MARKETING
EXCELLENCE

3.
A PREVIEW OF
JOHN GRANDT | REF REALTY
WITH COLDWELL BANKER GLOBAL LUXURY

4. MEET JOHN GRANDT | REF REALTY
As a luxury expert in the Denver metro area, John Grandt, a Luxury Property Specialist with Coldwell Banker
Global Luxury offers a wealth of knowledge and expertise that is unsurpassed; you can always trust his service
and commitment to you.
John Grandt has served his clients since stepping off the ice as a Linesmen in the National Hockey League.
Many of the skills he developed as a professional referee have translated to the real estate world including
attention to detail, hard work, empathy and a strong foundation. These critical skills he brings to the real estate
industry make a difference in outcomes and help clients get the results they expect. As a Denver native, he
offers a keen insight into the rapidly changing real estate market. His expertise and high-level negotiation skills
are why his clients are excited to refer his services to to their family, friends and colleagues. He is a Broker
Associate, Coldwell Banker Global Luxury Property Specialist, Certified Luxury Home Marketing Specialist and
Certified Real Estate Negotiation Expert.
John lives in Broomfield where he is currently an active member of the community. He frequently hosts
educational seminars to teach residents how to maintain and increase the value of their homes.
• Coldwell Banker Global Luxury Property Specialist
• Certified Luxury Home Marketing Specialist
• Certified Real Estate Negotiation Expert
• Colorado Native
• Former Linesmen with the National Hockey League

5.
JOHN GRANDT
RENE | LICENSE #FA100074635
720.351.8488

6. FULL SERVICE LUXURY REAL ESTATE
When you hire Coldwell Banker Ref Realty, John will become your home’s:
MARKETING MANAGER
• Showcasing your home with the finest marketing
• Developing and implementing a customized
marketing plan
• Determining the best price in line with current
market conditions
• Communicating regularly with you so you stay
informed
LIAISON MANAGER
• Introducing new buyers to your property
• Pre-qualifying the buyers to avoid time wasters
• Providing you with timely updates on showings and
feedback
NEGOTIATOR
• Presenting and negotiating with potential buyers on
your behalf
• Advising you on the merits of each offer
• Always keeping your best interests as top priority
CLOSING MANAGER
• Providing information to the buyers in a timely
manner
• Only accepting certified bank drafts
• Liaising with your lawyer/notary and delivering
necessary documentation
• Facilitating answers, resolving any issues during the
closing process and ensuring the process is
completed seamlessly
CONCIERGE
• Providing you with access to experts, including legal
advisors, insurance experts, builders, landscapers,
interior designers, rental experts, home display
experts, painters, handymen, home inspectors and
moving services

7. DEDICATION | COMMITMENT
WHAT MY CLIENT’S ARE SAYING
“This is the third house we've sold and John is the best of
the best. Johns marketing plan was extensive, rapidly set
in motion and effective. I especially appreciate the way
John talked and listened to us. He really listened and
worked with us (I travel weekly). John showed us how to
set the house for pictures and the results were astonishing.
The photos and 3D walk through really captured the value
of the house. John also managed an open house with
virtually no requirement from our end. In the end we had an
offer in 48 hours that was much higher than our asking
price (which we jumped on). John also stayed the course
and hand walked us through the closing with every form
sent by email for signature (due to my travel). Top notch job
and results. You will not regret having John as your realtor!
John is the best.”
-Eric and Wendy
“John is always willing and eager to go the extra mile to
take care of his customers! Was excellent at negotiating
the right price for our new home. We were out of state
buyers and John took care of everything.”
-Brandon and Chelsea
“John did a great job as our realtor on our recent Denver
home search. With the hyper-competitive market and low
inventory levels in the Denver Metro area, we needed
someone who was on his game when it came to
responsiveness and knowledge of the market, and John was
definitely able to deliver. He helped get us into a beautiful
1906 bungalow in Sunnyside. With over a hundred couples
touring the property in one day, we were definitely a little out
of our element, but John walked us through the whole
process and had us under contract two days later. We have
now been in our home for about a month, and could not be
happier with the decision we made. Thank you, John!”
-Brady and Lindsay
“John is a great realtor, the first house he showed us we
bought! John is very professional, attentive to detail and
very easy to work with. He stayed the course through a very
trying and frustrating buying/closing process. John is a
straight shooter and extremely honest with us. I can highly
recommend him to anyone seeking a truly professional
Realtor.”
-Robert and Cheryl

8. PRESTIGE. PEDIGREE. POWER. THE GLOBAL LUXURY DIFFERENCE.
When you choose John Grandt and Coldwell Banker Ref Realty, you also choose to work with one of the most
elite and sophisticated brokerages in the world, Coldwell Banker Global Luxury.
Coldwell Banker Global Luxury redefines the world of luxury real estate marketing. The prestige of the Coldwell
Banker® name, combined with state-of-the-art technology, bespoke marketing strategies, and one of real
estate’s most robust global networks encompassing 88,000 independent sales associates in approximately
3,000 offices in 49 countries and territories, culminates in extraordinary representation that crosses oceans,
continents and language barriers. Coldwell Banker Global Luxury Property Specialists — many of whom rank
among the top luxury real estate agents in the world- have a track record of representing some of the most
significant properties of all time. Your luxury is our legacy.
COLDWELL BANKER GLOBAL LUXURY

9. LOCAL COMMUNITY SUPPORT
At Coldwell Banker Ref Realty, John is focused on the Alzheimer’s Association of Colorado. He feels the most
gratifying part of his life is giving back to his community and support those efforts through the Colorado chapter
of the Alzheimer’s Association. That is why he hosts an annual golf tournament and fundraiser to raise money for
Alzheimer’s research.
The Alzheimer's Association is
the leading voluntary health
organization in Alzheimer's
care, support and research.
Their mission is to eliminate
Alzheimer's disease through
the advancement of research;
to provide and enhance care
and support for all affected;
and to reduce the risk of
dementia through the
promotion of brain health.
For more information please
visit alz.org

11. THE POWER OF
COLDWELL BANKER GLOBAL LUXURY

12. WEBSITE TRAFFIC AND ONLINE SEARCHES
ColdwellBankerLuxury.com is a highly visited real
estate website, with over two million visitors annually.
This site features 9,600+ luxury property listings
across the globe, plus a built-in referral network.
PROFESSIONAL EDUCATION
Coldwell Banker Global Luxury agents lead the
industry in professional designations, awards and
recognitions.
NUMBER OF COUNTRIES SERVED
Coldwell Banker Global Luxury encompasses 88,000
independent sales associates in approximately 3,000
offices in 49 countries and territories, culminates in
extraordinary representation that crosses oceans,
continents and language barriers.
MARKETSHARE AND AGENT PRODUCTIVITY
Coldwell Banker Global Luxury associates average
more sales than any other real estate agents in the
world.
BRAND NAME AWARENESS
Coldwell Banker Global Luxury is the most
recognized brand in real estate. Their national
advertising campaign positions the Coldwell Banker
Global Luxury name in front of millions of buyers and
sellers all over the country and is designed to keep
the brand, as well as coldwellbankerluxury.com, top-
of-mind when someone decides it is time to buy or
sell their home.
ADVERTISING
In the United States, Coldwell Banker Global Luxury
has presence in national television advertising,
helping to make the Coldwell Banker Global Luxury a
recognized and respected real estate company.
COLDWELL BANKER GLOBAL LUXURY
A LEADER IN THE INDUSTRY

13. The Institute for Luxury Home Marketing is fully endorsed by Coldwell Banker Ref Realty and Coldwell Banker
Global Luxury. Their professional luxury real estate agents are encouraged to acquire their designation course
and become lifetime members.
The Institute exists to provide resources, training and guidance to their members. Their goal is to ensure that real
estate professionals are able to provide high-quality service to discerning buyers and sellers of luxury homes.
The Institute is the premier independent authority in training and designation for real estate agents working in the
luxury market. For agents working in the multi-million dollar market, an added recognition is awarded for
members of the Multi-Million Dollar Guild.
INSTITUTE FOR LUXURY HOME MARKETING

14. GLOBAL CONNECTIONS
88,000
COLDWELL BANKER
AFFILIATED SALES
ASSOCIATES
3,000
OFFICES
49
COUNTRIES AND
TERRITORIES
POWER IN NUMBERS

15. World-class marketing
resources
The credibility of a luxury
leader
A wide-scale network of
industry-leading sales
associates
THE SUPPORT OF A GLOBAL LUXURY LEADER

17. DETERMINING THE VALUE
OF YOUR HOME

18. THE OBJECTIVE
Our mutual objective is to sell your home:
• FOR THE HIGHEST POSSIBLE PRICE
• IN THE SHORTEST AMOUNT OF TIME
• WITH THE MOST FAVORABLE TERMS
Prior to any marketing being implemented, it is critical to go through the process of discovery — determining the
fair market value, the barometer of current market conditions, and reviewing the variety of factors that will help
us prepare your home for sale.
Selling luxury homes requires a different level of expertise and strategy and exceptional marketing to the right
buyers is key to maximizing the true value of your home.

20. PRICING YOUR HOME
Pricing your home accurately is the most effective way to ensure a successful sale. No amount of marketing can
sell an overpriced home. Many sellers are tempted to list their home with the agent who quotes the highest price.
Keep in mind, the agent doesn’t set the price, the seller doesn’t set the price — the market will set the price, or
value, for your home.
The most effective method of pricing your home is to have a professional appraisal. When you list your home
with John, he will pay for a pre-listing appraisal by a respected Denver appraisal firm.
Benefits of having a professional appraisal:
• You receive an unbiased, third party, opinion of the market value of your home by a trained professional.
• You are positioned to quickly recognize and respond to a market offer
• You are positioned to effectively challenge a low lender’s appraisal of your home, maintaining your higher
contract price. A lender will consider a well-known appraisers valuation- they will not consider an estimate
provided by a real estate agent.
• You avoid the common practice of a real estate agent “buying your listing” by suggesting a higher price than
can be achieved. Because the agent would then be reluctant to suggest a price reduction early in the
marketing process, you lose valuable time during those critical, first several weeks on the market.

21. AVOIDING COSTLY SURPRISES
Discovering and repairing problems early in the marketing process places you in control, eliminating the stress of
making repairs on the buyer’s schedule. Having your house in move-in condition also helps you avoid delays to
closing and demonstrates to buyers, agents and the buyer’s home inspector that your house has been very well
maintained. We want buyers to focus on how they would live in your home - not what they would have to repair.
Additionally, your house will stand out from the competition as a better value and command a higher price.
When you list your home with John, he will pay for a pre-listing inspection by one of Denver’s most experienced,
and respected, inspection firms.
John will also recommend trustworthy, professional contractors to address any repairs that are needed. The
extent that these repairs are made will directly affect your listing price. You have the ability to command a higher
asking price, and substantiate it, when your home is in top condition.

22. PROTECTING YOUR HOME
While your home is listed with John, it will be covered
by a nationally recognized home warranty from
American Home Shield. The benefit to you is many of
the normal day-to-day repairs are covered under this
plan while your home is listed.
When you list your home with John, he will pay to have
an American Home Shield warranty transferred to your
buyer.
By advertising a comprehensive warranty for your
home, we increase buyer confidence in your home and
set it apart from the competition.

25. A FOCUS ON YOUR HOME
LUXURY MARKETING FOR A NEW LEVEL OF EXCELLENCE

26. Selling your home can be a very exciting experience but it will probably also be an emotional one. As a real
estate professional, I have found that the best way to sell a home is through partnership and teamwork —
combining the understanding of your requirements and goals with my knowledge, expertise, effective marketing
strategies and extensive brokerage resources.
TOGETHER WE WILL:
• Prepare for the “Window of Opportunity”
• Leverage the attributes of your location
• Prepare and present your home ready for sale
• Highlight your home’s features through professional photography
• Showcase your home to the market through professional and strategic marketing
• Maximize the exposure of your home through our extensive network
• Leverage the brokerage’s reputation and recognition
• Cooperate and communicate to maintain your home’s perception of value
• Promote your home locally, nationally and internationally
• Maximize your homes web exposure
• Prepare your home so that it is always ready to be shown to potential buyers
• Discuss and review the market analysis of your home- feedback is essential to knowing the perceived value
and potential for negotiation
• Finalize your sale
• Find your next dream home
LUXURY MARKETING FOR MAXIMUM EXPOSURE

27. ACTIVITY
TIME ON MARKET (Weeks)
1 2 3 4 5 6 7 8 9 10 11 12
THE WINDOW OF OPPORTUNITY
The “Window of Opportunity” is the period in which your home will receive its maximum exposure.
In order to capitalize on this window, it is crucially important that your home is ready for sale, priced at Fair
Market Value, is prepared to showcase its features and attributes and a marketing strategy is implemented to
further increase its exposure.
MAKING THE MOST OF INITIAL INTEREST

29. MARKETING YOUR LOCATION
According to real estate convention, the three most important criteria to consider when purchasing a property
are: LOCATION, LOCATION, LOCATION. In fact, buyers are often attracted to a general location, neighborhood
or even a certain street, well before settling on a specific home.
Understanding your location’s positives and negatives are important to know when determining price, but are
actually very significant in the marketing of your home. Misconceptions, preconceptions and knowing the
nuances of your home can make a significant difference in how a home is marketed, when its shown and how its
positioned — one man’s displeasure can be another’s delight!

30. PREPARE TO PRESENT YOUR HOME
First impressions are lasting. Preparing your home is one of the most difficult, emotional and critical steps to
maximizing its value — together we will review, recommend, prepare and create an environment that is
appropriate for the type of buyer looking to purchase your home. No matter how stunning, loved or well-
maintained your home is it is important that you view it with critical objectivity and whether it needs simple
changes or major repairs, these should be addressed before the home is listed for sale.
PROFESSIONAL PHOTOGRAPHY
Photography must reflect your property. Whether print or web, these photos are often the first impression that a
potential buyer will receive.
Take advantage of new technology to showcase the true essence of the property within its environment,
especially because your buyer is likely to be from outside your local area. Lifestyle videos and Matterport virtual
reality walkthroughs provide a realistic depiction of the intended space and livability.
A photo shoot is the time when a home must shine- both figuratively and literally. A fully prepared home, clean,
tidy, clear sight lines and shot in its best natural light will speak volumes to the viewer before and after the home
is visited.

33. PROFESSIONAL STAGING SERVICES
Home staging is not decorating; decorating appeals to the person living in the house. Staging is positioning the
home to appeal to the psychological needs of buyers by creating a series of impressions that build an emotional
connection to help buyers imagine themselves living in the home. An AOL Money & Finance poll revealed that
87% of respondents said home presentation makes the difference in most sales.
You only get one opportunity to make a positive first impression with potential buyers. Well staged homes look
better, photograph better, show better and sell faster than non-staged homes.
When you list your home with John, he will pay to have it staged by an experienced Denver stager.

35. HI-DEFINITION VIDEO
In addition to professional photography, John will create a high-definition video of your home. A well-scripted and
produced video gives potential buyers a feel for what living in the house will be like long before they make a
personal visit.
Video allows us to “tell a story” about your home, making an emotional connection for Buyers. We are able to
address the emotional needs for comfort, family, relaxation and more that photos alone cannot communicate.

36. MARKETING WITH DISRUPTIVE TECHNOLOGY
In addition to professional photography and HD video, John will create a Matterport virtual reality tour of your
home. Matterport is a complete, three-dimensional representation of your home created from 2D imagery and
3D data from a specialized camera. Matterport can be navigated on a desktop, mobile web browser and in
virtual reality, creating a complete 3D media ecosystem to properly market your home.
Matterport tours are perfect for potential buyers relocating from out of state, millennials and anyone who starts
their home search online. Matterport tours differentiate your home from the rest of the competition.

38. JOHN GRANDT
REF REALTY
720.351.8488
PROFESSIONAL STRATEGIC MARKETING
Sophisticated and professionally prepared marketing is essential to maximizing your home’s exposure and
requires more than just listing the property for sale on the internet and the local real estate professional’s listing
service. It needs to be a carefully prepared, strategically implemented plan.
Your home must become a highly prized commodity, launched on the market with maximum impact, to create
the right exposure and reach the right buyers.
YARD SIGNS AND DIRECTIONAL SIGNAGE
The trusted yard sign is the #1 way to show your home is for sale. It is
fast, effective and easy to spot. Directional signs help guide people to
the home.
PUBLIC AND PRIVATE SHOWINGS
Broker tours and Open Houses are ways that other real estate agents
see your home and recommend it to their potential buyers. This is why
preparing the home is so important- sometimes real estate agents are
more particular than the buyer.

39. NETWORKING AND REFERRALS
Real estate agents have a large database at their
disposal. especially their networks with other agents.
Referrals are especially important in the luxury market,
as you will want to work with well-respected agents
with an extensive network of contacts.
CLHMS DESIGNATION AND MEMBERSHIP
Working with agents who are fully certified in Luxury
marketing is critical as you look to maximize the
exposure of your home. Knowledge, expertise and
access to a unique and targeted network is second to
none.
LUXURY ADVERTISING
For luxury homes, local advertising is not sufficient-
these unique, often specialist appreciated homes need
exposure to the elite and discerning. I showcase your
home to these affluent buyers through publications
such as the Wall Street Journal, Unique Homes, The
New York Times, Robb Report, Mansion Global and
more.
WEB EXPOSURE
95% of buyers look at homes online as their first
step in the home buying process. This trend will
continue to increase over time. Placing your
home online allows the home’s exposure to be
seen locally, nationally and internationally,
whether it is on a computer, tablet or cell phone.
VIRTUAL TOURS/ ONLINE VIDEO MARKETING
Creating a digital experience and footprint is an
integral part of advertising in the 21st century.

40. The power of showcasing your home and its unique features through professional photography and
sophisticated marketing materials is crucial to setting your home apart from the competition. Promotional
materials that feature your home and are mailed to your neighbors, potential buyers and other real estate
professionals is one of the most powerful ways to spread the message that your home is for sale.
Your neighbors will be the first to tell their friends and family about your home- they already love their community
so they are your biggest advocates! Also, knowing where the potential buyers are locally is powerful — after all,
78% of homeowners purchase within a 10-mile radius of their present home.
PROFESSIONAL PRINTING & DIRECT MAIL

42. GLOBAL AND DIGITAL SYNDICATION
ColdwellBanker.com automatically syndicates listings to hundreds of web partners, including the
most visited real estate websites like Fang, Rightmove and 99Acres.

43. 1
MILLION
average views per
month on Pinterest
90
THOUSAND
followers on Twitter
2.6
MILLION
blog views
79
MILLION
Social engagements
with brand content
250
THOUSAND
Facebook
followers
52
MILLION
video views of
Facebook and
YouTube
SOCIAL MEDIA PRESENCE

45. SHOWING THE HOME
Your home needs to be “show ready” at all times — this is difficult to balance if you are still living in the home.
However, ensure the preparation is done up front- unnecessary items removed, space has been created and a
plan implemented for the best times to show the home, then the final prep and inviting touches are easy for me
to add around your busy schedule.
Each and every buyer will be pre-qualified. During the showing, a fully guided tour will be provided to ensure the
features and nuances are showcased and explained to maximize the perception of value.

46. MARKET ANALYSIS
My market analysis report is compiled from a system that tracks your showings, all real estate professional and
buyer feedback as well as all my marketing effectiveness on your home. This report provides you with an in-
depth analysis and a comprehensive list of actions, recommendations and objectives.
FINALIZING THE SALE
A myriad of details must be attended to before the sale becomes final including offers, counter offers,
inspections, disclosures, contingencies, loan documents, mortgage approval and escrow items. This final step
can be overwhelming with all its moving parts.
Whatever the next step may be, know that I am here to guide you through this final process — to keep in
constant communication, track the proceedings and keep things on schedule.

49. DISCOVER A NEW LEVEL
OF LUXURY MARKETING TO FIND YOUR NEW HOME

50. MARKETING FOR YOUR NEXT HOME
If you are looking to buy another property, let my knowledge of your requirements, needs, likes and dislikes be
the foundation of a new search — from finding the perfect buyer to locating your next perfect dream home.
In the world of luxury, it takes more than just searching for a home on the internet, so allow my extensive
network of connections, strong marketing skills and exceptional knowledge open the right doors.
EXCLUSIVE
LUXURY
NETWORKS
STRATEGIC
ONLINE
SEARCH
TECHNOLOGY
INSIDE LOCAL
KNOWLEDGE &
CONNECTIONS
SUPERIOR
PROSPECTING
CAPABILITIES

51. DEFINING YOUR GOALS & OPTIONS
In the search for your perfect home, we must define the goals and reassess your requirements so that we
approach the search with complete insight. This will enable the creation of an appropriate action plan and
expected timeline.
• Where are you thinking of moving — local or out of state?
• Do you have a budget?
• What do you and your family need from your next home?
• Are you looking for a turnkey or renovation property?
• What are your essential requirements during our search?
• Are there additional financial considerations?
• When is the ideal time for you to move?
This information will enable a qualified search. Equally, it is important to ensure that we research the true value of
the homes and that their current selling price reflects an amount that the property is “worth” to you.

52. LOCATING THE RIGHT PROPERTY
When helping you look for a property, I will make recommendations based and my experience and local
knowledge, in addition to having access to a variety of technology, a wide network of area agents, and homes
not yet on the market. A comparison chart and thorough objective inspection of each home, combined with such
factors as market data and resale potential, will help in narrowing your search. By building a checklist, we can
better evaluate each home and review together the important criteria of homes visited.
And when you find that perfect home, I will help negotiate the best offer based on the condition of the home,
length of time it’s been on the market, activity, location and urgency of the seller. Ultimately, I will protect and
represent your best interests.

54.
I would like to thank you for giving me the opportunity to present this preview of the marketing services I can offer you and
your property.
I’d be delighted to assist you with the sale of your current home and the purchase of your next home, and the next one, because I
am not just providing a service, I am building relationships. Please let me know when I can be of service.
Call me before making any important real estate decisions, you’ll be glad you did.
JOHN GRANDT | REF REALTY
COLDWELL BANKER GLOBAL LUXURY
720.351.8488 | JOHN@REFREALTY.NET | WWW.REFREALTY.NET