4. Introduction Silvano Realty represents home buyers and sellers in Southern California and surrounding communities. We have particular expertise when is comes to selecting the right neighborhood that fits your family and lifestyle. If your dream is to live in a community with top notch schools, recreation, safety and culture, then Silvano Realty is for you. Let our experience in this region take you through the steps to fulfill your goals with the utmost confidence. Welcome Home
7. 7 Real Estate Market Sales are decreasing Foreclosures are increasing Revenue of residential real estate $9,442,103,000 in California
8. 8 Real Estate Sales Most popular sales occur in the following areas: Hollywood Hills, Bell Air, Westwood, Mid Wilshire, Silver Lake, Brentwood, West LA, Eagle Rock and Los Feliz Most expensive: Pacific Palisades at $750 per square foot Least expensive: China Town $130 per square foot
9. 9 Target Neighborhoods Our clients are first buyers who want to pay no more than $500K, on average Target Areas: LA, Burbank, Pasadena, Eagle Rock, Mid City, Northridge Average sales price decreased 16%(Burbank); 46% (Pasadena), 17% China Town, 47.6% Northridge
12. Customer Research “We’re looking for a realtor that will take the time to get to know us and understand our problems and needs.” “We’re first time home buyers and we don’t understand the process.” “We are looking for a solid investment.” “We are looking for an affordable home in a safe neighborhood, close to work, with good schools.” “We’re cautious about the market, especially in the current economic climate.”
14. Customer Profile Who: Young urban professionals, mid 20s-early 30s, either single or newly married Values: Urban lifestyle, family, safety Needs: Home that is affordable & centrally located, preferably in/near the city, close to stores, shopping, public transportation, hotels, etc. Problems: Limited budget, new to home buying (limited knowledge of the real estate market & industry), little trust in real estate professionals Goals: Views the purchase of a home as a long term investment *We have two customer segments: buyers and sellers (current home owners). This campaign will focus on home buyers.
19. Strategy: The Silvano Realty Experience Goal: To improve the process of working with new home buyers Initial contact is a phone call or inquiry to set up a consultation
20. Strategy: The Silvano Realty Experience Consultation: New client walks in. We offer drinks (alcoholic beverages included), and food like hors d’oeuvre & cookies We walk client through several questions: Have you been pre-qualified? If so, who have you been pre-qualified with? And can you show us the letter? Describe the home you’re looking for Can you share your financial information? (Money for down payment, how long the money has been in the bank, etc.) We look through the MLS & provide client with listings and a price range
21. Strategy: The Silvano Realty Experience Home Buying Process: Our realtors take clients to look at several homes Help clients compare homes We’ll make sure something is cooking or baking before the client arrives We work with the client each step of the way Once clients finds a property they like, we’ll negotiate on their behalf
22. Strategy After the Sale: We’ll offer access to an online community to help connect new homeowners with professionals that will help them maintain their home (gardeners, plumbers, electricians, home repair, etc.) Keep in touch through personal emails Referral Program: $500 referral bonus for clients that refer new business
