Bryan Devore is a top real estate agent in Rancho Carrillo. He provides a comprehensive 6-step home selling plan that includes pricing the home correctly, professional marketing on websites and social media, open houses, and monitoring the sale process. He has extensive experience and references from satisfied clients who praise his knowledge, diligent work, and ability to navigate both strong and difficult housing markets.

1. (760) 908-3838
info@TheDevores.com
www.TheDevores.com
www.OurRanchoCarrillo.com
Home Selling Notebook for
Michelle Bettis
Rancho Carrillo’s Top Selling Realtors

2. Pricing Your Home To Sell
• Price your home based on:
• Your competition – it is what buyers will be comparing
when shopping
• Recent sales – it is what appraisers will be using to
determine if the sales price is appropriate & what buyers
will be using to determine their offering price
• What is the market’s direction?
• Is the market improving, or declining?
• What is the foreclosure activity in the area?
• Consider your location, upgrades, etc. relative to the
competition and recent sales
• Price your home correctly THE FIRST TIME
• First two weeks is the most critical time
• Don’t chase the market

3. “Let’s Get It SOLD!”
Your complete 6-step
Home Selling Plan

4. • Assist you in determining your marketing price
• Provide professional staging consultation
• Professionally photograph your home
• Create home and community Virtual Tour
• Includes photos of the home, Rancho Carrillo, and
Carlsbad
• Input your home into the MLS
• Complete description, 25 photos, Virtual Tour
• Install the For Sale sign w/ print brochures
• Get more info by visiting our website, texting, or by QR code
• Install WHAM Mobile sign
• Users can text home’s information to their cell phones
• Install secure, programmable lockbox
Stage 1: Preparation

5. Stage II - Marketing
• Contact people on my Rancho Carrillo interest list to
see if the home is a match for them/their clients
• Distribute your home via e-mail to all SD Realtors
• Present your home at office meeting
• Broker open house
• Local newspaper media
• Public open house
• Invitations to neighbors
• All Internet marketing
• Open House eMagazine

6. Stage II (continued)
The Internet – Above and
Beyond
• Realtor.com
• Showcase Listing – displays all photos, virtual tour,
and more script than standard listing
• Featured Listing – puts your home on top of the
page for EVERY 92009 search results
• Trulia (Featured)
• Zillow (Featured)
• BHHSCal.com
• TheDevores.com
• OurRanchoCarrillo.com
Plus many
more!

7. Stage II (continued)
Social Media
• Facebook
• Our Fan Page
• Rancho Carrillo Page
• Nextdoor Rancho Carrillo
• Twitter
• Our blog
• YouTube
• Pinterest
• Instagram
The world will
know about
your house!

8. On The Air!
Your home will be featured on
the Mr. Credit Radio Show

9. Stage III : Showings & Follow-up
• Follow-up with every Realtor who shows your
home through the HomeFeedback system
• Provide daily or weekly Internet activity as well as
current market data through the Online
Advantage program
• Provide marketing samples and activity reports

10. Stage IV: Obtaining Your Buyer
• Verify the qualifications of potential buyers
• Counsel you on the various financing methods that
your buyers may consider using
• Review purchase agreement in detail and point out
potential areas of concern
• Assist you in negotiating responses to offers

11. Stage V : Escrow
• Continually monitor all time limits, terms, and
conditions on contingencies that need to be
adhered to by buyer and seller
• Arrange for any inspections needed
• Provide skillful negotiation throughout the
transaction, ensuring that your interests are fully
represented
• Assist in providing the appraiser with the best
comparable sales in your area to ensure that your
home appraises at the highest possible value

12. Stage VI : After Close of
Escrow
• Deliver keys to buyer’s agent
• Assist you with any last minute details
• Help any friends or family members who would benefit from our
service
We love referrals!

13. Why The Devores?
• Top selling real estate agents in Rancho Carrillo
• 121 Rancho Carrillo sales since 2004
• We have a proven approach to helping our clients get the
best results
• We bring buyers to the community
• NOBODY knows our community better
• Top 25 agents for the company in SD County
• Top 1% of company agents nationwide
• The power of Berkshire Hathaway HomeServices
• Marketing, buyers, and a strong company
• Our positive reputation in the real estate community
• We are fun to work with!

14. Client References
Dear Diane,
I just had to write and tell you what a wonderful real estate transaction I had with
Bryan Devore. I found Bryan through his monthly updates. I had a house in
Rancho Carrillo that was vacant. I called Bryan because I thought he would be
interested in renting it for me. After several conversations we decided to list it for
sale as well. We sold it in less than two months.
My husband and I have bought and sold many properties. Bryan is the most
knowledgeable agent we have ever worked with. His calm yet enthusiastic
demeanor is an absolute pleasure. He never tried to “sell” us on his ideas, but
instead provided thoughtful wisdom of the market and great feedback. He always
got back to me quickly. He made selling our house easy. We will definitely use his
services again as we intend to acquire investment properties in the future.
Sincerely,
Alecia Wagner

15. Client References (continued)
“This is a testimonial on the service provided to us regarding the rental and sale of our home in a very
poor real estate market. We placed our home located in Carlsbad CA on the MLS with Bryan Devore
of Prudential in the summer of 2007, due to a required move to Northern CA. Two months later an
offer to rent our house was presented, and Bryan nicely handled the arrangements. After a year the
tenants suffered some setbacks and had to move. Bryan found us another tenant quickly, however the
husband lost his job, and they never moved in. We then ask Bryan to once again list the home
exclusively for sale.
The pricing of our home had to be adjusted for the market several times but Bryan was diligent
staying abreast of the market. There were several offers but unfortunately with the market favoring
the buyer, not the seller, we received some ridiculous offers and Bryan helped us weed through them
to expose potential pitfalls. Finally came in December we did receive an offer we could live with and
the sale was finalize in early February 2009.
Bryan was very informative each month with a newsletter to keep us up with the market and what was
pertinent to receiving offers fair to us. We appreciate all the hard work he put forth and would
recommend Bryan to anyone who is ready to put their home on the market. Prudential is fortunate to
have such a dedicated agent working under their broker’s license that shows professionalism and
knowledge in his field.”
--The Lyles

16. Client References (continued)
We would like to recommend Bryan Devore who represented us when we
were purchasing a house in the Rancho Carrillo neighborhood in
Carlsbad. We loved the area and wanted to ensure that we would find a
house there. We selected Bryan as our realtor because we noticed he had
a number of houses in escrow in the area. We met with Bryan and we
were impressed with his knowledge and expertise. He understood our
needs and helped us select the home models that were appropriate for us.
When a home came on the market that he knew fit the bill he immediately
contacted us and we made a successful bid on the home. It was the exact
model on the street that we were hoping for.
Bryan was on top of each step of the escrow process and made sure it all
went smoothly. We couldn’t be happier with our experience with Bryan
and we highly recommend him.
Kevin and Martha Coyne
(949) 413-5501