Listing Your Coral Springs and Parkland Condo

1. The Guide to Selling Your
Condo/Villa/Townhouse
Office: (954) 752-1986
DuPree@DuPreeTeam.com
www.DuPreeTeam.com
world class service • world class marketing • world class results
The Standard of Excellence

2. Welcome to The DuPree Team & Keyes Company!
It is our pleasure to present you with this personalized guide to selling your property. We have
earned our reputation for excellence in real estate marketing and client service through creative
innovation, distinctive quality, market expertise and passion for what we do. Our team approach
is unparallel and will provide you with an unprecedented level of service. Continuous guidance,
support and communication throughout the entire process are guaranteed. We invite you to
experience our definition of real estate.
Let Our Sucess Be Your Sucess!

3. Real Estate. Re-Imagined!
Real Estate. Re-imagined!
The real estate industry is changing rapidly. The days of the general practitioner are vanishing
and recent studies predict that 97% of the business will soon be handled by only 3% of the
agents. These elite agents are approaching the real estate business in an entirely different
manner they understand that consumers today expect and deserve a higher level of service and
accountability. Top agents recognize that the best way to provide this level of service is through a
team of specialists.

4. From Beginning to End, Our Collective Goal is to
Surprise and Delight You Every Step of the Way
There are big differences that make The DuPree Team and Keyes Company unique and different
from the traditional real estate companies. Here is why: You won’t be “just a number” and be lost in
the shuffle. Our entire team will know your needs and priorities and will give you personal service
and attention. Rather than treating you the way we want to be treated, we want to treat you the
way you want to be treated.

5. What to Expect from The DuPree Team & Keyes
When you work with The DuPree Team, you can relax and leave the rest up to us. Our entire team
will be devoted to serving you and you will never be “just another listing”. You won’t get passed
along to a branch office, to someone’s voice mail without asking, or to a secretary that knows very
little about your property. It is likely that whoever takes your call in our office will be able to help you
immediately.
Our service is personal and singular. We’ll ask questions to understand your priorities and goals.
We know, from years of experience, that every Seller has a special request. We’re very tuned in to
what you need and will do whatever it takes to keep you satisfied.

6. Teamwork Makes Dreams Work
“We will do handstands for you! Our main
goal is to give such great service that
you feel compelled to recommend us to
your friends and aquaintances when your
transaction is complete.”

7. A Winning Combination
The DuPree Team & Keyes Company has just one goal: to exceed your expectations. And
as a team, we do it with synergy and enthusiasm. We believe in a simple philosophy...to deliver
exceptional personal service and the attention you deserve, regardless of your time frame or price
point. For us, it is all about the relationship and not just about the transaction.
With that being said, our special niche is marketing and selling homes and estates in South
Florida. We are well known nationally and our brand is synonymous with quality. Quite simply, there
is no better group to represent you when it is time to buy or sell your dream home!

8. The DuPree Team & Keyes
Marta and Neil DuPree— The DuPree Team
Marta DuPree is the Broker/Vice President of the Keyes Company Realtors
and has been a licensed REALTOR® in Florida since 1979. The DuPree Team
is the No. 1 producer for Keyes Company Realtors with over 2,000 agents
since 1990. Closed career sales volume for The DuPree Team is more than
$800 million. Marta has earned national recognition as one of the top 150
REALTORS® in the country. Marta is a graduate of Florida State University.
With residences in northwest Broward and Hillsboro Beach, Marta and Neil
understand the benefits of both waterfront and suburban living.
Neil DuPree joined the Keyes Company in 1996 after retiring from 20
years as owner-operator of DuPree Homes. DuPree Homes built high-end
custom homes in Broward and Palm Beach counties. Neil is a graduate
from the University of Florida with a bachelor of science degree in building
construction. In addition to being a licensed REALTOR®, Neil is a state-
licensed general contractor in the state of Florida. Neil brings 20 years of
expertise in home construction and contract negotiations to The DuPree
Team. Neil and Marta have two grown children and enjoy boating and
family gatherings.
Keyes Company
The Keyes Company success formula is simple - professionally trained and service oriented associates,
a marketing strategy that includes capitalizing on the latest technology to sell properties, and the
ability to adapt to market conditions and consumer attitudes. Keyes is the most recognized name
in the south. With 30 offices and over 2,000 associates, The Keyes Company can market and sell
your property fast and at top dollar. Our local and international network of brokers understands the
importance of integrity, premier service and exceptional performance. Founded in 1926 and is based
in Miami, Florida, Keyes deals in real estate brokerage services in the residential and commercial
property sectors. Keyes offers Realtors®, property search, mortgage, and relocation services.

9. Getting Personal
We’d like to Introduce You To Our Team:
Jimmy Branham, a licensed Realtor®, Oscar Daza, a licensed Realtor®, is
is a South Florida native and has originally from Colombia but has
lived in Coral Springs for the last resided in South Florida for the past
fifteen years. He has a degree in 18 years. He has a degree in Finance
Business Management from Florida from Florida International University and
State University and joined the
has been in the real estate industry
Keyes Company in 2005. Jimmy is
since 2001. Oscar is bilingual and his
experienced in marketing and selling
professionalism along with his expertise
numerous types of properties ranging
from single family homes to large in banking and real estate makes a
condominium projects and land. great addition to our team.
Anny Ranaldo, our Listings Manager, Neyda Hughes, is our Client Care
joined the DuPree Team in 1996. She specialist and a resident of Coral
handles the listing process and monitors Springs for 12 years. She assists in many
each property carefully along the way. aspects of satisfying our clients needs
She sets up Realtor showings and keeps and in addition she is bi-lingual. She
our Sellers & Relocation Companies provides Realtor® feedback following
up-to-date on broker feedback. Anny is showings and will assist with marketing
always cheerful and ready to assist our tasks. Neyda is always smiling and
clients with all their needs. eager to assist our clients.
Bob Goodwin, our Marketing Manager, Jill Tusa, a Closing Coordinator, will
will make sure your listing gets the best take over when the property enters
exposure. With his advertising and the closing process. She has lived in
marketing experience, he prepares S. Florida for over 20 years and has
color brochures, advertisements, virtual
been in the Real Estate industry since
tours and updates websites. Bob has
1993. She is always ready and willing to
his Bachelor’s Degree in graphic design
and creates ad for your home in local help with all your real estate needs or
community magazines, newspapers concerns to make sure that you have a
and cable TV. pleasant and smooth transaction.
Angela Patino, a Closing Coordinator, Jim Howrey is the Accounting
has been in the Real Estate business Coordinator for the DuPree Team, and
since 2004 and monitors closely each also a licensed Realtor©. He and his
phase of the closing process to secure wife have lived in Florida since 2002.
timely results and avoid complications. After a 25 year career in Information
Angela is bi-lingual and communicates Technology, Jim joined the Keyes
with our closing agents, co-op Realtors, Company in 2005. When not spending
repairmen, mortgage companies and time on real estate, you will typically
our clients to ensure a great closing. find Jim on the tennis court.

10. Getting Personal
Our Buyer Specialists:
Shirley Bolton, a licensed Realtor®, Janet LeTang, a licensed Realtor®, has lived
has lived in Florida since 1957 and in South Florida since 1994. She is a former
has resided in the BBB Ranches of Special Agent with the Bureau of Diplomatic
Security and won’t stop investigating until she
Parkland for the last 35 years. She
finds you the perfect home. She specialized
shares her home with many animals
in new home construction for over 13 years
from peacocks and geese to dogs, and sold in over 12 different cities throughout
cats, and horses. Shirley has sold real Broward, Palm Beach and Dade County
estate for the last fifteen years of Dade, making her extremely knowledgeable
Broward and Palm Beach counties. on the South Florida real estate market.
She is very familiar with all phases Her experience as a sales manager and
of business and specializes in the associate have given her a strong marketing
Parkland area. background critical to successful sales in
today’s changing market.
Sharon Podwol, a licensed Florida Realtor® Bryan Zand has been a Realtor® in South
and professional buyer’s agent for more than Florida since 1988. Bryan is married with two
a decade, is dedicated to serving our clientele children and has been living in Parkland
with integrity and skill. Living most of her life since 1999. Bryan is a buyer’s specialist who
in South Florida, she is knowledgable of the spends most of his time working in Broward
area and prides herself on being a reliable and Palm Beach counties. He has been
contact for any real estate need. Sharon, a a relocation specialist since 1998 and is
graduate of the University of Florida, brings to comfortable working condos on the beach,
The DuPree Team her extensive marketing and County Club communities or helping the
development experience as a New York City first time home buyer achieve their dream of
Madison Avenue Advertising Executive. Before owning a new home. Bryan has been a top
joining our team she was a founder and producer throughout his 20+ year real estate
partner of a boutique real estate company career, and has personally sold more than
specializing in luxury homes and condos. $100,000,000 working with buyers exclusively.

11. Our Company and You
A Dream Come True
It’s been 31 years in the making...The DuPree Team brand. A team that has set the benchmark
for real estate services in the South Florida area! Over the years Marta and Neil DuPree and their
elite team has been nationally recognized for their legendary service, the quality of their marketing
and their reputation for results. They have helped over 2,000 families with their real estate needs...
many who had a lifestyle dream of owning homes in multiple areas, often in the mountains and
the beach or desert.
“Our mission is to ‘elevate the practice of real estate to an art form,’ and to deliver a real estate
experience that is re-imagined and extra ordinary. By surprising and delighting our clients along
each step of the way in their journey with us, we know that they will spread the word and our
business will flourish.”
Marta and Neil are passionate about real estate. You rarely get a second chance to do it right
if not done well the first time. Putting your clients in the center of all decisions and serving them to
the highest level is what it is all about. Real estate is not about selling “things”. Homes are not just
bricks and mortar--- they’re a place where memories are made and dreams are realized. We realize
how important our skills as a Realtor® are in helping other families live out their dreams.
We know that real estate has very little to do with plat maps, tile work, and warranty deeds. Its
more about the relationships that are formed along the way. We
work hard to master the art of real estate and to give exceptional
service. We want our clients to be absolutely confident that we
will do everything we can to help them achieve their goals. If you
are successful, we are successful.

12. Putting You in the Center of Everything We Do!
The traditional model for real estate has one agent trying to be all things to all people. The
general practitioner provides all of the necessary services alone, thus serving only a small number
of clients at a time. This business model allows for limited service at its best. Our team structure for
real estate places you, the client, in the center of our operation, with a specialist serving you during
each phase of your real estate transaction.
Marketing &
Technology
Director
Marta Neil
DuPree DuPree
“The DuPree Team
provided excellent
service in all phases
Closing Listing
Coordinator Manager of the real estate
process...The DuPree
Team is the best real
estate team I have
worked with to date.”
--Bill Kelley
Client
Realtor
Care
Partners
Manager
Buyer
Specialist
We are unique and different from other real estate firms. Our company is comprised of a team
of specialists who each perform a different task in serving our clients. Every member of our team
goes above and beyond to do whatever it takes to satisfy and delight. We drop everything to get
paperwork to your home. We bring you keys when you lock yourself out. However, we don’t consider
this unusual or out of the ordinary --- it’s what friends do for friends.

13. US and International Relocation
Relocation Marketing
The Keyes Company is part of the Leading Real Estate Companies of the World!
Leading Real Estate Companies of the World® is a global network of over 650
premier real estate firms with 5,000 offices and 150,000 sales associates in 35
countries around the world. This gets your home the out of area and local
exposure you need. Marta and Neil DuPree are recognized for their marketing
expertise by this organization, and this allows them to link your home to the
network at www.leadingre.com and have world wide access to Buyers.
According to the recently-released REAL Trends Top 500 survey, Leading Real Estate
Companies of the World® led in total 2008 sales among the 500 highest-producing
residential companies in the U.S. who reported to REAL Trends beating out Remax,
Coldwell Banker, Prudential, Century 21, Keller Williams, GMAC, ERA, and Sotheby’s.
Most importantly, a high standard of quality service synonymous with the brand of our network.

14. Marketing on the Web
Websites Your Home Will Be Advertised on:
Your home will be featured in: Realtor.com, Homes.com, Yahoo.com, Craigslist.com,
Sun-Sentinel.com, MSN.com, Trulia.com, Zillow.com, VisualTour.com, Postlets.com, Hotpads.com,
DotHomes.com, Oodle.com, Google.com, Vast.com, Enormo.com, Keyes.com, LeadingRE.com,
Directhomes.com, and ResiOnline.com are only a few examples of the many websites where our
properties are featured. Each website is linked to our main site and a virtual tour link (if applicable). The
portability of our marketing materials means that your property is available online, around the globe, 24/7.
Our exclusive sites: ParklandHomeCenter.com, FloridaHomeCenter.com, MartaDupree.com,
BrowardcountyHomeSearch.com, SearchSouthEastFloridaHomes.com, SouthEastFloridaHomeFinder.com,
AvoidFloridaForeclosure.info, CoralSpringsRealEstate.org, ParklandRealEstate.org, ParklandSearch.com,
FloridaHomesBestBuys.com, SearchHeronBay.com, SearchFoxRidge.com, SearchWhisperingWoods.com,
HomeValuesSouthFlorida.com, BrowardCountyBankForeclosures.com, and DuPreeTeam.com.

15. The Process
“From the very first phone call and beyond,
we’ll show you we are committed to serving
you 100%. Here’s what we do for you in
preparation for your listing.”
DuPree Team Luxury

16. The Preparation
The Preparation
Preview property. Prepare a detailed property description. this enables us to prepare the most
effective brochures possible to market your property.
Photography. If a picture is worth a thousand words, we think good pictures of your property are
worth thousands of dollars.
Prepare a market analysis and pricing strategy. One of the many ways we help you to arrive
at a fair price for your property is to look at the prices of similar properties in your area that have
sold as well as the current competition. We provide statistical data such as average sales-versus-list
price percentages, average length of market time, seasonality of sales, location demand and a
host of other factors that will help you arrive at the best market price for your property.
Offer Suggestions to maximize your salability. Sometimes small changes make a big
impact. Through our vast experience, we will give you advice on how to put your property in the
condition it needs to be in to get a maximum
sales price.
Discuss financial options. Some of the offers
you entertain may contain terms other than cash.
We can explain how sometimes being creative and
considering other options may be to your benefit.

17. The Preparation
Gather all pertinent documents. These include floor plan, survey, deed restrictions, covenants,
association declarations and by-laws, leases, property disclosures and more. We don’t wait until
a contact comes in to get ready. We pull them all together in advance and have them readily
available in our listing binders, so we don’t have to rush you when we have an interested buyer.
Prepare an inventory of furnishings. If you include any furnishings with the purchase,
we’ll complete an inventory for you. For contract purposes, having an inventory eliminates
misunderstandings.
Review Leases. If there is a long lease or nightly rental reservations are booked on your property,
we coordinate with the tenants and property management company to determine occupancy or
move out clauses as it affects the sale and possession. We then coordinate showing arrangements
directly with tenants and guests.
Obtaining mortgage information. We will know if your loan is assumable, and we will receive
an approximate payoff. We will also provide you with an estimated Seller’s Net Proceeds Statement
based on this information, at your request.
Procuring Seller’s Disclosures. These
are required by the State of Florida and
will be your representation to the potential
buyer as to the condition and the size of
your property.

18. Preparing a listing book with all documents intact. We prepare a special binder, which is
tabbed for every important aspect of the listing process. Our checklists and system ensure that
nothing gets missed.
Making extra keys. We always keep a spare in our office to give access to agents, appraisers,
inspectors, and other professionals required.
Install electronic lockboxes (when appropriate). Our lockboxes provide maximum security
for our Sellers.
Placing a yard sign and installing a 24 hour hotline rider. When signs are permitted, we
attach a 24 hour hotline rider that allows buyers to obtain access to the pricing details of your home.
Handling all showings with care. We call you in advance for all showings and will work around
your schedule if you have specific instructions about the showing of your home.

19. The Strategy
“When you hire us, we will immediately get
to work implementing our strategic market
plan to sell your property.”
The Strategy
Team marketing— Most Realtors rely on the “4P’s of Marketing”...
Put an ad in the paper. Put it in the MLS. Put up a sign. Pray.
It’s our opinion that if a sign and an ad in the paper would sell your property, you wouldn’t
need us at all. These things are a given and have nothing to do with creating excitement in
the marketplace about your property. When you hire a Listing Broker, you expect a professional
marketing plan of action and the ability to achieve results. We prefer to use a laser sharp
approach, where we determine who the most likely Buyers are for your property and target the
majority of our efforts to attract those particular Buyers.
DuPree Team Luxury

20. The Exposure
“We believe that effective
marketing encompasses many
different mediums. While our print
marketing continues to be nationally
recognized and acclaimed, we are
acutely aware that the changing
consumer now demands high tech
along with high touch”
Print Marketing— High Touch
Consumers in the marketplace still prefer to touch and feel print marketing, especially when they
are in the market to buy... and especially if it survives the 3-second rule (does not hit the trash can
upon first glance). The print marketing created by the DuPree Team is in a class of its own and is
often copied by others. We take real estate marketing seriously.
DuPree Team Luxury

21. High Touch
Here is a Sample of Our Marketing Materials:
Professional Property Brochures.
The quality of our marketing is known and
appreciated through North America. Our
standard for your listing is now a generous 2-4
page brochure and we add create floor plans
and site maps as well as pictures. It highlights
all of the details and special features of your
property. This allows the buyer to see all the best
features of your home they might not otherwise
know about.
Advertisements in The Parklander
and City News Magazines.
Monthly advertisements in The Parkland and
City News magazines are created monthly and
feature pictures and details of over 20 of our
listings. The Parklander mails directly to over
17,750 and The City News mails to 20,000 homes
and businesses in your area to get the local
attention you need!!

22. High Touch
DuPree Team.
Crunch the numbers with us as we analyze the details and trends of the overall market and
specific areas. This will be a distinct advantage for you when it’s time to buy or sell in the South
Florida. Visit www.DuPreeTeam.com/Market_Watch for current reports.
Keyes Strong Media Presence.
Our advertisements in the news press. Some of our venues include Sun-Sentinel, Miami Herald,
Unique Homes, Gold Coast Magazine, Florida Estates, Forbes Life, Town & Country, Veranda,
Departures, and Palm Beach Post.

23. High Tech
Electronic Marketing— High Tech
We have developed our own state of the art technologies for electronic marketing and
communication and are consistently ahead of the local market in discovering emerging internet
trends. The benefit to you is our ability to attract Buyers from around the globe. Our marketing
encompasses many layers that work 24/7 for you to locate a ready, willing and able buyer. We
are no longer confined to business hours or having a physical presence. We are able to transmit
information instantly and effectively to anyone, anywhere in the world.
We will feature your property on our signature
website FloridaHomeCenter.com. We market our
listings 24 hours a day and have the speed and flexibility
to make changes quickly when needed. Our site is literally
a “one stop” South Florida Information site. It has not only
real estate information, but everything else you need to
know if you are visiting or relocating to our part of the world. We are one of the leaders in Broward
County implementing new technologies.
We will feature your property on Cable TV
For Coral Springs and Parkland homes, we feature your home on Advanced Cable Advertising,
Cable TV. A new ad airs every Thursday and runs for a whole week for maximum exposure.

24. High Tech
We will create a Virtual Tour of your home
This Flash! photo tour is a self-running slide show elegantly set to music.
This highly portable tool is an e-mailable link, with nothing to install to
play. Statistics show that the #1 request of Buyers is to see a lot of photos,
and we oblige.
We market your property day and night.
Our integrated internet marketing allows interested Buyers to access information on your property
at any time, 24/7. The DuPree Team’s continually expanding presence on the internet results in one
of the market’s largest pools of Buyers for your home! We utilize more than 30 websites. These sites
discover Buyers who are not yet ready to speak with an agent who
want property information. We utilize the collective power of many other
websites to direct traffic to our listings. Some of these sites include
Keyes.com, Sun-Sentinel.com, Realtor.com, DirectHomes.com, Homes.com,
Google.com, Craigslist.com, MSN.com and Yahoo.com.
We are serious about marketing to International Buyers. We have a full time search engine
optimization specialist who places our listing at the top international websites in the UK, Canada,
Germany, France, Russia and throughout Europe. We are listed on more than 40 international
websites. Our international marketing strategies set us apart from the rest of the real estate market
in Southeast Florida.

25. High Tech
We implement Blogging and Podcasting to give key information and encourage
repeat visitors. Blogging capitalizes on a growing trend and demand from consumers.
DuPreeTeam.com/real_estate_blog_ and Twitter.com/DuPreeTeam are our blogs that provide
current information on many topics of interest, including luxury trends, lifestyle and activities, real
estate and design trends, featured listings, events and more. You can also connect with us at
Linkedin.com/in/TheDuPreeTeam. We encourage you to visit it often. Podcasting’s essence is about
creating content (audio or video) for an audience that wants to listen when, where and how they
want. A recorded copy is available for via the internet for consumers to download and listen to.
We effectively maximize electronic and voice broadcasting to reach thousands
of Buyers and Brokers. We currently have a database of several thousand Buyers who are
searching for property and regularly ebroadcast a graphic or voice announcement of our listings
to them as well as to all of the agents in the South Florida Board of Realtors®. They can access your
property’s website via a link that we provide.

26. Keyes Hotline
Keyes Hotline Benefits Both Buyers and Sellers.
Keyes Exclusive Hotline gives you complete property details anytime anywhere. It advertises your
property around the clock. The hotline systems lets busy home seekers find just the right home over
the phone in a convenient, relaxing atmosphere. A buyer may drive buy a home, get the 5-digit
property code and take a “voice guided tour” in Spanish or English. If they like a property, they can
simply press the (*) key and speak with a Keyes associate and instantly schedule a showing.
Property activity reports give Keyes associates REAL leads in REAL time. They simple go to
http://myreports.e-net.com/CLIENTCODE to see all recent activity on a home.

27. Realtor Marketing
Here are some of the ways we tap into the power of our fellow co-brokers,
ensuring maximum exposure:
We submit your property into the Multiple Listing Service, and follow up with daily
ebroadcasts and electronic brochures. This gives the other 40,000 members of the 7 different
Boards of Realtors® in the South Florida area all the information they need to sell your property.
Networking with fellow agents. We not only “talk your property up” to other agents, but we host
open house events with lunch and door prizes to encourage attendance. This provides an easy
opportunity for agents to preview your property, which increases the likelihood that it will be shown
and sold.
Marketing your property constantly to our top selling Brokers.
Our “Premier Broker” are agents who are the most active in our marketplace and most likely to assist
us in your sale. Our Premier Broker program offers added benefits such as 24/7 “back door” access to
showing instructions, customized marketing materials and perks for showing our listings.

28. Public Promotion
Public Promotion
We believe “word of mouth is the best advertising.” Here is how we get
the word out:
We talk to the neighbors. We send out property brochures to surrounding home owners
announcing your home on the market. Neighbors are often our best source of referrals.
We talk to our Buyers. Through our Buyer Profile System we contact qualified Buyers in our
extensive database, local MLS system, and national referral networks.
We network through vital community organizations. We feel that it is important
to give back to the community and in doing so we often make friends who help us promote our
properties and services.

29. The Power of Social Capital
The Power of Social Capital
70% of our Business is Built on Referrals All Around the USA!
The DuPree Team and Keyes Company have a large network of real estate brokers not only in
South Florida but all across North America! Because Keyes is so well known, The DuPree Team and
its partners receive many referrals from other agents who have clients looking to buy and sell in
South Florida. The DuPree Team can also serve their clients and friends, not just when buying or
selling in South Florida, but anywhere else in the country.
Here are just a few of their powerful networks that benefit our clients:
“It’s not just who you know, it’s who knows you!”

30. The Listing Process
During the Listing Process Communication is Vital
Communication is an area where many Realtors® fall short. In surveys conducted by NAR (National
Association of Realtors®), lack of communication from their agent was the #1 complaint from Sellers.
We are committed to being proactive in the listing process through systems and our team service.
Here are the ways we communicate with you:
We make personal calls to obtain feedback from all Realtors® that show your property and send
monthly reports to you via email to let you know your homes’ strengths and weaknesses. This
provides opinions and suggestions from other Realtors in the area and comments from potential
Buyers who view your property.
We keep you informed through a monthly report called a “Seller’s Update”. It includes a summary
of the showing feedback, a synopsis of the market activity, a current market analysis of your area,
links to internet marketing, advertisements, marketing action planned and our comments and
recommendations for any changes that need to be made in the market strategy of your property.
We transmit this, either electronically or by mail...however you want it.

31. Overpricing
Be Wary of Overpricing— Here’s What Happens:
The wrong prospects look at the property, if any at all. People not only buy in price ranges,
they also look in price ranges.
Cooperating Realtors don’t want to lose creditability with their buyers by showing
overpriced listings.
Cooperating Realtors know from experience that fair offers on overpriced properties are
often rejected.
Buyers are often embarrassed to make offers considerably below the list price.
The property may become overexposed and shopworn. Cooperating Realtors and
potential buyers begin to assume there is something wrong with the property.
Even subsequent price reductions do not regain the lost market. Many qualified buyers
who inspect overpriced listings decide at that point to eliminate the property from consideration,
now and in the future.
When buyers see that a property has been on the market for a long period, they assume they can
get a bargain. Extremely low offers are likely.
Overpriced properties help sell those properties which are more competitively priced.
While overpriced properties may eventually sell, they usually sell for less than if they were
priced competitively priced when first offered for sale.
Solution: Price Competitively.

32. Preparing Your Home
Prepare Your Home—Through the Eyes of a Buyer
The effort put into repairing and cleaning your property is likely to be returned in a
fast sale at an attractive price:
As buyers approach your property the first time, impressions are formed quickly.
Paint house- This can do more for sales appeal than any other factor.
Yard- Remove all toys, garbage, garden tools, and other items from view.
Mow lawn and keep edged.
Close all garage doors.
Put colorful flowers in the front of house.
Often, while waiting to be let in, the first thing a buyer looks at closely is the front door.
Put new paint on the front door.
Buy a new doormat.
Ensure that there is plenty of lighting.
Sweep or vacuum floor.
Stack items neatly against walls.
The kitchen is often the most important room in the house. Make it bright and attractive.
Put a vase of fresh flowers on the table.
Replace curtains or clean existing ones.
Remove appliances from counters.
Create a pleasant fragrance in the kitchen. (i.e. vanilla or cinnamon)
It is important that bathrooms are clean, bright and smell fresh.
Install a new shower curtain and replace worn throw rugs.
Polish all fixtures.
Open windows.
Hang bright, fresh towels.
Use air freshener.
Display colorful soaps.
The Living Room
Clean out the fireplace and place logs in it.
Polish all woodwork.
Put big furniture in storage so rooms are not cluttered or crowded.

33. Pre-Showing Checklist
Repair and Cleaning Checklist
Front Door Patios
Newly Painted Wood stained or painted
Doorbell operating Fencing secure
Door brass polished
Hinges oiled Entry
Entry lights operating
Floors cleaned
Exterior of House
Closet cleaned
House recently painted
Closet light operating
Gutters recently cleaned
Exterior lights operating Living Room
Missing shingles replaced Recently painted
Leaves removed from roof Cracks in ceiling/walls repaired
Leaks and watermarks covered
Windows
Wallpaper secured
Windows trims painted
Woodwork repainted
Windows operating freely
Curtains/drapes/blinds cleaned
Cracked windowpanes replaced
Drapes/blinds opened
Windows washed
Carpets cleaned
Furniture positioned to show space
Driveway
Resurfaced Kitchen
Potholes patched Sink free of stains
Recently sealed No dripping faucets
Appliances in good working order
Lawn
Walls, cabinets free of stains
Lawn in good condition
Countertops cleared and cleaned
Grass mowed
Pantry neatly arranged
Edges trimmed
Pantry hardware replaced
Trees/Shrubs Refrigerator defrosted
Dead branches pruned
Dead shrubs replaced
Overgrown shrubs pruned

34. Pre-Showing Checklist
Repair and Cleaning Checklist
Family Room Bathrooms
Cracks in ceiling/walls repaired Sink stains removed
Leaks repaired and watermarks covered Leaky faucets repaired
Wallpaper secured Grouting stains removed
Woodwork repainted All joints caulked
Windows washed Missing tiles replaced
Curtains/drapes/blinds cleaned All fixtures operating
Windows operating freely Floors cleaned
Drapes/blinds opened New shower curtain
Floor waxed/refinished All supplies stored
Carpets Cleaned Guest towels
Hobby supplies put away
Bedrooms
Cracks in ceiling/walls repaired
Leaks repaired and watermarks covered
Wallpaper secured
Woodwork repaired
Windows washed
Curtains/drapes/blinds cleaned
Floor waxed/refinished and grout cleaned
Carpets cleaned
Beds made
Laundry put away
Floor free from clutter
Dining Room
Cracks in ceiling/walls repaired
Leaks repaired and watermarks covered
Wallpaper secured
Woodwork repainted
Windows washed
Drapes/blinds opened
Floor waxed/refinished
Carpets cleaned

35. The Negotiations
The Negotiations— What Happens When an
Offer Comes In?
Through more than three decades of experience and over 2,000 families served, Marta and Neil
DuPree, their buyer specialists, and the Keyes Company have a wealth of experience and strength
to bring to the negotiating table.
Here is what we do you when offers are submitted on your property:
Qualified and counsel serious Buyers and their agents towards a decision and provide
answers to countless questions or technical matters.
Evaluate and offer an objective, third party opinion when contracts are presented.
We will highlight the positive and negative aspects of the contract and make specific
recommendations for structuring the contract in your best interest.
Advise that, as long as there are contingencies remaining on your contact, with your
permission, we will continue to show the property. We always look to bring in a backup offer
whenever possible.

36. Under Contracts
Now That You Are Under Contract
The Seamless Transaction... here are some of the steps we take during
the “under contract” process:
• We confirm that the earnest money has been deposited in the escrow account.
• We deliver condominium declarations and by-laws or Home Owner Association documents to the
Buyer or their agent.
• We follow up by mail with original contracts for signature by all parties, when required or requested.
• We coordinate with the Buyer’s lender regarding loan approval process and time scheduled.
• We ensure appraisals and necessary surveys have been ordered in a timely manner.
• We obtain a pre-qualification or loan approval letter from the Buyer’s lender.
• We arrange access with the appraiser.
• We deliver signed Seller’s Property to the Buyer for acceptance. We also handle Lead-Based
Paint Disclosures and other necessary documents as required.
• We schedule the property inspection and negotiate items that are requested. We obtain
estimates for repairs that are necessary. We also coordinate mold inspections and mitigation
when necessary.
• We negotiate any personal items that may be included, such as furnishings, and prepare an
inventory to be attached to the Bill of sale at closing.
• We negotiate the transfer of any applicable Club Memberships.
• We review your settlement documents prior to closing and coordinate actual closing
arrangements, utility transfers, key transfers, etc.
• We coordinate final inspections.
• We consult with you, the Buyer and the selling agent throughout settlement and troubleshoot
any potential problems in advance, or handle last minute complications.
“Our goal is to have you leave your real estate experience
with us feeling like it was the best you have ever had”

37. Our Partnership
Our Partnership
The Marketing and sale of your property requires us to work together to
get the job done. Here is what we ask from you:
• Price your property competitively.
• Prepare your property to be in the best possible condition for showings.
• Cooperate in making access for showings as easy as possible for Realtors.
• Provide all pertinent information and documents related to property as requested.
• Complete and sign property disclosure forms.
• Be candid with your recommendations and suggestions at any time during the marketing
process.
• Notify us when travel plans take you away from home to stay in communication.
• When an offer comes in, listen to our advice. Be timely and diligent in your response. Expect to
honor reasonable contingencies.
• Consider all offers individually. Be prepared to make reasonable compromises when necessary.
• Return all paperwork promptly.
• Take care of any maintenance required.
• Plan to close and vacate the property on schedule, per the contract.
• Deliver your property in the condition required at closing.

38. The Power of Networking
Our Successful Track Record
Success leave clues...
We’ve helped more than 2,000 families with the sale of their home. Will your
property be the next addition to a history of success?
“We found the entire staff experience in working with “Everyone was enthusiastic, professional, and positive.
The DuPree Team to be exceptional. From the initial The DuPree Team met our expectations in every way.
market assessment, to the marketing of our home, to They thoroughly understand the real estate market in
the final closing, we found The DuPree Team to be very South Florida... All the DuPree Team is very enthusiastic,
knowledgeable and easy to work with as they helped courteous, and hardworking. They always answer their
us to sell our home in an extremely difficult market. We phone! The closing specialists made that process
would highly recommend The DuPree Team.” problem free. All in all, a most positive experience in a
mediocre housing market.”
--Edward & Elaine Wilkening --Raul &Mary Romero
“The DuPree Team provided excellent service in all phases “I can’t imagine a more professional, knowledgeable
of the real estate process. I would highly recommend or dedicated real estate team than The DuPree Team. It
the team for anybody in the market for South Florida real made a usually stressful experience seem easy. Also
estate. I thank the DuPree Team for excellent service and when we had nearly lost all hope of finding what we
professionalism. The DuPree Team is the best real estate were really looking for, Marta DuPree was able to match
team I have worked with to date.” us up with the perfect property. No one knows Parkland
better!”
--Bill Kelley --Judith & Alfredo Ramos
“Team is the key word - everyone working together! “The Team really works together as a team trying their
Helped us reach a realistic price and sold in one week very best in getting things done in a satisfactory manner.
because of the tremendous amount of exposure. We Their goal is to represent Keyes as best as they can and
thank you all!” to satisfy the seller in getting the best price for the home!
It’s not only a business but a close relationship between
seller and realtor. We truly have been pleased with The
DuPree Team.”
--Marlene Peritzmam --Marion & Al Shoostine
Our Service Will Change Your Standards!

39. Office: (954) 752-1986
DuPree@DuPreeTeam.com
www.DuPreeTeam.com

40. Office: (954) 752-1986
DuPree@DuPreeTeam.com
www.DuPreeTeam.com
world class service • world class marketing • world class results
The Standard of Excellence