This document outlines the marketing plan for a business that trains stray dogs to assist people with disabilities. It discusses developing a marketing plan, producing advertising materials, preparing a sales approach, and describing the advantages of the business location. The marketing plan targets people with disabilities and aims to promote the services of providing trained dogs through advertising and an empathetic sales approach. The business is located in a central, safe area near a hospital with lots of foot traffic.

1. * Develop your marketing plan
* Produce your advertising and promotional materials
* Prepare your sales approach
* Describe the advantages of your business location
NAME: Lorena Pruna Tapia

2. DEVELOP YOUR MARKETING PLAN
Introduction/Mission Statement/Vision: Statement: The business is oriented to the
services sector and its economic activities are related with people with disabilities,
mainly because stray dogs are going to be trained to be a helpful tool and company for
deaf, blind and people with other disabilities; and community service in general.
Situational Analysis:
* Who are your competitors and what products and services do they offer?
Institutions dedicated to canine training
* What is the current political, economic, social, and technological climate?
Disabilities people need help from guiding dogs and stray dogs need inclusion in
society
• Where are the opportunities for growth?
Sector of inclusion with the community and assistance to people with disabilities

3. Target Market: Disability people of any age.
Marketing Strategy:
* What products and services will you offer?
Dogs are going to be trained to be a helpful tool and company for deaf, blind and people
with other disabilities; and community service in general.
* What will your pricing strategy be?
The price will be set according to factors of the care of the animals while they are trained
• What sales channels will you use?
Online sales, face to face presentation, Triptychs, etc.
• What is your business’s Unique Value Proposition? Why should potential customers
buy from you?
Because this is an innovative project that left three parties veneered, the customer or
consumer, the enterprise and the animal trained who did not have a house.

4. Marketing Tactics: Advertising will be the first main method to market the business.
Budget and Action Plan: The day-to-day tasks I’ll undertake to achieve my marketing goals
will be give the service known through advertising, Allocating 25 percent of my capital to this
purpose.

5. PRODUCE YOUR ADVERTISING AND PROMOTIONAL
MATERIALS
Trust them they will help you to walk the way
Dogs trained to be your guide
HELP THEM AND LET THEM HELP YOU
Adress: Amazonas y Guayaquil
Cell: 0987892404
Comunicate with us

6. PREPARE YOUR SALES APPROACH
The instant buddy – Salespeople who use this approach are
warm and friendly and try to connect to the customer at an
emotional level. They ask questions to the customers trying to
understand them and their needs better. They are an instant hit
with most of the customers they interact with.

7. DESCRIBE THE ADVANTAGES OF YOUR
BUSINESS LOCATION
Advantages of business location
* The business is located in the center of the city
* Next to the hospital
* A safe sector
* Great crowd of people