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Digital Marketing Profile - Inkjet Forum India

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Digital Marketing Profile - Inkjet Forum India

  1. 1. Leading the industry towards Innovation in Inkjet 2013 - 14
  2. 2. Contents Digital Marketing Platforms Supported  Facebook  Twitter  Linkedin  Wordpress – Blog  Youtube About Inkjet Forum India 2© Inkjet India Workshop 2013 / Aditya Chandavarkar02/08/2013
  3. 3. 3© Inkjet Forum India 2014 Experts suggest that Facebook is one of the most actively used Social Platforms for Digital Marketing! Image Courtesy: We Are Social
  4. 4. 4© Inkjet Forum India 2014 What we do :-  Content promotion on Inkjet Forum India Facebook page.  Generating updates along with image/text provided by client.  Answering technical queries to comments on various posts.  Promotion of latest company developments with posts in regular intervals.  Highlighting a milestone achieved/product launched and making sure it reaches out to maximum number of people.
  5. 5. 5© Inkjet Forum India 2014 Optional Services at Additional cost :-  Boosting a post that informs your audience about your participation in an event/exhibition etc. with a higher budget for extensive reach.  Developing and maintaining exclusive Facebook page
  6. 6. 6© Inkjet Forum India 2014 Reaching out to the audience with concise content.
  7. 7. 7© Inkjet Forum India 2014 A Performance Report generated by Facebook of the previously mentioned advertisement.
  8. 8. 8© Inkjet Forum India 2014
  9. 9. 9© Inkjet Forum India 2014 Twitter has proved to be the 2nd best platform for networking with like- minded professionals. Image Courtesy: LinchPin SEO
  10. 10. 10© Inkjet Forum India 2014 What we do :-  Promotion on Inkjet Forum India twitter handle @inkjet_india  Generate posts in 140 characters with relevant hashtags for faster reach.  Retweets and mentions of people/companies related to your field.  Teaser posts before a product launch.  Surveys (if required)
  11. 11. 11© Inkjet Forum India 2014
  12. 12. 12© Inkjet Forum India 2014 LinkedIn is one of the older social networks, surviving changes in technology, a tough demographic and a number of challengers along the way. Image Courtesy: www.nextbigwhat.com
  13. 13. 13© Inkjet Forum India 2014 What we do :-  Content promotion on following LinkedIn platforms: - Inkjet Forum India company page - Inkjet Forum India Group - Relevant Industry Groups  Generating updates along with image/text provided by client.  Answering technical queries to comments on various posts.  Promotion of latest company developments with posts in regular intervals.  Highlighting a milestone achieved/product launched and making sure it reaches out to maximum number of people.
  14. 14. 14© Inkjet Forum India 2014 Optional Services at additional cost  Boosting a post that informs your audience about your participation participation in an event/exhibition etc. with a higher budget for for extensive reach.  Developing and maintaining exclusive LinkedIn company page & group
  15. 15. 15© Inkjet Forum India 2014 According to W3Techs, almost 55% of the 1 million most visited websites that are run on a content management system (CMS) are run on WordPress. Image Courtesy: www.wp.smashingmagazine.com
  16. 16. 16© Inkjet Forum India 2014 What we do :-  Publishing company updates/product launches/press releases on our blog.  Promotion of the said post on our Digital Marketing platforms.
  17. 17. 17© Inkjet Forum India 2014
  18. 18. 18© Inkjet Forum India 2014 YouTube stands 4th with regards to being one of the best websites for promotion of posts as well as relevant videos! Image Courtesy: www.business2community.com
  19. 19. 19© Inkjet Forum India 2014 What we do :-  Uploading videos and promoting the same on other Digital Marketing platforms.
  20. 20. 20© Inkjet Forum India 2014
  21. 21. 2118/2/2012 © Inkjet Forum India 2012 / Aditya Chandavarkar What we do ? • A fresh initiative in the area of Inkjet printing technology established in 2010:  Conferences  Training & Workshops  Market Research  Consulting • 21
  22. 22. 2218/2/2012 © Inkjet Forum India 2012 / Aditya Chandavarkar Who are we ?  Our core team has comprehensive knowledge of conventional & inkjet printing technology with a combined experience of more than 2 decades.  More than 15 years of experience in organizing conferences.  Indepth understanding of current and future printing market trends.  Academic & Business Network all over Asia. 22
  23. 23. 2318/2/2012 © Inkjet Forum India 2012 / Aditya Chandavarkar Core Team 23 Mr Aditya Chandavarkar Founder & CEO Ms Divya Vinekar Marketing Assistant Executive Advisory Panel left to right (Mr Stewart Partridge, Mr Gajanan Chandavarkar, Mr James Gill, Mr Steve Smith, Prof. Dr Marc Van Parys)
  24. 24. 2418/2/2012 © Inkjet Forum India 2012 / Aditya Chandavarkar Focus Areas  Digital Textile Printing.  Industrial Inkjet Inkjet Printing.  Innovative Inkjet Applications.  Inkjet Printing Inks 24
  25. 25. 2518/2/2012 © Inkjet Forum India 2012 / Aditya Chandavarkar Objective • The main objectives of Inkjet Forum India are to assist the inkjet printing industry to:  Keep updated with technological developments  Understand the various applications & their requirements  Understand market trends. 25
  26. 26. 2618/2/2012 © Inkjet Forum India 2012 / Aditya Chandavarkar 26 Industry Support
  27. 27. 2718/2/2012 © Inkjet Forum India 2012 / Aditya Chandavarkar 27 D/4 Karnatak Bldgs, Mogul Lane, Matunga (W), Mumbai 400016 Maharashtra | INDIA Contact Person: Ms Divya Vinekar Inkjet Forum India Email: divya@inkjetforumindia.com Web: www.inkjetforumindia.com Where can you find us ?

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