TDI-MAD, standing for Mobile & Internet Division, is a reputed advertising vertical of Outdoor powerhouse, TDI International India (P) Limited. MAD’s motive is to provide the brands with the latest and the most effective campaigns on the mobile and internet platforms. For More Heed Out at - http://www.mobileandinternetadvertising.com/ MAD currently partners Alibaba, Google, Yahoo, Hotstar and other major Affiliate Networks in providing effective solutions to brands.

1. New Delhi, India
www. tdiindia.com
www.mobileandinternetadvertising.com
MAD – Internet & Mobile Advertising

2. Private and Confidential
Integrated Business Model Providing Wide Range of Outdoor Solutions
Airport
Advertising
Metro
Advertising
Media
Services
MAD
Internet &
Mobile
Advertising
■ Exclusive advertising rights for 9 airports across India
■ 5,500+ advertising sites spread across high visibility zones in airports
■ Exclusive advertising rights for 73 Delhi metro stations
■ 1800+ advertising sites spread across strategic locations at stations
■ Specialized out of home media agency offering advertising solutions
■ Services include strategic planning, media buying and media execution
■ 150+ clients and 680 websites across Mobile and Internet advertising
■ 3600 advertising solutions including ideation, conceptualization, media planning, media
buying & execution of campaigns.
■ Partnerships with Google, Alibaba.com, Yahoo, Hot Star, major ad & affiliate networks etc.
1. An Experienced Premium Transit and Digital Advertising Company. Leaders in airport
advertising for 29 years, with Exclusive rights to 9 airports, 73 metro stations
2. Outdoor, Internet & Mobile advertising agency with 20 offices, Largest outdoor inventory of 6500
display sites and over 500 customers
Introduction to TDI International India P Limited

3. Private and Confidential
PAN India presence to provide diverse options & nation-wide campaigns to clients
• Clients can roll-out a campaign nation-wide
without any implementation challenges
• All round visibility, diverse options and real
time service to the clients
TDI Offices
Partner offices
serving clients in
every part of India
including Rural, B/C
cities, SMEs
20 offices serving
clients in every part
of India

4. Private and Confidential
www.MobileAndInternetAdvertising.com
Introduction to Mobile and Internet Advertising Division
 Founded in 2008, MAD has a dedicated team of professionals
focusing on Innovations & Engagements through Social Media,
Search marketing, online advertising and mobile
advertising using latest advertising tools and techniques
 MAD offers 360 degree advertising solutions on these media
starting from ideation, conceptualisation, media planning, buying,
designing, development, execution capabilities
 150+ Clients & Associations with Alibaba,com, Google,
Hotstar , Yahoo and major ad & affiliate networks
 Clear “Processes, Checklists”
 Passionate about Innovations, Quality, Service & Support
 Dedicated Ideation (Pre-Sales) Team that Focuses on Creatives,
Media Planning, Buying
 Dedicated Social Media / Search / MIS / Operations team
 MAD has fastest Campaign Execution Time

5. Private and Confidential
www.MobileAndInternetAdvertising.com
Partnerships with Global Giants in Internet & Mobile Media
India’s first Channel Partner of www.Alibaba.com World’s Largest
B2B E-Commerce Portal. 455 Million + Members spread across 200+
Countries. 6:1 Buyer : Seller Ratio making it a paradise for Exporters
seeking to expand their business across the world by Buying Gold Supplier
Membership from us
We are Google Ad Words SMB Partners authorised to sell Text Advertising
on Google Search, Banner Ads on Google Display Network, Video Ads on
YouTube. The campaigns are created & optimized by Google Trained &
Certified MAD Professionals
We are Globally the first Channel Partners authorised to sell Yahoo
Native Advertising. The Campaigns are run by Yahoo & Yahoo trained
MAD Professionals
We are Channel Partners Authorised to sell Advertising Inventory
on HOTSTAR (the mobile TV offering from STAR TV). The campaigns are
managed by us.

6. Private and Confidential
www.MobileAndInternetAdvertising.com
BRAND
CPM CPC/ PPC
CPL
SEO/SEMCall/ Click to
Action
Consulting
Banner
Creation
Traffic
Generation
Creative
Agency
Ad Serving
Innovations
CPS
E CommerceEmailers
Reputation
ManagementNewsletter
Web Site
Roadblocks
2D / 3D ClipsGoogle
Adwords
Multilingual
Content Ads
Facebook
LinkedIn
Twitter You tube
Video pre &
post roll
Campaign
Ideation
Media
Planning
Media Buying
Campaign
Execution
mCoupon
WAP sites
Mobile
Internet sites
Interactive
SMSBlu-fi Zone
Sponsorships
Advertorial
Ring Back
Tone
Out Bound
Dial
Search
Campaigns
Community
Game adsPlacement
Ads Mobile appsContextual/
Text Ads
Corporate
Presentations
360 degree ad
solutions
Augmented
Reality
Social Media
ERP s/w
Website
Design
Media Mix
Website
Development
Virals Ad n/w
Interactive
Voice
Response
Ringtone
Subscription
Alerts
Brand Zone
Customer
Care Zone
Bluetooth
Voice PortalMissed Call
Keywords
Longcode
Print / FM
/TV – MAD
Ads
USSD
Loyalty
Solutions
Mobile/Intera
ctive Apps
Instant
Gratification
MMS - MMS
Video
GamingShortcode
WallpaperSMS / WAP
PUSH
Mobile & Internet Media Options we offer (Partial List)

7. Private and Confidential
www.MobileAndInternetAdvertising.com
 Our team of experts design & develop Creatives, Electronic Direct Mailers, SEO
Friendly Websites and increase the volume and quality of traffic to client’s website
for targeted keywords by improving its rank in the search results
 Social Media Optimisation & Reputation Management are used to enhance
Brand on the Social Networking sites and also to remove the negative search results
about the Brand
Creatives, Designing, Development, SEO, SMO & Reputation Management
Creatives

8. Private and Confidential
www.MobileAndInternetAdvertising.com
MAD has the Fastest Execution Time – Case Study
MAD adopted 60
creative in NIGHT as
per display size and
got the client approval
Creatives created and sent
to Yahoo, Bharat
Student, Zapak, Orkut,
Ad Network
Yahoo, Bharat Student ,
Zapak QC done
Yahoo, Bharat Student ,
Zapak went live
Proof of
deployment/Screenshots
sent
5:00pm; 22-Sep 10:00am; 23-Sep 10:19am; 23-Sep
3:16pm; 23-Sep 2:00pm-3:00pm; 23-Sep 1:00pm-2:00pm; 23-Sep
Contract Signed
Total Turnaround Time from signing the contract to
deployment at 5 different websites/ad networks: : 17
hours

9. Private and Confidential
www.MobileAndInternetAdvertising.com
B2C Case Studies : Social Media Engagement & 360 solution
 Phase – I : Teaser Campaign for a week
 Phase –II : Answer and meet Big Boss
 Result – 31,031 likes in 20 days.
Facebook “Big Boss Ke Saath”
 Build awareness of HCL ME Laptops
 Execution through Microsite, Contests, Banners,
Social Networking, Email
 Outcome : 25m impressions, 1m registrations of
potential customers
3 step Campaign
 Register with the microsite, Name the mascot, Winner
gets the latest HCL ME Laptop, free
HCL ME – Name the Mascot
0
360 Solution - Ideation, Creation, Media Panning, Media Buying & Implementation
0

10. Private and Confidential
www.MobileAndInternetAdvertising.com
Moneycontrol
Indiainfoline
Business-Standard
(SmartInvestor)
Monster
Indianexporters
TradeIndia
FranchiseIndia
EnterpreneurIndia.in
B2B Case Studies : EDM – Cheil (Samsung), PPC for Hughes
EDM activity for Samsung Laptops Search Campaign for Hughes Global Education
Keyword: Business management

11. Private and Confidential
www.MobileAndInternetAdvertising.com
SME, SMB, Retail Case Study
 To increase the enquiries of the Telecom products from SME, SMB, Retail segments
 Spread Knowledge about the advantage of the Products :
Objective of the Campaign
— Broadband
— Content Delivery Network (CDN)
— Internet Leased Line (ILL)
— InstaOffice
— Managed Hosting
— MPLS – VPN
— Secure Connect
Scope of the Campaign
Media Vehicles
— Banners
— Text
— Search
— Placement
— EDM
Websites
— Affiliate Network for Lead Generation
— Run On Network on the Ad Network
— Google adwords (Search)
— Google adwords (Placement)
 SME Organizations between 1-500 employees

12. Private and Confidential
www.MobileAndInternetAdvertising.com
• Banner Ads were done for the promotion
of above brands on www.irctc.co.in
• Banners were displayed on the fixed
locations of the website
• The banners were run for fixed
durations
Internet Advertising Banner Inventory Buying :Case Studies
* Through agency
*
*
*
*
• Banner Advertisement on timesofindia.com
• Duration two months
• Banner Ad was done on ww.indianrail.gov.in
respectively
• Duration one month

13. Private and Confidential
www.MobileAndInternetAdvertising.com
• SMS Activity was done for Bata Store
Gurgaon Sec 17 for the promotion of the
Anniversary offer for Flat 10 % off
• 85,000 SMS were sent
• SMS Promotion was done for the launch of 22
“DIGIWORLD STORES”
• 22 lacs Bulk SMS were sent with 30 days
validity
Mobile Advertising : Case Studies
Some other companies - sms / obd / email campaigns

14. Private and Confidential
www.MobileAndInternetAdvertising.com
Client Speak

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www.MobileAndInternetAdvertising.com
Client Speak

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www.MobileAndInternetAdvertising.com
Client Speak

17. Private and Confidential
www.MobileAndInternetAdvertising.com
MAD - Partial List of Clients
……and many more

18. Private and Confidential
www.MobileAndInternetAdvertising.com
Sanjay Sharma
Global Head
TDI International India P Limited
42, Rani Jhansi Road,
New Delhi 110055. India.
Tel: +91 11 4253 4300
Handphone: +91 98184 53031
sanjay.sharma@tdiindia.com
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