2. Founded by
Greg Moran David Back

3. Introduction
Self drive car rental service
Fleet of 3000+ cars
across 26 cities
Raised funding of
$45,200,000 in 7 rounds

4. Global
Expansion in 20+ countries
in span of 2-3 years
India
Expansion in 100+ cities
Company’s Vision

5. How?
Global
Expansion in 20+ countries
in span of 2-3 years
India
Expansion in 100+ cities
A program in which you can lease your
car with
Zoomcar and earn.
This way, the company increases its
inventory.
How?

6. New sister company called Pedl,
where the company rents cycle
Upcoming Business Model

7. Website Performance

10. Desktop Performance

11. Pingdom Report
GT Metrix Report

12. Mobile Performance

13. SEO Audit

14. Popularity
Authority

15. Search Visit %
Top searches
Visitors
Organic Others

16. Bounce Rate/Session
Robots.txt

17. Keyword Frequency

18. Title and Meta

19. Backlink data

20. Anchor text report
Image Alt Attributes

21. Head Tags
Frequency
Words

22. Organic Rankings

23. Keyword Page Position
Self drive car 1 2
Self drive cars 1 1
Self drive car on hire 1 1
Self drive car on rent 1 1
Rent self drive car 1 1
Hire self drive car 1 1
Lease self drive car 1 7
Self drive car for a week 1 3
Rent self drive car in Mumbai 1 3
Self drive car in Mumbai 1 2
Self drive car hire 1 1
Self drive hire 1 1
Self car rental 1 1
Cheap car rentals 1 5
Rent a car 1 1
rent self drive car for day 1 3

24. Keyword Page Position
Rent a car 1 1
Car rental prices 1 1
Luxury car rental 2 9
Luxury car self drive 1 6
Book self drive car 1 2
Self drive car booking 1 3
Self drive luxury car hire 1 5
Hire car without driver 1 1
Book car without driver 1 1
Book car for outstation 1 7
Self drive car rental services 1 2
Self drive car in Mumbai 1 2
Self drive car in bangalore 1 10
Self drive car in Chennai 1 1
Self drive car in delhi 1 1
Self drive car in pune 1 1

25. Keyword Page Position
Self drive car for 1 hour 1 1
Self drive car for few hours 1 5
Cheap self drive car 1 3
Self drive car in mysore 1 1
Self drive car in hyderabad 1 1
Self drive car in kochi 1 1
Self drive car in goa 1 5
Hire car in goa 1 2
Rent a car in goa 1 2
Rent car in goa 1 4
Self drive car hire in goa 1 3
Self drive car in Guwahati 1 1
Self drive car in Jaipur 1 1
Self drive car price 1 6
Cheap self drive cars 1 6

26. Google Ads

27. Keyword zoomcar

28. Keyword zoom car

29. Keyword self drive car for 1 day

30. Keyword self drive car for 2 hour

31. Remarketing

32. Facebook remarketing

33. Instagram remarketing

34. Remarketing for ZAP

35. Social Media

36. Creative Content

37. Features & Updates

38. Listicles

39. Contests
#Zoomvember Contest
Collaborated with the company
@beirdo.official

40. Contests
#GuessthePersonality #Photographycontest

41. Reposts

42. Youtube

43. Youtube – Know your car

44. Youtube – Influencer Marketing

45. #Guessthecar Campaign
Rules : Guess the name of
the car and answer in the
comments
Winners : 1 per post
Giveaway : Zoomcar credits
Platform : Facebook &
Twitter

46. #Guessthecar Campaign

47. Brand Moodboard

48. Logo variants
Old New
Colors Font
Futura

49. Email Marketing

50. Contest Alerts

51. Sales Promotions

52. Road trips

53. App Store Optimization

54. Rankings
Keyword Rank
Zoomcar 1
Rent a car 1
Car rental 2
Hire a car 1
Car rental app 2
Car rent 2
Car hire app 2
Rent car goa 2
Cheap car 3
Self drive car 5
Myles 3

55. Rankings
Keyword Rank
Zoomcar 1
Myles 3
Avis car 5
Rent a car -
Car rentals 3
Self drive 4
Car rental app 2
Cheap car rental 5
Self drive car 5
Hire a car -

56. Reviews
Total Critical Reviews : 1772/5465

57. Reviews
Total Critical Reviews : 158/292

58. Social Media/
Competitors
Facebook Instagram YouTube Twitter
Zoomcar 382000 16100 2530 12900
Myles 62000 2400 80 2018
Avis 165000 12600 - 31100
Comparative Analysis

59. Competitor 1

60. #MYLESBIRTHDAYBLAST Campaign
Runtime : 8-10 Days
Rules : Different game/activity for each post
Winners : 10-12
Give Away : Goodies/ Coupons
Platform : Facebook, Instagram, Twitter

61. Facebook Engagement

62. Instagram & Twitter

63. Competitor 2

64. The 365 DAY WINNER
Campaign
Runtime : 365 Days
Rules : Like the Post and Subjective answer in
the form of comments
Giveaway : 2 Free Rental Days
No. of Winners : 365
Platform : Only Instagram

65. S1418 likes = 7 times the average!

66. Collaborated with
@thebucketlistfamily

67. Target Audience

68. TG – I
Age : 19-28
Gender : Male/Female
Class : Lower/Middle/Upper
Demographic : Away from Home town/Family
Location : All 26 cities where Zoomcar operates

69. Buyer Persona
Name : Madhav Khanna
Age : 20 years
Profession : Student at NMIMS
From : Delhi, India
Hobbies : Singing and Photography
Income Status : Middle Class

70. TG – II
Age : 19-28
Gender : Male/Female
Class : Lower/Middle
Interests : Likes Travelling and Partying
Demographic : Lives in hometown
Location : All 26 cities where Zoomcar operates

71. Buyer Persona
Name : Rajvi Sanghvi
Age : 22 years
Profession : Student at Welingkar
. Institute
From : Mumbai
Hobbies : Travelling, Foodie, Social
Drinker

72. TG – III
Age : 28-50
Gender : Male/Female
Class : Lower-Middle & Middle
Interests : Likes Travelling and Adventures, Frequent . .
. travelers, People who go on Holidays regularly
Location : All 26 cities where Zoomcar operates

73. Buyer Persona
Name : Deepak Jalal
Age : 33
Class : Middle
Profession : Wedding Photographer
Behavior : Likes Cricket, Active on
. Social Media, Travels a lot
Location : Bangalore

74. SEO Recommendations

75. What do you mean by taxi/cab?
A car with chauffeur, right?

76. • Irrelevant keyword optimized
• Irrelevant traffic! After one reaches the page, one realizes it offers self drive cars and
leaves the page.
• This increases the bounce rate and decreases the session duration.
Page 1 | Position 9

77. Scope of image compression
The images can still be compressed and speed of loading the website can be increased.
H2 recommendations
H2 used on the home page
The zoomcar advantage
Supermilers Club
How zoomcar works
Zoom on the go!
A car for every need
The H2 tags used on the homepage do not have keywords.
Using relevant keywords in H2 can improve organic rankings.
Recommended H2 Stats
Self drive car rental 1-10k
Self driving 1-10k
Self drive car hire 1-10k
Self car rental 100-1k

78. Influencer Marketing

79. Abhinav Chandel
/abhiandnow
68.4k followers
Travel Enthusiast
Does frequent road trips
By giving a Zoomcar free of cost for a roadtrip, he
can review Zoomcar’s service and recommend his
followers to experience it.

80. Shramona Poddar
/mishti.and.meat
48.9k followers
Adventurer
Does frequent road trips
She can review about how Zoomcar was useful for
her to reach to the remotest of places where no other
means of Transport was available and how a woman
could explore the wildest of regions being safe and
sound.

81. Anuradha Goyal inditales.com
500k monthly visitors
• Convenience of Zoomcar for road
trip
• USPs of Zoomcar
• Price comparison with competitor

82. Influencer Commercials
@mishti.and.meat – Sk per post @abhiandnow
15k per post
25k per video
inditales.com – 40k per blog

83. Blog Ideas

84. “The Non-Negotiable Things and
Hacks for your next road trip”
• Talk about necessary things to
carry.
• T- First Aid Kit, Flashlights,
GPS, Packaged food and
Snacks, Medicines, etc
• H - Trunk Covers for …….Extra
Luggage, Small Bills
• Talk about Zoom’s all India
permit and acknowledge how
easy it is to use Zoomcar over
cab for roadtrip.

85. “Long Weekends of 2018 to
lookout for”
• Inform about all the long
holidays that are coming in
2018
• Tell them some places to visit
for certain occasions.

86. “Why cycling is better than your 6
am Jog”
• Cycling is a non-weight bearing
activity, so it is better for your
knees and joints
• Go different Places
• It’s a fact that you can ride more
than you can run
• Avoid talks with those annoying
jogging mates

87. “8 Things to Consider before
buying a Car in 2018”
• Finding out different Dealers
• Financing (Own or Loan)
• Prices
• Fuel Prices in Future and electric
cars options
• Type of Cars
(Hatchback/SUV/Sedan)
• Maintenance cost
• Stating about the Zap Program in .
. the end

88. “Explore the marvels of
Kozhikode”
Places to visit
• Kadalundi Bird Sanctuary
• Kozhikode Beach
• Kalarandi Waterfalls
• Thali Temple
• Indian Business Museum
Add a link to the Blog Post “The Non-
Negotiable Things and Hacks for your
next road trip”

89. Google Ad Campaign

90. Search Campaign 1 – PAN India
Keyword/Phrase Searches per month (India)
Self drive car rental 1k-10k
Self driving 1k-10k
Self drive car hire 100-1k
Self car rental 10-100
• Location - In all 26 cities where Zoomcar
operates
• Objective - Website traffic followed by data
collection and remarketing.
• Landing Page – zoomcar.com
• Bid Strategy - Maximize clicks
• Daily Budget – Rs.500
• Duration – 15Dec-14Jan

91. Ad 1 – Call out Extension
Ad 2 – Price Extension

92. Search Campaign 2 – New Year – Mumbai
• Location - Mumbai
• Objective - Website traffic followed by data
collection and remarketing
• Landing Page –
https://www.zoomcar.com/mumbai/search (just
add a 20% off pop up and collect email address)
• Bid Strategy - Maximize clicks
• Daily Budget – Rs.500
• Duration – 15Dec-14Jan
Keyword Searches per
month (India)
self drive car rental mumbai 1k-10k
self drive cars in mumbai 1k-10k
car rental mumbai 10k-100k
rent a car in mumbai without driver
100-1k
zoomcar mumbai 10k-100k
self drive car rental thane 100-1k

93. With this strategy, Zoomcar can win the inter-city opportunities. Same type of campaigns can be
done for all cities.
Ad 1 – Promotion Extension

94. Display Campaign
• TG - interested in self drive since long
• Custom affinity audience created
• Interested in competitor’s product
• Above 19
• In 26 cities where Zoomcar operates

95. • Car hire in self drive
• Car hire luxury cars
• Enterprise car rentals near me
• Low car rental deal
• Luxury car hire to
• Online booking car rental
• Own drive car rental in
• Premium car rent
• Self drive car hire rates in
• Zoomcar rental
• Self drive Mumbai
• Outstation car rental mumbai
These are the keywords
suggested by google for
affinity audience.

96. Creative

97. Email Marketing

98. Email Automation Strategy
Opened
Ignored
1
2 3
4
65

99. Title - Welcome “FNAME” to the Zoomcar Family, here’s a 10% discount to boost . your
weekend
Content - Personalized thank you Message
Joining Bonus
Links to App, Blogs, Social Media Handles, etc
Title - Unwind in the jewels of <Nearby location>
Content - Details and insights about the Location
Time & Distance to travel .
Link to “The Non-Negotiable things and hacks for your next roadtrip”
Email 1
Email 2

100. Title - Hey “FNAME”, here’s some important updates you . .
missed last week
Content - Links to Blog post
Embed recent Social Media Posts
Display new services/updates from Zoomcar
Title – Here’s the discount coupon, impatiently waiting for you. Grab Now!
Content – 10% discount on first booking with Zoomcar app.
CTA – Download App
Email 3
Email 4

101. Title – Now, you can book Zoomcar with zero deposit.
Content – No insurance cost, no fuel cost, no hidden cost, no worries!
Feature – One way drive & Airport
CTA – Download the app now
Title - You have earned Rs. 500 Zoomcar Credits, Claim now!
Content – Countdown timer, T&Cs
CTA – Claim now
Email 5
Email 6