ibraine - digital marketing Company Profile

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Looking for Digital Marketing services? Look no where coz we are here to help you with all your requirements. iBraine is a one stop shop for all online services like Search Engine Optimization, Pay Per Click, Social Media Optimization, Google Analytics, Affiliate Marketing, Website Designing and Development, Online Reputation Management etc.

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ibraine - digital marketing Company Profile

  1. 1. Digital Marketing Overview Why are people going online? Digital Marketing Objectives How digital marketing evolved? Benefits of digital marketing What does it contain? Search Engine Optimization (SEO) Pay Per Click (PPC) Social media Marketing (SMM) Reputation Management Digital marketing measurement
  2. 2. “Digital marketing” is the process of building and maintaining customer relationships through online activities to facilitate the exchange of ideas, products, and services that satisfy the goals of both parties. Digital Marketing Overview Plain English: Getting found online.
  3. 3. Why Are People Going Online?
  4. 4. Digital marketing is about generating sales and/or capturing leads from customers who are searching on the internet for products and/or services. One way to make sure you are found on the web is with an optimized digital marketing strategy. Most digital marketing strategies and campaigns have following 5 objectives.  Reaching the right audience To engage with your audience To motivate your audience to take action  Efficient spending on your campaign  Return on investment (ROI) Digital Marketing Objectives
  5. 5. Back in the day, it was all about search engine optimization (organic search)  Build a website  Apply the art of on and off page SEO to your website, you build links, you build more links, and you build even more backlinks, focus on the meta-tags, content, etc.  You hope it shows up in Google someday  You hope it displays on the results with the right keywords (what people are typing in when they search)  It was like fishing and hoping you will get a catch. How Digital Marketing Evolved?
  6. 6. With SEO, PPC was born – (paid search)  Google’s Adwords (3 line ads that show up on the right/top of search engine results)  Microsoft’s Adcenter Facebook Advertising Linkedin Advertising  Build ads around keywords and pay for everyone that clicks the ad and visits your site How Digital Marketing Evolved?
  7. 7.  Puts the advertiser in control  Convenient and satisfactory  Drives brand loyalty  Reduces the selling cycle  Reduces the cost of sales  Builds your brand  Provides targeted results  Measurable and cost effective Benefits of Digital Marketing
  8. 8.  Website design (user experience)  Search engine optimization (SEO)  Pay per click (PPC)  Social media marketing (SMM)  Reputation management (ORM)  Analytics / Measuring Performance What does it contain?
  9. 9. Elements of your website.
  10. 10. Paid and Organic Search
  11. 11. It is a process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads. Search Engine Optimization (SEO)
  12. 12.  Your website will be found easily  Increased visibility  Improve your competitive edge  Expand your customer base and target audience  Cost effective and long term standings  Free and targeted traffic  Better sales and global reach  All the results can be measured  Pull marketing Advantages of SEO
  13. 13. Pay per click (PPC) is a type of sponsored online advertising that is used on a wide range of websites, including search engines, where the advertiser only pays if a web user clicks on their ad. Hence the title, 'pay per click'. Advertisers place bids on keywords or phrases that they think their target audience would type in a search field when they are looking for specific goods or services. Pay Per Click (PPC)
  14. 14.  Very fast  Get targeted visitors within hours (sometimes minutes) Complete ROI Tracking  Can yield highly profitable results  Great testing platform and can be highly targeted  Time and area wise targeting  Immediate Leads and Sales  Easy implementation  Flexible Advantages of PPC
  15. 15. Social media is just a vehicle that amplifies social behaviour. The medium is an instrument on communication, like a newspaper or a radio, so social media would be a social instrument of communication. Social Media Marketing (SMM)
  16. 16. Create a huge word of mouth  Increased visibility and targeted traffic  Content promotion and ability to go viral  Helps with PR  Expedites online brand development  Cost effective (only time and effort)  Market research (what are people talking about?)  Create relationships with your customers  Ability to drive huge amounts of traffic  Supports other marketing campaigns Advantages of SMM
  17. 17. • Reputation Evaluation • What is currently being said about you on the Internet AKA background check • News Monitoring • Using automated tools to constantly scour the internet picking up any news items mentioning your brand • Responding to Negative Reviews • Asking for removal or publicly posting a response or send emails to the reviewer • Reverse SEO • Get negative news moved back in search pages • Pump the good news! Reputation Management
  18. 18.  ROI (return on investment) = [(Payback - Investment)/Investment)] * 100 Many tools and systems are available to calculate your ROI and to measure the effectiveness of your digital marketing campaign.  Google analytics  Google webmasters tools  Google adwords  Social media monitoring tools Digital Marketing Measurement
  19. 19. Few of Our Clients
  20. 20. Our Certifications
  21. 21. • B-503, Kotia Nirman, Opposite Laxmi Industrial Estate, Link Road, Andheri W Website : www.ibraine.com Mail : info@ibraine.com Phone : 022-65365666 Mobile : 9892854892 / 9920803164 Linkedin | Facebook | Twitter | Google+

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