Digital marketing is an art of selling the product and services through online.

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Marketing Automation
Topic:
The fundamental aspects of
DIGITAL MARKETING
Presented by
August 2023

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Marketing Automation
What is DIGITAL MARKETING?
Digital marketing is an art of selling the
product and services through online.

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Growth of Digital Marketing in India
In 2023, India has around 700 million
internet users, and the numbers are
expected to grow to over 970 million users
by 2025.

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How is DM useful for a Business?
 Low Cost
 Tracking the Results
 Targeting the Ideal Customers
 Return on Investment (ROI)

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Online Presence
Establish a strong online presence through
a website and various social media
channels.
Your website is the core of your digital
marketing efforts, and social media helps
you engage with your audience.

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Goals and Objectives
Set specific, measurable, achievable, relevant, and
time-bound (SMART) goals for your digital marketing
campaigns. Whether it's increasing website traffic,
generating leads, or boosting sales, having clear
objectives is essential.
Clearly define your target audience. Understand their
demographics, preferences, and behavior to create
targeted marketing campaigns.

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Create a Strong Online Presence
The key is to create your online presence,
your own personal web site or blog,
or by becoming part of a community or forum
that matches.

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An ever-changing online environment
New trends, technologies, expectations, etc.,
demand that client’s website must be
interactive and constantly updated.

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How to Improve Your Online Presence?
Build a Network and promote your Brand:
One of the best ways to build your online presence is to
create and build a network for meaningful business
connection.

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Content Marketing
Create valuable and relevant content that
educates, entertains, or solves problems for
your target audience.
Content can include blog posts, articles, videos,
infographics, and more.

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Email Contacts
Build and nurture an email list to communicate with
your audience regularly. Use email campaigns to
promote products, share valuable content, and
foster customer relationships.
Create a business email Identity, for example
vasanth@kedige.com
With a domain name and get a personalized User
ID.

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SOCIAL MEDIA
It's very important to establish your brand and
business presence.
Social media has become an integral part of today’s
marketing landscape.
Create a profile on Twitter, Instagram, Facebook,
LinkedIn etc. to grow your audience and network.

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Social Media Marketing
Social media marketing is a form of digital
marketing that leverages the power of
popular social media networks to achieve
your marketing and branding goals.

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Celebrities & Social Media Posts
Celebrities use social media to not just talk to their
fans but also to promote many brands through
various social media platforms and they also get
paid in crores of rupees for these posts.

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WhatsApp
WhatsApp Business is a free to download app, that
was built with the small business owner in mind.
Create a catalogue to showcase your products and
services.
Engage audiences, accelerate sales and drive better
customer support outcomes on the platform with
more than 2 billion users around the world

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YouTube channel
Create a YouTube channel to grow your brand
and earn Money.
You can moderate comments, schedule videos,
and publish to Facebook, Instagram, and Twitter.

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Google My Business
With a Google My Business Account, you
get more than a business listing. Your
free Business Profile lets you to easily
connect with customers across Google
Search and Maps.

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Create a responsive Website
A successful Website is about marketing, generating
revenue, and maximizing brand equity.
Besides social media, one of the first places people will
go to find out more about your company is
your website.

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Mobile Optimization
Ensure that your website and content are mobile-
friendly. With the increasing use of mobile devices, it's
crucial to provide a seamless experience for mobile
users.

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Create a Digital Storefront
A digital storefront is the electronic
representation of your business. When
people visit your website they notice the
same things.

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Search Engine Optimization (SEO)
No matter how good your web site is, if it’s not found in
a search engine - it’s a no show (like a dead site)
Optimize your website and content to rank higher in
search engine results. Good SEO practices improve
organic visibility and drive more targeted traffic.

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Pay-Per-Click (PPC) Advertising:
Use paid advertising on platforms like Google Ads or social
media to reach your audience quickly and efficiently.
Google Ads is an online advertising platform developed by
Google, where advertisers bid to display brief advertisements,
service offerings, product listings, and videos to web users. It
can place ads in the results of search engines like Google
Search, mobile apps, videos, and on non-search websites.

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Website Analytics
Web analytics is the measurement, collection, analysis,
and reporting of web data to understand and optimize
web usage.
All in one website traffic analytics & competitive
intelligence - Compare website traffic and performance,
analyze strategies & grow your market share!

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Personify your Brand Identity
Brand Personification is the one key
strategy that can help you win in your
specified industry.
Building an online presence is a lot like
building a brand.

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Launch a Mobile App
Mobile apps offer a variety of
advantages for businesses trying to
grow their customer base and
increase engagement.

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Create a page on Wikipedia
Create a company page by topic on
Wikipedia and start building
reputations. Update it regularly.

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Be active in online Media
In order to show up, you have to be
active in online media.
Today, your opportunity set
increasingly depends on your area of
interest. Join the Social Media group
or communities and engage in
discussions.

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Analyze your results
Your survey analysis produces meaningful
results that help you make decisions that
ultimately improve your business.

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Experiment with online Advertising
A faster solution to building an online
presence is through online advertising.

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Be competitive
When you're building an online
presence, always remember to be
competitive.

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Develop Relationships
Developing good relationships with
those in your industry is an important
way to build your online presence.

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Customer Relationship Management (CRM)
Use CRM software to manage and track
customer interactions, leads, and sales.
Building strong customer relationships can
lead to repeat business and referrals.

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Moving Forward
These marketing strategies can help
you build your personal or your
company online presence, create
brand awareness, and develop a
strong reputation.

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Key Points
Remember, digital marketing is a dynamic field, and
staying up-to-date with the latest trends, tools, and
strategies is essential for success.
As technology evolves, so do consumer behaviors,
and effective digital marketers need to adapt and
innovate to meet their audience's needs.

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Automate your process
Lastly, building an online presence
includes a lot of tedious tactics. In order to
ensure the system to run smoothly,
automate some of your processes.

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Learn the Tools
Master the Google tools you use at work
with free online training. Develop skills
that you can apply right away, with e-
learning courses designed by Google
product experts.

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THANK YOU
For any more information on Total Media Solution,
you are always welcome to contact me in future.
Vasanth Kedige
Media Consultant, Adviser and SEO Specialist
vasanth@kedige.com