Coffee cannons marketing
•Download as PPTX, PDF•
1 like•407 views
This project was aimed at comparing a global competitor with a local competitor. We chose Gloria Jeans Coffee shop with Michel's in Australia and analyzed the marketing strength each player possess.
Report
Share
Report
Share
Recommended
Lida mae labial
Starbucks has experienced declining customer satisfaction scores due to a gap between its service and customer
expectations. While Starbucks measures product quality, it is measuring service quality incorrectly. Starbucks has
expanded globally and diversified its products and partnerships. It now focuses on growth over whole bean coffee sales.
Investing $40 million to add labor hours could enhance the customer experience through faster service and more relaxed
store environments, boosting satisfaction and profits. Ensuring baristas are well-trained could also improve intimacy.
Coffee Wars -- Why Starbucks Will Not Win
This is a project done for my Brand Management class during junior year at Babson College. It outlines why I believe Starbucks will not win the coffee wars.
Presentation
a presentation for students to whom their cactus teacher says to make a marketing presentation were you will launch a new product
Starbucks
Service Marketing- Starbucks Delivering Customer Services
Solutions to Case Study
MBA, IIT, IIT Kanpur, Starbucks, Coffee Culture, Brand Management, Partner satisfaction, Loyalty, Quality management
Indian coffee house ppt
Indian Coffee House (ICH) was started by the Coffee Board in 1940 but closed in 1950, it was revived in 1957 as worker cooperatives which currently operate 13 societies across India to provide affordable and traditional food and beverages in a casual atmosphere, especially targeting students, journalists, bureaucrats and professionals.
Benefits of Mobile Ordering and Rewards for Coffee Shops
Mobile has completely transformed how goods and services are consumed. It's already made a massive impact on the lunch and dinner crowd with services like UberEats, GrubHub, and DoorDash, but those services don't work for coffee & snack behavior. National chains like Starbucks offer a mobile ordering experience people can trust and indie coffee shops and stands have been unable to keep up until now.
Indian coffee house
The Indian Coffee House is a chain of South Indian coffee restaurants famous for its filter coffee. It has over 51 outlets across southern India and serves authentic South Indian cuisine and strong filter coffee in its simple setting. The marketing communications strategy for Indian Coffee House focuses on word-of-mouth promotion through blogs, social media engagement of patrons, PR articles, and fundraising events to increase awareness while maintaining the brand's traditional heritage. The key message is one of authenticity with a touch of friendliness.
The Daily Grind
The Daily Grind is a café located in Cuba Street, New Zealand that aims to provide high quality coffee and a comfortable atmosphere for customers. The marketing plan includes situational analysis of the local coffee market and competitors, as well as objectives to be the top choice in the area and increase sales by 30% in a year. The marketing strategy will focus on social media promotion near local universities, galleries, and offices to build customer loyalty. Financial projections estimate a break-even point of 13,000 customers in 5 months based on expected daily customer traffic of 100.
Recommended
Lida mae labial
Starbucks has experienced declining customer satisfaction scores due to a gap between its service and customer
expectations. While Starbucks measures product quality, it is measuring service quality incorrectly. Starbucks has
expanded globally and diversified its products and partnerships. It now focuses on growth over whole bean coffee sales.
Investing $40 million to add labor hours could enhance the customer experience through faster service and more relaxed
store environments, boosting satisfaction and profits. Ensuring baristas are well-trained could also improve intimacy.
Coffee Wars -- Why Starbucks Will Not Win
This is a project done for my Brand Management class during junior year at Babson College. It outlines why I believe Starbucks will not win the coffee wars.
Presentation
a presentation for students to whom their cactus teacher says to make a marketing presentation were you will launch a new product
Starbucks
Service Marketing- Starbucks Delivering Customer Services
Solutions to Case Study
MBA, IIT, IIT Kanpur, Starbucks, Coffee Culture, Brand Management, Partner satisfaction, Loyalty, Quality management
Indian coffee house ppt
Indian Coffee House (ICH) was started by the Coffee Board in 1940 but closed in 1950, it was revived in 1957 as worker cooperatives which currently operate 13 societies across India to provide affordable and traditional food and beverages in a casual atmosphere, especially targeting students, journalists, bureaucrats and professionals.
Benefits of Mobile Ordering and Rewards for Coffee Shops
Mobile has completely transformed how goods and services are consumed. It's already made a massive impact on the lunch and dinner crowd with services like UberEats, GrubHub, and DoorDash, but those services don't work for coffee & snack behavior. National chains like Starbucks offer a mobile ordering experience people can trust and indie coffee shops and stands have been unable to keep up until now.
Indian coffee house
The Indian Coffee House is a chain of South Indian coffee restaurants famous for its filter coffee. It has over 51 outlets across southern India and serves authentic South Indian cuisine and strong filter coffee in its simple setting. The marketing communications strategy for Indian Coffee House focuses on word-of-mouth promotion through blogs, social media engagement of patrons, PR articles, and fundraising events to increase awareness while maintaining the brand's traditional heritage. The key message is one of authenticity with a touch of friendliness.
The Daily Grind
The Daily Grind is a café located in Cuba Street, New Zealand that aims to provide high quality coffee and a comfortable atmosphere for customers. The marketing plan includes situational analysis of the local coffee market and competitors, as well as objectives to be the top choice in the area and increase sales by 30% in a year. The marketing strategy will focus on social media promotion near local universities, galleries, and offices to build customer loyalty. Financial projections estimate a break-even point of 13,000 customers in 5 months based on expected daily customer traffic of 100.
Branding of ccd
As a pat of my Business Communocation Studies I havd to prepare a presentation on Branding and I chose this topic about, how the branding of ccd (cafe coffee day) was kick started by the company in India. (Information provided in this presentation is a work of my research and through internet sources, it may vary to the minutest possibility from the original ones)
Indian coffee house. dox
The document provides an analysis report on the Indian Coffee House chain. It discusses the history, segmentation, targeting, positioning, 7Ps, competitors, gaps in service, and recommendations based on a survey conducted. Some key points are:
1) Indian Coffee House was established in the 1940s and now has 50 locations across Kerala run as cooperatives.
2) Their target customer segments include students, professionals, and government employees.
3) Based on the survey, customers value the affordable prices but feel service could be improved.
4) Recommendations include improving cleanliness, adding music, and taking customer feedback.
Ccd vs Barista
The document discusses a market research proposal to compare two major cafe chains in India: Cafe Coffee Day (CCD) and Barista. CCD was founded in 1996 in Bangalore and now has over 1,500 outlets across India. Barista was established in 2000 in Kashmir and was acquired by Lavazza in 2007, currently having 200 stores. The research aims to study customer preferences between the two cafes based on factors like price, service, ambience and food quality. A survey questionnaire will be administered to a sample of 60 customers who have visited either cafe. Descriptive research methods will be used to analyze the quantitative data collected and identify areas of strength and improvement for both companies.
Caffee coffe day
Café Coffee Day is the largest organized retail coffee chain in India, started in 1996 in Bangalore. It has over 2,000 outlets across India and plans to expand internationally. India's annual coffee consumption is around 97,000 tonnes and growing at 5-6% annually, with urban areas accounting for 73% of consumption. Café Coffee Day sources its own coffee beans and has a well-equipped roasting unit to ensure quality and consistency in its products. It focuses on coffee as its core competence and outsources other food items.
4ps of Cafe coffee day
Café Coffee Day is India's largest coffee chain that aims to provide a world-class coffee experience at affordable prices for customers of all ages. It offers a variety of coffee and snack products tailored to Indian tastes, such as samosa and masala sandwiches. Café Coffee Day locations are strategically placed in high-traffic areas like colleges and entertainment centers. The chain promotes through television and film placements as well as partnerships with youth brands to attract its target demographic.
Café coffee day
This document compares the marketing mix of Café Coffee Day and Mr. Beans coffee chains through a survey of 100 respondents. It finds that Café Coffee Day is preferred for its beverage selection, merchandise offered, locations, service quality, and employee customer interaction. Mr. Beans is liked for its food options, ambience, and seating comfort. While both chains offer affordable prices, Mr. Beans could improve its service model and expand its number of outlets to better compete with Café Coffee Day.
STARBUCKS
Starbucks began in 1971 as a small coffee bean shop founded by three partners in Seattle, Washington. It has since grown to over 5,000 stores globally. The document discusses Starbucks' business model, which focuses on creating a third place experience for customers beyond home and work. It examines Starbucks' strategies around product innovation, service, retail expansion, and maintaining customer satisfaction. Key aspects include training partners to provide excellent customer service, using market research to understand changing customer preferences, and adapting to remain the leader in the specialty coffee market.
Starbucks- Delivering Customer Service
Service strategy Analysis of Case Study- Starbucks- Delivering Customer Service
Introduction
Founded in 1971.
- Founded by:Gerald Baldwin, Gordon Bowker & Ziev Siegl
-The founders sold the entire business to Howard Schultz who joined the marketing team in 1982
-By 2002, it served 20 million unique customers in 5000 stores across the globe
-Sales had a CAGR of 40% , while Net Earnings had a CAGR of 50%
Marketing Mix wrt CCD & Barista.
The document analyzes a comparative marketing study between Café Coffee Day and Barista coffee shops based on a customer survey. It finds that customers are equally split in their preference between the two chains. While Café Coffee Day has a stronger brand image and base for expansion, customers perceive Barista as having better taste and providing better value for money. The document provides recommendations for each chain to improve in their weaker areas.
Brand Management - Starbucks
This document presents an agenda and analysis for a group project on Starbucks' customer experience. It includes an inventory of Starbucks' touchpoints, from pre-purchase through purchase to post-purchase. The group evaluates key touchpoints and their impact on sales and brand promise execution. Their recommendations focus on improving stores, ambience, customer service, and consistency of taste. The presentation aims to enhance Starbucks' customer experience and equity.
Product mix of barista
Barista coffee was established in 1999 in India and has since grown to over 140 outlets nationally and in other countries. It offers a wide variety of hot and cold coffees, teas, snacks and desserts. Barista aims to provide a laid back atmosphere and "complete coffee experience". It targets customers aged 14-60 and positions itself as a place "where the world meets". Barista uses various elements of the marketing mix like pricing, promotions and collaborations to drive growth.
Nescafe presentation neo marketing (3215)
Nescafe Experiential Activation proposal 2015: Presentation layout by AkiliBlaq (Creative Manager Neo Marketing)
10 step marketing_plan
1. The document provides a 10 step marketing plan for Nescafe focusing on its target market of working individuals in the Philippines and its marketing mix and strategy.
2. Nescafe targets working individuals aged 20-30 who drink coffee twice a day for stimulation and to feel a sense of belonging.
3. While Nescafe faces increasing competition from brands like San Mig and Jimm's, it maintains the top market share through various packaging options and higher prices compared to competitors.
Starbucks: Delivering customer service
Starbucks was founded in 1971 in Seattle, Washington with a vision of becoming America's "third place" outside of home and work. The company grew rapidly under CEO Howard Schultz in the 1980s and 1990s, expanding to over 140 stores by 1992. Starbucks focuses on providing high quality coffee, exceptional customer service, and a warm atmosphere in their stores. They have achieved significant success and brand recognition through innovation, learning from local cultures, and their commitment to customer satisfaction. However, Starbucks faces ongoing challenges of fierce competition and changing customer expectations.
Starbucks delivering customer service
Starbucks was facing declining customer satisfaction due to perceived issues like prioritizing profits over experience and slower service times. While it was highly successful initially by focusing on quality coffee and atmosphere, the brand was seen as less trendy and partners were providing unsatisfactory service. It is recommended that Starbucks invest $40 million to improve partner training and speed of service to convert satisfied into loyal customers. Converting just 46 more customers per store per day to highly satisfied would allow the investment to break even.
Nescafe talk mar2
The document describes the Wonderful Moments Activation presentation by Violet Communications. It proposes engaging customers by emphasizing positive moments in life and brand experiences. Activities include installing conversation booths in buildings to record interviews about wonderful memories over Nescafe coffee. The interviews would be available online and on USB drives. Other activities promote well-being and distribute coffee samples in offices to activate the brand and highlight positive moments.
Urban Farm Cafe Marketing Plan (Winter 2010)
The document outlines a marketing plan for a new restaurant called Urban Farm Café. The café aims to provide healthy, locally-sourced meals in Woodland Hills, CA. Key points of the plan include:
- Targeting health-conscious professionals and families in the area.
- Offering all organic ingredients and promoting sustainability.
- Locating in a busy area with ample parking and renting space for $3.25 per square foot.
- Using various promotional tactics like social media, events, and partnerships to reach over 32 million impressions annually with a $40,800 budget.
- Calculating the break-even point at 59,225 customers spending an average of $15 per visit to
Nescafe marketing
Nescafe and its relationship with its channel partners. In this case Grofer being online and metro cash and carry as offline partners
Starbucks
Starbucks is proposing new coconut-flavored espresso beverages for the Thailand market. The proposed products include a Coconut Mocha Frappuccino, canned Coconut Jelly Iced Coffee, and bottled Coconut Mocha Frappuccino. The products aim to appeal to Thailand's middle class, tourists, and college students. Starbucks plans to promote the new products through posters, newspaper inserts, social media, in-store sampling, and coupon distribution. The marketing budget will be allocated with 35% for coupons, 35% for posters, 10% for inserts, 10% for social media, and 10% for in-store sampling.
Assessment item 2 campaign pitch presentation - power point
Group 3 offers marketing campaigns for Gloria Jeans coffee that aim to increase sales and customer satisfaction through mass marketing and targeted messaging. One issue with previous campaigns is the lack of advertising channels used, relying mainly on digital and in-store advertising which only reaches existing customers. The team proposes revisiting the previous successful "With Heart" campaign that showed social responsibility, and launching a new "10 for 10" campaign where 10% of coffee sales would go to 10 charities chosen by customers, strengthening the brand's connection to the community. An integrated advertising approach using print, digital and other media is suggested to update customers and showcase the campaign's impact.
Research Paper - COSTA, SBTL & GLORIA
This report discusses the global operations of three coffee shop chains: Costa Coffee, The Coffee Bean & Tea Leaf (CBTL), and Gloria Jean's Coffees. It outlines the reasons these companies expanded globally, including increasing profits and better competing against rivals. Their corporate strategies focused on international franchising and related diversification across coffee, tea and merchandise. The report also describes the companies' organizational structures with headquarters in their home countries and global presences. Finally, it provides details on their coffee and tea supply chains, sourcing from Rainforest Alliance certified farms around the world.
Think sceam presentation for gloria jean's cafe
ThinkScream aims to provide scalable and affordable networking solutions to consumer chains. It was setup by two entrepreneurs to enhance the front-end and back-end user experience through technology and innovative applications. ThinkScream also helps management make better decisions through efficient data management systems. The company wants to engage audiences, increase sales and brand awareness for customers through networking solutions like setting up local WiFi networks accessible via devices, applications to enhance the user experience, and remote ordering and gaming capabilities.
More Related Content
What's hot
Branding of ccd
As a pat of my Business Communocation Studies I havd to prepare a presentation on Branding and I chose this topic about, how the branding of ccd (cafe coffee day) was kick started by the company in India. (Information provided in this presentation is a work of my research and through internet sources, it may vary to the minutest possibility from the original ones)
Indian coffee house. dox
The document provides an analysis report on the Indian Coffee House chain. It discusses the history, segmentation, targeting, positioning, 7Ps, competitors, gaps in service, and recommendations based on a survey conducted. Some key points are:
1) Indian Coffee House was established in the 1940s and now has 50 locations across Kerala run as cooperatives.
2) Their target customer segments include students, professionals, and government employees.
3) Based on the survey, customers value the affordable prices but feel service could be improved.
4) Recommendations include improving cleanliness, adding music, and taking customer feedback.
Ccd vs Barista
The document discusses a market research proposal to compare two major cafe chains in India: Cafe Coffee Day (CCD) and Barista. CCD was founded in 1996 in Bangalore and now has over 1,500 outlets across India. Barista was established in 2000 in Kashmir and was acquired by Lavazza in 2007, currently having 200 stores. The research aims to study customer preferences between the two cafes based on factors like price, service, ambience and food quality. A survey questionnaire will be administered to a sample of 60 customers who have visited either cafe. Descriptive research methods will be used to analyze the quantitative data collected and identify areas of strength and improvement for both companies.
Caffee coffe day
Café Coffee Day is the largest organized retail coffee chain in India, started in 1996 in Bangalore. It has over 2,000 outlets across India and plans to expand internationally. India's annual coffee consumption is around 97,000 tonnes and growing at 5-6% annually, with urban areas accounting for 73% of consumption. Café Coffee Day sources its own coffee beans and has a well-equipped roasting unit to ensure quality and consistency in its products. It focuses on coffee as its core competence and outsources other food items.
4ps of Cafe coffee day
Café Coffee Day is India's largest coffee chain that aims to provide a world-class coffee experience at affordable prices for customers of all ages. It offers a variety of coffee and snack products tailored to Indian tastes, such as samosa and masala sandwiches. Café Coffee Day locations are strategically placed in high-traffic areas like colleges and entertainment centers. The chain promotes through television and film placements as well as partnerships with youth brands to attract its target demographic.
Café coffee day
This document compares the marketing mix of Café Coffee Day and Mr. Beans coffee chains through a survey of 100 respondents. It finds that Café Coffee Day is preferred for its beverage selection, merchandise offered, locations, service quality, and employee customer interaction. Mr. Beans is liked for its food options, ambience, and seating comfort. While both chains offer affordable prices, Mr. Beans could improve its service model and expand its number of outlets to better compete with Café Coffee Day.
STARBUCKS
Starbucks began in 1971 as a small coffee bean shop founded by three partners in Seattle, Washington. It has since grown to over 5,000 stores globally. The document discusses Starbucks' business model, which focuses on creating a third place experience for customers beyond home and work. It examines Starbucks' strategies around product innovation, service, retail expansion, and maintaining customer satisfaction. Key aspects include training partners to provide excellent customer service, using market research to understand changing customer preferences, and adapting to remain the leader in the specialty coffee market.
Starbucks- Delivering Customer Service
Service strategy Analysis of Case Study- Starbucks- Delivering Customer Service
Introduction
Founded in 1971.
- Founded by:Gerald Baldwin, Gordon Bowker & Ziev Siegl
-The founders sold the entire business to Howard Schultz who joined the marketing team in 1982
-By 2002, it served 20 million unique customers in 5000 stores across the globe
-Sales had a CAGR of 40% , while Net Earnings had a CAGR of 50%
Marketing Mix wrt CCD & Barista.
The document analyzes a comparative marketing study between Café Coffee Day and Barista coffee shops based on a customer survey. It finds that customers are equally split in their preference between the two chains. While Café Coffee Day has a stronger brand image and base for expansion, customers perceive Barista as having better taste and providing better value for money. The document provides recommendations for each chain to improve in their weaker areas.
Brand Management - Starbucks
This document presents an agenda and analysis for a group project on Starbucks' customer experience. It includes an inventory of Starbucks' touchpoints, from pre-purchase through purchase to post-purchase. The group evaluates key touchpoints and their impact on sales and brand promise execution. Their recommendations focus on improving stores, ambience, customer service, and consistency of taste. The presentation aims to enhance Starbucks' customer experience and equity.
Product mix of barista
Barista coffee was established in 1999 in India and has since grown to over 140 outlets nationally and in other countries. It offers a wide variety of hot and cold coffees, teas, snacks and desserts. Barista aims to provide a laid back atmosphere and "complete coffee experience". It targets customers aged 14-60 and positions itself as a place "where the world meets". Barista uses various elements of the marketing mix like pricing, promotions and collaborations to drive growth.
Nescafe presentation neo marketing (3215)
Nescafe Experiential Activation proposal 2015: Presentation layout by AkiliBlaq (Creative Manager Neo Marketing)
10 step marketing_plan
1. The document provides a 10 step marketing plan for Nescafe focusing on its target market of working individuals in the Philippines and its marketing mix and strategy.
2. Nescafe targets working individuals aged 20-30 who drink coffee twice a day for stimulation and to feel a sense of belonging.
3. While Nescafe faces increasing competition from brands like San Mig and Jimm's, it maintains the top market share through various packaging options and higher prices compared to competitors.
Starbucks: Delivering customer service
Starbucks was founded in 1971 in Seattle, Washington with a vision of becoming America's "third place" outside of home and work. The company grew rapidly under CEO Howard Schultz in the 1980s and 1990s, expanding to over 140 stores by 1992. Starbucks focuses on providing high quality coffee, exceptional customer service, and a warm atmosphere in their stores. They have achieved significant success and brand recognition through innovation, learning from local cultures, and their commitment to customer satisfaction. However, Starbucks faces ongoing challenges of fierce competition and changing customer expectations.
Starbucks delivering customer service
Starbucks was facing declining customer satisfaction due to perceived issues like prioritizing profits over experience and slower service times. While it was highly successful initially by focusing on quality coffee and atmosphere, the brand was seen as less trendy and partners were providing unsatisfactory service. It is recommended that Starbucks invest $40 million to improve partner training and speed of service to convert satisfied into loyal customers. Converting just 46 more customers per store per day to highly satisfied would allow the investment to break even.
Nescafe talk mar2
The document describes the Wonderful Moments Activation presentation by Violet Communications. It proposes engaging customers by emphasizing positive moments in life and brand experiences. Activities include installing conversation booths in buildings to record interviews about wonderful memories over Nescafe coffee. The interviews would be available online and on USB drives. Other activities promote well-being and distribute coffee samples in offices to activate the brand and highlight positive moments.
Urban Farm Cafe Marketing Plan (Winter 2010)
The document outlines a marketing plan for a new restaurant called Urban Farm Café. The café aims to provide healthy, locally-sourced meals in Woodland Hills, CA. Key points of the plan include:
- Targeting health-conscious professionals and families in the area.
- Offering all organic ingredients and promoting sustainability.
- Locating in a busy area with ample parking and renting space for $3.25 per square foot.
- Using various promotional tactics like social media, events, and partnerships to reach over 32 million impressions annually with a $40,800 budget.
- Calculating the break-even point at 59,225 customers spending an average of $15 per visit to
Nescafe marketing
Nescafe and its relationship with its channel partners. In this case Grofer being online and metro cash and carry as offline partners
Starbucks
Starbucks is proposing new coconut-flavored espresso beverages for the Thailand market. The proposed products include a Coconut Mocha Frappuccino, canned Coconut Jelly Iced Coffee, and bottled Coconut Mocha Frappuccino. The products aim to appeal to Thailand's middle class, tourists, and college students. Starbucks plans to promote the new products through posters, newspaper inserts, social media, in-store sampling, and coupon distribution. The marketing budget will be allocated with 35% for coupons, 35% for posters, 10% for inserts, 10% for social media, and 10% for in-store sampling.
What's hot (19)
Viewers also liked
Assessment item 2 campaign pitch presentation - power point
Group 3 offers marketing campaigns for Gloria Jeans coffee that aim to increase sales and customer satisfaction through mass marketing and targeted messaging. One issue with previous campaigns is the lack of advertising channels used, relying mainly on digital and in-store advertising which only reaches existing customers. The team proposes revisiting the previous successful "With Heart" campaign that showed social responsibility, and launching a new "10 for 10" campaign where 10% of coffee sales would go to 10 charities chosen by customers, strengthening the brand's connection to the community. An integrated advertising approach using print, digital and other media is suggested to update customers and showcase the campaign's impact.
Research Paper - COSTA, SBTL & GLORIA
This report discusses the global operations of three coffee shop chains: Costa Coffee, The Coffee Bean & Tea Leaf (CBTL), and Gloria Jean's Coffees. It outlines the reasons these companies expanded globally, including increasing profits and better competing against rivals. Their corporate strategies focused on international franchising and related diversification across coffee, tea and merchandise. The report also describes the companies' organizational structures with headquarters in their home countries and global presences. Finally, it provides details on their coffee and tea supply chains, sourcing from Rainforest Alliance certified farms around the world.
Think sceam presentation for gloria jean's cafe
ThinkScream aims to provide scalable and affordable networking solutions to consumer chains. It was setup by two entrepreneurs to enhance the front-end and back-end user experience through technology and innovative applications. ThinkScream also helps management make better decisions through efficient data management systems. The company wants to engage audiences, increase sales and brand awareness for customers through networking solutions like setting up local WiFi networks accessible via devices, applications to enhance the user experience, and remote ordering and gaming capabilities.
Gloria jeans BMA 349
The document proposes strategies to help revitalize the marketing of Gloria Jean's coffee brand. It identifies that the coffee market is very crowded and current marketing focuses on customer retention rather than acquisition. Three key strategies are proposed: 1) Personalizing coffee recommendations and loyalty programs to appeal to customers wanting personalized coffee options. 2) Expanding advertising channels to acquire new customers. 3) Sponsoring events and opening portable coffee houses at universities and festivals to boost brand awareness and the young adult customer base. Customer relationship management software and event sponsorship are identified as two important tools to support the proposed strategies.
Portes 5 forces slide
This document summarizes Porter's Five Forces analysis of the coffee industry. It identifies key competitors like Tully's Coffee and Gloria Jean's, notes barriers to entry through controlled distribution channels. It also discusses the bargaining power of buyers due to many options, and suppliers due to an overcrowded market leading to higher coffee bean prices. Substitutes include tea, soft drinks, and juices.
Assignment II: Gloria Jeans
The document discusses problems with Gloria Jean's coffee shops, including a narrow target market and product range, poor customer service, and unclean environments. It proposes revised marketing strategies such as expanding locations and offerings, improving customer service and cleanliness, providing Wi-Fi, and loyalty programs. Currently Gloria Jean's relies mainly on social media for communication but could better utilize mass media, sponsorship, and public relations. Suggested communication methods target their market include radio, TV, pamphlets and print ads.
Mgt 210 project slide
Gloria Jean's was founded in 1979 in Chicago and franchised into Australia in 1998, opening 185 stores within 6 years. It has recently expanded to Bangladesh, opening two locations in Dhaka. The mission is to serve high quality coffee and provide outstanding service. Gloria Jean's is currently the leading international coffee chain in Bangladesh, backed by franchise owner Navana Group. To increase brand awareness and revenue, Gloria Jean's could use university sponsorships, kids play areas, and discounted coffees. Training programs teach prospective employees service and coffee skills over one month before supervised work.
Gloria Jeans Coffees
Gloria Jean's Coffees is an Australian coffee company founded in 1979 that has expanded globally. It opened its first store in Pakistan in 2007 in Lahore and now has 24 branches across Pakistan. However, the company faces challenges in Pakistan including a low number of franchises, lack of awareness among customers, and significant competition from other coffee shops.
Towards Building an age Friendly Community
Older people are at the heart of the strategy, and their responses and contributions will be vital to developing the plan further
A linked-awareness that everyone has an interest in these developments, because we will be older in time, and hope to live in a community and a society that respects ,includes and cares for us
It presents the vision of the new partnership, its aims and approaches, and an outline of practical and cost effective ways to achieve them through technology social and environment changes.
DFI is determined to set standards and lead the way for other cities in India.
Kozikas jones house_gloria_jeans
The document provides an overview of a revitalized marketing strategy for Gloria Jean's Coffees focusing on the 2014 FIFA World Cup in Brazil. The strategy involves partnering with FIFA to promote Gloria Jean's as the official coffee sponsor of the World Cup. Key elements include developing a fantasy football game and mobile apps to engage customers, advertising through various media channels, and initiatives to support local soccer programs and global hunger relief to strengthen the brand's image and community ties. The strategy aims to address issues with the previous "Celebrate Summer" campaign by leveraging the large global audience and passion for soccer to create a unified marketing campaign across countries where Gloria Jean's operates.
Marketing project on Gloria jean's coffee
Gloria Jean's Coffees was founded in 1979 in Chicago and has expanded to over 1,000 locations worldwide. It was established in Australia in 1995 and focuses on specialty coffee, teas, and pastries. The company vision is to be the most loved and respected coffee company globally by serving high quality products and personalized service. In Pakistan, the first store opened in 2007 in Lahore and there are now 24 locations. Key competitors include Starbucks and Dunkin' Donuts, larger global chains with thousands more locations but Gloria Jean's maintains its niche with a focus on quality and customer experience.
RMB Marketing Pitch
RMB Marketing is a communications agency that has been in the industry for over 20 years specializing in creative, digital and social marketing. They have research, creative, and media service teams comprised of professionals with diverse backgrounds and skills. RMB proposes using a celebrity endorsement, particularly a musician, combined with print, television, and social media advertising to appeal to younger customers and promote Gloria Jean's new products and services.
Re-Marketing of Gloria Jeans Coffees
The document provides an overview of the history and operations of Gloria Jean's Coffees. It discusses that the company was founded in 1979 in Chicago and expanded to Australia in 1995. In 2008, Citymax India launched Gloria Jean's Coffees in India with plans to open up to 90 outlets in four years. The document also outlines the 4P's of marketing - product, price, promotion, and place for Gloria Jean's Coffees in India. It discusses the company's targeting, positioning, competitors, SWOT analysis, and BCG matrix.
Gloria Jean's Slide Presentation
Gloria Jean's Coffees is revising its marketing strategy to address issues with its brand equity and execution. The new strategy will feature Olympic swimmer Ian Thorpe to appeal to consumers and advocate a healthy lifestyle. It will include a summer-themed staff uniform and social media competition using the hashtag #GloriaJeansCool to increase engagement. Out-of-home advertising on buses and trains will promote the summer campaign messaging to broaden awareness. The goal is to differentiate Gloria Jean's and rebuild its brand through an integrated marketing approach.
Gloria jeans' coffee
Gloria Jean's Coffee originated in Australia but has expanded internationally, including to Northern Cyprus where it opened locations in Nicosia, Famagusta, Kyrenia, and EMU between 2007-2011. It serves hot drinks like coffee, chocolate, and teas as well as cold drinks. To maintain market share in the competitive coffee industry, Gloria Jean's focuses on creating a comfortable atmosphere for customers and uses strategies like competitive pricing and centrally-located stores. A SWOT analysis identifies strengths in brand recognition and variety of offerings, weaknesses in high costs and reliance on coffee sales, opportunities in expanding locations and co-branding, and threats from competitors and changing consumer preferences.
Levi's project
This document provides an overview of a study conducted on customer satisfaction and preferences towards Levi's jeans. The study aimed to analyze factors influencing customer decisions to buy branded jeans, their perceptions and buying decisions, and to measure satisfaction levels with Levi's compared to competitors. A survey was conducted with 200 respondents in Ghaziabad, India. Statistical tools like frequency charts, bar graphs, and pie charts were used to analyze the data collected. Based on the analysis, conclusions were drawn and recommendations were provided to enhance customer satisfaction levels.
Advertising Campaign Presentation
The document outlines a campaign strategy for mauritiuscenter.com, an online shopping site for Mauritian tourist products. The objectives are to raise awareness of online shopping for these products and introduce the website. The strategic plan includes distributing signets with the website information through tourist magazines, brochures, shops, travel agents, taxis, and phone rentals. Advertising is also recommended at the airport through banners, flight information screens, product displays, and a performance. Internet banners on related websites are also suggested. The cost estimates section provides pricing for the signets and some initial airport advertising options.
Business Plan
This document provides a business plan for a Dosa restaurant. It outlines objectives to keep food costs below 35% of revenue and expand marketing. The plan details the restaurant's mission to provide excellent food and service. It will feature indoor and outdoor seating with a unique Indian design. The menu will focus on dosas and other South Indian cuisine. The plan analyzes the target market and identifies competitors. It proposes strategies for marketing, sales, management, hiring staff, and financial projections.
MARKETING MANAGEMENT - JEANS
1) The document provides details about a marketing project done on jeans by a student. It discusses the history and manufacturing process of jeans and provides information on major jeans brands like Levi's, Pepe Jeans, Lee, Wrangler and Diesel.
2) The student has selected jeans as the product for their project as jeans are very popular, comfortable and in high demand. Jeans manufacturing also has relatively fewer legal restrictions.
3) The student proposes branding their jeans company as "Inborn" to appeal to customers across income levels in India's large rural population. The branding uses a blue logo representing the iconic color of jeans.
Business Plan Powerpoint 1
The document provides an executive summary for a proposed coffee shop called Coffee Spot Café to be opened in Connersville, Indiana. The café will offer a variety of coffee drinks, teas, baked goods and breakfast sandwiches. The goals are to become well-known locally and potentially expand to other locations or add catering. The SWOT analysis identifies strengths, weaknesses, opportunities and threats. Financial needs are estimated and the business will be run as a sole proprietorship. Market research identifies the target market and competition. A marketing strategy and break-even analysis are also included.
Viewers also liked (20)
Assessment item 2 campaign pitch presentation - power point
Assessment item 2 campaign pitch presentation - power point
Similar to Coffee cannons marketing
New Sales Presentation_07.19.07
Java City began in 1985 when three entrepreneurs opened a coffeehouse and roastery in an old brick building. Today Java City is a $50 million company with 12 owned cafes, 600 licensed locations worldwide, and over 1,700 wholesale accounts roasting over 4 million pounds of coffee per year. Java City prides itself on its hand-roasted small-batch process using only high quality Arabica beans.
Retail management – a presentation on café coffee day
The document provides information about Cafe Coffee Day (CCD), India's largest coffee chain. It was founded in 1996 in Bangalore by VG Siddhartha and has since expanded to over 2000 locations across India and a few international markets. CCD serves coffee, tea, snacks and light meals. Its target customer segment is youth aged 16-30 years. The document discusses CCD's business model, products, expansion strategy, competition and SWOT analysis.
Why infinitea
Infinitea is a franchising company focused on providing high quality milk tea and tea drinks. They offer hands-on training to franchise owners and rely on owner operations for success. The document discusses Infinitea's application requirements, mission to provide the best tea experiences using fresh ingredients, and goals to bring milk tea closer to customers. It also includes an analysis of the company's strengths, weaknesses, opportunities, and threats, as well as details of its marketing mix, strategies, and store operations.
Starbucks - Success in a Cup (2009)
Starbucks has over 15,000 stores in 35+ countries with $11 billion in annual revenue and 20% yearly growth. Their success is attributed to customized drinks, best HR practices like generous benefits, and strategic expansion. Starbucks trains employees extensively to be coffee experts and ensure a welcoming environment in high traffic locations.
Matthew algie growing-the_territory[1]
Matthew Algie is a coffee roasting company based in Glasgow, Scotland. It has experienced strong growth in the UK coffee market, particularly in the sale of fair trade coffee. However, its sales in West London have not grown as strongly as other regions. The document discusses opportunities for Matthew Algie to continue expanding its market share through differentiating its products, promoting its high quality and freshness, educating customers, and introducing new marketing strategies inspired by successful American coffee culture models. These include hosting unique coffee tasting events, promoting exclusive artisan reserve coffees, and leveraging third party quality ratings to attract new customers.
Bus 540 presentation cherri_edmond
85°C Café is a successful Taiwanese coffee chain that was founded in 2004 and has since expanded to over 400 locations worldwide. The café focuses on high quality coffee and bakery items at affordable prices. It emphasizes a welcoming environment and strategic locations. 85°C Café's success is attributed to its strong branding through visual identity, store design, and emphasis on a five-star customer experience at accessible prices.
v93 MarkMa Plan for BREWLAKAN- Group Delta.pdf
11 step Marketing Plan for the coffees shop "Brewlakan" as partial fulfillment for v93 Marketing Management class in Ateneo Graduate School of Business
Starbuck Verismo
The document provides information about Starbucks' mission and principles. Starbucks' mission is to inspire and nurture the human spirit through high-quality coffee and human connection. Their principles focus on using ethically sourced coffee beans and creating a feeling of community for customers. The document also gives a timeline of key events in the single-serve coffee brewing industry and Starbucks' involvement in that market through their K-Cups partnership with Keurig and the creation of their own Verismo brewer.
Strategic Marketing: A Case Study of Starbucks
The document discusses Starbucks' global expansion and marketing strategies. It covers Starbucks' product levels including their core, actual and augmented products. It also discusses their product classification, individual product decisions around attributes, branding, packaging and services. It analyzes how Starbucks builds brand equity, customer equity and positions its brand. Finally, it discusses Starbucks' approach to international marketing issues and recommendations for continuous global expansion.
Starbucks Coffee: Case Study
Starbucks provides a brief history of the company starting in 1971 and highlights its growth over the decades. The document outlines Starbucks' values of providing a great work environment, embracing diversity, applying high standards of excellence, developing satisfied customers, contributing positively to communities and the environment, and recognizing profitability. It also discusses Starbucks' brand essence and focus on coffee, people, and experience. The summary highlights Starbucks' commitment to social responsibility through initiatives like fair trade, organic, and shade grown coffee as well as support for coffee farmers and local communities.
Product mix of barista
Barista coffee was established in 1999 in India and has since expanded to over 140 outlets nationally and locations in Sri Lanka and Dubai. It offers a wide product mix of coffees, teas, smoothies, snacks and desserts. Barista positions itself as an "experiential lifestyle brand" where customers can find quality coffee and a relaxed atmosphere. It aims its promotion at younger customers aged 15-30 through its pricing, decor, and partnerships.
Starbucks final 1
This document proposes a new Starbucks Whipped Cream product. It provides information on the product idea, brand permissions, competition, market potential, current and future product roadmaps, user profiles, positioning, core messaging strategy, marketing plan, and pricing strategy. The key points are that Starbucks Whipped Cream would diversify Starbucks' portfolio by bringing the coffeehouse experience home, target adult consumers who enjoy indulgence, and leverage Starbucks' brand equity to gain market share in the growing whipped cream category.
Coffee shop
Coffee Zone is proposing to open a coffee shop in Multan that will offer a variety of coffee drinks and an eco-friendly environment. The business plan outlines executive summaries, situational analyses, marketing strategies, and financial projections over five years. Coffee Zone aims to increase sales by 30% annually, retain customer satisfaction, provide innovative products based on customer preferences, and offer a convenient location near colleges. The plan proposes competitive pricing, advertising in local newspapers, and focusing on young students and professionals as the target market.
Maxwell House Campaign Project
The document provides a marketing plan overview for Maxwell House Instant Coffee. It aims to increase market share by promoting the brand's focus on 100% pure coffee ingredients. The target market is women ages 45-54. Strategies include advertising heavily through TV, radio and events plus consumer promotions. The media plan will build brand awareness and loyalty in Ontario and Quebec through November to October. Creative executions include TV, radio, magazine and outdoor ads promoting Maxwell House as simply coffee without extras.
Bali's coffee beans and tea leafs manufacturing presentation
Bali’s Coffee and tea leafs is established in 2013, at Bangalore (Karnataka). We are becoming among the reliable Trader & Supplier to get Natural Coffee Beans and Tea Leaves.
Our organization undergoes strict quality tests to ensure that the products conform to requisite standards in terms of quality, taste, purity, freshness, hygiene and others.
Ccd presentaion
Café Coffee Day was founded in 1996 in Bangalore, India by VG Siddhartha. It has since expanded to over 1500 locations across India and a few international markets. CCD sources coffee beans from its 12,000 acre coffee estate and provides coffee, tea, and food items to its primarily young urban customer base. While known for its quality coffee drinks, CCD also functions as a social hangout spot for studying and meetings.
Case Analysis of HIMALAYAN JAVA COFFEE- Presentation Slide.pptx
This is the case analysis for Himalayan Java Coffee
Supply Chain Management - Starbucks
This presentation slides are strictly for education purposes.
Please do not download this presentation template and try to make money out of it. Contact me if you want to have your very own business presentation.
Genius Shan Highlands Coffee
Presentation of Company profile and status of Loan. We took SME Loan from KBZ and GIZ. We expanded more products and services.
Similar to Coffee cannons marketing (20)
Retail management – a presentation on café coffee day
Retail management – a presentation on café coffee day
Bali's coffee beans and tea leafs manufacturing presentation
Bali's coffee beans and tea leafs manufacturing presentation
Case Analysis of HIMALAYAN JAVA COFFEE- Presentation Slide.pptx
Case Analysis of HIMALAYAN JAVA COFFEE- Presentation Slide.pptx
Coffee cannons marketing
- 1. Karan Shah Van Tran Sanchita Dhara Ramkumar Ganesan Kaushik Mandy Yao Ma
- 2. Agenda Australian Coffee Culture Michel’s and Gloria Jean’s Managerial Problem Recommendation
- 3. Australian Coffee Culture More than one in four visit cafes 4-7 times per week. “It is part of the social fabric, you meet for coffee, not meet and have coffee.” 3 out of 5 visit a café at least once a week. Highly established Coffee culture primarily due to English and Irish origins.
- 4. Australian Origin American Origin/ Currently Australia owned Primarily located Presence In various countries in Down Under 340 Cafes in Australia 480 Cafes in Australia
- 5. Product/ Services Price Customized Coffee beverages Priced Competitively to Cakes & Confectionaries attract customers from all demographics. Birthday Parties Fast & Efficient Services Promotion Place Showcasing the coffee shop Perfect ambience for experience relaxation. Presents itself as a place to Franchisee model used host parties. but with highly trained baristas.
- 6. Michel’s Espresso has been awarded the best coffee by customers. Unique coffee shop experience with aroma and service In-house trained Baristas who understand customer’s choice Epic Cakes – To celebrate birthdays
- 7. Product/ Services Price Standardized Coffee beverages Slightly higher than other Coffee Often perceived to coffee shops in Australia be slightly bitter Promotion Place Few campaigns or ads A welcoming and a warm coffee house environment “One sip at a Time“ for the customers to take Focused more on the coffee some time out. and not the shop experience
- 9. What keeps the managers of Gloria Jean’s awake Stagnant growth Managerial Problems Expand Retreat to food of business Starbuck
- 10. Problems with Gloria Jean’s Inconsistency in coffee making Failure to understand the Service Aussie Palate Stagnant Growth COO effect Brand
- 11. Customer Survey
- 12. Repositioning strategy Product: Coffee: less bitter, more customized, better coffee beans. Integrate food menu Service: Decrease delivery time, increase customer incentives
- 13. Repositioning strategy Promotion: Improve Brand Image by using the CAB(Cognition, Affect, Behavior) of branding. To re-establish the company as an Australian icon. Using Sports as a medium to promote our product Improving the experience of coffee drinking.
- 14. Any Questions .. Mates .. ???