Group 3 offers marketing campaigns for Gloria Jeans coffee that aim to increase sales and customer satisfaction through mass marketing and targeted messaging. One issue with previous campaigns is the lack of advertising channels used, relying mainly on digital and in-store advertising which only reaches existing customers. The team proposes revisiting the previous successful "With Heart" campaign that showed social responsibility, and launching a new "10 for 10" campaign where 10% of coffee sales would go to 10 charities chosen by customers, strengthening the brand's connection to the community. An integrated advertising approach using print, digital and other media is suggested to update customers and showcase the campaign's impact.
For my PR project, I worked on creating a PR campaign for an Ice Cream company called Nice Ice. They were looking to regain their target demographic and compete in the ice cream market, alongside Cornetto and Ben and Jerrys.
Dunkin Donuts India - Event & Activation Strategy IdeaSoumitra Roy
The following is an Event and Activation Strategy idea presentation for Dunkin Donuts India made by Advertising and Public Relations students of Indian Institute of Mass Communication, New Delhi
Under the campaign “America Runs On Dunkin” we were to design ads and a tag for Dunkin Donuts. Establishing new opportunities for consideration of DD products this campaign was entertaining—it would become engaging.
For my PR project, I worked on creating a PR campaign for an Ice Cream company called Nice Ice. They were looking to regain their target demographic and compete in the ice cream market, alongside Cornetto and Ben and Jerrys.
Dunkin Donuts India - Event & Activation Strategy IdeaSoumitra Roy
The following is an Event and Activation Strategy idea presentation for Dunkin Donuts India made by Advertising and Public Relations students of Indian Institute of Mass Communication, New Delhi
Under the campaign “America Runs On Dunkin” we were to design ads and a tag for Dunkin Donuts. Establishing new opportunities for consideration of DD products this campaign was entertaining—it would become engaging.
Guerrilla Marketing has its advantages and disadvantages. This presentation shows both along with recommendations of how a company can implement guerrilla marketing practices to gain exposure at minimal cost.
Virgin Holidays and News UK - Unleash your mojoNewsworks
How a rich content partnership with News UK helped Virgin Holidays to encourage consideration and recommendation across a broad range of holiday destinations.
This project was aimed at comparing a global competitor with a local competitor. We chose Gloria Jeans Coffee shop with Michel's in Australia and analyzed the marketing strength each player possess.
Guerrilla Marketing has its advantages and disadvantages. This presentation shows both along with recommendations of how a company can implement guerrilla marketing practices to gain exposure at minimal cost.
Virgin Holidays and News UK - Unleash your mojoNewsworks
How a rich content partnership with News UK helped Virgin Holidays to encourage consideration and recommendation across a broad range of holiday destinations.
This project was aimed at comparing a global competitor with a local competitor. We chose Gloria Jeans Coffee shop with Michel's in Australia and analyzed the marketing strength each player possess.
Adam EspositoIBP1. Executive Summary The focus for our brand.docxgalerussel59292
Adam Esposito
IBP
1. Executive Summary The focus for our brand promotion will be on social media and social events. Not only is this way very cost effective it reaches out to the masses. Our goal it to touch with many families and their peers. From Cancer walks, to school functions. We will advertise with the client’s food, and special pricing. We would then promote the company through Facebook, Twitter and Instagram. These social media outlets are very beneficial to our client and future customers, by giving review pictures of the food, and pictures of the restaurant.
If marketed correctly, this rill provide a steady stream of new clients and will connect to
the community more. One happy customer will equal 3 happy customer do to social media and word of mouth. Establish loyalty and great customer support with the client and they will remain a proud customer throughout the years.
Introduction - Integrated Brand Promotion is what separates the successful companies to the failed ones. Our client wants to connect with the people through social media and live events. Contributing to local events and causes will help Café Cirino connect on a more personal level, and will establish themselves as a well-known company in the area. Throughout this campaign our marketing and brand promotion efforts will take everything from social media to target audience.
2. Situation Analysis –
a. Historical Context – The two owners, mother and daughter, have recently moved to America with the hopes and dreams of forming a successful and delicious Portuguese bakery for their clients to enjoy.
b. Industry Analysis – Café Cirino is entering a market that will continue to grow in revenue through 2013. Now what will make the company successful, will be the quality and price of the food. It is very fortunate this company is opening up its doors in the recovery of the economy, but that doesn’t not mean it is going to be an easy task. Since the recession consumer spending continues to go up at a slow pace, and people are going to continue to spend. Prices for eggs, flour, and milk have gone up in the New Year and will continue to go up.
c. Market Analysis- The market out client currently is serving (majority) are the Portuguese. Our client has established a steady client base from this ethnic group and without help will continue to target a vast array of different types of consumers.
3. Competitor Analysis The first competitor is Nossa Aldei Portuguese Bakery. There is not much information on this bakery except for they cater to the same target audience as our client does. Nossa Aldei does not have a website nor can be found on the Better Business Bureau, The other competitor is European Bakery. As its other competitor this bakery to has no website and cannot be found on the BBB. Also to not, this bakery has only one review –“There was one major problem with the products I bought, that I never experienced anywhere else. When I got home and opened the cold cu.
Adam EspositoIBP1. Executive Summary The focus for our brand.docxbobbywlane695641
Adam Esposito
IBP
1. Executive Summary The focus for our brand promotion will be on social media and social events. Not only is this way very cost effective it reaches out to the masses. Our goal it to touch with many families and their peers. From Cancer walks, to school functions. We will advertise with the client’s food, and special pricing. We would then promote the company through Facebook, Twitter and Instagram. These social media outlets are very beneficial to our client and future customers, by giving review pictures of the food, and pictures of the restaurant.
If marketed correctly, this rill provide a steady stream of new clients and will connect to
the community more. One happy customer will equal 3 happy customer do to social media and word of mouth. Establish loyalty and great customer support with the client and they will remain a proud customer throughout the years.
Introduction - Integrated Brand Promotion is what separates the successful companies to the failed ones. Our client wants to connect with the people through social media and live events. Contributing to local events and causes will help Café Cirino connect on a more personal level, and will establish themselves as a well-known company in the area. Throughout this campaign our marketing and brand promotion efforts will take everything from social media to target audience.
2. Situation Analysis –
a. Historical Context – The two owners, mother and daughter, have recently moved to America with the hopes and dreams of forming a successful and delicious Portuguese bakery for their clients to enjoy.
b. Industry Analysis – Café Cirino is entering a market that will continue to grow in revenue through 2013. Now what will make the company successful, will be the quality and price of the food. It is very fortunate this company is opening up its doors in the recovery of the economy, but that doesn’t not mean it is going to be an easy task. Since the recession consumer spending continues to go up at a slow pace, and people are going to continue to spend. Prices for eggs, flour, and milk have gone up in the New Year and will continue to go up.
c. Market Analysis- The market out client currently is serving (majority) are the Portuguese. Our client has established a steady client base from this ethnic group and without help will continue to target a vast array of different types of consumers.
3. Competitor Analysis The first competitor is Nossa Aldei Portuguese Bakery. There is not much information on this bakery except for they cater to the same target audience as our client does. Nossa Aldei does not have a website nor can be found on the Better Business Bureau, The other competitor is European Bakery. As its other competitor this bakery to has no website and cannot be found on the BBB. Also to not, this bakery has only one review –“There was one major problem with the products I bought, that I never experienced anywhere else. When I got home and opened the cold cu.
Social Media Marketing: Success Stories & Case Studies Vanessa CEO
This seminar analyzes examples of how companies and brands have been able to successfully put the power of social media marketing to advance their business success. The plan for this class is to analyze between 4 and 6 difference cases. Social media sites discussed include: Facebook, LinkedIn, Twitter & YouTube. The goal is also to attempt to help attendees convert their own social media business activity into a potential success stories.
A relatively new marketing strategy, Cause Marketing is built around the concept of aligning a brand or business with a charitable cause for mutual benefit. This is not about donations or simply fundraising, but instead about developing an integrated marketing plan with a cause related partner that fits with your brand identity and your company philosophy. We will show you how to research and identify the right cause for your brand, define the roles of the relationship, create a messaging platform, and how to engage your employees, vendors, partners and customers with the cause.
1. MISSION STATEMENTTo provide our customers with the best medi.docxjackiewalcutt
1. MISSION STATEMENT:
To provide our customers with the best medicines to help alleviate common cold and allergy symptoms in order to help you get through your day.
2. MARKETING OBJECTIVES:
· To emphasis grocery store sales and dominate this space
· Increase stock price $10.00 a share every year
· Increase the sales for to at least 300 people over the next five years
· To increase net income to $100 million in the next eight years
· To increase brand awareness to 85% for Allround.
· Spend no more than $22 million on Allround brand advertising.
· Increase promotional allowances to 20% for Grocery Stores over the next three years
· To keep cost of goods sold under 40%
3. SWOT ANALYSIS:
STRENGTHS:
· Brand awareness peaked at 85.8% for Allround, the highest of any competitors
· Allround is the most often purchased brand
· 18% of the market intended to buy Allround, 18.5% actually bought it
· Point of Purchase promotion strategy is working
· Allround dominates sales with 18.3% of the market
· On average, Allround have 1.7 square feet of shelf space. In many cases, this is three times that of competitors. All Allround products consistently control shelf space.
· Stock price has nearly tripled in 4 years and continues to show a path of growth
· Allround+ is the most recommended product of its kind
· Allright is the most recommended allergy medicine
· Allstar’s products lead the market in satisfaction across the board
· Allround dominates the retired market with the closest competitor holding half the share of Allround,
WEAKNESSES:
· MSRP fluctuation. At times the price failed to keep pace with inflation. At other times, the price was considered too high. The products’ price was not consistent during the first years (periods).
· The gross margin dropped so much in the first few years that is has just now recovered to its original percentage.
· Allstar’s sale force is large relative to competitors. Likely to be unnecessary due to the market dominance of Allstar’s products.
· The cost of goods sold is significantly higher than Allstar’s closest competitor, B & B.
· Allstar’s net income is significantly lower than B & B’s
· Allround+ trails Besthelp+ in every channel.
· Allround’s sales have dropped consistently over time to the point of matching Besthelp.
OPPORTUNITIES:
· Convenience stores’ growth is currently at 25.9%. Allstar’s focus on grocery stores may need to alter in order to capitalize on the growing convenient store market.
· Retail sales unceasingly increase by ~6%. A focus on retail and away from mass merchants could be beneficial.
· The trend among competitors is limited or no alcohol in products. An alcohol-free brand reformulation may be due.
· There are no 12-hour multi-liquid products on the market. A reformulation or brand extension into this market should be evaluated.
· Allright continues to be the only non-drowsy 4-hour capsule on the market. An expansion into a 12-hour non-drowsy capsule should be researched.
· Price is t ...
Have you ever wondered how search works while visiting an e-commerce site, internal website, or searching through other types of online resources? Look no further than this informative session on the ways that taxonomies help end-users navigate the internet! Hear from taxonomists and other information professionals who have first-hand experience creating and working with taxonomies that aid in navigation, search, and discovery across a range of disciplines.
Acorn Recovery: Restore IT infra within minutesIP ServerOne
Introducing Acorn Recovery as a Service, a simple, fast, and secure managed disaster recovery (DRaaS) by IP ServerOne. A DR solution that helps restore your IT infra within minutes.
Sharpen existing tools or get a new toolbox? Contemporary cluster initiatives...Orkestra
UIIN Conference, Madrid, 27-29 May 2024
James Wilson, Orkestra and Deusto Business School
Emily Wise, Lund University
Madeline Smith, The Glasgow School of Art
This presentation by Morris Kleiner (University of Minnesota), was made during the discussion “Competition and Regulation in Professions and Occupations” held at the Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found out at oe.cd/crps.
This presentation was uploaded with the author’s consent.
0x01 - Newton's Third Law: Static vs. Dynamic AbusersOWASP Beja
f you offer a service on the web, odds are that someone will abuse it. Be it an API, a SaaS, a PaaS, or even a static website, someone somewhere will try to figure out a way to use it to their own needs. In this talk we'll compare measures that are effective against static attackers and how to battle a dynamic attacker who adapts to your counter-measures.
About the Speaker
===============
Diogo Sousa, Engineering Manager @ Canonical
An opinionated individual with an interest in cryptography and its intersection with secure software development.
Obesity causes and management and associated medical conditions
Assessment item 2 campaign pitch presentation - power point
1.
2. GROUP 3
Our agency offers its customers the best methods and tools in planning
and implementing a successful marketing campaign. Our campaigns aim
to implement mass marketing, increase sales, and enhance customer
satisfaction throughout the company. Group 3 marketing campaigns grab
the customers attention immediately and advertise the right message to the
right audience. Our marketing specialises genuine relational
communication with the intent of establishing loyal consumer based
integrity, for long term support of Gloria Jeans coffee, in an often fickle
market place.
Group 3 consists of three team members
Jonathan Williams
Tegan Kirkpatrick
Claire Gillespie
3. ISSUES
One of the main issues with Gloria Jean’s previous and current
marketing campaigns is the lack of advertising mediums or channels
used which leads to a lack of integrated marketing communications.
Recently Gloria Jean’s has been able to continue its strong brand
recognition with very limited mainstream advertising, straying from
high exposure communication channels such as, television
commercials, newspaper advertisements and billboards. The main
communication tools that Gloria Jean’s use are internet and in-store
advertising.
Digital and in store advertising is only promoting to already existing
customers. This reduces their ability and potential to expand their
consumer base and maintain market share. As Gloria Jean’s mainly
uses these two types of advertising techniques, they are limiting their
campaigns to the consumers that they already have and are excluding
huge amounts of potential consumers that are not aware of Gloria
Jean’s products and promotions.
4. OVERVIEW OF PREVIOUS CAMPAIGN
Gloria Jean’s previous campaign involving the With Heart foundation
tried to create a positive image and a sense of social responsibility by
showing the consumers that by purchasing one of their products the
consumer was also donating money to the less fortunate.
Due to the success of this style of marketing, Gloria Jeans should
revisit the old campaign of “With Heart- changing the world one sip at
a time” as it would aim to remind and refresh consumers and the
community of Gloria Jean’s Coffees contribution to society.
5. REVISED CAMPAIGN – 10 FOR 10
The success of the With Heart campaign has grabbed our attention and we
suggest revisiting this campaign. The new campaign would be named The
10 for 10 campaign which would involve:
10 charities as chosen by the loyal customers of Gloria Jean’s Coffee.
10% of every coffee purchase going to these 10 charities.
As this new campaign will include a percentage of each purchase going to
local as well as international social needs, a strong
connection and feel good attraction quality to the brand and local stores will
be achieved. Through the help of its customers, Gloria Jean’s and the local
community will have accomplished something great together through the
partnership of drinking coffee.
6. REVISED CAMPAIGN – 10 FOR 10
We believe that this campaign will reach into the hearts of consumers
and will them to purchase Gloria Jean’s Coffee . This campaign has the
potential to lift Gloria Jean’s status as one of Australia’s leading coffee
providers. It has the potential to not only appeal to the current target
market but also to grow the market. We believe that customers will want
to make a difference and will at relate to at least one of the ten charities.
7. ADVERTISING PLATFORMS
We suggest that the best way to advertise this particular campaign
would be by adopting an integrated approach. Using many different
means of advertising all placed to fit with the current target market.
Print Media (magazines, newspapers, posters, billboards) – used to
grab peoples attention and bring focus to the aims of the campaign.
Reaches a lot of people over different periods of time.
Digital Media (Facebook, Twitter, Television advertisements) – used to
update people on the progress of the campaign. i.e. updates on how
much money has been raised so far, stories on the charities receiving
the funds and how the funds are being used.
8. Group 3 ensure that the 10 for 10 campaign will reach the current target
market and the campaign will be successful at retaining and also
gaining new customers.
Thankyou for your time.