This document compares the marketing mix of Café Coffee Day and Mr. Beans coffee chains through a survey of 100 respondents. It finds that Café Coffee Day is preferred for its beverage selection, merchandise offered, locations, service quality, and employee customer interaction. Mr. Beans is liked for its food options, ambience, and seating comfort. While both chains offer affordable prices, Mr. Beans could improve its service model and expand its number of outlets to better compete with Café Coffee Day.
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Marketing plan for healthy coffee. This coffee is made of wheat and contain no harmful effects of caffeine. Discusses the USP, segmentation, Positioning, Targeting 4Ps, Financial outlook and Risks.
How would you like your brand to join conversations of over 300000 young people who spend over 45 minutes at our 900+ cafes every day? At Cafe Coffee Day we're all about making the circle bigger, so get in touch with us to see how you can get in touch with those who matter to you!
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Marketing plan for healthy coffee. This coffee is made of wheat and contain no harmful effects of caffeine. Discusses the USP, segmentation, Positioning, Targeting 4Ps, Financial outlook and Risks.
Consumer Behavior Analysis: A study of Cafe Coffee DaySomdeep Sen
The Project Hypothesis:
Mean age of the CCD store traffic ranges from 25-35 years
Cafe Coffee Day is perceived as a place to hang out
Convenience is the most important factor influencing visits
Consumer Behavior Analysis: A study of Cafe Coffee Day had been conducted by Sadaseeb, Ansup & Myself. Despite of the small sample size, it provided us an opportunity to learn and apply the analytical tools and concepts in the domain of marketing research.
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Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
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Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
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Putting the SPARK into Virtual Training.pptxCynthia Clay
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