The document analyzes the results of a questionnaire about preferences related to watching a documentary about ice cream. It finds that the target audience is primarily female, between ages 16-28, and enjoys watching TV during prime time on ITV. Most respondents said they like ice cream, with top flavors being strawberry, chocolate, and vanilla. Nearly 75% expressed interest in a documentary about ice cream. The results indicate topics that could be explored in the documentary like different ice cream brands, how ice cream is made, local ice cream shops, and healthy alternatives.

1. QUESTIONNAIRE ANALYSIS

2. WHAT GENDER ARE YOU?
Female
Male
From the result we can conclude that the majority of the audience is female
however, there is a large number of males also. This could mean that people we
interview, voice over etc will be mainly female but still include aspects from males
to reach to a wide audience.

3. HOW OLD ARE YOU?
17
16
28
34
44
45
46
18
36
21
12
26
24
50
The majority of the audience is 17
however, there is also a large
variety of ages. This means we
need to target at a wide age range
but still making it appealing to a
younger generation.

4. WHAT IS YOUR FAVOURITE COLOUR?
Blue
Pink
Green
Purple
Orange
Yellow
Red
white
From the results we can see that the most appealable colours would
be green and blue, however there is a range of colours so perhaps
we could incorporate other colours in other more subtle aspects.

5. WHAT TIME DO YOU WATCH TV?
Breakfast 6am-9am
Daytime 9am-3pm
Prime time 6pm-9pm
Post watershed 9pm
and after
The most popular time slots are prime time and post
watershed which shows that our chosen time of post
watershed is appropriate as many people will sit down to
watch TV at this chosen time.

6. WHAT TV CHANNEL DO YOU WATCH THE
MOST?
Sales
ITV
Channel 4
BBC 1
BBC 2
BBC 3
ITV is the most popular chosen TV channel and this is great
for our results as this is our chosen channel thus, we can
appeal to a large audience.

7. HOW OFTEN DO YOU WATCH TV?
Sales
A lot
Rarely
Occasionaly
Never
From these results it shows that most people we interviewed
watch TV in some amount. This means that most of our audience
will have access to our documentary and perhaps be willing to
watch it.

8. DO YOU LIKE ICE CREAM?
Sales
Yes
No
Almost everyone we interviewed said we liked ice cream, this
means our chosen topic is relatable and people will perhaps enjoy
it.

9. WHAT IS YOUR FAVOURITE FLAVOUR?
Chocolate
Strawberry
Mint
N/A
Raspberry
Vanilla
Banana
Bubblegum
Strawberry
Cheesecake
Orange
Berries
Peanut Butter
There are a few popular flavours of ice cream, this could help us
when filming to focus mainly on these flavours when discussing
the topic.

10. WOULD YOU FIND A DOCUMENTARY ON ICE
CREAM INTERESTING?
Yes
No
Almost 75% of our audience stated they would find our chosen
documentary interesting, this shows our topic is appropriate and
relatable and will appeal to a wide audience.

11. WOULD YOU SAY YOU’RE LOYAL TO A SPECIFIC
BRAND OF ICE CREAM?
Yes
No
From this result we can conclude most people say they are not
loyal to a specific brand, however this could be used as a topic
in our documentary to show whether this is true or not.

12. WHAT IS YOUR FAVOURITE BRAND OF ICE
CREAM?
Magnum
Ben and Jerry's
Wall's
N/A
Screwball
All
Carte d'or
Lidl's own
Cornetto
From this result we can see that there is a clear favourite brand of
ice cream, this shows that we could explore this area and focus on
Ben and Jerry’s ice cream in our documentary.

13. WOULD YOU SAY BRANDED ICE CREAM
TASTES BETTER THAN OWN BRANDS?
Yes
No
This result is interesting as most people said yes, this means we
could explore this area in our documentary by including a blind
taste test to show whether the result is the same.

14. HOW MANY LOCAL ICE CREAM PLACES DO
YOU KNOW OF?
None
1-3
More than 3
Over 5
This gives us a clear indication of how we can explore different ice
cream places to broaden the audiences knowledge whilst also using
ones they know so as to appeal to the audience as them recognising
the places we visit could keep them interested.

15. HOW INTERESTED ARE YOU ON THE HISTORY OF
ICE CREAM? 5 BEING VERY INTERESTED AND 1
BEING NOT AT ALL?
1
2
3
4
5
Generally, people are interested but perhaps not too bothered
by the history of ice cream, this could suggest that we only
focus briefly on this topic so as not to bore the audience.

16. ARE YOU AWARE OF HOW ICE CREAM IS
MADE?
Yes
No
This result shows many people do not know how ice cream is
made, this means we could focus on this aspect in our documentary
to educate the audience and interest them.

17. WOULD YOU BE INTERESTED IN FINDING
MORE ABOUT HOW ICE CREAM IS MADE?
Yes
No
The majority of the audience said yes, so this topic could be
interesting for the audience however, some said no so this shows
we should not focus directly on this aspect of the topic.

18. HOW UNHEALTHY DO YOU THINK ICE CREAM IS? 5
BEING VERY UNHEALTHY AND 1 NOT BEING AT ALL.
1
2
3
4
5
Most people answered in between or leaning more towards
unhealthy, this could mean that we focus on healthy
alternatives to ice cream so as to educate the audience and
show them that it can be healthy.

19. WOULD YOU BE INTERESTED IN LEARNING
MORE ON ALTERNATIVES TO ICE CREAM?
Yes
No
This result shows that the majority of the audience would like to
know more on this topic.