Advertising Sanjiv Chowdhary
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Strategically, Pantaloons has decided to sell fashion garments. They plan to: 1. Find and promote designers through partnerships with established designers or design institutes. 2. Market the garments with fresh collections at regular intervals to generate curiosity and increase foot traffic. 3. Organize low-cost fashion shows on weekends at local stores with local models and customers to create visual content for targeted advertising through local media.
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B. Place
C. Promotion
D. Price
2) Hewlett-Packard sells personal computers through specialty computer stores, electronics superstores, and its own Internet site. What is the marketing mix variable that is being considered here?
A. Price
B. Promotion
C. Product
D. Place
3) Marketing strategy planners should recognize that:
A. target markets should not be large and spread out
B. mass marketing is often very effective and desirable
C. large firms like General Electric, Target, and Procter & Gamble are too large to aim at clearly defined markets
D. target marketing is not limited to small market segments
4) Target marketing, in contrast to mass marketing,
A. is limited to small market segments
B. assumes that all customers are basically the same
C. ignores markets that are large and spread out
D. focuses on fairly homogeneous market segments
5) The process of naming broad product-markets and then dividing them in order to select target markets and develop suitable marketing mixes is called:
A. market penetration
B. market segmentation
C. market development
D. market research
6) ______________ is the process of naming broad product-markets and then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes.
A. Market positioning
B. Market segmentation
C. Mass marketing
D. Diversification
7) Marketing research which seeks structured responses that can be summarized is called
A. focus group research
B. quantitative research
C. qualitative research
D. situation analysis research
8) One of the major disadvantages of the focus group interview approach is that
A. ideas generated by the group cannot be tested later with other research
B. it is difficult to measure the results objectively
C. it is difficult to get in-depth information about the research topic
D. there is no interviewer, so the research questions may not be answered
9) When focus group interviews are used in marketing,
A. each person in the group answers the same questionnaire, to focus the discussion
B. the typical group size is 15 to 20 typical consumers whether online or off-line
C. it is primarily as a follow-up to more quantitative research
D. the research conclusions will vary depending on who watches the interview whether online or off-line
10) Focus groups
A. are usually composed of 10 to 15 people as participants
B. yield results that are largely dependent on the viewpoint of the researcher
C. always do a good job of representing the broader target market
D. have a low cost per participant
11) A small manufacturing firm has just experienced a rapid drop in sales. The marketing manager thinks that he knows what the problem is and has been carefully analyzing secondary data to check his thinking. Hi.
A. 1) Big Fizz Co., a manufacturer of cola-flavored drinks, wants to.docx
A. 1) Big Fizz Co., a manufacturer of cola-flavored drinks, wants to add packaged fruit juices to its existing product line. Big Fizz must ma Product
B. Place
C. Promotion
D. Price
2) Hewlett-Packard sells personal computers through specialty computer stores, electronics superstores, and its own Internet site. What is the marketing mix variable that is being considered here?
A. Price
B. Promotion
C. Product
D. Place
3) Marketing strategy planners should recognize that:
A. target markets should not be large and spread out
B. mass marketing is often very effective and desirable
C. large firms like General Electric, Target, and Procter & Gamble are too large to aim at clearly defined markets
D. target marketing is not limited to small market segments
4) Target marketing, in contrast to mass marketing,
A. is limited to small market segments
B. assumes that all customers are basically the same
C. ignores markets that are large and spread out
D. focuses on fairly homogeneous market segments
5) The process of naming broad product-markets and then dividing them in order to select target markets and develop suitable marketing mixes is called:
A. market penetration
B. market segmentation
C. market development
D. market research
6) ______________ is the process of naming broad product-markets and then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes.
A. Market positioning
B. Market segmentation
C. Mass marketing
D. Diversification
7) Marketing research which seeks structured responses that can be summarized is called
A. focus group research
B. quantitative research
C. qualitative research
D. situation analysis research
8) One of the major disadvantages of the focus group interview approach is that
A. ideas generated by the group cannot be tested later with other research
B. it is difficult to measure the results objectively
C. it is difficult to get in-depth information about the research topic
D. there is no interviewer, so the research questions may not be answered
9) When focus group interviews are used in marketing,
A. each person in the group answers the same questionnaire, to focus the discussion
B. the typical group size is 15 to 20 typical consumers whether online or off-line
C. it is primarily as a follow-up to more quantitative research
D. the research conclusions will vary depending on who watches the interview whether online or off-line
10) Focus groups
A. are usually composed of 10 to 15 people as participants
B. yield results that are largely dependent on the viewpoint of the researcher
C. always do a good job of representing the broader target market
D. have a low cost per participant
11) A small manufacturing firm has just experienced a rapid drop in sales. The marketing manager thinks that he knows what the problem is and has been carefully analyzing secondary data to check his thinking. His next step should be to
A. .
MGT 300 Final Exam 2015 version
MGT 300 Final Exam Answers
1) Big Fizz Co., a manufacturer of cola-flavored drinks, wants to add packaged fruit
juices to its existing product line. Big Fizz must make some decisions regarding
packaging and branding the fruit juices. These decisions would fall under which variable
of the marketing mix?
A. Product
B. Place
C. Promotion
D. Price
2) Hewlett-Packard sells personal computers through specialty computer stores,
electronics superstores, and its own Internet site. What is the marketing mix variable
that is being considered here?
A. Price
B. Promotion
C. Product
D. Place
3) Marketing strategy planners should recognize that:
A. target markets should not be large and spread out
B. mass marketing is often very effective and desirable
C. large firms like General Electric, Target, and Procter & Gamble are too large to aim at
clearly defined markets
D. target marketing is not limited to small market segments
4) Target marketing, in cont
MKT 421 Final Exam
The MKT 421 Final Exam gives you the best competitive edge in examinations. The complete solved MKT 421 Final Exam question and answer is available here.
Week 4 Draft DetailsFor this week’s deliverable, you are to prov.docx
Week 4 Draft Details
For this week’s deliverable, you are to provide a draft of your plan for the final paper. Similar to an outline, your draft will include each of the major headings of the paper; however, you will also need to include details in paragraph or bullet point format of what you will include within each heading. You must also include inline (intext) citations where appropriate and include the references at the end in APA format.
The more details or direction you provide here, the easier it will be to write your final paper in Week 7. In addition, you can obtain higher quality feedback from the instructor if you include your full outlined plan in this first draft. This feedback can be very helpful in elevating your grade.
In this draft, you should include the following sections that will be in your written report:
Executive Summary (this is written last and is usually one page long)
A. Introduction
B. IMC Objectives (Quantify)
Identify the brand and the principle objectives of the campaign and quantify where possible:
· Attract new customers
· Retain existing customers
· Branding objectives
· Marketing and corporate objectives
C. Market Analysis
A detailed analysis will provide the specific details for decision-making:
a) SWOT
b) Segmentation and Targeting
c) Positioning
d) Product/Service
e) Customer Profile
f) Marketing Channels
D. Communications Strategy Plans
Listed here are the typical options available that form the communications strategy mix – marketers must think about how they need to match competitors or provide novelty, each strategy requires a specific objective, a media strategy, a media plan, and a budget. Each communications strategy (e.g. a traditional media campaign involving a print ad in a magazine) requires:
· Specific Objective
· Media strategy: Big idea, Message, Copy, Visuals
· Media Plan: Reach and Frequency
· Budget: How much will this cost?
a) Traditional Media
A paid for, mass-mediated, attempt to persuade, use to build brand identity, this is a big investment:
· Television, Print and Radio
b) Internet
As advertising became more expensive and the Internet grew – online communications have become a cost effective option with the added benefit of being measurable (closed-loop marketing) – this area has become highly specialized:
· Search engine optimization (SEO) strategy: Google AdWords
· Online advertising: Banners, reciprocal links
· Social media: Facebook, Twitter, YouTube, Pinterest, Instagram…
· Website
c) Direct Marketing
Direct marketing evolved from the catalog business, which involved gathering customer information – this approach is data base driven and is used to send personalized messages either by mail, phone, email or text messages, inviting a direct response. There is an important role for direct marketing in branding as it facilitates relationship building and customer retention. This is becoming integrated into a web campaign. Direct marketing might include:
· Post cards
·.
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Similar to Advertising Sanjiv Chowdhary
A. 1) Big Fizz Co., a manufacturer of cola-flavored drinks, wants .docx
A. 1) Big Fizz Co., a manufacturer of cola-flavored drinks, wants to add packaged fruit juices to its existing product line. Big Fizz must ma Product
B. Place
C. Promotion
D. Price
2) Hewlett-Packard sells personal computers through specialty computer stores, electronics superstores, and its own Internet site. What is the marketing mix variable that is being considered here?
A. Price
B. Promotion
C. Product
D. Place
3) Marketing strategy planners should recognize that:
A. target markets should not be large and spread out
B. mass marketing is often very effective and desirable
C. large firms like General Electric, Target, and Procter & Gamble are too large to aim at clearly defined markets
D. target marketing is not limited to small market segments
4) Target marketing, in contrast to mass marketing,
A. is limited to small market segments
B. assumes that all customers are basically the same
C. ignores markets that are large and spread out
D. focuses on fairly homogeneous market segments
5) The process of naming broad product-markets and then dividing them in order to select target markets and develop suitable marketing mixes is called:
A. market penetration
B. market segmentation
C. market development
D. market research
6) ______________ is the process of naming broad product-markets and then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes.
A. Market positioning
B. Market segmentation
C. Mass marketing
D. Diversification
7) Marketing research which seeks structured responses that can be summarized is called
A. focus group research
B. quantitative research
C. qualitative research
D. situation analysis research
8) One of the major disadvantages of the focus group interview approach is that
A. ideas generated by the group cannot be tested later with other research
B. it is difficult to measure the results objectively
C. it is difficult to get in-depth information about the research topic
D. there is no interviewer, so the research questions may not be answered
9) When focus group interviews are used in marketing,
A. each person in the group answers the same questionnaire, to focus the discussion
B. the typical group size is 15 to 20 typical consumers whether online or off-line
C. it is primarily as a follow-up to more quantitative research
D. the research conclusions will vary depending on who watches the interview whether online or off-line
10) Focus groups
A. are usually composed of 10 to 15 people as participants
B. yield results that are largely dependent on the viewpoint of the researcher
C. always do a good job of representing the broader target market
D. have a low cost per participant
11) A small manufacturing firm has just experienced a rapid drop in sales. The marketing manager thinks that he knows what the problem is and has been carefully analyzing secondary data to check his thinking. Hi.
A. 1) Big Fizz Co., a manufacturer of cola-flavored drinks, wants to.docx
A. 1) Big Fizz Co., a manufacturer of cola-flavored drinks, wants to add packaged fruit juices to its existing product line. Big Fizz must ma Product
B. Place
C. Promotion
D. Price
2) Hewlett-Packard sells personal computers through specialty computer stores, electronics superstores, and its own Internet site. What is the marketing mix variable that is being considered here?
A. Price
B. Promotion
C. Product
D. Place
3) Marketing strategy planners should recognize that:
A. target markets should not be large and spread out
B. mass marketing is often very effective and desirable
C. large firms like General Electric, Target, and Procter & Gamble are too large to aim at clearly defined markets
D. target marketing is not limited to small market segments
4) Target marketing, in contrast to mass marketing,
A. is limited to small market segments
B. assumes that all customers are basically the same
C. ignores markets that are large and spread out
D. focuses on fairly homogeneous market segments
5) The process of naming broad product-markets and then dividing them in order to select target markets and develop suitable marketing mixes is called:
A. market penetration
B. market segmentation
C. market development
D. market research
6) ______________ is the process of naming broad product-markets and then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes.
A. Market positioning
B. Market segmentation
C. Mass marketing
D. Diversification
7) Marketing research which seeks structured responses that can be summarized is called
A. focus group research
B. quantitative research
C. qualitative research
D. situation analysis research
8) One of the major disadvantages of the focus group interview approach is that
A. ideas generated by the group cannot be tested later with other research
B. it is difficult to measure the results objectively
C. it is difficult to get in-depth information about the research topic
D. there is no interviewer, so the research questions may not be answered
9) When focus group interviews are used in marketing,
A. each person in the group answers the same questionnaire, to focus the discussion
B. the typical group size is 15 to 20 typical consumers whether online or off-line
C. it is primarily as a follow-up to more quantitative research
D. the research conclusions will vary depending on who watches the interview whether online or off-line
10) Focus groups
A. are usually composed of 10 to 15 people as participants
B. yield results that are largely dependent on the viewpoint of the researcher
C. always do a good job of representing the broader target market
D. have a low cost per participant
11) A small manufacturing firm has just experienced a rapid drop in sales. The marketing manager thinks that he knows what the problem is and has been carefully analyzing secondary data to check his thinking. His next step should be to
A. .
MGT 300 Final Exam 2015 version
MGT 300 Final Exam Answers
1) Big Fizz Co., a manufacturer of cola-flavored drinks, wants to add packaged fruit
juices to its existing product line. Big Fizz must make some decisions regarding
packaging and branding the fruit juices. These decisions would fall under which variable
of the marketing mix?
A. Product
B. Place
C. Promotion
D. Price
2) Hewlett-Packard sells personal computers through specialty computer stores,
electronics superstores, and its own Internet site. What is the marketing mix variable
that is being considered here?
A. Price
B. Promotion
C. Product
D. Place
3) Marketing strategy planners should recognize that:
A. target markets should not be large and spread out
B. mass marketing is often very effective and desirable
C. large firms like General Electric, Target, and Procter & Gamble are too large to aim at
clearly defined markets
D. target marketing is not limited to small market segments
4) Target marketing, in cont
MKT 421 Final Exam
The MKT 421 Final Exam gives you the best competitive edge in examinations. The complete solved MKT 421 Final Exam question and answer is available here.
Week 4 Draft DetailsFor this week’s deliverable, you are to prov.docx
Week 4 Draft Details
For this week’s deliverable, you are to provide a draft of your plan for the final paper. Similar to an outline, your draft will include each of the major headings of the paper; however, you will also need to include details in paragraph or bullet point format of what you will include within each heading. You must also include inline (intext) citations where appropriate and include the references at the end in APA format.
The more details or direction you provide here, the easier it will be to write your final paper in Week 7. In addition, you can obtain higher quality feedback from the instructor if you include your full outlined plan in this first draft. This feedback can be very helpful in elevating your grade.
In this draft, you should include the following sections that will be in your written report:
Executive Summary (this is written last and is usually one page long)
A. Introduction
B. IMC Objectives (Quantify)
Identify the brand and the principle objectives of the campaign and quantify where possible:
· Attract new customers
· Retain existing customers
· Branding objectives
· Marketing and corporate objectives
C. Market Analysis
A detailed analysis will provide the specific details for decision-making:
a) SWOT
b) Segmentation and Targeting
c) Positioning
d) Product/Service
e) Customer Profile
f) Marketing Channels
D. Communications Strategy Plans
Listed here are the typical options available that form the communications strategy mix – marketers must think about how they need to match competitors or provide novelty, each strategy requires a specific objective, a media strategy, a media plan, and a budget. Each communications strategy (e.g. a traditional media campaign involving a print ad in a magazine) requires:
· Specific Objective
· Media strategy: Big idea, Message, Copy, Visuals
· Media Plan: Reach and Frequency
· Budget: How much will this cost?
a) Traditional Media
A paid for, mass-mediated, attempt to persuade, use to build brand identity, this is a big investment:
· Television, Print and Radio
b) Internet
As advertising became more expensive and the Internet grew – online communications have become a cost effective option with the added benefit of being measurable (closed-loop marketing) – this area has become highly specialized:
· Search engine optimization (SEO) strategy: Google AdWords
· Online advertising: Banners, reciprocal links
· Social media: Facebook, Twitter, YouTube, Pinterest, Instagram…
· Website
c) Direct Marketing
Direct marketing evolved from the catalog business, which involved gathering customer information – this approach is data base driven and is used to send personalized messages either by mail, phone, email or text messages, inviting a direct response. There is an important role for direct marketing in branding as it facilitates relationship building and customer retention. This is becoming integrated into a web campaign. Direct marketing might include:
· Post cards
·.
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1. Marketing Objectives
Overview
Having a date and venue secured, Identify Sponsors and beginning publicity and marketing campaigns reviewing Venue and date options in order Begin budget setup and understanding the expense process as well as Checking the ticketing page to ensure accuracy and functionality are the activities that are yet to be handled. For people to attend the event we need to get them excited enough about it so as to attract them out into the venue. This is to be done by providing event content that is exciting enough and simply should not be missed. Given the complexity of the event, it is impossible to do everything one’s self and we have the right sort of people available with the right sort of skills, therefore delegating the implementation of the various aspects of the event to will be effective.
Positioning
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Main objective is to entertain
We will Build a base support from a specific audience i.e. soccer fans
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