My evaluation of the photos i have taken.

1. EVALUATION
By Matthew Flanagan

2. Original images Final edited images

3. IMAGE 1
My image is suitable for my advertising campaign for St Rocco's because it
portrays the clothes that you wear in this season when its still breezy but the
sun is out and the vegetation looks like it is summer. The background is
vibrant and bright, this looks attractive and has a warm and welcome feel to it.
The clothes he is wearing make him look comfortable and warm in the breeze.
The key qualities of the picture is the fact that I have captured a summery
looking backdrop and I have also included the slogan along with the St
Rocco's logo which is the charity that I'm doing the campaign for. The picture
is also bright and gives the feel of summer. I made the model more prominent
I also had to tone down the brightness as it was slightly washing out the
colours. The contrast was also slightly increased to balance it.

4. Original image Final edited images

5. IMAGE 2
I feel that the image is suitable for my campaign mainly for the reason that it
takes place at the park and looks summery. A lot of people enjoy time at the
park when the season changes therefore if the model looks comfortable and
relaxed in the clothes people think, I can be like that if I buy the clothes from
there. Also the area looks like a nice place to go and spend some time with
friends, family or just sat relaxing on your own. The main qualities of the
photo are that the model looks comfortable, the scenery is nice and the
model is most prominent thing in the shot and stands out. The colours are
nice and you can just see it turning into summer. To change the image I
expanded it to make the model stand out more and also increased the
brightness of the overall shot because it was too bleak and I wanted it to
look bright and summery. I also added in my slogan and St Rocco's logo
onto the image to make it clear what the campaign is for.

6. Original image Final edited image

7. IMAGE 3
This is a bright vibrant and summery location making for a good photo because
it looks appealing to the viewers. My campaign is all about summer and looking
comfortable and the model does look comfortable and that was one for my
main aims it also is very sunny and the weather is attractive to the viewer they
want to be as comfortable as the model. I think the qualities of the picture is the
choice of background, the model also looks inquisitive as if the comfort has
inspired him to be creative. The weather was also n my side so it makes the
location look really inviting and gives it that bit extra pleasing look to it. The
things that I changed on the image was the positioning of the model I made
him position more to the left and also increased his size to make him more
prominent. I also slightly toned down the brightness because I though it was a
bit flushed out. I also change the contrast so that it looked balanced and wasn’t
too diluted. I also made the text level and outlining the model so that he stands
out more and so the text is visible but not covering the model in any way so the
clothes are still visible.