chapter 12 text information and media

1. CHAPTER 12
TEXT INFORMATION
AND MEDIA

2. OBJECTIVES
At the end of this lesson ,the learners should be able to:
1.Describe the different dimension of text
information and media.
2.Comprehendhow text information and media
are formally and informally produced , organized
, and disseminated;
3.Evaluate the reliability and media and is/their
sources using selection criteria ; and
4.Create and evaluate a creative text-based
presentation using design principle and
elements.

3. Expecting about Media as Texts
General experience the media as customer. Exclusively
in view of various forms of production, the edge cause of
media production. So that is to assert, we gather
broadsheets , magazines , and cartoon strips , we look
at filmdom and TV shows ,hang on word’s to the
broadcast and melody ,likewise using the computer
network and planting computer games And , certainly
,people experience an area of media products in an
array of places- a pop music can come on the radio ,as a
recording to a film or in the backdrop of a TV shows.

4. Text Information and Media (Definition
and Characteristics)
A text is the esteemed back bone of information
, Paper , digital , manuals ,networked chatter,
analysis inquiry ,and online journals
(blogging)are all efficient and effective uses of
text . In view of most beginners , this is still the
part of utmost comport (Perhaps because
they’ve consumed periods in texts-based
learning).

5. Text Information and Media
Positive
• Perceptible
• Accessible to make
• Low frequency
• Recognizable
• Literary Critic
• Not much specialization
Negative
• Overused
• Indifferent
• 100%Learner
motivation
• Time decrease

6. Use for outcomes
• Easy to complex
• Suited to fusion and assessment
• Consideration due to time lag

7. In a deep impression ,in affiliation to the review of
culture ,everything may be called as a TEXT if
citizens can employ with it to make meanings around
themselves ,their association and their acceptance
.Yet media texts are phenomenon’s made with the
accurate aim of engaging a cogregation,.In a few
cases (movies in theatre), they are fleeting .Even
where they are constantly being made-after that
version , the next in the sequence .In this way ,
media texts include a surge of materials and make a
deluge of definitions . They are eloquent object ,and
textual inquiry is in some ways an endeavor to stop
that flow , and expose it to on guard awareness.

8. Advantages and Disanvantages of text
information and media
Advantage
• Is relatively low-priced to
produce.
• Present abstruse concept
effectively.
• Clarifies other media
• Administer affection
• Is easily changed and updated
Disanvantage
• Is less memorable than
other visual media.
• Requires more
consideration from the
user than the other
media
• Can be bulky

9. Understanding Values
All media texts are composed .As a development ,
they often reverse civil attitude- the aspect ,
attitudes and beliefs –of the period –of the period in
which they are made Despite this, there are many
morals that do not adjust or change .Social values
can be scrutinized assertive, appearing ( emerging )
or oppositional .Assertive values are those held by
the most of the people in a society .Emerging values
are assumption or attitudes held by a growing
population in a society.

10. Teaching Media with Key
Concepts
The central concept of the classical is the idea that all
statement ,all dissertation, is a hypothesis of realism. Every
explanation or demonstration of the world ,fictional or
otherwise , is a challenge to explain or define realism ,and is in
some way a creation-an assortment and collation of particulars
to interconnect features of the creator’s view of realism.There
are no impartial ,value-free descriptions of reality-in print ,in
word .in graphic form. A thoughtful of this concepts is the
preliminary point for a dangerous association to the media .
This perception leads to three comprehensive areas within
which we can increase queries that will help students to
“analyze” the media : text ,audience and production .More in
representation.

11. Visual as Text
A visual is a text in which the
picture shows a considerable
appearance to the audience’s
feedback . Although visual texts
compose content ,they don’t have
to be beyond words ,: in fact ,words
and images are usually united to
compose definition.

12. What is the purpose of Text as Visual?
This image can captivate the viewers because of the
text . The text also wants to advertise or promote
what’s on the image ,they assure that the viewers
will look at this image . They influence ,too, and
cultivate others as what’s being said on the text.

13. Making sense of textual meaning
It seems to be an actual modest material to comprehend the sense
of media production as text-lots of us do it every day as a matter of
sequence. We log on to websites , listen to the radio and watch TV .
Happenstance publicity across all media methods in a countless of
ways. So fast and so often do they look that separate advertisements
hardly register in our awareness . But then we don’t have to halt
and pay attention in the face of each advert we originate across-if it
were essential to do so the roads might be congested when we drive
down the street past billboards and posters on the sides of bus stops
or in shop windows ! The rapidity with which we encounter media
output and make sense of it, at least superficially , is thus shared
across all media and is a key characteristic of fashionable life.
Making sense of media text is habitual , a constant in our everyday
existence.

14. Selecting Criteria in Text Information and
Media :
Selecting an applicable font or family for
text usage is a key attitude of an
arrangement project . The best starting
point is to certify the concern of your
client or customer and the needs of the
audience.

15. Here are key aspects to scrutinize when looking for an
applicable text typeface;
1. DEMOGRAPHIC- Be clear to the intention of the piece.
2. LEGIBILITY- Save more fancy and eye-catching layout
for headlines and titles.

16. 3. COPY LENGTH
For a book , magazines or
broadsheet , the typeface
you prefer will be used to
firm lengthy copy . For this
desire , the amount of
appropriate simplicity or
legibility is greater than if
the typeface were being
used for a few lines or a
chapter of two.

17. 4. SERIF VS. SANS
- A serif is a decorative stroke that finishes off the end of a letters stem
(sometimes also called the “feet” of the letters). In turn, a serif font is a
font that has serifs, while a sans serif is a font that does not (hence
the “sans”).

18. 5. FONT FAMILY SIZE
-Determine earlier how huge or large a font family required
to see all your typographic need.

19. THE END