The document discusses conventions of regional magazine websites. It identifies some key conventions including mastheads showing the company name/logo, links to other pages and social networks, main sections featuring large images and important text, and ads that generate revenue. It also notes that offers like competitions and vouchers are used to engage readers. The target audience of regional magazine websites generally matches that of the print magazine, with different websites targeting younger audiences interested in fashion versus older audiences interested in culture.

1. Ancillary Task 2
Regional Magazine
Websites

2. Header – top left of website – first
thing the audience sees –
anchorage of brand name.
The hyperlinks vary in subject –
appeal to wide audience –
Surveillance theory/gain
knowledge from reading them.
The copy (main body of text) left
hand side at the top / the first
place the audience will look –
usually the main article within the
issue
Regular convention of a large
image.
Hyperlinked image.
A strap line/ slogan –
regular convention of
Time out. ‘Your’ –
makes reader feel
personal towards
magazine.
Advertise offers from
within the company – to
engage the readers
attention – make them
feel valued as if the
magazine is personally
giving them offers.
Thumbnails.
Adverts – this is how
the company gain an
income as the magazine
‘What to do in London’ is free.
uses and grats –
surveillance – audience
feels like they are
gaining knowledge and
info from the magazine
website.
Uses 2 columns, left
hand side is larger and
ordered text to keep it
Colour scheme / continuity of red, black and white. neat.

3. Contact details top right hand corner – so audience can
approach the company and feel comfortable.
Banner / hyperlinks– surveillance
theory – gives audience extra
information
Uses a grid format to display different links
to separate issues/information – images
relate to grid and what they are about,
‘Latest’ makes audience feel up
to date with what's going on.
Surveillance (uses and grats)
NO HEADER.
Links to social networking – appeals to wider audience
– anchorage of the company, as they are on multiple
sites
Columned images with text on
the right hand side – extra
information on
culture/lifestyle/fashion –
surveillance theory
Shows a front cover of an issue – ‘Now’ –
makes the audience feel directly spoken to.
House style is very simplistic with lots of images supported by
text – colour scheme is a continuation of the magazine,
modern with greys and whites

4. Masthead top left – visible to audience first
thing they see
The hyperlinks
vary in subject –
appeal to wide
audience –
Surveillance
theory/gain
knowledge from
reading them.
Links to social networking –
appeals to wider audience –
anchorage of the company, as
they are on multiple sites
Shows a front cover of an
issue – ‘Now’ – makes the
audience feel directly
spoken to.
(direct mode of address
uses and grats)
3 columns vary in size,
with images and lots of
text.
Extra information ‘eat
tonight’ surveillance
theory
Competition – attract
readers. Diversion (uses
and grats)
‘Jobs section’ surveillance
(uses and grats) – extra
information for the reader
‘Writer profile’ creates
personal relationship with
magazine for audience –
uses and grats.
Not a set colour
scheme for website
– uses grey and
white with orange
as feature colour.
Messy layout.
Drop down box to search.
Search box – easily navigate

5. Header – top centre / bold – first thing audience
sees.
The hyperlinks vary in subject – appeal
to wide audience – Surveillance
theory/gain knowledge from reading
them.
‘Top stories’ keeps
audience up to date /
surveillance theory.
Search box – easily navigate
Links to social networking – appeals to
wider audience – anchorage of the
company, as they are on multiple sites.
2 columns – left side is bigger and is largely for
images. Very simplistic house style and
minimalistic.
Colour scheme is black and white with blue being
the feature colour.
‘Latest’ keeps audience up
to date / surveillance
theory.
Hyperlinked images

6. HYPERLINKED PAGES ON
THE REGIONAL
MAGAZINE WEBSITE

7. Header – repeated on hyperlinked page – anchorage
of brand image
A filter system / makes it easier for
audience to navigate.
Drop down box to search.
Events – surveillance (uses
and grats ) – a page for
information on extra events
for the reader.
2 columned layout – first column highlights key events
and information backed up by images relating to the
text.
2nd column – extra offers and adverts.
Colour scheme keeps with usual
house style – anchorage of brand
name and style.
‘Most popular events this week’
engages reader ‘popular’ make the
customer want to be a part of the
popular list.
Search box – easily navigate
Thumbnails – images can be
englarged.

8. Simplistic grey and white colour scheme continued
through linked pages.
Contact details and header links
repeated on each hyperlinked page
/ anchorage of brand.
Masthead – central alignment /
linear theme – use of lines to
separate text or images.
Second column – adverts presented on this
side/ lots of white space surrounding
images,
Layout of page is very
minimalistic –
columned text
highlighting fashion
information / text
accompanied with an
image.
‘Win’ – offers competitions / engages
reader into wanting to enter the
competition / makes them buy it.
Interviews with key figures / dialogue is
directed at the reader – personal
relationships (uses and grats) makes the
reader feel valued.

9. Header top left – visible to audience first
thing they see / anchors brand
The hyperlinks vary in subject – appeal to
wide audience – Surveillance (uses and
grats)/gain knowledge from reading them.
Links to social networking –
appeals to wider audience –
anchorage of the company, as
they are on multiple sites
Shows a front
cover of an issue –
‘Now’ – makes the
audience feel
directly spoken to.
‘Jobs section’
surveillance theory –
extra information for the
reader.
Hyperlinked pages
Travel page
-contrasting images / engages reader with bright
colours. Thumbnails – smaller images that can be
englarged
Minimal text throughout / multiple images to
connote travelling.

10. Header – top left / bold – first thing audience sees –
anchors brand
The hyperlinks vary in subject – appeal
to wide audience – Surveillance
theory/gain knowledge from reading
them.
Links to social networking – appeals
to wider audience – anchorage of the
company, as they are on multiple sites.
‘Latest stories’ keeps audience up to
date / surveillance.
Travel page
2 columns / lists of places accompanied
with text and image / simplistic layout /
2 fonts used to differ headers from
description text.
Blue used as a feature colour to grab
readers attention.
Lots of white space / simplistic / easy to
navigate through for audience.
The copy ( main part of text on page)

11. The main conventions of regional magazine
websites are;
- Masthead. Showing the company name / logo.
- Links. To other pages and social networking
sites.
- Main section. Features largest image and text,
usually the most important
- Adverts. How the magazine generate a revenue.
- Offers. Competitions and vouchers for the
reader.

12. Target Audience
After researching the websites for regional magazines, It was
obvious that its main function was addressing the target
audience of the brand, and giving the readers multiple ways to
access and read the magazine.
The target audience for regional magazine websites usually
corresponds with the audience of the magazine.
For example, the Absolute website is very minimalistic and
modern, targeting a younger audience whose interest lies
heavy with fashion.
The Canterbury index is for a slightly more older audience
than Absolute, whose interests are with culture and scenery
rather than fashion.