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Case Study: Enmetric.com   Hook 42  ZERO TO GO IN 13 DAYS  A Case Study of Enmetric.com  Part 1: The business stuff  Aimee...
Case Study: Enmetric.com           Hook 42Who are we?                                         Aimee                Kristen...
Case Study: Enmetric.com                                                Hook 42                                           ...
Case Study: Enmetric.com                                   Hook 42                                                Presenta...
Case Study: Enmetric.com                               Hook 42Client:                        Business NeedEnmetricSystems ...
Case Study: Enmetric.com                                  Hook 42                                            Enmetric   Fu...
Case Study: Enmetric.com                                       Hook 42DefiningScope:Chaos to Clarity                      ...
Case Study: Enmetric.com   Hook 42Enmetric.com Starting Pointanswers@hook42.com                         8
Case Study: Enmetric.com                                            Hook 42                                             Br...
Case Study: Enmetric.com                       Hook 42Eye Doctor:                      Step 1: InspirationHoning DesignDir...
Case Study: Enmetric.com                                                                  Hook 42Moving Fast:Project      ...
Case Study: Enmetric.com                                   Hook 42How already?:                                    Wirefra...
Case Study: Enmetric.com                                 Hook 42                                • Provided core functional...
Case Study: Enmetric.com                            Hook 42Biz Prep:                    • Design based on the Quick IAComm...
Case Study: Enmetric.com                     Hook 42                               • Created how-to documents inBiz Prep: ...
Case Study: Enmetric.com              Hook 42Then and Now: Design               Old Site                  New Siteanswers@...
Case Study: Enmetric.com                            Hook 42Then and Now: Content                 Then                     ...
Case Study: Enmetric.com                               Hook 42Then and Now: SEO               Old Site                    ...
Case Study: Enmetric.com                             Hook 42Then and Now: Analytics                 Then                  ...
Case Study: Enmetric.com                                            Hook 42Takeaways:                    Good Good, Bad, ...
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Hook42 zero-to-go-pt1-business-v2

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Hook 42 Drupal 7 case study - Enmetric.com Zero to Go in 13 days - Part 1: the business stuff

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Hook42 zero-to-go-pt1-business-v2

  1. 1. Case Study: Enmetric.com Hook 42 ZERO TO GO IN 13 DAYS A Case Study of Enmetric.com Part 1: The business stuff Aimee Degnan aimee@hook42.comanswers@hook42.com 1
  2. 2. Case Study: Enmetric.com Hook 42Who are we? Aimee Kristenanswers@hook42.com 2
  3. 3. Case Study: Enmetric.com Hook 42 Strengths Services ClientsGet hooked:Hook 42 Drupal Zero to go Start upsFlexible. Web Content Second Small Management Opinion businessWork smart. Enterprise Rescue Midsize ContentFix complex problems. Mission business PublicationIntegrate anything. Custom Application Add-ons Enterprise IntegrationCulture chameleon. StrategicScale for growth. Moving Technology Education House LeadershipDeploy correctly. Systems Helping Hand ArchitectureWork efficiently.answers@hook42.com 3
  4. 4. Case Study: Enmetric.com Hook 42 Presentation Takeaways• Correctly defining the project prepares you for success.• You CAN do things Good, Right, and Fast.• Not just the destination, but how you get there.• Process, techniques and tools used.• Ask us Questions along the way.answers@hook42.com 4
  5. 5. Case Study: Enmetric.com Hook 42Client: Business NeedEnmetricSystems • Upcoming conference • Large press release • 3 page HTML site from 2010 • No one “got” what they did Constraints • Don’t bother our resources • Use newly final branding • Leverage existing, but dated, copyhttp://www.enmetric.com EnvironmentGreen Technology • 3 business folks (sign-off)Plug Load Management • 1 dev / designerHardware + Software • 2 ops-type peopleanswers@hook42.com 5
  6. 6. Case Study: Enmetric.com Hook 42 Enmetric Functional.Zero to Go: Start Professional.What does it EOB Platform to grow.mean?? May 23 By 7 June 2012. TodayEvery project has adifferent “zero”.Most projects aren’t at atrue “zero” point.“Go” can mean a lot ofthings.Results may vary.answers@hook42.com 6
  7. 7. Case Study: Enmetric.com Hook 42DefiningScope:Chaos to Clarity Explicitly Requested Problems to SolveSometimes clients don’tsay everything that they Implicitneed.Defining the “problem”or need in context to thebusiness helps informthe solution. Total Project ScopeUnderstanding the Presale In / Out Scope Definitionbusiness, as an + Kick-offimplementation partner,will help you help yourclients.answers@hook42.com 7
  8. 8. Case Study: Enmetric.com Hook 42Enmetric.com Starting Pointanswers@hook42.com 8
  9. 9. Case Study: Enmetric.com Hook 42 Brochure, HTML vsTrust Me: Website, Wordpress vsRequirements Articles Drupalare your friend. Content Technical Assessment AssessmentReality: there are a lot ofmoving parts to accountfor, even for a small site.Closing the knowing- Business Strategicdoing gap: from initialengagement to fleshing Environment Requirements Vision docs:out the details. Wireframes CompsSometimes it “sounds” Infra definedbigger to the client than Increase sales,initially requested. Speed time to understanding,Essential in the learningprocess for the Get employeesbusiness.answers@hook42.com 9
  10. 10. Case Study: Enmetric.com Hook 42Eye Doctor: Step 1: InspirationHoning DesignDirection • Closer to • Further from • Industry trends Step 2: StructurePeople need to see andinteract with “stuff” to • Pages neededknow what it is about. • Info ArchitectureBaby steps. Taken very • Wireframes & Content Planquickly.Help digest change over Step 3: Designtime. • Leverage branding & stylesEssential in the learning • Provide compsprocess for thebusiness. • Expect to tune CSSanswers@hook42.com 10
  11. 11. Case Study: Enmetric.com Hook 42Moving Fast:Project May 23 May 29 June 2 June 3 June 5 June 18RoadmapSimplicity.Parallel work.Clear decision Scope Define Implement Tune Go Live! Businessmilestones. Hand-off • Tech platform • Theme • Apply copy • Really? • Tune contentFlexible framework • Design • Write Copy • Debug Tonight? • Stylistic • Biz Review • Infrastructure • Infra test • Sweet adjustmentschoices. goodness! • Training and • Biz Review • Secure • Performance handoffEarly dependency • Site Content Testingidentification. • Biz ReviewEfficient work should beused in any project. PR – June 5 Conf – June 10answers@hook42.com 11
  12. 12. Case Study: Enmetric.com Hook 42How already?: Wireframes & ContentTools & PlanTechniques • Omni Graffle (Sketchy) • 2 review cyclesWhat is the fastest toolthat we HAVE and CANuse quickly? CompsWord, Yo. • Omni Graffle (design) • Colors, fonts, paddingStructure Diagrams(OnmiGraffle) • 3 review cyclesLots of screen caps.(SnagIt!) Copy & AssetsPretty Pics. (Adobe • WordCS6) • One review cycle in Word • Ongoing review on siteMAMP and LAMPanswers@hook42.com 12
  13. 13. Case Study: Enmetric.com Hook 42 • Provided core functionality to developmentBiz Prep: teamGetting Dev.Started • Defined Integration Needs • Quickly defined the content and general site structure • Created infrastructure needs with Ops teams: • GIT • PHP Versions / Extensions • NgnixGet destination defined • Memcachedfor framework choice. • AWS • Amazon MySql DB servicesPrepare for anyinfrastructure needs not“implicit”.answers@hook42.com 13
  14. 14. Case Study: Enmetric.com Hook 42Biz Prep: • Design based on the Quick IACommence / Structure (initial) andtheming! Content Plan • Making it Responsive • Expectation Setting: • Design fine tuning is in the site • Framework can provide changes in the futureanswers@hook42.com 14
  15. 15. Case Study: Enmetric.com Hook 42 • Created how-to documents inBiz Prep: ConfluenceEducation • Role based documentation • All, Biz, Dev, OpsTeach a man to fish. • Role based trainingHands on training. • Train the trainer (at the sameReference materials forself service help. time)answers@hook42.com 15
  16. 16. Case Study: Enmetric.com Hook 42Then and Now: Design Old Site New Siteanswers@hook42.com 16
  17. 17. Case Study: Enmetric.com Hook 42Then and Now: Content Then Now• Developer needed to • Messaging is clearer for code pages. the business.• Systems admin will FTP • Targets each audience. changes to GoDaddy.• Broken Google Analytics. • Business updates a page in minutes.• When was it last updated? • Integrated YouTubeanswers@hook42.com 17
  18. 18. Case Study: Enmetric.com Hook 42Then and Now: SEO Old Site New Site• Google, results page 5 on • In 4 days, Google page 4 core terms • In 5 days, Google page 2• Most results were other sites referencing Enmetric • Now, Google page 1, 5th result, 3 results on the pageanswers@hook42.com 18
  19. 19. Case Study: Enmetric.com Hook 42Then and Now: Analytics Then Now• 6-7 visitors ave, 20 daily • 30 – 50 average daily visitors, at best visitors• Broken GA home page • 46% new• A lot of drop off • Ave Visit Duration grew to ~ 5 min. • Pages / visit ~4answers@hook42.com 19
  20. 20. Case Study: Enmetric.com Hook 42Takeaways: Good Good, Bad, • Parallel Work • Omni Graffleand Meh • Clear Sign-offs • Drupal 7 • Design tuning expectations • Research the industry Bad  • Going fast is OK for some, not for others. • Go-live too accelerated. • More involvement from complete biz team. • We like more testing to remove irritating bugs. Meh.  • Adding functionality = adding debug time. • “Implicit Requirements” to dev team • Provided more “road mappy” diagram for the biz. • Design. • Copy in Word. Good / Bad.Lessons are always • Google Docs.learned.answers@hook42.com 20

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