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INCREASING THEPERCEIVED VALUE OFBUSINESS ANALYSISACTIVITIESLaura Brandenburg
My 2012 Goal          We build our profession one BA at a time.                               Check out our Registry:     ...
Key Learning Objectives1.    Models for evaluating how your organization and      stakeholders perceive value and how to f...
Self-Reflect~Copyright © 2010 Laura Brandenburg
“I deal with the customers!”                                          ¨    The problem                                   ...
Self-Reflect~Copyright © 2010 Laura Brandenburg
Being valued is a two-sided coin         Being                       Being Aware        Valuable                     of Ou...
ROI Model                                         Increase Benefits Reduce Costs                                        • ...
Reduce Rework$45 billion was spent on rework due to poor requirements in the United States in 2008, adding up to $180K eac...
Reduce Costs to Scope Solution                                       Incomplete                                     unders...
Discover More Cost-Effective Solutions     “I became a business analyst    when I no longer saw technology          as the...
Discover new needs or requirements“There are … unconscious and/or undreamed of  requirements, that may remain forgotten,  ...
Focus on the valuable requirements                                       ü  Do you help the business                     ...
Stop projects that do not achieve ROI Transform the ambiguous hole of muck •  Understand “why” •  Discover unknown require...
More fully leverage new solutions                            IT implements      Business doesn’t    Business does         ...
Career Habit: Ask WHY?And then… Is there a better way to accomplish this goal?Copyright © 2010 Laura Brandenburg
Career Habit: Self-Confidence“Be your own best friend and believe in    yourself. …Cheer yourself on. Write your    own pe...
Career Habit: Toot Your Own HornCopyright © 2010 Laura Brandenburg
Q&A                 Looking for more?  http://www.bridging-the-gap.com/free-resourcesCopyright © 201 Laura Brandenburg
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Increasing the Perceived Value of Business Analysis Activities (Mar 2012, Laura Brandenberg))

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Do you find yourself investing a lot of effort in requirements only to be asked “why is this taking so long”? Maybe you are hearing “let’s skip that and just get the requirements”? Do you feel there is a tension between producing quality deliverables and meeting employer demands? Do your stakeholders skip meetings, bypass reviews, and otherwise make it difficult to do quality work? Business analysis, at its core, is about creating alignment and clarity to drive positive change in our organizations. If you are having the troubles above, it may be that your definition of successful business analysis and your employer’s perception of value are out of sync. After this presentation, you’ll be better prepared to frame your business analyst activities in value terms your stakeholders understand – and will act on. We’ll help you compare your principles of success to those of your employer and stakeholders. We will provide practical ways you can increase your perceived value of common BA practices such as templates, meetings, and reviews.

Prepare for the session and leave comments here:

http://www.bridging-the-gap.com/iiba-rochester-how-to-increase-your-perceived-value-as-a-ba/

Attendees will learn:

• Models for evaluating how your organization and stakeholders perceive value and how to frame business analysis activities within that framework;

• Techniques for increasing the value generated from your business analyst activities and, just as importantly, the perception of value by your organization;

• Tactics for delivering on the core principles of business analysis when practices are challenged.

Meet the speaker: Laura Brandenburg is a business analyst consultant, author, and mentor. She has 9 years of experience across technology leadership, analysis, project management, and QA. She volunteers for IIBA as Career Center Product Manager and VP, Marketing of the Denver Chapter. She hosts Bridging the Gap, a blog about business analyst practices. She authored How to Start a Business Analyst Career and Professional Development for Business Analysts.

Visit her blog at http://www.bridging-the-gap.com.

Published in: Business, Technology
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Increasing the Perceived Value of Business Analysis Activities (Mar 2012, Laura Brandenberg))

  1. 1. INCREASING THEPERCEIVED VALUE OFBUSINESS ANALYSISACTIVITIESLaura Brandenburg
  2. 2. My 2012 Goal We build our profession one BA at a time. Check out our Registry: http://www.bridging-the-gap.com/business-analyst-registryCopyright © 2010 Laura Brandenburg
  3. 3. Key Learning Objectives1.  Models for evaluating how your organization and stakeholders perceive value and how to frame business analysis activities within that framework;2.  Techniques for increasing the actual value generated from your business analyst activities;3.  Tactics for increasing your perceived value.Copyright © 2010 Laura Brandenburg
  4. 4. Self-Reflect~Copyright © 2010 Laura Brandenburg
  5. 5. “I deal with the customers!” ¨  The problem Ø  Focus is on “communication” and “spec delivery” ¨  Surviving the dilemmaRead more and view the video at Ø  What goes intohttp://www.bridging-the-gap.com/ creating the spec?friday-flips-i-deal-with-the-customers-from-office-space/ Copyright © 2010 Laura Brandenburg
  6. 6. Self-Reflect~Copyright © 2010 Laura Brandenburg
  7. 7. Being valued is a two-sided coin Being Being Aware Valuable of Our ValueCopyright © 2010 Laura Brandenburg
  8. 8. ROI Model Increase Benefits Reduce Costs •  Discover new•  Reduce Rework needs Increased•  Reduce Scoping •  Leverage new Costs solutions ROI•  Find cost- •  Prioritize by effective solutions value Copyright © 2010 Laura Brandenburg
  9. 9. Reduce Rework$45 billion was spent on rework due to poor requirements in the United States in 2008, adding up to $180K each for the 250,000 US business analysts on LinkedIn. Ø  KathleenBarrett. “Evaluating BA Credibility”. BA Connection. IIBA. April 2010. p2. http://www.theiiba.org/AM/Template.cfm? Section=Member_Newsletters&Template=/CM/ HTMLDisplay.cfm&ContentID=6618Copyright © 2010 Laura Brandenburg
  10. 10. Reduce Costs to Scope Solution Incomplete understanding of the Forgotten Rehashing problem issues crop old issues up late Ineffective Stakeholder Right people meetings Time = $$$ not involvedCopyright © 2010 Laura Brandenburg
  11. 11. Discover More Cost-Effective Solutions “I became a business analyst when I no longer saw technology as the only solution.” -Steve Blais, Solutions ArchitectCopyright © 2010 Laura Brandenburg
  12. 12. Discover new needs or requirements“There are … unconscious and/or undreamed of requirements, that may remain forgotten, overlooked, or simply unimagined until stakeholders start to use the system and experience the need– unless a skilled business analyst is successful in identifying them during the requirements process.” Ø  Adriana Beal, “Beyond gathering, eliciting and trawling for requirements” §  http://www.bridging-the-gap.com/beyond-gathering-eliciting-and- trawling-for-requirements/Copyright © 2010 Laura Brandenburg
  13. 13. Focus on the valuable requirements ü  Do you help the business focus on benefits? Wish list ü  Do you prioritize early Real features and often? business needs Gotta OR haves Do you invest time in requirements that are Most valuable set of never implemented? (EEK!) requirementsCopyright © 2010 Laura Brandenburg
  14. 14. Stop projects that do not achieve ROI Transform the ambiguous hole of muck •  Understand “why” •  Discover unknown requirements Analyze the requirements •  Prioritize often •  Find alternative solutions Unexpected project scope •  Does the project still have a positive ROI?Copyright © 2010 Laura Brandenburg
  15. 15. More fully leverage new solutions IT implements Business doesn’t Business does lacking value get it work-aroundsIT buys new solution BA understands IT implements Business trained the possibilities valuable project on new system Positive ROICopyright © 2010 Laura Brandenburg
  16. 16. Career Habit: Ask WHY?And then… Is there a better way to accomplish this goal?Copyright © 2010 Laura Brandenburg
  17. 17. Career Habit: Self-Confidence“Be your own best friend and believe in yourself. …Cheer yourself on. Write your own pep talk. It works.” Ø Ken Blanchard, Heart of a Leader (67)Copyright © 2010 Laura Brandenburg
  18. 18. Career Habit: Toot Your Own HornCopyright © 2010 Laura Brandenburg
  19. 19. Q&A Looking for more? http://www.bridging-the-gap.com/free-resourcesCopyright © 201 Laura Brandenburg

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