Since attending Frost and Sullivan's 4th Annual Innovations in New Product Development & Marketing Executive MindXchange in June of 2008, MedPlus has taken a journey from creating a portfolio with incremental development projects to driving organic growth through innovation. In order to transition toward innovation, MedPlus built a ground-up Innovation Strategy aligned toward growth, including modifying its investment methodology, creating an innovation portfolio and monitoring innovation processes; these strategies cultivated a corporate mindset focused on both near and long-term value, and put in operation a fluid and focused team.
Key Take Aways:
1. Insight on building pragmatic innovation practices that are effective at creating ROI
2. Tools & methods to “change the engine while the airplane is in flight”
3. Successful factors for creating a corporate culture of innovation
4. Best practices gleaned from the 2008 Frost and Sullivan Executive MindXchange applied toward innovation excellence