Innovation Leaders spend 3 to 4 times as much time and eﬀortin the Front End than Innovation FollowersInnovation is a strategic imperative for many companies. The front end of innovation deﬁnes the diﬀerencebetween leaders and followers: the more ideas, the stricter the selection of ideas, the more results.
Example of a typical idea challenge process Weeks 1-4 Weeks 5-10 Weeks 11-13 Definition Preparation Run the Challenge Evaluation Close the LoopInnovation Innovation Board Theme selection Board selects ideas Project Preparation: Communicate for Participation Core team • Deﬁnition workshop Announce Monitor selection & Communicate • Communication Idea concept development Results Planning challenge (Event) • Platform ready Idea Challenge Management Prepare Selection PreparationChallenge Challenge Idea Workshop Innovation team Management Training selection / Concept Board development Weekly progress meetings Create , share and enrich ideas Crowd
Prerequisites for anIdea challenge: Core team assembled Real business issue to tackle Higher manager actively involved Communications and IT involved Budget to bring best three ideas to reality
Elaborate concepts instead of raw ideas Significant ROI across range of Advanced Idea activities Management Elaborate concepts Basic Idea Management Raw Ideas Suggestion program Benefits Limited to Cost Savings and ‘Small Ideas’ Idea ListInteraction between participants creates more elaborate concepts that take into account all availableknowledge, expertise and implementation issues.