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Floriade 2011 Flower Festival Creates Spring Memories
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Presentation slides for CRM Final Pitch assignment for Floriade 2011 as a topic
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Floriade 2011 Flower Festival Creates Spring Memories
1.
2.
3.
Visited by all walks
of life
4.
YEARLY THEMES
5.
LIFE
6.
MUSIC
7.
ART
8.
CARNIVALS
9.
Floriade 2011 should demonstrate
the creativity of designing with flowers and the splendour of Spring
10.
11.
To maintain brand
recall of Floriade six months after the campaign BUT MOST IMPORTANTLY..
12.
THE FAMILIES
13.
14.
15.
16.
17.
18.
19.
20.
21.
“Australia’s No. 1 venue
to experience the beginning of Spring”
22.
“The most anticipated flower festival in Australia” “The
ideal platform to create Spring-time memories”
23.
Please Open your envelopes
:)
24.
25.
FLORIADE 2011 THEME “MOMENTS”
26.
TEASER – IMC
– POST EVENT
27.
28.
29.
TEASER CAMPAIGN
30.
During winter
31.
During winter
32.
During winter AMBIENT FOR TEASER + CAMPAIGN PERIOD
33.
34.
35.
36.
37.
38.
PHOTO BOOTH? CREATE YOUR FIRST MOMENTS
OF SPRING HERE!
39.
FLORIADE 2011
40.
41.
JAMIE DURIE Garden designer & landscaper TV
PERSONALITY
42.
THE LAUNCH
43.
EOS 60D TELEPHOTO EF200mm f/2.8L
II USM Photography competition LEISURE PROFESSIONAL
44.
45.
To bring the
photo frame to Canon booth for family photography Outside visitors will get discounts on participating hotels
46.
47.
48.
FUN LAUGHTER CHILDREN Sharing FUNLOVEFAMILYColours
49.
50.
51.
52.
53.
Total FLORIADE visitors Photography
contest entries digital collage submissions WEBSITE HITS NUMBER OF PAINTINGS SOLD Post event blog coverage
54.
55.
ROI EXPENDITURE $22.7m (2009) $23.4m ROI
of 14.7%
56.
57.
LONGETIVITY PURPOSE FASCINATION ANTICIPATION