Good Food Magazine ICC Campaign
•
1 like•487 views
This document discusses a marketing plan for a food company that aims to increase sales and subscriptions by 10%. It suggests differentiating the company with a triple tested unique selling proposition and sharing food with loved ones. The marketing plan involves radio, print, television commercials, an app, premiums, cooking school, and collaborating with top food bloggers in Australia. The overall goal is for all of these marketing strategies to work together to increase sales and subscriptions.
More Related Content
Viewers also liked
Viewers also liked (19)
More from Chee Ching
Recently uploaded
Recently uploaded (20)
Good Food Magazine ICC Campaign
- 1. YUMMY!
- 2. C h e e C h i n g | D a n n y N e w | F e l i c i a A s h l e y K e n n e t h Y e e | R i n a A z u r a | S h a r m e i n C h a n g | N i d h i J o s h i
- 7. In this environment,it is reasonable to aim for:
- 8. 10% SALES
- 12. BUT!
- 13. BUT!
- 17. cake PHYLLO
- 20. Step out of your comfort zone
- 21. “HOW MANY COOKS DO YOU HAVE?”
- 22. tvc
- 35. RADIO
- 36. PRINT
- 40. The CHALLENGE
- 41. PRE EVENT
- 53. AMBIENT
- 55. IN-Store
- 62. COOKING SCHOOL
- 63. 6 slices of bread without edges Coconut jam spread Thinly sliced butter APP
- 64. PREMIUMS
- 65. Kitchen alarm
- 72. Notquitenigella | GRAbyourfork| Stonesoup Haalocooks | winosandfoodies
- 75. ALL OF These WORK TOGETHER
- 79. Evaluation
Editor's Notes
- Understanding Good Food Mag What is Good Food about?
- Increase in magazine sales in food category Increase in eating quality food Increase in cooking shows
- Increase in magazine sales in food category Increase in eating quality food Increase in cooking shows
- Increase in magazine sales in food category Increase in eating quality food Increase in cooking shows
- Increase in sales on Y.O.Y basis Increase in Subscriptions Differentiate from competitors based on triple tested USP
- Increase in sales on Y.O.Y basis Increase in Subscriptions Differentiate from competitors based on triple tested USP
- Increase in sales on Y.O.Y basis Increase in Subscriptions Differentiate from competitors based on triple tested USP
- At Good Food, we realize that cooking is about eating and sharing food with the people you love.
- But picture this… (Dramatize on NETTELs situation & problems faced with cooking) A similar problem. (i.e lack of confidence is faced by our secondary & tertiary T.A)
- But picture this… (Dramatize on NETTELs situation & problems faced with cooking) A similar problem. (i.e lack of confidence is faced by our secondary & tertiary T.A)
- But picture this… (Dramatize on NETTELs situation & problems faced with cooking) A similar problem. (i.e lack of confidence is faced by our secondary & tertiary T.A)
- But picture this… (Dramatize on NETTELs situation & problems faced with cooking) A similar problem. (i.e lack of confidence is faced by our secondary & tertiary T.A)
- As a result... Cooking confidence is low…
- http://smittenkitchen.com/2008/07/why-were-afraid-to-cook-salad-olivier/
- With Good Food Magazine, YOU can take your cooking confidence to the next level, as the triple-tested recipes minimize uncertainty.
- With Good Food Magazine, YOU can take your cooking confidence to the next level, as the triple-tested recipes minimize uncertainty.
- Our campaign message needs to reinforce that confidence. We know our T.A can cook, we want to encourage them to step out of their comfort zone.
- Tagline: - “How Many Cooks Do You Have?” This provides reassurance to our T.A that Good Food Magazine will help you to cook the food that you always wanted to, but were too afraid to try. Provides reassurance to our T.A that Good Food will help you cook the things that you ware afraid of in the past.
- Increase in sales on Y.O.Y basis Increase in Subscriptions Differentiate from competitors based on triple tested USP
- Increase in sales on Y.O.Y basis Increase in Subscriptions Differentiate from competitors based on triple tested USP
- Increase in sales on Y.O.Y basis Increase in Subscriptions Differentiate from competitors based on triple tested USP
- Women’s Day, Women’s Weekly, Ok! Magazine
- Increase in sales on Y.O.Y basis Increase in Subscriptions Differentiate from competitors based on triple tested USP
- Submit with ingredients / cooking style that you are afraid to cook
- Increase in sales on Y.O.Y basis Increase in Subscriptions Differentiate from competitors based on triple tested USP
- Increase in sales on Y.O.Y basis Increase in Subscriptions Differentiate from competitors based on triple tested USP
- Increase in sales on Y.O.Y basis Increase in Subscriptions Differentiate from competitors based on triple tested USP
- Awesome things that help in mini ways
- Awesome things that help in mini ways
- Awesome things that help in mini ways
- Awesome things that help in mini ways
- Awesome things that help in mini ways
- Awesome things that help in mini ways
- Awesome things that help in mini ways
- All of this works together in order to achieve our objectives increase sales Increase subscriptions
- All of this works together in order to achieve our objectives increase sales Increase subscriptions
- We’re spending X so that you can get x% ROI
- We’re spending X so that you can get x% ROI