Bengal Beverages Pvt Ltd is one of India's leading beverage manufacturers and an authorized bottler of Coca-Cola products. The student visited their manufacturing plant in Dankuni and observed the production process. They produce popular brands like Thums Up, Sprite, and Maaza. The plant has high standards for quality control and uses tracking software for inventory management. Bengal Beverages has strong market presence in West Bengal and aims to expand further. Their financial performance has been growing over the past few years with increased profits.

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REPORTON INDUSTY VISIT
(An Industrial Visit to Bengal Beverages Pvt. Ltd.)
SubmittedBy
Name : Aditya Jhunjhunwala
College : Calcutta Business School
Roll No : 17001
Term : 2
Year : PGDM(2017 –2019)
SupervisedBy
Siddhartha Sengupta & SanjibBiswas
Calcutta Business School
NOVEMBER, 2017
BENGALBEVERAGESPVT.LTD,Dankuni
-BusinessProcessoftheManufacturingUnit

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BENGAL BEVERAGES PVT. LTD.
(Source: BBPL Documentary)

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PREFACE
An industrial visit conducted by Calcutta Business School for the First year
student, which carried out at Bengal Beverage Private Limited Dankuni,
Kolkata on 25 October 2017. The objective of the visit was to teach the students
how the operations management are smoothly practise at industrial level. The
student also need to prepare a brief report for the visit. Therefore, this report
was prepared on basis of data collected during the visit for half a day. The
visiting team including me along with my 24 other batch mates and prof.
Abhilash Acharya, Ms. Pooja Chatterjee, & Mr. Santanu Poit were carried out.
At 7:30am in the morning, we all assembled in front of the Hostel building, and
journey started from our school Bus. It took us about 2 Hour to reach the
Bengal beverage private limited. From there we were assisted by HR Manager
Mr. Chaudhuri to a conference room where we had a very small orientation
session about the company and rules & regulation during the time of visit (Ex-
Time of visiting company strictly prohibited using camera and phone). Then
further group was divided into two part and my group trainer is Mr. Biswajit
Das he was told about the all plat area and how to manufacture the carbonate
beverage & juice and how to use the machine. After visiting plant, we all are
gather in conference room again. There they were arranged Lunch, then we had
question answer session with HR Manager. After that, our industrial visit was
completed.

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ACKNOWLEDGEMENT
I acknowledge with gratitude my indebtness to our Director Dr. Shekhar
Chaudhuri and Principal Dr. Tamal Dutta Chaudhuri along with our course
Instructor Prof. Siddhartha Sengupta and Sanjib Biswas as well as Faculty who
guided us during the industry visit along with Placement officers and all the
teachers and staff members of Calcutta Business School for giving me the
opportunity to visit an industry and guiding me to work on this project, and
providing valuable guidance for preparing this project. I would like to thanks
those people who directly or indirectly help me to enhance my practical
knowledge in the field of commerce and express my sincere gratitude to all
those who share valuable thoughts with me. This is being my first effort, the
possibilities of errors and omissions in its contents and presentation cannot be
completely ruled out. I shall, however, grateful to my teachers, colleagues,
parents and other readers from their suggestions for its improvement.

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TABLE OF CONTENTS
TOPICS PAGE NO.
o INTRODUCTION 5
o COMPANY PROFILE 5
o VISSION, MISSION, VALUES 6
o PRODUCTS 6
o ORGANIZATION STRUCTURE 7
o BUSINESS MODEL 7
o BENGAL BEVERAGES LARGEST FOBO 8
o MARKET SHARE VS COMPETITORS 9
o SWOT ANALYSIS 9
o PROCESS FLOW CHART 10
o PRODUCTION FLOW CHART 11
o DISTRIBUTION CHANNEL 11
o DIFFFERENT PRACTICES FOLLOWED 12 - 13
o FINANCIAL PERFORMANCE (2014 – 2016) 13 - 14
o RECOMMENDATIONS 14
o REFERENCES 14

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INDUSTRIAL VISIT REPORT, 2017 AT M/S BENGAL BEVERAGE PRIVATE LIMITED,
DANKUNI
INTRODUCTION
On 25 October 2017, we the 1st Year students of Calcutta Business School got the
opportunity to visit Bengal Beverage Pvt Ltd located at Dankuni, West Bengal.
Bengal Beverages Pvt. Ltd. is among India’s leading beverages manufacturing
companies (Authorized Bottlers of Coca Coca Company), with consolidated revenues
of around Rs.600 crores in 2010-11. It is one of the leading beverage industries in the
soft drinks segment in West Bengal. The Company's over 600 employees are guided
by the vision of “Consumer Satisfaction is our Asset.” Its key products include
Thums Up, Sprite, Coca-Cola, Fanta, Limca, Maaza, Kinley Soda & Kinley Water.
COMPANY PROFILE
Bengal Beverages Pvt Ltd is a Private incorporated on 21 September 1995. It is
classified as Non-govt Company and is registered at Registrar of Companies,
Kolkata. Its authorized share capital is Rs. 22,000,000 and its paid up capital is Rs.
21,767,000.It is involved in Manufacture of beverages. Directors of Bengal
Beverages Pvt Ltd are Shiv Ratan Goenka, Jyoti Goenka, Amit Goenka and
Madhulika Goenka. Bengal Beverages had huge number of funds that varied in size
and complexity with an equally large number of investors. The existing system was
unable to handle the huge amount of data that was being generated each day leading
to operational bottlenecks and performance degradation. Due to several files and
different asset classes that Bengal Beverages dealt in, the fund management process
was getting cumbersome, time-consuming and error-prone. It needed a software
that covered the full spectrum of investment management from portfolio

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management, reporting to trading, compliance, reconciliation, billing across multiple
files with multiple Demat A/Cs.
VISION, MISSION AND VALUES
The Roadmap starts with their mission, which is enduring. It declares our purpose as
a company and serves as the standard against which we weigh our actions and
decisions.
 To refresh the world...
 To inspire moments of optimism and happiness...
 To create value and make a difference.
The vision serves as the framework for our Roadmap and guides every aspect of our
business by describing what we need to accomplish in order to continue achieving
sustainable, quality growth.
 People: Be a great place to work where people are inspired to be the best they
can be.
 Portfolio: Bring to the world a portfolio of quality beverage brands that
anticipate and satisfy people's desires and needs.
 Partners: Nurture a winning network of customers and suppliers, together we
create mutual, enduring value.
 Planet: Be a responsible citizen that makes a difference by helping build and
support sustainable communities.
 Profit: Maximize long-term return to shareowners while being mindful of our
overall responsibilities.
 Productivity: Be a highly effective, lean and fast-moving organization.
PRODUCTS

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ORGANIZATIONAL STRUCTURE
BUSINESS MODEL

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BENGAL BEVERAGES LARGEST SINGLE BOTTLING PLANT

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MARKET SHARE VS COMPETITOR - PEPSI CO.

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Coca Cola accounts to 56.7% Market Share compared to its Competitor PepsiCo
to 34.5%. Bengal Beverages is the only single largest FOBO manufacture plant in
India, which account to Market Share of 43% in West Bengal and others.
SWOT ANALYSIS
PROCESS FLOW CHART
STRENGHT
* LeadingMarketPresence
* Builtonstrong Brand Portfolio
* Thumsup & Sprite are topsellingBrand
* CSR Activitiesinvolvement - Outcome
WEAKNESS
* UnhygenicProduct
* Lack of Diversification
* Reliance onCarbonatedDrinks
OPPORTUNITIES
* 2020 Vision
* ExpansioninnewandExistingmarkets
THREAT
* EvolvingCustomerPreferences
* PepsiCo
* StrongCompetitions
SWOT

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o A process is initiated by an event in the business domain, such as a sale of a
product to a customer or a failure to complete a transaction.
o It is used to understand how work that involves multiple roles and departments
is performed within an organization.
o It involves a number of activities that are used by a sequence flow.
o A process is repeatable and may have multiple paths to completion.
PRODUCTION FLOW CHART

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BENGAL BEVERAGES TO CUSTOMER DISTRIBUTION CHANNEL
DIFFERENT PRACTICES FOLLOWED AT BENGAL BEVERAGES PVT LTD

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MANUFACTURING
 Primary inputs: chemicals, vanilla beans, kola nuts, sweeteners, supplies, cans
 Outputs: Satisfied customers and soft drink products.
 Packaging: taken to the packaging centres in cans. Special protection to
prevent mixing with another chemical.
 The expected quantity of the carbon dioxide used
TOTAL QUANTITY MANAGEMENT
 Highest standards and processesfor ensuring consistent product safety by coca
cola management system
 The quality index rating of Coca Cola Company was 94.5
 Try to identify the problems and refer or address the problems to the top
executives of the organization
INVENTORY MANAGEMENT
 Track it is specialized software that pulls the information from Coke's
mainframe database and transfers it to handheld terminals with built-in laser
scanners.
 When each vending machine bar code is scanned, that number will be
compared to each number Track It and the database is automatically updated.
HR PRACTICES FOLLOWED TO RETAIN THE EMPLOYEES
 Incentives based on quarterly performance
 No. of units and/or total revenue, work as a base for incentives
 Every executive needs to add new outlets every year to get UNIT
Incentives
 Target achievers are recognized by giving:
o TV, Fridge, etc.
o Certificates / trophies
o Lunch / outing with senior management, etc.
 Foreign trips for managerial level & above

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BEST Practices (Source: BBPL Documentary)
FINANCIAL PERFORMANCE OF BENGAL BEVERAGES
Annual fin performance 14-Mar 15-Mar 16-Mar
(Rs. Million) 12 mths 12 mths 12 mths
Total income 3,947.90 4,659.50 4,366.00
Sales 3,942.40 4,657.90 4,363.30
Industrial sales 3,938.10 4,647.70 4,354.70
Inc from non-fin. ser 4.3 10.2 8.6
Change in stock -10 148.7 -63.4
Total expenses 3,795.80 4,543.30 3,977.60
Operating expenses 3,418.60 4,048.70 3,337.40
Raw mat cons. 2,077.90 2,568.90 2,113.10
Financial charges 58.5 82 36.4
Non-cash charges 223.4 307.3 321.5
PBDITA 475.7 732.1 865.9
PBT 193.8 342.8 508
PAT 142.1 264.9 325
PBDITA (PE&OI&FI) 513.8 757.9 962.5
PAT (PE) 185.7 292.3 424.3
Shareholders' funds 1,049.60 1,392.30 1,722.40
Non-curr liab (incl lt prov) 903.4 729.8 330.4
Long term borrow ings 659.3 454.3
Curr liab incl st prov 1,239.50 1,337.00 1,122.80
Total assets 3,192.50 3,459.10 3,175.60
Non-current assets 2,163.40 2,257.60 2,152.20
Curr assets(incl st 1,029.10 1,201.50 1,023.40

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RECOMMENDATIONS
 Assume controlof more bottling subsidiaries
 Develop more health conscious product
 Adoptmore locally responsive flavour of Drinks
 The real time order processing system through use of technology helps reduce
the lead-time
 24hrs working i.e. the loading cases in the night saves valuable time
REFERENCES
 Prowessiq
 Companydirec
 http://www.coca-colaindia.com/
 http://www.worldofcoca-cola.com/
 http://us.coca-cola.com/
 http://www.in-beverage.org/
 http://en.wikipedia.org/wiki/The_Coca-Cola_Company
 http://www.merinews.com/article/beverage-industry-in-india/
 http://pepsicoindia.co.in/
 http://www.parleagro.com/
 http://www.rccolainternational.com/
 http://slideshare.net/
 http://isenbergmarketing.wordpress.com/2013/10/29/pepsico-marketing-strategy-by-
paigeryder/
 http://assets.coca-
colacompany.com/77/58/7cf5858b457e9e3eaad74683efaf/ccr_po_t-c.pdf
 http://www.slideshare.net/krunalbhisara/savedfiles?s_title=parle-agro-pvtltd&
 https://www.scribd.com/doc/30939798/Distribution-Channel-at-Coca-Cola
 http://www.coca-colaindia.com/CMS/Asset/Coke_Connect-April-June-2012.pdf
invest)
Grow th (%)
Total income 18.02 -6.3
Total expenses 19.69 -12.45
Operating profit 47.51 27
Net profit 57.4 45.16
Profitability (%)
Operating profit margin 13.03 16.27 22.06
Net profit margin 4.7 6.27 9.72
Liquidity (times)
Current ratio 0.83 0.899 0.911
Debt equity ratio 0.946 0.696 0.146
Interest cover 5.15 5.576 20.403

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 https://www.boundless.com/marketing/textbooks/boundless-marketing-
textbook/marketingchannel