This document provides an executive summary and table of contents for a project report on analyzing and enhancing market opportunities for Coca-Cola in Ghaziabad, India. The report was submitted to the Jaipuria Institute of Management to fulfill degree requirements. It includes background on Coca-Cola's history and products, as well as Hindustan Coca-Cola Beverages Pvt. Ltd., the Indian bottling arm. The project involved collecting data through questionnaires to analyze Coca-Cola's existing and potential new retailers, in order to identify opportunities to expand the company's market horizontally in Ghaziabad.
This document appears to be an internship report submitted by Anuradha Nayak to Ohio University in partial fulfillment of an MBA program. The report provides an overview of Hindustan Coca-Cola Beverages Private Limited (HCCBPL), the Indian bottling arm of The Coca-Cola Company. It discusses the history and operations of Coca-Cola and HCCBPL, including HCCBPL's organizational structure, manufacturing process, distribution network, products, and competitors. It also outlines a consumer perception study conducted by the author on the Minute Maid Pulpy Orange product recently launched in India.
This document is Shampa Maity's internship report submitted in fulfillment of her MBA program. It discusses her internship at Hindustan Coca-Cola Beverages Pvt Ltd in Jamshedpur, where she studied business opportunities in the industrial areas. Specifically, she visited various industries to understand their demand for beverages like Coca-Cola and analyze the potential for Coca-Cola's products and distribution networks in different institutional channels. Her findings can help the company design effective strategies and packages for different types of institutional customers.
Project report of coca cola summer internshipSourab Kesar
The document discusses the Coca-Cola Company and its operations in India. It provides background on Coca-Cola being founded in 1886 and now operating in over 200 countries. In India, Coca-Cola operates through Hindustan Coca-Cola Beverages Private Limited and has a sophisticated production and distribution system to sell over 400 beverage brands. The document also covers the FMCG industry and beverage industry in India, segmentation of beverages, and Coca-Cola's values, vision, and organizational structure for its India operations.
Live positively is Coca-Cola's commitment to sustainability in how they work and live. There are two types of bottling operations in India: company-owned bottling operations (COBO) and franchise-owned bottling operations (FOBO). The document then provides details on bottling processes, consumption patterns of Coca-Cola products in different regions and segments in India, and recommendations to maximize profits and attract talent.
The document provides information about Coca Cola's distribution process in India. It discusses Coca Cola's entry into India in 1950 and re-entry in 1992 after withdrawing operations in 1978. It details Coca Cola's acquisition of Parle brands in the 1990s and integration of bottling units into one pan-India bottler. The objectives of the training project are to analyze Coca Cola's market share and distribution channels in India. Key information provided includes Coca Cola's current market leadership position with approximately 70% share, and details on its product range, pricing, and distribution network in India.
This document provides an internship report on comparing the market share of Coca-Cola and Pepsi in Dehradun, India. It includes an introduction to the company profiles of Coca-Cola and Hindustan Coca-Cola Beverage Private Limited. The research methodology section outlines the objectives of studying consumer perceptions and brand preferences between Coca-Cola and Pepsi. It also describes the research design involving primary data collection through questionnaires. The document then covers the history of Coca-Cola and Hindustan Coca-Cola Beverage Private Limited, their organizational structures, manufacturing processes, products, SWOT analysis, competitors and marketing strategies. Finally, the data interpretation, findings, suggestions and conclusion from the primary
This document appears to be an internship report submitted by Anuradha Nayak to Ohio University in partial fulfillment of an MBA program. The report provides an overview of Hindustan Coca-Cola Beverages Private Limited (HCCBPL), the Indian bottling arm of The Coca-Cola Company. It discusses the history and operations of Coca-Cola and HCCBPL, including HCCBPL's organizational structure, manufacturing process, distribution network, products, and competitors. It also outlines a consumer perception study conducted by the author on the Minute Maid Pulpy Orange product recently launched in India.
This document is Shampa Maity's internship report submitted in fulfillment of her MBA program. It discusses her internship at Hindustan Coca-Cola Beverages Pvt Ltd in Jamshedpur, where she studied business opportunities in the industrial areas. Specifically, she visited various industries to understand their demand for beverages like Coca-Cola and analyze the potential for Coca-Cola's products and distribution networks in different institutional channels. Her findings can help the company design effective strategies and packages for different types of institutional customers.
Project report of coca cola summer internshipSourab Kesar
The document discusses the Coca-Cola Company and its operations in India. It provides background on Coca-Cola being founded in 1886 and now operating in over 200 countries. In India, Coca-Cola operates through Hindustan Coca-Cola Beverages Private Limited and has a sophisticated production and distribution system to sell over 400 beverage brands. The document also covers the FMCG industry and beverage industry in India, segmentation of beverages, and Coca-Cola's values, vision, and organizational structure for its India operations.
Live positively is Coca-Cola's commitment to sustainability in how they work and live. There are two types of bottling operations in India: company-owned bottling operations (COBO) and franchise-owned bottling operations (FOBO). The document then provides details on bottling processes, consumption patterns of Coca-Cola products in different regions and segments in India, and recommendations to maximize profits and attract talent.
The document provides information about Coca Cola's distribution process in India. It discusses Coca Cola's entry into India in 1950 and re-entry in 1992 after withdrawing operations in 1978. It details Coca Cola's acquisition of Parle brands in the 1990s and integration of bottling units into one pan-India bottler. The objectives of the training project are to analyze Coca Cola's market share and distribution channels in India. Key information provided includes Coca Cola's current market leadership position with approximately 70% share, and details on its product range, pricing, and distribution network in India.
This document provides an internship report on comparing the market share of Coca-Cola and Pepsi in Dehradun, India. It includes an introduction to the company profiles of Coca-Cola and Hindustan Coca-Cola Beverage Private Limited. The research methodology section outlines the objectives of studying consumer perceptions and brand preferences between Coca-Cola and Pepsi. It also describes the research design involving primary data collection through questionnaires. The document then covers the history of Coca-Cola and Hindustan Coca-Cola Beverage Private Limited, their organizational structures, manufacturing processes, products, SWOT analysis, competitors and marketing strategies. Finally, the data interpretation, findings, suggestions and conclusion from the primary
project of hindustan coca cola beverages pvt. ltd copyjadav vishal
This document is a project report on the sales and distribution management of Coca Cola in India. It provides background on Coca Cola's history starting in 1886, its entry into India in 1993, and current operations in India. The Coca Cola system in India includes Coca Cola India Pvt Ltd, a company owned bottling entity, 13 licensed bottling partners, over 7,000 distributors and 2.2 million retailers across India. It discusses Coca Cola's products, promotional strategies, distribution channels, pricing, recruitment, training, warehousing, and competitors in India such as PepsiCo and Parle Agro.
This document contains the table of contents for a report on Hindustan Coca Cola Beverages Pvt. Ltd. in Tirupati, Chittoor. It outlines the sections to be included such as an introduction, company profile, products and pack sizes, mission, and SWOT analysis. It also acknowledges the support provided by managers at the Coca Cola company and faculty at SVCET College. The introduction provides background on the soft drink industry in India and factors affecting Coca Cola's business.
This document is a summer project report submitted by two students, Prashant Patel and Harsh Shah, to the S.K. Patel Institute of Management & Computer Studies in Gandhinagar, India in August 2013. The report examines brand awareness and sales of products by Hindustan Coca-Cola Beverages Pvt. Ltd. in Ahmedabad. It includes chapters on the introduction, research methodology, industry profile, and company profile. The industry profile section provides an overview of the history and major players in the Indian beverages industry, while the company profile focuses on the history of The Coca-Cola Company.
COCA COLA SUMMER TRAINING REPORT 2012 BY ESHITA AGGARWALEshita Aggarwal
This document provides information about a training report submitted by Eshita Aggarwal, a student at A&M Institute of Management and Technology, Pathankot. The report details her summer training placement at Kandhari Beverages Pvt Ltd, a Coca-Cola bottling plant located in Chandigarh, India from May 4th to July 2nd 2012. The document includes sections acknowledging her mentors and certifying the originality of the report, as well as outlines and tables of contents.
This document provides an overview of the soft drink industry in India and the history and growth of Coca-Cola. It discusses the key players in the Indian soft drink market like Coca-Cola and PepsiCo. It outlines the major developments in the industry since the 1970s when Coca-Cola exited India and local brands like Campa-Cola and Thums Up grew popular. It then details Coca-Cola's return to India in 1990s and the increasing competition with PepsiCo. The document also summarizes Coca-Cola's history from its founding in 1886 to its global expansion and introduction of new products and packaging formats in the late 20th century that fueled its continued growth.
This document provides an executive summary and table of contents for a project report on the Coca-Cola Company and a study of customer preferences for Coca-Cola brands in India. The report was submitted by 6 students to their professor and contains 6 chapters, including an introduction to the Coca-Cola Company, industry and company profiles, research methodology, data analysis, suggestions and conclusions. The executive summary outlines the objectives of analyzing Coca-Cola's current position globally and in India, performing market and competitive analyses, understanding customer preferences, and identifying areas for potential growth.
This document is a research project report submitted by Prbind Kumar Rajbher to Prof. Dr. Kamala Miss on the marketing strategies of Coca-Cola in India. It provides an overview of Coca-Cola's industry profile, company profile, core brands in India, advertisements, history in India, vision, mission and strategies. It discusses Coca-Cola's marketing mix and presence in India. The report is based on primary research conducted in Delhi to study Coca-Cola's availability and promotional schemes with retail outlets.
The soft drink industry originated in 1772 and is now a global business. Major players like Pepsi and Coca-Cola dominate the Indian market. The document discusses the industry segmentation based on place of consumption and product type. It also outlines the market share and popularity of different drink flavors across regions. Quality control is important for soft drink production as samples are checked regularly and production is suspended if issues arise.
The document is a summer internship report submitted by Muhammad Younus to Engineer Muhammad Ishfaq summarizing his internship at Coca-Cola Beverages Pakistan Limited (CCBPL) in Gujranwala. It provides an overview of CCBPL's Gujranwala plant operations, including its production lines and safety procedures. It also gives a brief history of Coca-Cola and its introduction and brands in Pakistan.
The document discusses research conducted on the effectiveness of advertisements for cold drinks in Yamuna Nagar, India. It includes the following key points:
1. The objectives were to determine the most effective media, reasons for liking certain ads, and most popular slogans.
2. A survey was conducted of 50 respondents through a questionnaire to collect primary data on brand and media preferences.
3. The results showed that Coca-Cola had the highest consumption and market share, while TV was viewed as the most effective advertising medium.
4. The majority of respondents said they liked ads due to their themes, stars, and music, and felt ads were necessary or very necessary for cold drinks.
This document provides information about a summer training project report submitted by Rohan Naik for Hindustan Coca-Cola Beverages Pvt Ltd. The report examines Coca-Cola's operations and challenges in the Dharavi area of Mumbai. It finds that Thumps Up, Sprite and Maaza are more popular than Coca-Cola due to unsatisfactory schemes, higher prices, and less appealing products like Kinley water. The report also details Coca-Cola's history, organizational structure, manufacturing and distribution process from plants to warehouses to outlets. It aims to help Coca-Cola improve its performance and standing in the challenging Dharavi market.
The report is based on the STUDY OF OUTBOUND SUPPLY CHAIN AT COCA-COLA BEVERAGES. It discusses complete details of the supply chain management at coca-cola.
Coca Cola Summer Internship Report " Retailers Satisfaction With Coca Cola"Nishant Singh
This document analyzes retailer satisfaction with Coca-Cola distribution in Varanasi, India. It finds that some retailers do not receive deliveries on time or on a consistent schedule. This results in lost sales of up to 2440 units in peak seasons. The document suggests that Coca-Cola improve delivery consistency and work to better understand retailer needs through surveys to increase satisfaction and sales.
This document provides a market analysis of Coca-Cola and Pepsi, focusing on their products, pricing, distribution channels, and promotional strategies. It outlines the various brands each company offers in different beverage categories like cola, energy drinks, sports drinks, juices, and teas. It also analyzes how the companies compete directly against each other through similar product offerings. The document discusses factors like cost, competition and consumer demand that influence the pricing of Coke and Pepsi products. It describes how both companies have established global distribution networks and partner with other organizations. Finally, it highlights the promotional tactics used by each firm, including advertising, sales promotions, and Pepsi's famous "Pepsi Challenge" blind taste tests.
This document provides an overview of a study on customer perception of beverages with reference to Pearl Bottling Pvt Ltd in Visakhapatnam. It includes an introduction describing the soft drink industry and need for the study. The objectives are to analyze Pearl Bottling's market share and brand performance, evaluate product potential, and provide suggestions. It also provides background on Pearl Bottling's origin, products, organizational structure, and awards. The methodology involves primary data collection through retailer questionnaires and secondary data collection from company records and publications. The study is limited to three areas and does not consider consumer perception or seasonal fluctuations.
Strategic management report-COCA COLA PAKISTANNawal Meraj
The document provides a strategic management report on Coca-Cola Pakistan. It includes:
- An overview of Coca-Cola's global operations, history, vision, mission, values and goals.
- Details on Coca-Cola's entry and operations in Pakistan, including a PEST analysis of the country's political, economic, social and technological factors.
- An analysis of Coca-Cola Pakistan including its management, SWOT analysis, marketing strategies, competition and corporate social responsibility initiatives.
- Financial data and discussions of Coca-Cola's industry, competitive advantages, challenges and conclusion. The report was submitted to Sir M. Yamman and contains contributions from five group members.
A detailed analysis and interpretation on Coca-Cola and Pepsi, conducted with the help of responses of questionnaires, collected from 100 consumers. Contents: 1. Introduction 2. Literature Review 3. Research Methodology 4. Analysis & Interpretation with graphs & pie-charts 5. Conclusion
The document is a project report on the marketing strategies of Coca Cola. It discusses Coca Cola's history in India, including withdrawing from the country in 1977 due to government demands and then returning in 1993 to a changed soft drink market dominated by competitors like Parle. To gain market share, Coca Cola decided to take over Parle, gaining access to their network of over 200,000 retailer outlets and 60 bottlers. The marketing strategies Coca Cola employed in the 1990s to win the "Cola war" in India were successful, increasing their market share to 48.3% by 1998.
This document provides information about a marketing project report submitted by Akash Rana for his M.Com degree. The 3-page report includes an introduction, objectives of the study, and outlines of subsequent chapters on the history of soft drinks in India, Pepsi's organizational structure and distribution channels, and a conclusion with suggestions. It received approval from his project guide and the principal of his college. The report aims to study Pepsi's distribution channel in fulfillment of his degree requirements. It outlines the scope, methodology and limitations of the research project.
project of hindustan coca cola beverages pvt. ltd copyjadav vishal
This document is a project report on the sales and distribution management of Coca Cola in India. It provides background on Coca Cola's history starting in 1886, its entry into India in 1993, and current operations in India. The Coca Cola system in India includes Coca Cola India Pvt Ltd, a company owned bottling entity, 13 licensed bottling partners, over 7,000 distributors and 2.2 million retailers across India. It discusses Coca Cola's products, promotional strategies, distribution channels, pricing, recruitment, training, warehousing, and competitors in India such as PepsiCo and Parle Agro.
This document contains the table of contents for a report on Hindustan Coca Cola Beverages Pvt. Ltd. in Tirupati, Chittoor. It outlines the sections to be included such as an introduction, company profile, products and pack sizes, mission, and SWOT analysis. It also acknowledges the support provided by managers at the Coca Cola company and faculty at SVCET College. The introduction provides background on the soft drink industry in India and factors affecting Coca Cola's business.
This document is a summer project report submitted by two students, Prashant Patel and Harsh Shah, to the S.K. Patel Institute of Management & Computer Studies in Gandhinagar, India in August 2013. The report examines brand awareness and sales of products by Hindustan Coca-Cola Beverages Pvt. Ltd. in Ahmedabad. It includes chapters on the introduction, research methodology, industry profile, and company profile. The industry profile section provides an overview of the history and major players in the Indian beverages industry, while the company profile focuses on the history of The Coca-Cola Company.
COCA COLA SUMMER TRAINING REPORT 2012 BY ESHITA AGGARWALEshita Aggarwal
This document provides information about a training report submitted by Eshita Aggarwal, a student at A&M Institute of Management and Technology, Pathankot. The report details her summer training placement at Kandhari Beverages Pvt Ltd, a Coca-Cola bottling plant located in Chandigarh, India from May 4th to July 2nd 2012. The document includes sections acknowledging her mentors and certifying the originality of the report, as well as outlines and tables of contents.
This document provides an overview of the soft drink industry in India and the history and growth of Coca-Cola. It discusses the key players in the Indian soft drink market like Coca-Cola and PepsiCo. It outlines the major developments in the industry since the 1970s when Coca-Cola exited India and local brands like Campa-Cola and Thums Up grew popular. It then details Coca-Cola's return to India in 1990s and the increasing competition with PepsiCo. The document also summarizes Coca-Cola's history from its founding in 1886 to its global expansion and introduction of new products and packaging formats in the late 20th century that fueled its continued growth.
This document provides an executive summary and table of contents for a project report on the Coca-Cola Company and a study of customer preferences for Coca-Cola brands in India. The report was submitted by 6 students to their professor and contains 6 chapters, including an introduction to the Coca-Cola Company, industry and company profiles, research methodology, data analysis, suggestions and conclusions. The executive summary outlines the objectives of analyzing Coca-Cola's current position globally and in India, performing market and competitive analyses, understanding customer preferences, and identifying areas for potential growth.
This document is a research project report submitted by Prbind Kumar Rajbher to Prof. Dr. Kamala Miss on the marketing strategies of Coca-Cola in India. It provides an overview of Coca-Cola's industry profile, company profile, core brands in India, advertisements, history in India, vision, mission and strategies. It discusses Coca-Cola's marketing mix and presence in India. The report is based on primary research conducted in Delhi to study Coca-Cola's availability and promotional schemes with retail outlets.
The soft drink industry originated in 1772 and is now a global business. Major players like Pepsi and Coca-Cola dominate the Indian market. The document discusses the industry segmentation based on place of consumption and product type. It also outlines the market share and popularity of different drink flavors across regions. Quality control is important for soft drink production as samples are checked regularly and production is suspended if issues arise.
The document is a summer internship report submitted by Muhammad Younus to Engineer Muhammad Ishfaq summarizing his internship at Coca-Cola Beverages Pakistan Limited (CCBPL) in Gujranwala. It provides an overview of CCBPL's Gujranwala plant operations, including its production lines and safety procedures. It also gives a brief history of Coca-Cola and its introduction and brands in Pakistan.
The document discusses research conducted on the effectiveness of advertisements for cold drinks in Yamuna Nagar, India. It includes the following key points:
1. The objectives were to determine the most effective media, reasons for liking certain ads, and most popular slogans.
2. A survey was conducted of 50 respondents through a questionnaire to collect primary data on brand and media preferences.
3. The results showed that Coca-Cola had the highest consumption and market share, while TV was viewed as the most effective advertising medium.
4. The majority of respondents said they liked ads due to their themes, stars, and music, and felt ads were necessary or very necessary for cold drinks.
This document provides information about a summer training project report submitted by Rohan Naik for Hindustan Coca-Cola Beverages Pvt Ltd. The report examines Coca-Cola's operations and challenges in the Dharavi area of Mumbai. It finds that Thumps Up, Sprite and Maaza are more popular than Coca-Cola due to unsatisfactory schemes, higher prices, and less appealing products like Kinley water. The report also details Coca-Cola's history, organizational structure, manufacturing and distribution process from plants to warehouses to outlets. It aims to help Coca-Cola improve its performance and standing in the challenging Dharavi market.
The report is based on the STUDY OF OUTBOUND SUPPLY CHAIN AT COCA-COLA BEVERAGES. It discusses complete details of the supply chain management at coca-cola.
Coca Cola Summer Internship Report " Retailers Satisfaction With Coca Cola"Nishant Singh
This document analyzes retailer satisfaction with Coca-Cola distribution in Varanasi, India. It finds that some retailers do not receive deliveries on time or on a consistent schedule. This results in lost sales of up to 2440 units in peak seasons. The document suggests that Coca-Cola improve delivery consistency and work to better understand retailer needs through surveys to increase satisfaction and sales.
This document provides a market analysis of Coca-Cola and Pepsi, focusing on their products, pricing, distribution channels, and promotional strategies. It outlines the various brands each company offers in different beverage categories like cola, energy drinks, sports drinks, juices, and teas. It also analyzes how the companies compete directly against each other through similar product offerings. The document discusses factors like cost, competition and consumer demand that influence the pricing of Coke and Pepsi products. It describes how both companies have established global distribution networks and partner with other organizations. Finally, it highlights the promotional tactics used by each firm, including advertising, sales promotions, and Pepsi's famous "Pepsi Challenge" blind taste tests.
This document provides an overview of a study on customer perception of beverages with reference to Pearl Bottling Pvt Ltd in Visakhapatnam. It includes an introduction describing the soft drink industry and need for the study. The objectives are to analyze Pearl Bottling's market share and brand performance, evaluate product potential, and provide suggestions. It also provides background on Pearl Bottling's origin, products, organizational structure, and awards. The methodology involves primary data collection through retailer questionnaires and secondary data collection from company records and publications. The study is limited to three areas and does not consider consumer perception or seasonal fluctuations.
Strategic management report-COCA COLA PAKISTANNawal Meraj
The document provides a strategic management report on Coca-Cola Pakistan. It includes:
- An overview of Coca-Cola's global operations, history, vision, mission, values and goals.
- Details on Coca-Cola's entry and operations in Pakistan, including a PEST analysis of the country's political, economic, social and technological factors.
- An analysis of Coca-Cola Pakistan including its management, SWOT analysis, marketing strategies, competition and corporate social responsibility initiatives.
- Financial data and discussions of Coca-Cola's industry, competitive advantages, challenges and conclusion. The report was submitted to Sir M. Yamman and contains contributions from five group members.
A detailed analysis and interpretation on Coca-Cola and Pepsi, conducted with the help of responses of questionnaires, collected from 100 consumers. Contents: 1. Introduction 2. Literature Review 3. Research Methodology 4. Analysis & Interpretation with graphs & pie-charts 5. Conclusion
The document is a project report on the marketing strategies of Coca Cola. It discusses Coca Cola's history in India, including withdrawing from the country in 1977 due to government demands and then returning in 1993 to a changed soft drink market dominated by competitors like Parle. To gain market share, Coca Cola decided to take over Parle, gaining access to their network of over 200,000 retailer outlets and 60 bottlers. The marketing strategies Coca Cola employed in the 1990s to win the "Cola war" in India were successful, increasing their market share to 48.3% by 1998.
This document provides information about a marketing project report submitted by Akash Rana for his M.Com degree. The 3-page report includes an introduction, objectives of the study, and outlines of subsequent chapters on the history of soft drinks in India, Pepsi's organizational structure and distribution channels, and a conclusion with suggestions. It received approval from his project guide and the principal of his college. The report aims to study Pepsi's distribution channel in fulfillment of his degree requirements. It outlines the scope, methodology and limitations of the research project.
This document is a project report submitted by Sonu Kumar for their MBA program. It discusses the distribution strategy of Pepsi in Hajipur, Bihar, India. The report provides an overview of PepsiCo as a company, its products and brands. It also discusses the company profile of Pepsi's bottling partners in India - Varun Beverages Ltd and Jaipuria Group. The report contains sections on the company profiles, business segments, key trade elements, promotion strategies, distribution networks, research methodology, data analysis, findings, SWOT analysis and recommendations.
compative analisies of SKU of pepsico and coco-cola in patna marketNawnit Kumar
The document provides an introduction and overview of PepsiCo and the beverage industry in India. It discusses that marketing includes all activities like promotion, distribution, and advertising to meet consumer demand. The main objectives of the study are to compare PepsiCo's stock keeping units (SKU) with Coca-Cola and test the effectiveness of PepsiCo's distribution network. Key responsibilities include taking care of assigned accounts and persuading retailers to sell more PepsiCo products. The scope is limited to Patna city and understanding retailer satisfaction with PepsiCo's distribution network. Limitations include retailers reluctance to share information and lack of sufficient research experience.
SUMMER INTERNSHIP REPORT ON FUTURE RETAIL LIMITED - HYDERABADkl university
The document provides an overview of Future Retail Limited, a leading Indian retailer. It discusses Future Retail's various business formats like Big Bazaar, Food Bazaar, and HomeTown that operate across over 17 million square feet of retail space in 102 cities. It also outlines Future Retail's focus on understanding Indian consumers and making products available across different store formats at affordable prices. Additionally, it describes Future Supply Chain Solutions which provides supply chain and logistics services to large corporations, and Future Learning which offers organizational training, higher education programs, and skill development.
This document analyzes the cola wars between Coca-Cola and Pepsi using Porter's five forces model. It discusses the industry background and key events in 1886 and 1893. It finds that supplier power and buyer power are low due to commoditized raw materials and franchise agreements weakening bottlers' bargaining power. The threat of substitutes is high given many low-cost alternatives and customer switching costs. New entry threats are low due to high costs but rivalry is strong. The document concludes that the substitutes force is changing most as health concerns reduce carbonated soft drink consumption.
The document analyzes the global soft drink industry using Porter's Five Forces model. It discusses the high level of rivalry between Coca-Cola and Pepsi, who together control 74.8% of the market. The threat of substitutes is also high given the many alternative beverage options. The document recommends that in India, Coca-Cola should develop its strategy to tap into the large rural market, pursue consolidation opportunities, and develop "nutritious" beverages to address health concerns.
A project report on competition between pepsi co and coca cola brandsBabasab Patil
This document provides an overview of the competition between PepsiCo and Coca-Cola. It discusses the history and profiles of both companies, including their product portfolios and geographic presence around the world. PepsiCo was founded in 1965 through the merger of Pepsi-Cola and Frito-Lay. Both companies have grown significantly over the decades and now offer a wide variety of beverage brands globally. The document also examines each company's mission and corporate citizenship efforts.
PepsiCo in India Case Study Presentation - IIM CalcuttaAnkur Sharma
This Case Study presentation details PepsiCo venture in Indian territory and what was India\'s FDI policies then. Please email me at info@ankursharma.co.in if you require this presentation
This document compares the brand strategies of Pepsi and Coke in India. It notes that Pepsi focuses more on being a youth and lifestyle brand, while Coke positions itself as more family-friendly. It also analyzes the companies' financial performance over 5 years, market share in India, and recommends strategies for Pepsi to increase sales in India by 10% such as CSR initiatives, festive offers, and price reductions.
The document provides an overview of soft drinks, including their history, categories, ingredients and benefits. It discusses that the first soft drinks in the 17th century were non-carbonated drinks made from water, lemon juice and honey. Soft drinks are categorized as either carbonated or non-carbonated beverages, with common examples like colas and juices. While ingredients like carbonated water and caffeine provide some benefits, excessive consumption of soft drinks can increase risks such as weight gain, osteoporosis, and dental problems due to their sugar and acid content. The document also lists some of the most popular soft drink brands commonly consumed in India.
This document provides a history of Pepsi and summaries of Pepsi advertisements from the 1900s through the 2010s. It begins with an overview of Pepsi's origins in the 1890s and its early growth. The bulk of the document then analyzes Pepsi advertisements from each decade, noting trends in messaging strategies, imagery, and positioning relative to Coca-Cola. Key themes include Pepsi initially being marketed as a medicinal drink, its shift to focus on youth and lifestyle in the 1950s-60s, and its eventual surpassing of Coke in market share in the 2000s.
The document provides a history of the soft drink industry in India. It discusses the origins of soft drinks dating back to mineral water found in springs. It outlines the major players in the Indian soft drink market such as Coca-Cola, Pepsi, and Dabur. The document also analyzes consumption trends in India and globally, and compares consumption rates across different countries. It examines the growth and types of soft drinks produced in India as well as trends and developments in the industry.
This document provides information about an assignment comparing the marketing strategies of Coca-Cola and Pepsi. It includes profiles of both companies, discussing their histories, products, missions, visions, and marketing mixes. Coca-Cola began in 1886 and returned to India in 1993 after a 16-year absence. Pepsi was created in 1893 under the name "Brad's Drink" and entered India in 1989 through a joint venture. Both companies have grown significantly in India and compete directly in various product categories and strategies.
The soft drink industry is dominated by Coca-Cola and Pepsi, which combined control over 70% of the market. Coca-Cola uses all aspects of the marketing mix to influence consumer behavior. The industry faces threats from health concerns, substitute beverages, and changing consumer attitudes. However, opportunities exist through new products, expanding markets, and addressing consumers' health and lifestyle needs. The document analyzes the industry using Porter's Five Forces and provides recommendations to improve consumer segmentation and overcome limitations.
Pepsi has historically targeted younger audiences with their advertising campaigns. Some of their most famous slogans include "Twice as Much for a Nickel" from 1939 and "Come Alive, You're in the Pepsi Generation" from 1963. More recently, Pepsi has partnered with popular celebrities like Michael Jackson, Beyoncé, and Jeff Gordon in their ads. Pepsi uses various advertising channels including print, outdoor, broadcast, and their website to promote an image of being hip, cool, and refreshing to teens and young adults.
This document is a marketing plan report submitted by four students for their Principles of Marketing course. It includes an executive summary, table of contents, and sections on Pepsi's product overview, marketing strategy, market segmentation, and analysis of the marketing environment. The report was submitted to their lecturer, Md. Safayet Mansoor, at Daffodil International University to fulfill an assignment requirement.
Coca-Cola has been operating in India since the 1970s. It was banned in 1977 but reentered in 1993 after merging with local companies like Britannia. It now has over 57% market share but faces strong competition from Pepsi which has 35% share. Both companies use many promotional strategies targeting youth and sponsor various sports and entertainment events. They primarily compete on pricing, distribution networks, and sponsorship deals. Coca-Cola's large global size and brands are strengths but its late reentry into India compared to Pepsi poses challenges in gaining more market share.
This document outlines the contents and chapters of a study on increasing sales of Coca-Cola products through effective use of promotional tools in retail outlets. The chapters will cover the objectives and scope of the study, an introduction to the soft drink industry and Coca-Cola company profile, the research methodology, findings and recommendations. The study focuses on analyzing the current status of Coca-Cola's promotional elements in outlets in the Mula Ali region of Hyderabad, India. The objectives are to understand the impact of promotional tools, ensure visibility of products, and find ways to increase sales through improved use of elements like displays, stands and racks.
This document is a summer training project report submitted by Ankit Kumar Singh for Hindustan Coca-Cola Beverages Pvt. Ltd. It provides an overview of Coca-Cola's history since its founding in 1886. It also discusses the soft drink industry and Coca-Cola's presence in India, including its vision, mission, and bottling operations. The report appears to analyze Coca-Cola's competitive positioning and retailers' opinions in Hyderabad through data collection and interpretation.
This document provides a summary of Lalit Kumar Sharma's project report on de-bottling operations at Hindustan Coca-Cola Beverages Pvt Ltd (HCCBPL). The report examines the production processes at HCCBPL with the objective of identifying bottlenecks. Data on the capacities and cycle times of each process was collected and scheduling was done to analyze where problems may occur if all lines are running at full capacity. The conclusion found that simple syrup production in the new syrup room could be a concern if all lines run at 100% capacity, as there may not be enough simple syrup available. Recommendations to address this include installing new equipment, transferring syrup between rooms, having a flexible production plan,
This document is a term project submitted by a group of students to their marketing management teacher at the Institute of Business and Management, UET Lahore. The topic of the project is the revival of Sprite 3G in Pakistan. The document includes an acknowledgment, table of contents, executive summary, introduction to the soft drink industry and history of Coca-Cola and Sprite. It also includes analyses of the causes of failure of Sprite3G previously, marketing strategies used, new strategies proposed, and methodology. The goal is to analyze why Sprite3G previously failed in Pakistan and propose new marketing strategies to revive the brand.
This document provides a research report on Coca Cola Beverage Pvt Ltd. It includes an introduction to Coca Cola, the company's history, profiles of Coca Cola globally and in India, organizational structure, production process, market analysis of the soft drink industry in India, marketing strategies, distribution channels, data analysis, graphs, presell, research methodology, SWOT analysis, findings, suggestions, and recommendations. The report aims to analyze Coca Cola's current position and identify factors affecting its growth in India.
This document provides an overview of a presentation on Coca-Cola and a research project. It includes information on Coca-Cola's history, products, operations in India, competitors like Pepsi, segmentation, SWOT analysis, and the objectives of a research project analyzing Coca-Cola's potential in rural markets. Data was collected through retailer surveys in various villages to analyze market share and identify opportunities. The findings showed Thums Up was most popular and 24% of the market was untapped. Recommendations included making all Coca-Cola brands available at all retailers and improving distribution.
Coca-Cola has been operating in Pakistan since 1953 and established Coca-Cola Beverages Pakistan Limited in 1996 to acquire all bottling plants. CCBPL plays a key role in maintaining quality and ensuring availability of Coca-Cola brands in Pakistan. The company focuses on differentiation and cost focus competitive strategies. It also emphasizes product improvement and expanding distribution channels to extend its product lifecycle in the maturity stage. Coca-Cola follows both local employment laws and its international Code of Business Conduct.
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This document provides a project report on increasing hardcore sales of Coca-Cola Zero in the alternative beverages sector. The objective is to increase the visibility and availability of Coca-Cola Zero by visiting retail stores and convincing retailers to purchase and display the product. Data was collected through primary research by tracking sales and visibility at retailers. Analysis found Coca-Cola Zero has low awareness currently. The project focused on merchandising stores and incentivizing salespeople to promote Coca-Cola Zero and achieve more sales. The report details markets visited and strategies used to penetrate different retail segments.
This document is an internship report submitted by Shampa Maity to fulfill requirements for a Post Graduate Programme in Business Management at the International School of Business and Media, Pune. The report details Maity's summer internship at Hindustan Coca-Cola Beverages Pvt Ltd, where she studied business opportunities in industrial areas of Jamshedpur. The report provides an overview of Coca-Cola's operations, products, distribution network, sales and marketing strategies including key accounts, advertising, promotions and pricing. It also describes Maity's visits to industries in Jamshedpur to analyze market potential for Coca-Cola's institutional and corporate business.
The document presents an analysis of Coca-Cola's segmentation model in Patna, India. It finds that 76% of outlets are sufficiently activated while 24% are not. It also finds that 67% of outlets follow Coca-Cola's brand order while 37% do not. The main problems identified are a lack of pure visi-coolers, activation issues, and insufficient stocking units in outlets. The document recommends regularly visiting outlets to ensure activation elements and brand order are followed as well as increasing stock levels.
Strategic Management of Coca Cola CompanyHassan Saeed
This document is a survey report submitted by Hassan Saeed to Jamia Millia Islamia University on the strategic management of Coca Cola. It includes a title page, certificates of submission and declaration, acknowledgements, table of contents and time table. The report provides an executive summary on Coca Cola as being the most well-known brand in the world owning over 400 beverage brands. It discusses Coca Cola's vision, mission and worldwide operations. The next chapters will cover external and internal analysis of Coca Cola using tools like PESTEL, Porter's Five Forces and SWOT. It will also include Coca Cola's organizational structure, policies and value chain analysis.
Coca-Cola has a bottling plant in Pakistan that follows the company's global operations and quality standards. The plant uses a continuous flow manufacturing process to produce a range of Coca-Cola beverage products. It aims to differentiate its portfolio of brands, build strong supplier and customer partnerships, and operate responsibly through its vision, mission, and culture which emphasize sustainability, innovation, and meeting consumer needs.
Coca-Cola uses a continuous flow manufacturing process to produce its products at high volumes and low variety. Raw materials are received and converted into preforms, which are blown into bottles. The bottles are filled, sealed, labeled, and packed into cases on an automated and continuous assembly line. Finished products are stored briefly in warehouses before being distributed. Coca-Cola aims to minimize inventory through just-in-time production and the ability to shift production between bottling plants as needed. Supply chain coordination is important to the efficient operations of Coca-Cola's production facilities in Pakistan.
This document provides an executive summary of Coca-Cola Company. It introduces Coca-Cola and discusses its mission statement, history, major brands, management structure, market share globally and in Pakistan. It also covers Coca-Cola's production process, competitors like Multan Beverages Limited, problems faced around distribution, investment, brand awareness and fake bottling. Finally, it presents a SWOT analysis of Coca-Cola's strengths in popularity and financing, weaknesses in brand awareness of some products, opportunities in advertising less popular brands, and threats from health concerns and competition from Pepsi.
The document provides a project report on Coke and Pepsi learning to compete in India, specifically in Ranchi. It includes profiles of the companies' histories, organizational structures, pricing policies, and marketing strategies. Coke entered India in 1993 after a 16-year absence and acquired popular local brands. Both companies adapted to the Indian market by offering affordable smaller bottle sizes and reducing prices by 15-25%. Their media promotions target increasing sales through frequency. The report also details Coke and Pepsi's visions of maximizing profits responsibly while delivering superior consumer experiences and value.
The document provides an overview of a project on the Coca-Cola Company, including an introduction, vision, mission, core values, and product line. It also includes analyses using the BCG matrix, Ansoff matrix, PESTLE analysis, segmentation, targeting, positioning, and the 4Ps of marketing. The project was submitted by a student to their professor and provides a comprehensive analysis of Coca-Cola's business and marketing strategies.
Similar to A project report on analyzing and enhancing market opportunities of coca cola (20)
When we think about refreshment, the first thing that comes to our mind is coffee or tea. Most people prefer coffee and most prefer tea and these two drinks have become a part of a human being’s life.
Here we (I) have concentrated on coffee which is considered as a traditional drinks especially in south India. People here start their everyday life with a cup of coffee. Not only in south India but in all parts of the world people are so dependent and addicted to coffee that it acts as a daily schedule to every body every where. But this coffee is not grown in all parts of the world but is grown in very few places with right kind or weather, atmosphere and most important of all, the soil of that region.
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The document provides information about Nirani Sugars Limited, an Indian sugar company. It discusses [1] the history and background of the company, including its establishment in 1997 and expansion plans; [2] the key promoters and board of directors; and [3] the various departments within the organization. The company aims to efficiently utilize local resources to produce sugar and by-products, support farmers, and develop the local community.
The sugar industry is one of the important Ago-based industry of the country India is the fourth major sugar production in the world. The first three is Russia, Brazil and Cuba. Sugar industry provides direct employment to nearly 3lakh persons this industry supports about 25 million agriculturists. It pay’s both to the central government and the state government about Rs.350 crores by way of different taxes. The capital employed in the industry is of the order of Rs.780 crores. There are about 414 mills producing sugar, which are spread all over the country.
When we think about refreshment, the first thing that comes to our mind is coffee or tea. Most people prefer coffee and most prefer tea and these two drinks have become a part of a human being’s life.
Here we (I) have concentrated on coffee which is considered as a traditional drinks especially in south India. People here start their everyday life with a cup of coffee. Not only in south India but in all parts of the world people are so dependent and addicted to coffee that it acts as a daily schedule to every body every where. But this coffee is not grown in all parts of the world but is grown in very few places with right kind or weather, atmosphere and most important of all, the soil of that region. It is usually grown in hill stations with adequate amount of rainfall and such places which are high above sea level. Therefore in India, Karnataka is such a place, especially South Karnataka which produces the highest amount of coffee in whole India. Most parts of Karnataka such as Chikmagalur district and many parts in Hassan District, and also Coorg.
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The document provides information about sugar production in India. It discusses the history of sugar cultivation in India and how it was introduced from other parts of the world. It then describes the sugar production process, from sugarcane cultivation and transportation to factories for processing. It also discusses the sugar industry in India, including key statistics on production levels, number of factories, role in the rural economy, and government policies regulating the industry.
Study on Inventory Management at Reid & Taylor (India) LtdProjects Kart
Inventory is a list of goods and materials, or those goods and materials themselves, held available in stock by a business. Inventory management is primarily about specifying the size and placement of stocked goods. Inventory management is required at different locations within a facility or within multiple locations of a supply network to protect the regular and planned course of production against the random disturbance of running out of materials or goods. The scope of inventory management also concerns the fine lines between replenishment lead time, carrying costs of inventory, asset management, inventory forecasting, inventory valuation, inventory visibility, future inventory price forecasting, physical inventory, available physical space for inventory, quality management, replenishment, returns and defective goods and demand forecasting.
Study on Working Capital Management at PNBProjects Kart
The prime objective of any business is to maximize the value of the company and to maximize the wealth of its shareholders. Working capital management has its own role to play in attaining this goal. Working capital is the funds required for day to day working in a business concern. The working capital management involves deciding upon the amount and composition of current assets and how to finance those assets. There should be a proper trade off between risk and profitability in each decision relating to it. This project work has been undertaken to know the procedures involved in the working capital management in PUNJAB NATIONAL BANK. An attempt is made to study the factors contributing towards working capital and the sources on which the company is depending for funds. The research study was also conducted to derive working capital ratios, to know the performance and efficiency of working capital management and to know the kind of policy adopted in this part of the management. For analyzing the factors and conditions influencing working capital tables and graphs were drawn based on the study. pubjab national bank mba project, summer internship 2017, project reprot, punjab national bank pdf, risk, project report pdf, project report, customer satisfaction in punjab national bank
Study on Mutual Fund is the Better Investment PlanProjects Kart
Mutual funds have become a hot favorite of millions of people all over the world. The driving force of mutual fund is the ‘safety of the principal’ guaranteed, plus the added advantage of capital appreciation together with the income earned in the form of interest or dividend. People prefer Mutual Funds to bank deposits, life insurance and even bond because with a little money, they can get into the investment game. One can own string blue chips like ITC, TISCO, Reliance etc., through mutual funds. Thus, mutual funds act as a gateway to enter into big companies hitherto inaccessible to an ordinary investor with his small investment.
Study on Store Environment and Merchandising Mix at Big BazaarProjects Kart
Retailing consists of those business activities involved in the sale of goods and services to consumers for their personal, family, or household use. Retailing comprises of four elements customer orientation, coordinated effort, value-driven, and goal orientation. The word "Retail" originates from a French-Italian word. Retailer-someone who cuts off or sheds a small piece from something. Retailing is the set of activities that markets products or services to final consumers for their own personal or household use. It does this by organizing their availability on a relatively large scale and supplying them to customers on a relatively small scale. Retailer is a Person or Agent or Agency or Company or Organization who is instrumental in reaching the Goods or Merchandise or Services to the End User or Ultimate Consumer.
Initial Public Offers and Due DiligenceProjects Kart
This document is a project report submitted to the University of Mysore in partial fulfillment of an MBA degree. It discusses initial public offers (IPOs) and the role of investment bankers. The report was conducted as a case study at Hassan Kotak Securities Ltd and guided by Harish Kumar. It includes an introduction, industry and company profiles, literature review on topics like IPOs and due diligence, data collection and findings. The investment banker plays an important fiduciary role in coordinating the IPO process between the company, regulators, and investors.
Influence of ADR on Underlying Stock PricesProjects Kart
Globalization has opened the door for the investors to avail various investment avenues across the globe. American Depository Receipt (ADR) is one such opportunity to the investing community. The ADR is a proxy for the Indian shares to enable them to be traded in the American stock exchanges. Various studies conducted on Depository Receipts (DRs) have shown that the trading on the DR sin the foreign market has its influence in the home country’s stock in terms of price, volatility and volume. This interested me and this project is concerned about studying “Whether the price fluctuations of ADR affect the corresponding Indian share prices?”
After the liberalization of the economy in 1991, the corporatist started sourcing their capital from both domestic and foreign markets. The Indian shares cannot be directly listed in the American stock exchanges. ADRs have been very helpful in this purpose. So a custodian bank receives the shares as deposit and issues receipt to the market. These receipts are issued in appropriate ratio to the shares deposited with the depository. The market players in the stock exchanges trade these receipts.
Impact of ERP on Organizational Functions in Retail SectorProjects Kart
The business environment has changed more in the last five years than it did in the previous five decades. Winning in today’s business climate requires more than just providing high-quality, low-cost products to customers, when and how the customers want them. The ability to respond to new customer needs and seize market opportunities as they arise, without compromising on the profitability of the firm is critical for the success of any organization. Competitive pressures frequently force manufacturers to decrease prices in spite of the fact that their internal costs continue to rise. Enterprises are continuously striving to improve themselves in the areas of quality, time to market, customer satisfaction, performance and profitability. Making informed business decisions in this manner would enable organizations to accomplish their business growth and at the same time enable them to utilize the information to competitive advantage. To make it possible for the companies to execute this vision, there is a need for an infrastructure that will provide information across all functions and locations within the organization and this is the Enterprise Resource Planning (ERP) solution available in the market today.
The Impact of Creativity and Wow Factor in AdvertisingProjects Kart
The approach used in this report is a case study approach. It essentially deals with two aspects; creativity and WOW factor. These two terms have been defined and the impact they have in advertising has been studied. The objectives of doing such a study were to understand creativity, to define it and to find factors that elicit a WOW response from viewers.
Impact of Advertisements on Investors at HDFC Standard Life InsuranceProjects Kart
This project is managing study on “Impact of advertisement on Investors – A case study in HDFC Standard Life Insurance” The scope of study is regarding the advertisements and therefore the presence of HDFC SLIC with relation to in door advertisements and their advertisements & their effectiveness & out door advertisements, however the folks wish to watch them. to understand the notice within the public like better to watch the ads and medium.
Impact of Advertising on Customers in Tata MotorsProjects Kart
The consumer durable market in India has been very competitive in the recent years, with opening up of market for international players due to liberalization; the domestic players are facing a tough competition. So it‟s time for domestic companies to frame new strategies for their production and marketing activities. An evaluation of the effectiveness of the past activities of a company will enable the company in framing these new strategies. Such an effort has been made through this market research to know the http://www.projectskart.com/ on Customers in TATA MOTORS (A case study in AUTO MATRIX, HASSAN).
Recruitment and Selection at Aviva Life InsuranceProjects Kart
The MBA project titled “RECRUITMENT AND SELECTION” Undertaken in AVIVA life insurance.
AVIVA is a UK based insurance group. It has a long history dating back to 1834 and has a joint venture with DABUR groups. Aviva holds a 26 per cent stake in the joint venture and the Dabur group holds the balance 74 per cent share.
It is one of the leading providers of life and pensions products to Europe and has substantial businesses elsewhere around the world.
The project report is about recruitment and selection process that‟s an important part of any organization. Which is considered as a necessary asset of a company? In fact, recruitment and selection gives a home ground to the organization acumen that is needed for proper functioning of the organization.
Financial Freedom through Reverse MortgageProjects Kart
The world population structure shows that population worldwide is ageing owing to exaggerated longevity of older folks and small birth rates in developed and most developing countries. Visit www.projectskart.com for more information. In Asian nation alone, statistics show that variety of older as a proportion of population can show a 107% growth, from 113 million in 2016 and 179 million by 2026 severally.
Financial Analysis on Recession Period at M&M TractorsProjects Kart
Financial ANalysis (also stated as financial plan analysis or accounting analysis) refers to an assessment of the viability, stability and profitable of a business, sub-business or project. Visit www.projectskart.com for more information. It is performed by professionals World Health Organization prepare reports exploitation ratios that create use of data taken from monetary statements and different reports. These reports area unit typically given to prime management mutually of their bases in creating business selections.
Effective Supply Chain Management as a Strategic AdvantageProjects Kart
This document provides an overview of supply chain management and the arecanut industry in India. Some key points:
1. It introduces the topic of effective supply chain management as a strategic advantage at TSS (The Totagar‘s Co-operative Sale Society Ltd), located in Sirsi, Karnataka.
2. India accounts for 59% of global arecanut production, with Karnataka producing 46% of India's arecanut. Within Karnataka, Uttara Kannada district accounts for 11% of production.
3. TSS procures arecanut and acts as the main nodal agency. Major Indian markets for arecanut include Mumbai, Ahmadabad, Indore, and
Brand Awareness of Spencer's and Comparative Analysis with Big BazaarProjects Kart
By 2004 the retail industry was growing rapidly in India, and Spencer's Retail decided to pursue an aggressive expansion strategy. The company had the customers, the products, and the employees to make it happen. It just needed an IT infrastructure that could support rapid growth. Visit http://www.projectskart.com/p/contact-us.html for more information. Current servers were at capacity, and the company needed to upgrade before adding new stores. Amit Mukerjee, Group CIO of the RPG Group, describes the challenge as part of the learning curve for retail development in India. ―Retailing is a new business in this country. As the business matures, the process matures, and IT systems must evolve accordingly. The company also needed an enterprise resource planning (ERP) solution to handle critical processes such as supply-chain management. It decided to implement mySAP ERP, now called SAP ERP, and realized the solution needed to run on high-performance servers. Spencer's Retail evaluated several possibilities, including servers from HP, IBM, and Sun Microsystems. It decided to build its IT infrastructure on Sun systems for several reasons. Sun SPARC Enterprise Servers had the performance and scalability needed to sustain its business, and they delivered higher performance at less cost. Sun's knowledge of the retail space in India, as well as its long history with RGP Enterprises, were also deciding factors.
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7. Our product is usually purchased on impulse and can be bought along with other products you sell.
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11. Thirdly in Ghaziabad distribution is indirect (manufacturer to dealer then to market), and retailers have commented a lot on this factor and effect of this is shown in table too.
12. Fourthly Coke is providing less commission, schemes and discounts as compare to its follower Pepsi and retailers are only interested in profit.
13. Non suitability was another factor as medical stores and juice corners were resisting for doing business with Coke. Company need to make special policies to tab this untouched market.
14. Any other factors include:-Providing selling good assets (S.G.A) to retailers at the initial stage was impossible for the company so to satisfy needs of every retailer, company gives the priority level to them, which depends on location, sale of products etc.<br />The major reason for not entering in soft drink sector by grocery store is that they find lot of problem when customers take R.G.B bottles and don’t return them back.<br />Lack of knowledge about the product line.<br />Cross tabulation of Q2 (Location) & Q3 (Life <br />Life span of business (Years)TotalS. NoLocation of outlets<11-3>3-5>5-7>7-9>91.Govindpuram (20)%WithInTheLocation02035300151002.Kavi Nagar(23)4.3430.4317.390001003.Rakesh Marg(25)0123652001004.Ghantaghar (27)03.744.4451.85001005.Dadri Road(39)23.0719.2311.5346.15001006.Gandhi Nagar (33)09.0921.2139.3930.3001007.Nehru Marg (37)2.7040.5445.940010.811008.Shastri Nagar (46)28.2645.6513.04013.040100Total (% / 100 * Total No. of outlets, then sum of all).24616764164(appr250<br />span of business).<br />Table 5: Cross tabulation of Location & Life span of business.<br />INTERPRETATION<br />It is clear that there is huge potential for the company to expand its business as lot of market is intact. Company should first find out the reasons why this market remain untouched and then extend its product line to these untouched retailers by providing better guidance to sales people and by providing lucrative schemes to these retailers.<br />OTHER GENERAL FINDINGS<br />Pricing of products as - 200 ml for Rs. 8 & 600 ml for Rs. 22. It becomes difficult for the retailer to pay back the balance money. <br />Competition with local drink like- Fruit juice, lemon water, sharbat, lassi&tea.<br />Competition with local drink brands like- Jayanti,Lijjet, Prem ji in small areas.<br />Most of retailers are having problem with timing and frequency of van. Dealers should increase the frequency or add more vehicles were required.<br />Impurity of Coke Visi coolers.<br />Brand order is not maintained in coolers.<br />The marketing strategy of Coca-Cola is better than its main competitor.<br />The sales promotion techniques like- discount to monopoly retailers & schemes on products is better than the competitors.<br />The market share of Coke products is higher than the other products.<br />Thums-up is the leading brand of Coca-Cola in different regions.<br />Sale of a product is largely based on display.<br />Company investing more focus now in retailers of rural areas.<br />Aggressive advertising campaigns of Coca-Cola in Ghaziabad helped it lot to increase its sales.<br />I found the proper display of products in racks & in coolers.<br />Sales of Coke are increasingly rapidly in Ghaziabad market where I do work study mostly.<br />Retailers play an important role while selling products as they can divert the desire of a customer by providing same thing of other brands. <br />Found many good outlets that want Visi coolers from coca-cola.<br />Also found dead & useless coolers.<br />Some retailers complain about the service & repair of coolers.<br />Retailers want if company want to change schemes daily delivery people should come with written orders from concerned authorities as they fell they are cheated. <br />The most popular flavour in the market is Thums Up.<br />From the Coca-Cola products Thums Up and the Pepsi products Dew is the highest selling in the market.<br />Coca-cola is the market leader in overall market.<br />In the case of the packaged drinking water Aquafina (Pepsi) is selling more than Kinley (Coke).<br />I have found that a retailer gives more preference to the Coca-Cola products like Thums-Up, Mazaa, Sprite, Limca and Fanta.<br />Minute Maid, pulpy orange is sellable more in Kavi Nagar market.<br />If discussing schemes & discounts, Pepsi is providing more schemes than the Coca-Cola.<br />Sales have increased after locating Visi cooler outside of outlet.<br />The companies’ new concept pre-sale is welcomed in market<br />Few retailers do not get the company’s actual scheme.<br />Products are sold out of assigned areas by distributors in order to increase sales.<br />If retailers complaints regarding discounting & trade scheme then they are not responded properly.<br />There is a communication gap in distribution channel so retailers are not getting advantages of discounting & trade scheme.<br />Exclusive outlets found during survey on existing outlets:<br /> Figure 16: Exclusive outlets<br />Different types of outlets selling different brands <br />Figure 17: Different types of outlets selling different brands <br />CHAPTER - 9<br />LIMITATIONS, SUGGESTIONS &CONCLUSION<br />9.1: LIMITATIONS<br />The study was restricted to 8 regions of Ghaziabad only, with sample size of 550 (350 new outlets & 200 new outlets) so, the interpretations & findings are accordingly to it only.<br />The time period of 2 months was the major limitation.<br />Due to the financial and time constraints the study was not able to include more retailers.<br />To convince the retailer for a proper interviewing process was also difficult.<br />Retailers some time give wrong data.<br />The reluctance on the part of the retailers was also a major setback.<br />The analysis of project was based on observations and interpretation on the basis of sample survey. <br />Another limitation could be lack of knowledge. Being a student I undertake this project as a learning experience. I have made many mistakes and then learned from them. I have tried my best to be as authentic and as accurate as possible in the research analysis taking the help of my project mentor on relevant primary and secondary data. <br />The secondary data was not easily available.<br />Limited knowledge of the researcher in the field of research may lead to interpretation errors.<br />Certain retailers were not comfortable divulging the figures and data, as they want to keep it confidential.<br />The respondents may be based or influence by other factor.<br />A busy schedule of dealers/retailers had made my collation of information very difficult.<br />The projection is purely based on verbal meetings and may be influenced by unprecedented factors.<br />Non-co-operative behaviour of respondent was a big problem in this survey & it is the important fact which should be taken into consideration. <br />The minor concept & techniques at the marketing management are used significant in the project concern.<br />The research was based on primary collection of data so there may be chances of human error and biasness. <br />9.2: SUGGESTIONS<br />The company should measure retailers’ satisfaction regularly.<br />Company can increase the sales if it will consider more on retailers, their suggestions or complaints about service and product so that necessary actions can be taken. <br />Review meeting should be often held so that the working pattern of the sales people can be checked and improved if needed.<br />Company representatives should visit retailers and should make a long-term liaison with retailers so that they can push the product. <br />Since brand value of Coke & expectation of retailers from this brand is high, as the brand image shows their quality is supervene so the company should also take feedback time to time. By this they can maintain their brand loyalty in their customers. <br />Distributers should be convinced to pass the incentives to the retailers so that they are motivated to promote this brand. <br />Increase the number of dealers and retailers as this will help in making high sales volume.<br />Cash discount should be given &it should be competitive and luring. <br />Try to maintain the good image of the monopoly outlets in market by developing the image i.e. by glow boards, sign boards, and point of sale material (P.O.S.M) and by providing good quality services. By this the monopoly of the retailer will continue and it will promote other retailers to adopt Coke monopoly.<br />Company should also attain to small outlets so that there sales can increase.<br />Company should diverse its business in related parts of F.M.C.G sector like-Ice creams, butter & chocolates as company has well established systems in every.<br />Now company should launch new taste of soft drinks like recently launched Minute Maid & also launched new product in another flavours.<br />Company representatives should search new areas for increase in sales.<br />In winter Season company gives more discount & schemes to the retailers so they sell more our product.<br />Company must make aggressive & new strategies to fight with major competitors and local cold drinks brands.<br />Company should promote new dealers.<br />If possible try to give more discounts and schemes were ever required.<br />Supply and distribution system should improve in the areas like Ghantaghar and Rakesh Marg. <br />The company should work out in their complaints regarding to the Visi cooler.<br />Company should give proper schemes to the outlet.<br />The refrigerator purity should be given the priority.<br />Overall services should be improved for getting more sales and to continue to be the market leader.<br />Proper usage of P.O.S.M material.<br />Company should take the problem of “cut off rates seriously”.<br />Coca-Cola should be written on florescent boards displaying location and distances on road.<br />Illegal distribution done by some distributors should be minimized.<br />9.3: CONCLUSION<br />Everything in this world is made to utilize properly but it should be reach at the proper person or to the proper utilized areas. Otherwise the value added to those things became in vein.<br />As there is a proverb:-<br />“Far from eye, far from heart”<br />Thus marketing role plays a very important role in achieving the objectives of a company. Undoubtly, value utility is created by the manufacture of product or service but time and place utilities are created by marketing role. According to Drucker, “Both the market and the distribution channels are often more crucial than the product”.<br />They are primary: the product is secondary. In an economy like that of India, where marginal shortages can lead to disproportion, distortion in prices, a dependable and efficient distribution system is very much essential. The distribution system creates a value added to all most all products.<br />All from the above study not withstanding its restricting efforts Pepsi is still far away with its great competitor like Coke.<br />CHAPTER - 10<br />SIGNIFICANCE OF STUDY<br />10.1: To the researcher:<br />It gave a chance to use the conceptual knowledge in actual environment and prepares the researcher to use the knowledge for better in his future endeavours.<br />It helped in the assessing the factors, which influenced the retailers purchasing and selling products to the consumer from Coca-Cola.<br />The study is essential for the researcher in partial fulfilment of PGDM curriculum. The study gave the researcher the experiences to conduct survey.<br />10.2: To the company:<br />Cold drinks companies are facing a great competition nowadays. Consumers are very much aware and curious about safely products, services, brands and other upcoming products. This study provides an insight to the company that what kind of strategies must be adopted in order to sell more products to consumers and also satisfying them.<br />10.3: To the others:<br />The study gave an insight into various aspects of the Beverage companies, discussed in this study. One can easily come to know about what is happening in Beverage companies in the current environment. How they make attraction of Retailers & consumer mind.<br />CHAPTER - 11<br />ACHIEVEMNTS IN TERMS OF SALES FOR THE COMPANY.<br />In two months of summer training work I receive an exclusive live project work. While doing survey we were told to expand market share of Coke in area under the Hindustan soft Drink (HSD) the leading distributer of coca cola in Ghaziabad. Their previous achieved sales were 3.20 lakh’s cases per year.<br />A current target average sale for them by company is 3.5 lakh’s cases.<br />11.1: MODELS AND WORKING FORMATS<br />These were made clear to us before working on this live project and they are as:-<br />SEGMENTATION MODEL: -Appendix 3<br />PITA MODEL: - Population (number of shoppers or consumers in given universe) + Incidence (% of population that buy our product) + Transaction size (amount in volume bought per transaction) + Avg. Profit (amount of profit in value per transaction).<br />Appendix 3<br />Working format for new and existing outlets.<br />Appendix 2<br />Various questions were asked from both new and existing retailers as mentioned in format.<br />11.2: THE 3A’S STRATEGY WAS FOLLOWED:-<br />This strategy is for increasing numbers of retailers and is based on the belief that consumers will buy our products it they are Available, Affordable and Acceptable. <br />The 3A’s is Coca-Cola underlying strategy for meeting its goal to reach increasing numbers of consumer’s. How does Coke position its limited resources to help meet its best. A brief explanation of these 3A’s is as follow:- <br />Availability:- <br />Some of the ways in which the Coca-Cola Company hopes to increase availability of its product include improved or innovative packaging, dispensing systems, distributions system, and marketing. <br />Affordability:- <br />The ways to address affordability include pricing decisions, as well as resource management. To make its product available at a price affordable to the consumer. Continually processes more efficient and therefore more cost-effective. <br />Acceptability:- <br />Making Coke brand and its product line the beverage choice for any occasions depends on a variety of strategies to reach the target audience. The common strategies bespoke to effect acceptability were though sponsorships, promotion youth market activities, community programs, and other activates.<br />11.3: WORKING METHODOLOGY<br />11.3.1: Route visit:-<br />We visited the routs with the distributer’s vehicle where the distributer supplies the products.<br />I observed the display norms for outlets in all route & each type of outlet.<br />Every morning I went to one corresponding route & observed all techniques of selling product to retailers by coca-cola salesman & also try to know the mentality of the consumers and retailers.<br />I visited all routes under HSD with delivery man and market developers of respective areas.<br />With this work I take interview retailers ask them about OYA refrigerators, visi coolers & display items.<br />11.4: FOCUS ON AVAILABILITY OF PRODUCTS IN OUTLET.<br />There is big difference between the availability of products in market & outlets. Coca-Cola want that their product displayed in each outlet in market so, it is important that the product first available in market after than it put on outlets.<br />11.5: FOCUS ON VISIBILTY OF COKE PRODUCTS IN OUTLETS.<br />The aim of coca-cola is that its product should be visible for the customers so company gives to retailers racks so many display items.<br />Now days the company is giving Visi coolers to retailers for visible their chilled product in market for more sales.<br />Extra focus was given on monopoly outlets andPre selling concept.<br />11.6: ACHIEVEMENTS.<br />I opened 27 new outlets, installed 4 OYA refrigerators (Own Your Assets) appendix 4, installed 49 Visi coolers (in existing & new outlets) and upgraded refrigerators of7 outlets.<br />STATUS, E = Existing, N = New.* Where cooler size was upgraded.<br />OYA = Own Your Assets (Refrigerators sold by collecting draft).<br />Dadri Road<br />S. No.Name of outletLocationStatusSize1.Baba HotelLohai mandiE92.Shiv Kiryana StoreChaprolaE93.Chawal Mill, CanteenChaprolaE304.Goyal Provisional StoreLohai MandiN95.AnjuLal kuwaN96.AnupuranaLal kuwaE20*7.Sawati StoreLal kuwaE208.Samtal -1Dadri roadE30*9.Lavish General StoreChaprolaE910.Boby General StoreGirdarpurN911.Rakesh KiryanaLal KuwaNOYA<br />Govindpuram<br />S. No.Name of outletLocationStatusSize1.Sachin Book DepoIndergadiE202.Durga ConfectionaryGangapuramE30*3.Muskan ConfictionaryGangapuramN304.Santosh Dept. StoreGangapuramN95.Akg College (Boys Hostel)GovindpuramE96.RainbowHarsavaN207.Singhal SweetsGovindpuramE208.Puja Departmental StoreGovindpuramE209.Koshik MedicoachGovindpuramN910.Laxmi Prov. StoreGovindpuramNOYA<br />Gandhi Nagar<br />S. No.Name of outletLocationStatusSize1.Snow Bell Ice PointGandhi NagarN202.Hind Super Store Gandhi NagarE203.Dolphin StoreMms CollegeE30*4.Raju SweetsTehsilN95.Babar SweetsTehsilE96.Raj Kumar Tea StallTehsilN97.Yadav SweetsTehsilN20<br />Kavi Nagar<br />S. No.Name of outletLocationStatusSize1.GoyalF BlockE92.Archna CosmeticE Block, NagarNigamN93.Rohi Prov. StoreK Block, ShivMandirN94.Setty ElectronicsC BlockN205.Gandhi CommunicationF BlockE96.Bala Ji Cold DrinkHapur RoadN_<br />Mali wada<br />S. No.Name of outletLocationStatusSize1.Kwality StoreMali WadaE202.PavitraMali WadaN93.New Dharm DairyNehru NagarN9<br />Shastri Nagar<br />S. No.Name of outletLocationStatusSize1.Good MorningShastri NagarE92.Ishu ConfectionaryShastri NagarE93.Shubham Prov. StoreMahindra EnclaveE94.Sona Prov. StoreMahindra EnclaveN95.A.K ConfectionaryMain RoadE96.Lalit PanShastri NagarE20*7.ShivamMahindra EnclaveE30*8.Chodhary Dept. StoreShastri NagarE`30*9.Vandhna Prov. StoreMahindra EnclaveNOYA10.Tirupati BalajiMahindra EnclaveNOYA<br />Rakesh marg<br />S. No.Name of outletLocationStatusSize1.Vidatri KendraAshok NagarE92.Kamak Thok VikretaNehru NagarN93.Gova ConfictionaryAshok NagarE94.Chacha DishAshok NagarN95.Gorav Prov. StoreRakesh MargN20<br />Gantagarh<br />S. No.Name of outletLocationStatusSize1.Fardeen ConfectionaryGhantagharE92.Balaji Food PointGhantagharN93.Fine Chicken PointNear Manohar CinemaE204.Prince Beauty CornerGhantagharN9<br />11.6: Some important points<br />Benefits of installing a Visi cooler:-<br />Attractive presentation of products.<br />Consumer’s connivances easier access to the product.<br />Increase in sales and income. When consumer see the product he willing to buy it.<br />It fills the consumers want & willingness.<br />The salespersons easily come to knows that what is in the cooler and what would be the demand of the retailer.<br />Benefits of install a cooler outside the outlet:-<br />Larger income. More consumers will buy beverages from shop.JO DIKTA HAI WHO BIKHTA HAI.<br />Increase in selling space.<br />Outside cooler arouses more consumers’ interest and increase sales through good beverage exposure.<br />Outside outlet, it enlarges the amount of consumers visiting outlets.<br />Easier access to chilled product triggers the consumers purchase impulse.<br />Effective use of shop space.<br />Attractive and convenient form of beverage presentation.<br />Complimentary installation and services.<br />Cooler installation process:-<br />Company set the coolers in a systematic way the way is following.<br />To examine the prime position of Visi cooler outside the outlet.<br />Night cover for the cooler.<br />After establishment of the guarder than cooler set<br />When cooler has been set in guarder than the price communication on cooler tray & set the trays properly in coolers.<br /> When the cooler is properly installed at outlet after it is charged by Coke products follow the brand order.<br />We also set the menu boards with combo on e & d outlets.<br />On small convenience outlets we put their also hanging rack.<br />Set up warm display on outlets.<br />Benefits of setting up menu boards with combo:-<br />Transaction value increases (meal + beverages) and as a result, raises trade turnover and income.<br />Attractive offer for the consumers.<br />Combo visualization shortens consumer’s decision making time.<br />Chosen meals purchase suggestion makes dish preparation and sales planning easier.<br />Seeing “saving” communication consumers perceive combo as promotion and buy them more willingly.<br />Combo price is prominently visible to the consumer.<br />Benefits of setting up hanging rack<br />Easier access to product for consumers.<br />Easier product merchandising.<br />Product in order and visible.<br />Selling space enlargement using small outlet space.<br />Placed on consumers route will trigger impulse so that a lot of consumers will buy beverages in soaps thus increasing transaction value.<br />Benefits of setting up warm display<br />Attractive presentation of products in coolers.<br />Consumer’s connivances easier access to the product.<br />Increase in