This document is Shampa Maity's internship report submitted in fulfillment of her MBA program. It discusses her internship at Hindustan Coca-Cola Beverages Pvt Ltd in Jamshedpur, where she studied business opportunities in the industrial areas. Specifically, she visited various industries to understand their demand for beverages like Coca-Cola and analyze the potential for Coca-Cola's products and distribution networks in different institutional channels. Her findings can help the company design effective strategies and packages for different types of institutional customers.

1. SUMMER INTERNSHIP REPORT 2011-2013
A report submitted in fulfillment of the requirements of PGPBM Programme of
International School of Business and Media,Pune
“BUSINESS OPPORTUNITIES IN INDUSTRIAL
AREA
OF JAMSHEDPUR.”
Submitted by:
SHAMPA MAITY
Batch: 2011-2013
Name of the Orgnisation: Hindustan Coca-Cola beverages Pvt Lmt
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2. CERTIFICATE
This is to certify that the project work done on HINDUSTAN COCA-COLA BEVERAGES PVT
LMT. The topic is “BUSINESS OPPORTUNITIES IN INDUSTRIAL AREAS OF
JAMSHEDPUR” is an original work carried out by Ms.Shampa Maity under the supervision and
guidance of Mr.Ashwini Singh. The project report is submitted towards the partial fulfillment of two
– year, full time Post Graduate Programme in Business Management.
PLACE: Jamshedpur
DATE: SIGNATURE OF GUIDE:
NAME OF GUIDE: Mr.Ashwini Singh
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3. Acknowledgement
I am thankful to Hindustan Coca-Cola Beverages Pvt.Lmt for providing me an opportunity to take
up this project on “BUSINESS OPPORTUNITIES IN INDUSTRIAL AREAS” and giving me a
platform which is the first step of my professional career.I am very thankful to specially Mr.Robin
Dsouza for giving me this interesting topic to work with.
This report is indebted to my guide Mr.Ashwini Singh for extending his untiring guidance to me,
discussing the project matter and helping me in clarifying my thinking in several pertinent issues and
providing a meaningful insight into the subject.
In the end, I would like to thank many individuals of HCCBPL, whom I interacted with for end
number of my needs. All of them with their due cooperation and at times with detachment taught me
the real lessons of the business world.
Shampa Maity
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4. EXECUTIVE SUMMARY
Hindustan Coca-Cola Beverages Pvt Lmt ltd. has been a major player in Indian FMCG market with
its strong brands like Thumps up,Coca-Cola, Fanta, Sprite, Maaza, Limca, Nimbu Fresh in beverage
division..
Institutional and industrial Business which is termed as Key account in Coca-Cola is a different
base which works in FMCG sector. It is applicable only for the selected customers, not all
customers can be added to key accounts. It requires lots of marketing plans, strategies, strong brand
knowledge to influence the clients. Key account management is a strategic business approach with
the objective of ensuring long-term and sustainable business development through profitable
partnerships with strategically important customers Key account management is not an isolated
business process.
Assigned in Jamshedpur region, the main objective was to understand the corporate accounts in
different distribution channels in market segment and working out strategy for its distribution
network. For the fulfillment of this objective, I first studied the retail market structure and then
channels followed by visits to different accounts of Modern trade. In the initial phase, visit was
scheduled to the existing accounts in order to gain firsthand experience of Market, its trends,
intricacies and its modus operandi followed by independent visits to new and prospective accounts
and sales lead generation and management thereon.
In order to understand the market potential for Corporate business, I had visited lots of industries
across the Jamshedpur region.
The survey revealed critical facts about demand structure of beverages i.e Coca-cola in different
industries on the basis of which potential for Coca-Cola products was analysed in these channels
and their distribution network was worked out.
This survey for market potential holds its importance in the sense that these results can be further
utilized by the company to design different strategies and package for different type of institutes
belonging to different channels.
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5. INTRODUCTION TO PROJECT
1.1 Industry Overview
Fast Moving Consumer Goods (FMCG) – or Consumer Packaged Goods (CPG) – are products that
are sold quickly and at relatively low cost. Examples include non-durable goods such as soft
drinks, toiletries, and grocery items. Though the absolute profit made on FMCG products is
relatively small, they generally sell in large quantities, so the cumulative profit on such products can
be substantial.
1.2 INTRODUCTION TO ORGANISATION
1.2.1 COMPANY PROFILE
• Coca-Cola, the product that has given the world its best-known taste was born in Atlanta,
Georgia, on May 8, 1886. Coca-Cola Company is the world’s leading manufacturer, marketer
and distributor of non-alcoholic beverage concentrates and syrups, used to produce nearly 400
beverage brands. Coca-Cola was first introduced by John Syth Pemberton, a pharmacist, in
the year 1886 in Atlanta, Georgia when he concocted caramel-colored syrup in ahree-
legged brass kettle in his backyard.
• The coca-cola company began building its global network in 1920s.Now the coca-cola
company claims that the beverage is sold in more than 200 countries producing 400
brands.The coca-cola system has successfully applied a simple formula on a global scale.
• In July 1985,coke was the first soft drink to be enjoyed in outer space on the space shuttle
challenger.
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6. • Coca-cola was the leading soft drink brand in india until 1977 when it left rather than reveal
its formula to the government and reduce its equity stake as reqired under Foreign Exchange
Regulation Act(FERA) which governed the operations of foreign companies in india.
• In the new liberalized and deregulated environment in 1993, Coca-Cola made its re-entry
into India through its 100% owned subsidiary, HCCBPL, the Indian bottling arm of the
Coca-Cola Company.
• Coca-cola owns more than 1/2of the world’s beverages.
• Coca-cola is affordable in all the outlets we surveyed.
• Coca-cola comes in variety of sizes worldwide so one can use it for a crowd as well as for a
personal snack.
MISSION OF COCA-COLA:
 To refresh the world in mind, body and spirit…………
 To stand as a global leader in beverages.
 To make our product available in each hand.
 To make our product distinctive.
 To inspire moments of optimism through our brand and action.
 To create value in brands and difference everywhere we engage.
VISION OF COCA-COLA:
 PROFIT: Maximize the return of shareholder.
 PEOPLE: Establish a great place to work where people are inspired to the best they
can do.
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7.  PORTFOLIO: Bringing to the world a portfolio of beverage brands that anticipate
and safely people’s desire and need.
 PARTNERS: nurturing a winning network of partners & building a mutual loyalty.
 PLANET: being a responsible global citizen that makes a difference.
VALUES AT COCA-COLA
The values that the employees in the Company are expected to keep up to and work by regularly are
as follows:
• LEADERSHIP: To take an initiative and lead, motivate and drive the team with energy and
zeal, to deliver outstanding results.
• INNOVATION: To continuously strive for progress and reach the next level of excellence
in everything we do.
• PASSION: To be deeply committed and display drive and energy in the quest to deliver
outstanding performance.
• TEAMWORK: To unite for greater strength and work collectively as a group towards the
achievement of common goals.
• OWNERSHIP: To think and act like owners at all levels; to have decisions taken at the
lowest appropriate level.
• ACCOUNTABILITY: To be individually and transparently accountable to our colleagues
for delivering agreed targets and goal.
THE COCA-COLA'S PATNA PLANT
Coke begins its operation on 4th Sept. 1998 by taking over the franchise bottler. It is located
at E-I Industrial Area, Patliputra. Plant is spread over an area of 1.75 acres and houses most
sophisticated machinery to produce coca-cola and many other brands marketed by the
company.
The manufacturing unit of HCCBPL, situated at Patliputra Industrial area Patna (Bihar), is
the third largest plant and one of the bottling operations owned by the company. The Plant
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8. has one RGB (Returnable glass bottles) lines which yields 600 bottles per minute. The plant
can produce around 18000 cases of soft drinks per day and employees 200 workers to do the
same.
Coca-Cola has two types of channel selling:
i. Regular (traditional) retail channel,
ii. Key Account sales(modern trade)
Key account sales
Key account sales or Institutional/Industrial Sales is similar as corporate sales, here we
sell products to other organisations. its also called B2B Sells.
Institutional or Key account Sales does not involve the channel of dealers/distributors, its
the direct sales for company to company.
Steps for Strategy Development :
1.Define your product range.
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9. 2. Define your institutional market
hospitals
business house
Bars/Clubs
Industries
3.List the prospects for each market segments.
4. Profile each prospect with information like
-name
-location
-purchasing people
5.Study and Understand the buying process in market segment:
1.BUYING BEHAVIOR
-needs are identified
-purchases are planned
-systematic / cost benefits are done
-technical specifications
-proposals / bids are solicited
-comparisons are made of suppliers
-after sales service is considered
2. SUPPLIER EVALUATED
-products brand image
-products availability / range
-service offered
-order cycle time
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10. -installation support
-trade terms
3.PRODUCTS EVALUATION
-price
-warranty
-durability
-quality
-technical specifications
-performance
-physical characteristics
6.Develop a good quality brochure [ products/service]
and list of market segments you service.
7.Identify the buyers in the listed customers.
8.Direct mail the brochure / email it
and follow up with a phone call.
and take appointments.
9.Make an effective presentation –and agreement clause
Key account sales includes:
Institutes belonging to different institutional channels that have potential for placing an
order in bulk for HCCBPL products are the sample units.
1. Hospitality sector including
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11. Hotels – set into different strata depending upon their level of operations ranging
from small lodge to 5-star hotels
Hospitals – categorized as government and private hospitals.
2. Railways – canteen and caterers
3. Airport
4. Educational and research institutes
5. Industries
6. Bar/clubs
In Jamshedpur Key account basically works on RED scores .RED is a very
important mechanism for coca cola to track its daily functioning in the market.This
report will provide an opportunity to know retailers psychographic needs and coca-
cola to frame a good future plan to satisfy maximum needs, taste preferences of the
retailers. It would also help coca cola to establish its guiding role in the market of
Jamshedpur.
Channel wise segmentation in KAM
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12. 1.National key account management-Mc donals, dominos, KFC comes under national
2.Local Key account management-Bars, clubs, local organisations etc
Rate list of HCCBPL Products:
RATES are different in some institutional channels like in clubs, malls. The rates are high, whereas
in railway stations the rate for HCCBPL products are low.
S.no. Product/brand Weight MRP
BEVARAGES
1. Thumpsup/Fanta/Sprite/
Limca
200ml 212
2. Thumsup/fanta/Sprite/
Limca
300ml 300
3. Thumsup/fanta/Sprite/
Limca
600ml 646
4. Thumsup/fanta/Sprite/
Limca
1.25ml 420
5. Thumsup/fanta/Sprite/
Limca
2ltr 493
6. Thumsup/fanta/Sprite/
Limca
can 488
7. Kinley soda 300ml 172
8. Maaza
Maaza
600ml
1.2ml
646
556
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13. 1.5 DISTRIBUTION NETWORK OF HCCBPL:
The distribution network of HCCBPL is one of the key strengths that help it to supply
products to almost any place in the country from Srinagar to Kanyakumari. This includes,
maintaining favorable trade relations, providing innovative incentives to retailers and
organizing demand generation activities among a host of other things. Business of HCCBPL
has customized the network to meet its objectives. The most obvious function of providing
the logistics support is to get the company’s product to the end customer.
Coca-cola company’s network
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14. .
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15. ISB&M, Pune Page 15

16. This is how Coke’sbottling plant works:
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17. AGGRESSIVE ADVERTISEMENT BY COCA-COLA INDIA FOR SALES
Coca-cola use the concept of aggressive advertises for sales promotion.Company introduces
different schemes
and advertises them with electronic and print media.
These advertisements build Brand image and establish
awareness.
Brand ambassador play an important role. Brand
ambassador encourage the today youth to trust their instincts and influence them.some
successful advertisements are “taaza mango, maaza mango”and “bottle mein aam,
maaza hai naam”. “life ho to aisi”, “jo chaho wo ho jaye”.The biggest ad campaign was
in 2002 “ thanda matlab coca cola” which gave a strong push to the product in the market.
ACTIVATION
Activation means the presence of advertising materials of Coca cola’s product in and
around the outlets. The various activation materials are Flange,flex, Glow sign board,simple
boards, Table top display unit, Price communicator, Aerial mobile hanger, Road standee
e.t.c. All these materials are provided by the company at free of cost to the retailers.
Most of the displaying materials remain outside the shop, there is a constant threat from the
antisocial elements of damage or theft. Though these materials are not very costly but a loss
is a loss anyways. During my training period,through glowsign boards were given to some
of the retailers. glowsign boards are generally given to the retailers by seeing their income
standard,outlet and the area where the shop is there. During my tenure most of the outlets
were given Flex.glow sign boards are something different then flex.glowsign’s are having
light in it which glow during the night hours.these are much more attractive and eye
catching.
Some of the activation part is related to the display of bottles in the racks or table top
display.
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18. flex and glowsign of coca cola
SALES PROMOTION BY COCA COLA COMPANY
Some of the sales promotion activity done by the coca cola company. During my summer
interns there are some of the sales promotion activity done in flavours like sprite ,coke and
thumsup .Coca cola company does do sales promotion for retailers and customers too.
Various types of sales promotion done like:-
1.Consumer sales promotion method
2.Retailers , traders and wholesellers promotion method
3.Sales force promotion method
1.CONSUMERS SALES PROMOTION METHOD:-
These are directed to customers to induce them to buy company’s product by some of the
consumers sales promotion devices.
1. Free trials
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19. SALES PROMOTION BY COCA COLA COMPANY
Some of the sales promotion activity done by the coca cola company. During my summer
interns there are some of the sales promotion activity done in flavours like sprite ,coke and
thumsup .Coca cola company does do sales promotion for retailers and customers too.
Various types of sales promotion done like:-
1.Consumer sales promotion method
2.Retailers , traders and wholesellers promotion method
3.Sales force promotion method
1.CONSUMERS SALES PROMOTION METHOD:-
These are directed to customers to induce them to buy company’s product by some of the
consumers sales promotion devices.
1. Free trials
2. Samples
3. Premium
4. Bonus stamp
5. Cash refund offer
2.RETAILERS,TRADERS AND WHOLESELLERS PROMOTION METHOD:-
Trade sales promotion is an incentive given to the middlemen to buy goods in large
quantity
from the producer and the consumer.Some of the trade promotion are:
• Discount
• Display and advertising allowance
• Store demonstration
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20. • Free goods
3.SALES PROMOTION METHOD:-
Sales promotion method are those which are intended to motivate the sales force to increase
sales. These method support the salesmen to do the job effectively and sincerely.Some of
the sales promotion methods are:-
• Bonus to sales force
• Sales force contests
• Sales meeting conferences
PROMOTION STRATEGIES
 Sprite khol Seedha bol offer
This offer for consumer was launched by the company in mid may where it offers free talk
time worth rupees one crore (in total) with every bottle of SPRITE. A unique code was there
inside the crown which consumer was supposed to sms at a particular number. The tool was
extensively used by the company to make the soft drink market lucrative for the customer.
Various posters and banners were posted in the market regarding this offer and a conscious
effort was done to explain the concept to the outlet of the offer.these offer was only for the
end consumers.
 Thumpsup Crown-
This offer was also for end customers.this offer was launced in the month of
may,where rs 1,2,10 amount was printed inside the crown and after returning that
crown he will get that amount which was printed inside the crown.during my tenure
this offer was valid.
 Quantity discount
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21. Quantity discount varies from time to time and product to product. This tool is
mostly resorted to by Coca Cola during the period when the demand is low. For
instances the Company gave two bottles absolutely free to the retailers with one
crate of soft drink. During my training I have seen these offers given to the retailers
from time to time.
 Point of purchase (pop) display
Coca Cola Company supplies POP materials in large numbers to the retailers for the
purpose of proper merchandising of its products. Almost all retail shops dealing in
Coke’s range of products posses various POP materials that include stickers,
banners, posters, sign boards, umbrellas, shelves etc. POP materials play an
important role in promoting the sales volume.
 Chilling equipments
Coca Cola Company provides various chilling equipments like Visicoolers, Chest
coolers and Ice boxes. These equipments are provided free of cost to the outlets
depending upon the kind of sale they have. Time to time up gradation is also done in
case of Visicooler. During my tenure I have seen the distribution of Ice boxes to the
very small outlets and installation of visicoolers in some places.
 Free gifts
Free gifts like Shirts, T- Shirts, Wrist watches etc bearing company name and logo
is given to sales personnel and the distributors and retailers.
 HVO (High volume outlet)
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22. It is kind of agreement between the outlet and company where a target is set for the
outlet in consultation with them. On achieving this annual target the company pays
the decided amount to the outlet. These agreements are done to increase the
efficiency of outlets that already are outlets with high volume.
OUTCOME ANDANALYSIS OF KEY ACCOUNT SALES
 Direct Sales Revenue and Profit
 Current Sales Revenue
 Current Profits
 Future Sales Volume and Profit
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23.  Financial Security
 Acquisition Potential
 Key account effort on firms likely to be acquired may be wasted if the
acquiring organization is given the dominant procurement
responsibility
 Selecting potential acquirers as key accounts may bring long-run
benefits
(Key-Account) Relationship
Deliver
Superior Value
Products and
Services
Add
Organizational
Value
Provides
Commodity
COMPANY KEY ACCOUNT
MANAGER
PARTNERSHIP
Increased competitive pressure Deeper distributor /
customer relationship
Chapter 2:
Project Research
2.1 Objective of the research:
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24. The main objective of this project lies in studying and understanding the market potential
for HCCBPL products in the institutional business market , analyzing the latest and
emerging trends. This project aims at studying distribution network for key account market.
This is relatively a new emerging market with lots of growth opportunities for FMCG
players..
This project also probes the purchase decision behavior of many institutes or corporate
which forms majority of the customer base. Customer purchase behavior analysis will
provide valuable insight to the company for deciding its sales and distribution strategies.
And hence, will give it a competitive edge.
2.3 Sample Size:
Respondents were HR and canteen manager’s of the concerned organization/industries.
Sample size: 50 industries
7. 2.4 Sample Unit:
Research design
• Descriptive: It includes surveys and the fact findings of different industries. The
major purpose of a descriptive research is the description of the state of affairs as it
exists at present. Research has no control over variables.
• Sample design : Descriptive
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25. • Sample size: 50
• Area of operation : Jamshedpur
• Research instruments : Questionnaire
• Time frame : 8 weeks
INTRODUCTION TO INDUSTRIAL BASE OF JAMSHEDPUR
REGION
Jamshedpur is the largest urban conglomeration and most populous city in
the state of Jharkhand, India. Jamshedpur is the first planned industrial city of India,
founded by the late Jamshedji Nusserwanji Tata. It is also known as Steel City,
TataNagar or simply Tata.
Jamshedpur is the headquarters of the East Singhbhum district of Jharkhand. According to
the 2011 census of India, the Jamshedpur has a population of 1,337,131; the
Jamshedpur urban agglomeration (UA), which includes the adjoining areas, Jamshedpur UA
is the third Largest city in Eastern India after Kolkata and Patna. It ranks 36th among the
53 million-plus cities in India It is located on the Chota Nagpur plateau and is surrounded by
the picturesque Dalma Hills. The city is bordered by the
rivers Subarnarekha and Kharkai on the north and west parts of the city.
Jamshedpur is a major industrial centre of East India. It houses companies like Tata
Steel, Tata Motors, Tata Power, Lafarge Cement, Telcon, BOC Gases, Tata Technologies
Limited, Praxair, TCE, TCS, Tinplate and many more. It is home to one of the largest
industrial zones of India known as Adityapur which houses more than 1,200 small and
medium scale industries.
Adityapur is one of the largest Industrial Areas in India, and one Special Economic Zone
(SEZ) is very soon coming up. and AIADA (Adityapur industrial dovelopment authority).
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26. My project is assigned in Jamshedpur region in industrial base and I followed industries like
TSPDL,USHA MARTIN,SMALL SCALE INDUSTRIES etc.
VARIOUS INDUSTRY ASSOCIATIONS IN JAMSHEDPUR
Jharkhand Council of Confederation of Indian Industry (CII)
Chairman - Mr. P.C. Srivatava, Managing Director, Tayo Rolls Ltd. (657) 2407226
Vice Chairman - Mr. G.K. Pillai, Chairman & Managing Director, HEC Ltd (657) 2225213
Singhbhum Chamber of Commerce & Industry, Chamber Bhawan, Bistupur, Jamshedpur
President - Mr. Umesh Kauntia 9934517611
Vice President (Public Relations & Welfare) - Mr. Suresh Santhalia 9835112355, 9835167699
Vice President (Trade & Commerce) - Mr. Alok Chowdhary 9431117183
Vice President (Industries) - Mr. Ashok Bhalotia 9431111981
Vice President (Taxation & Finance) - Mr. Govind Prasad Agarwal 9334823306
General Secretary - Mr. Subhash Singhal 9334382590, 9334637636
Adityapur Small Industries Association (ASIA)
President - Mr. S N Thakur
ASIA, Adityapur, Jamshedpur
(657) 2200389,
Singhbhum Industries Association (SIA)
President - Mr. Ravi Bharadwaj
SIA, Tapti Road, Sakchi, Jamshedpur
(657) 2200741
DATA’S COLLECTED ON THE BASIS OF
1. Name Of
Organisation/industry………………………………………………………………
2. Industry type……………………………………………………………………….
3. Area:
4. Brand using at
present………………………………………………………………….
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27. 5. Contact person………………………………………………………………………
6. Contact number……………………………………………………………………….
7. Canteen availability……………………………………………………………………
DATA’S COLLECTED FOR INDUSTRIES.
Industry name Contact
person/numb
er
Area/location Brand
availability at
present
Canteen
availibilty
Tata raison HR vartica lal
9234569941
Agrico,jamshedpur No Yes
Tata cummins - satish
9234221999
No
Tata bluescope- 06576624455 Agrico,Jamshedpur No
TRF-contact number
-03330411500
Burmamines,Jamshedpur No Yes
mahindra No Adityapur,Jamshedpur No No canteen
Honda No Adityapur,Jamshedpur No No canteen
Kross industries S.E DAS
9263950949
Adityapur,Jamshedpur No Yes
RSB S prasad or
vinod
contact
number-
9306047365
Adityapur,Jamshedpur No Yes
Ramkrishna
forging limited
sujata
chakraborty
and tapan
chakraborty
Adityapur,Jamshedpur No Yes
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28. Industry name Contact
person/numb
er
Area/location Brand
availability at
present
Canteen
availibilty
contact
number tapan
9199535225s
ujata
8002332483
Tata timken Ranjit/92510
7479
Agrico,Jamshedpur Yes Pepsi Yes
Usha Martin -
B.k pandey
contact details
09386592458
Gamharia,Jamshedpur Through
outside
vendors they
get
Yes
BMP Lal mishra
9470105106
Agrico,Jamshedpur NO Yes
TATA STEEL I.D Trivedi
canteen
phone number
9234531166
Bistupur,Jamshedpur No Yes
LAFARGE 0657
2271750,2271
171,3291233
Burmamines,jamshedpur no Yes
BOC HR
06573046468
Burmamines,Jamshedpur No Yes
Hydrocommunication - Gamharia,Jamshedpur No No
TRAMCO - Gamharia,Jamshedpur No No
VEMCO - Gamharia,Jamshedpur No No
INDUSTRIAL
FORGE EnGG
LIMITED
09934313948 Adityapur,jamshedpur No Yes
AUTO RUBBER
AND PLASTIC
06576572146 Adityapur,jamshedpur No No
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29. Industry name Contact
person/numb
er
Area/location Brand
availability at
present
Canteen
availibilty
MANUFACTURER
Uranium corporation vijay turamdih
mines
canteen
incharge
9431347720
Jadugora,jamshedpur No Yes
NML canteen Kakoli
chatterjee
HR
0657234520
1
Burmamines,Jamshedpur No Yes
Autoprofile lmt
Nikhil kumar
singh
9031005383
Phase 7,Kandra,jamshedpur No yes
Autoprofile unit 1 D.mohanty/9
234489437
Near vicco mod,industrial area
adityapur
No Yes
JMT3 Souvik
pathak
9234602713
Kandra,beside bhulotia
motors,Jamshedpur
No Yes
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30. ISB&M, Pune Page 30
Mitila motors Praveen
9234362002
Kandra main road No Yes
Indo denis tool room Samir
9570178914
Kandra main road
,Jamshedpur
No Yes
ESI Krishna
7654933621
Ashyiana
road,adityapur,jamshedpur
No Yes
Sai hitect auto lmt Vishnu
9204650974/5
/ 6450277
M-21, PhaseNo. 7 Ind. Area,
Adityapur
No Yes
A.K INDUSTRIES 0657
-6538063 /
6450304
C-42,58 Phase No 2,
Industrial area , Adityapur
No Yes
A.L.P COLOURS &
CHEMICALS
835116749 /
9431346178 /
3294153
C-86, Phase No.2, Industrial
Area,Adityapur
No Yes
Jusco
66456602 /
2146000
G-19, 1st Phase,
Ind. Area,
Adityapu
no Yes yes
Jusco
66456602 /
2146000
C-87, 2nd
Phase, Ind.
Area, Adityapur
no Yes
yes
y
e
s
Jusco
66456602 /
2146000
NS-10, 4th
Phase, Ind.
Area, Adityapur
no Yes
y
e
s
Jusco
66456602 /
2146000
NS-5, 5th Phase,
Ind. Area,
Adityapur
no Yes yes
Jusco
66456602 /
2146000
NS-128, 6th
Phase, Ind.
Area, Adityapur
no Yes yes

31. 2.7 CONCLUSION:
• On the basis of findings out of the research project, following conclusion were
drawn:
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32. • There is a lot more scope and potential in cities as these cities possess larger
accounts that has potential to purchase products in bulk as compared to Tier-1 &
Tier-2 cities.
• HCCBPL, which once pioneered distribution in India, is today reinventing
distribution - creating new channels, and redefining the way current channels are
serviced. In the process it is converging product availability, with brand
communication and brand experience.
BIBLOGRAPHY
• www.coca-cola.co.in
• www.google.com
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33. • ttp://en.wikipedia.org/wiki/Coca-cola India
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