Project report of coca cola summer internshipSourab Kesar
The document discusses the Coca-Cola Company and its operations in India. It provides background on Coca-Cola being founded in 1886 and now operating in over 200 countries. In India, Coca-Cola operates through Hindustan Coca-Cola Beverages Private Limited and has a sophisticated production and distribution system to sell over 400 beverage brands. The document also covers the FMCG industry and beverage industry in India, segmentation of beverages, and Coca-Cola's values, vision, and organizational structure for its India operations.
This document appears to be an internship report submitted by Anuradha Nayak to Ohio University in partial fulfillment of an MBA program. The report provides an overview of Hindustan Coca-Cola Beverages Private Limited (HCCBPL), the Indian bottling arm of The Coca-Cola Company. It discusses the history and operations of Coca-Cola and HCCBPL, including HCCBPL's organizational structure, manufacturing process, distribution network, products, and competitors. It also outlines a consumer perception study conducted by the author on the Minute Maid Pulpy Orange product recently launched in India.
The report is based on the STUDY OF OUTBOUND SUPPLY CHAIN AT COCA-COLA BEVERAGES. It discusses complete details of the supply chain management at coca-cola.
This document is Shampa Maity's internship report submitted in fulfillment of her MBA program. It discusses her internship at Hindustan Coca-Cola Beverages Pvt Ltd in Jamshedpur, where she studied business opportunities in the industrial areas. Specifically, she visited various industries to understand their demand for beverages like Coca-Cola and analyze the potential for Coca-Cola's products and distribution networks in different institutional channels. Her findings can help the company design effective strategies and packages for different types of institutional customers.
This document provides an overview of the soft drink industry in India and the history and growth of Coca-Cola. It discusses the key players in the Indian soft drink market like Coca-Cola and PepsiCo. It outlines the major developments in the industry since the 1970s when Coca-Cola exited India and local brands like Campa-Cola and Thums Up grew popular. It then details Coca-Cola's return to India in 1990s and the increasing competition with PepsiCo. The document also summarizes Coca-Cola's history from its founding in 1886 to its global expansion and introduction of new products and packaging formats in the late 20th century that fueled its continued growth.
This document outlines the history and development of Coca-Cola, beginning with its founding in 1886. It discusses Coca-Cola's early growth nationally and internationally in the late 19th/early 20th century. It then covers Coca-Cola's wartime operations and postwar expansion through new products, acquisitions, and global markets. Most recently, it discusses Coca-Cola consolidating its bottling operations and maintaining its dominance as the top soft drink company worldwide through the 1980s-1990s, earning most profits from international sales. The document appears to be a chapter outline for a report or case study on Coca-Cola.
This document provides an overview of an organizational study conducted at Brindavan Agro Industries Pvt. Ltd. It discusses the background, need, and objectives of the study. The objectives are to understand the company's organizational structure, departments, and gain insight into corporate responsibilities. The document also provides a detailed industry profile of Coca Cola in India, discussing its history, products, manufacturing process, quality measures, use of technology and utilities.
Project report of coca cola summer internshipSourab Kesar
The document discusses the Coca-Cola Company and its operations in India. It provides background on Coca-Cola being founded in 1886 and now operating in over 200 countries. In India, Coca-Cola operates through Hindustan Coca-Cola Beverages Private Limited and has a sophisticated production and distribution system to sell over 400 beverage brands. The document also covers the FMCG industry and beverage industry in India, segmentation of beverages, and Coca-Cola's values, vision, and organizational structure for its India operations.
This document appears to be an internship report submitted by Anuradha Nayak to Ohio University in partial fulfillment of an MBA program. The report provides an overview of Hindustan Coca-Cola Beverages Private Limited (HCCBPL), the Indian bottling arm of The Coca-Cola Company. It discusses the history and operations of Coca-Cola and HCCBPL, including HCCBPL's organizational structure, manufacturing process, distribution network, products, and competitors. It also outlines a consumer perception study conducted by the author on the Minute Maid Pulpy Orange product recently launched in India.
The report is based on the STUDY OF OUTBOUND SUPPLY CHAIN AT COCA-COLA BEVERAGES. It discusses complete details of the supply chain management at coca-cola.
This document is Shampa Maity's internship report submitted in fulfillment of her MBA program. It discusses her internship at Hindustan Coca-Cola Beverages Pvt Ltd in Jamshedpur, where she studied business opportunities in the industrial areas. Specifically, she visited various industries to understand their demand for beverages like Coca-Cola and analyze the potential for Coca-Cola's products and distribution networks in different institutional channels. Her findings can help the company design effective strategies and packages for different types of institutional customers.
This document provides an overview of the soft drink industry in India and the history and growth of Coca-Cola. It discusses the key players in the Indian soft drink market like Coca-Cola and PepsiCo. It outlines the major developments in the industry since the 1970s when Coca-Cola exited India and local brands like Campa-Cola and Thums Up grew popular. It then details Coca-Cola's return to India in 1990s and the increasing competition with PepsiCo. The document also summarizes Coca-Cola's history from its founding in 1886 to its global expansion and introduction of new products and packaging formats in the late 20th century that fueled its continued growth.
This document outlines the history and development of Coca-Cola, beginning with its founding in 1886. It discusses Coca-Cola's early growth nationally and internationally in the late 19th/early 20th century. It then covers Coca-Cola's wartime operations and postwar expansion through new products, acquisitions, and global markets. Most recently, it discusses Coca-Cola consolidating its bottling operations and maintaining its dominance as the top soft drink company worldwide through the 1980s-1990s, earning most profits from international sales. The document appears to be a chapter outline for a report or case study on Coca-Cola.
This document provides an overview of an organizational study conducted at Brindavan Agro Industries Pvt. Ltd. It discusses the background, need, and objectives of the study. The objectives are to understand the company's organizational structure, departments, and gain insight into corporate responsibilities. The document also provides a detailed industry profile of Coca Cola in India, discussing its history, products, manufacturing process, quality measures, use of technology and utilities.
project of hindustan coca cola beverages pvt. ltd copyjadav vishal
This document is a project report on the sales and distribution management of Coca Cola in India. It provides background on Coca Cola's history starting in 1886, its entry into India in 1993, and current operations in India. The Coca Cola system in India includes Coca Cola India Pvt Ltd, a company owned bottling entity, 13 licensed bottling partners, over 7,000 distributors and 2.2 million retailers across India. It discusses Coca Cola's products, promotional strategies, distribution channels, pricing, recruitment, training, warehousing, and competitors in India such as PepsiCo and Parle Agro.
This document appears to be a marketing study report on Pepsi conducted by a group of students for their professor. It includes an acknowledgment, declaration, table of contents, and introduction. The introduction outlines the objectives of the study which are to understand Pepsi's present status in retail outlets, receptivity among retailers and consumers, distribution and marketing strategies compared to competitors, and ways to increase sales of new products. It also defines the scope of the study for Pepsi to understand its growth, new concepts, promotional activities, and product availability.
This document provides a summary of the history and profile of Coca-Cola in India. It discusses how Coca-Cola was initially introduced in India in the 1950s and was banned in 1977. It was reintroduced in 1993. It outlines the core brands of Coca-Cola in India including Thums Up, Limca, Maaza, and others. It also briefly discusses Coca-Cola's advertising campaigns and slogans over the years in India as well as some facts about the global reach and production of Coca-Cola products.
Coca-Cola was invented in 1886 and was first sold in bottles in 1894. It is now the top brand worldwide with a value of $70.45 billion. Coca-Cola offers over 500 brands across more than 200 countries, including carbonated drinks, juices, energy drinks, sports drinks, water and tea. It has a global market share of over 50% and is the leading soft drink brand in most countries. However, it faces threats from intense competition and sluggish growth in carbonated beverages.
This document appears to be a project report on Coca-Cola Company and a study of customer preferences for Coca-Cola brands in India. It includes an executive summary that outlines a history of Coca-Cola globally and locally in India. The report then covers an introduction to Coca-Cola Company and Coca-Cola India, as well as analyses of the beverage industry, Coca-Cola's competitive position, trends/forces affecting it, and customer preferences for its products in India based on research methodology and data analysis. It aims to evaluate Coca-Cola's current position and identify areas for potential growth.
Consumer Behaviour on Soft Drinks Market in India - A Case Study on PepsiPriyank Agarwal
The document is a term paper submitted by a student on the topic of consumer behavior on soft drinks in India, using Pepsi as a case study. It includes sections on introduction, literature review, PepsiCo profile, research statement, methodology, results and discussion, conclusion, bibliography and annexure. The introduction provides an overview of the soft drinks industry in India and objectives of studying consumer behavior and PepsiCo's strategies. The literature review covers common characteristics of the industry and factors influencing consumer behavior.
This document provides an organizational study of Brindavan Agro Industries Pvt. Ltd conducted from August to September 2012. It includes the background and objectives of the study which was conducted to fulfill an MBA degree requirement and gain experience in corporate policies and practices. The document then provides a detailed industry profile of Coca-Cola in India, describing its history, products, manufacturing process, social initiatives and consumer base. It concludes with an introduction to Brindavan Agro Industries, the company's promoters and future plans which include expanding into juice manufacturing, hotels, and online services.
The document provides details about the history and organization of The Coca-Cola Company. It outlines the founding and growth of the company from the 1880s to present day. Key executives and the organizational structure are also summarized, with the company led by a Chairman and CEO and divided into regional groups.
Competative study between coke vs. pepsisalilsharma
This document appears to be a research project submitted by Salil Kumar Sharma towards completion of an MBA degree at GLA University in Mathura. The project examines the competitive landscape between Coca-Cola and Pepsi in India through consumer research and analysis of the soft drink industry. It acknowledges the guidance of project guide Mr. Darshan Saxena and others. The contents include an introduction to the topic, literature review, overview of the soft drink industry in India, profiles of Coca-Cola and Pepsi, their brands, marketing strategies, and findings and recommendations from the research.
Effectiveness of distribution channel of coca cola project reportBabasab Patil
This document outlines the contents of a report on Hindustan Cocal Cola Beverages Private Limited. It includes 4 chapters that cover an executive summary, organization profile, analysis and findings, and conclusions. Chapter 1 includes an introduction and literature review on distribution channels and intermediaries. It defines the research problem as understanding bottlenecks in the distribution channel and the objectives are to assess the effectiveness and performance of the existing distribution channel, its coverage area, problems, and customer satisfaction levels.
The document provides a history of PepsiCo and Naubahar Bottling Company (NBC), one of PepsiCo's franchises in Pakistan. It discusses [1] PepsiCo's origins in the late 19th century and early expansion in the United States, [2] NBC's acquisition of the Pepsi franchise in Gujranwala, Pakistan in 1981, and [3] NBC's current operations, including its production capacity, product lines, and management structure.
This document outlines the contents and chapters of a study on increasing sales of Coca-Cola products through effective use of promotional tools in retail outlets. The chapters will cover the objectives and scope of the study, an introduction to the soft drink industry and Coca-Cola company profile, the research methodology, findings and recommendations. The study focuses on analyzing the current status of Coca-Cola's promotional elements in outlets in the Mula Ali region of Hyderabad, India. The objectives are to understand the impact of promotional tools, ensure visibility of products, and find ways to increase sales through improved use of elements like displays, stands and racks.
A project report on competition between pepsi co and coca cola brandsBabasab Patil
This document provides an overview of the competition between PepsiCo and Coca-Cola. It discusses the history and profiles of both companies, including their product portfolios and geographic presence around the world. PepsiCo was founded in 1965 through the merger of Pepsi-Cola and Frito-Lay. Both companies have grown significantly over the decades and now offer a wide variety of beverage brands globally. The document also examines each company's mission and corporate citizenship efforts.
The document provides information about Coca Cola's distribution process in India. It discusses Coca Cola's entry into India in 1950 and re-entry in 1992 after withdrawing operations in 1978. It details Coca Cola's acquisition of Parle brands in the 1990s and integration of bottling units into one pan-India bottler. The objectives of the training project are to analyze Coca Cola's market share and distribution channels in India. Key information provided includes Coca Cola's current market leadership position with approximately 70% share, and details on its product range, pricing, and distribution network in India.
The document is a summer internship report submitted by Muhammad Younus to Engineer Muhammad Ishfaq summarizing his internship at Coca-Cola Beverages Pakistan Limited (CCBPL) in Gujranwala. It provides an overview of CCBPL's Gujranwala plant operations, including its production lines and safety procedures. It also gives a brief history of Coca-Cola and its introduction and brands in Pakistan.
This document provides an executive summary and table of contents for a project report on the Coca-Cola Company and a study of customer preferences for Coca-Cola brands in India. The report was submitted by 6 students to their professor and contains 6 chapters, including an introduction to the Coca-Cola Company, industry and company profiles, research methodology, data analysis, suggestions and conclusions. The executive summary outlines the objectives of analyzing Coca-Cola's current position globally and in India, performing market and competitive analyses, understanding customer preferences, and identifying areas for potential growth.
The document provides an overview of Coca-Cola including its history dating back to 1899, current products beyond carbonated soft drinks, mission and vision, values, marketing objectives, and selected NGO partners for social initiatives. It discusses Coca-Cola's roots in 1886, expansion to bottling in 1899, portfolio diversification beyond carbonates, mission to refresh and inspire, vision around people, portfolio, profit, and productivity, and values of leadership, collaboration, integrity, accountability, passion, diversity, and quality.
This document contains the table of contents for a report on Hindustan Coca Cola Beverages Pvt. Ltd. in Tirupati, Chittoor. It outlines the sections to be included such as an introduction, company profile, products and pack sizes, mission, and SWOT analysis. It also acknowledges the support provided by managers at the Coca Cola company and faculty at SVCET College. The introduction provides background on the soft drink industry in India and factors affecting Coca Cola's business.
Strategic management report-COCA COLA PAKISTANNawal Meraj
The document provides a strategic management report on Coca-Cola Pakistan. It includes:
- An overview of Coca-Cola's global operations, history, vision, mission, values and goals.
- Details on Coca-Cola's entry and operations in Pakistan, including a PEST analysis of the country's political, economic, social and technological factors.
- An analysis of Coca-Cola Pakistan including its management, SWOT analysis, marketing strategies, competition and corporate social responsibility initiatives.
- Financial data and discussions of Coca-Cola's industry, competitive advantages, challenges and conclusion. The report was submitted to Sir M. Yamman and contains contributions from five group members.
Coca-Cola was created in 1886 in Atlanta, Georgia by John Pemberton. It is now the world's largest beverage company, recognized by 94% of the world's population. The report provides an overview of Coca-Cola's history and growth, including leaving and re-entering the Indian market. It also describes the company's operations in India through Hindustan Coca-Cola Beverages Private Limited, including manufacturing, distribution, products, and sales promotion strategies used.
A project report on analyzing and enhancing market opportunities of coca colaProjects Kart
This document provides an executive summary and table of contents for a project report on analyzing and enhancing market opportunities for Coca-Cola in Ghaziabad, India. The report was submitted to the Jaipuria Institute of Management to fulfill degree requirements. It includes background on Coca-Cola's history and products, as well as Hindustan Coca-Cola Beverages Pvt. Ltd., the Indian bottling arm. The project involved collecting data through questionnaires to analyze Coca-Cola's existing and potential new retailers, in order to identify opportunities to expand the company's market horizontally in Ghaziabad.
project of hindustan coca cola beverages pvt. ltd copyjadav vishal
This document is a project report on the sales and distribution management of Coca Cola in India. It provides background on Coca Cola's history starting in 1886, its entry into India in 1993, and current operations in India. The Coca Cola system in India includes Coca Cola India Pvt Ltd, a company owned bottling entity, 13 licensed bottling partners, over 7,000 distributors and 2.2 million retailers across India. It discusses Coca Cola's products, promotional strategies, distribution channels, pricing, recruitment, training, warehousing, and competitors in India such as PepsiCo and Parle Agro.
This document appears to be a marketing study report on Pepsi conducted by a group of students for their professor. It includes an acknowledgment, declaration, table of contents, and introduction. The introduction outlines the objectives of the study which are to understand Pepsi's present status in retail outlets, receptivity among retailers and consumers, distribution and marketing strategies compared to competitors, and ways to increase sales of new products. It also defines the scope of the study for Pepsi to understand its growth, new concepts, promotional activities, and product availability.
This document provides a summary of the history and profile of Coca-Cola in India. It discusses how Coca-Cola was initially introduced in India in the 1950s and was banned in 1977. It was reintroduced in 1993. It outlines the core brands of Coca-Cola in India including Thums Up, Limca, Maaza, and others. It also briefly discusses Coca-Cola's advertising campaigns and slogans over the years in India as well as some facts about the global reach and production of Coca-Cola products.
Coca-Cola was invented in 1886 and was first sold in bottles in 1894. It is now the top brand worldwide with a value of $70.45 billion. Coca-Cola offers over 500 brands across more than 200 countries, including carbonated drinks, juices, energy drinks, sports drinks, water and tea. It has a global market share of over 50% and is the leading soft drink brand in most countries. However, it faces threats from intense competition and sluggish growth in carbonated beverages.
This document appears to be a project report on Coca-Cola Company and a study of customer preferences for Coca-Cola brands in India. It includes an executive summary that outlines a history of Coca-Cola globally and locally in India. The report then covers an introduction to Coca-Cola Company and Coca-Cola India, as well as analyses of the beverage industry, Coca-Cola's competitive position, trends/forces affecting it, and customer preferences for its products in India based on research methodology and data analysis. It aims to evaluate Coca-Cola's current position and identify areas for potential growth.
Consumer Behaviour on Soft Drinks Market in India - A Case Study on PepsiPriyank Agarwal
The document is a term paper submitted by a student on the topic of consumer behavior on soft drinks in India, using Pepsi as a case study. It includes sections on introduction, literature review, PepsiCo profile, research statement, methodology, results and discussion, conclusion, bibliography and annexure. The introduction provides an overview of the soft drinks industry in India and objectives of studying consumer behavior and PepsiCo's strategies. The literature review covers common characteristics of the industry and factors influencing consumer behavior.
This document provides an organizational study of Brindavan Agro Industries Pvt. Ltd conducted from August to September 2012. It includes the background and objectives of the study which was conducted to fulfill an MBA degree requirement and gain experience in corporate policies and practices. The document then provides a detailed industry profile of Coca-Cola in India, describing its history, products, manufacturing process, social initiatives and consumer base. It concludes with an introduction to Brindavan Agro Industries, the company's promoters and future plans which include expanding into juice manufacturing, hotels, and online services.
The document provides details about the history and organization of The Coca-Cola Company. It outlines the founding and growth of the company from the 1880s to present day. Key executives and the organizational structure are also summarized, with the company led by a Chairman and CEO and divided into regional groups.
Competative study between coke vs. pepsisalilsharma
This document appears to be a research project submitted by Salil Kumar Sharma towards completion of an MBA degree at GLA University in Mathura. The project examines the competitive landscape between Coca-Cola and Pepsi in India through consumer research and analysis of the soft drink industry. It acknowledges the guidance of project guide Mr. Darshan Saxena and others. The contents include an introduction to the topic, literature review, overview of the soft drink industry in India, profiles of Coca-Cola and Pepsi, their brands, marketing strategies, and findings and recommendations from the research.
Effectiveness of distribution channel of coca cola project reportBabasab Patil
This document outlines the contents of a report on Hindustan Cocal Cola Beverages Private Limited. It includes 4 chapters that cover an executive summary, organization profile, analysis and findings, and conclusions. Chapter 1 includes an introduction and literature review on distribution channels and intermediaries. It defines the research problem as understanding bottlenecks in the distribution channel and the objectives are to assess the effectiveness and performance of the existing distribution channel, its coverage area, problems, and customer satisfaction levels.
The document provides a history of PepsiCo and Naubahar Bottling Company (NBC), one of PepsiCo's franchises in Pakistan. It discusses [1] PepsiCo's origins in the late 19th century and early expansion in the United States, [2] NBC's acquisition of the Pepsi franchise in Gujranwala, Pakistan in 1981, and [3] NBC's current operations, including its production capacity, product lines, and management structure.
This document outlines the contents and chapters of a study on increasing sales of Coca-Cola products through effective use of promotional tools in retail outlets. The chapters will cover the objectives and scope of the study, an introduction to the soft drink industry and Coca-Cola company profile, the research methodology, findings and recommendations. The study focuses on analyzing the current status of Coca-Cola's promotional elements in outlets in the Mula Ali region of Hyderabad, India. The objectives are to understand the impact of promotional tools, ensure visibility of products, and find ways to increase sales through improved use of elements like displays, stands and racks.
A project report on competition between pepsi co and coca cola brandsBabasab Patil
This document provides an overview of the competition between PepsiCo and Coca-Cola. It discusses the history and profiles of both companies, including their product portfolios and geographic presence around the world. PepsiCo was founded in 1965 through the merger of Pepsi-Cola and Frito-Lay. Both companies have grown significantly over the decades and now offer a wide variety of beverage brands globally. The document also examines each company's mission and corporate citizenship efforts.
The document provides information about Coca Cola's distribution process in India. It discusses Coca Cola's entry into India in 1950 and re-entry in 1992 after withdrawing operations in 1978. It details Coca Cola's acquisition of Parle brands in the 1990s and integration of bottling units into one pan-India bottler. The objectives of the training project are to analyze Coca Cola's market share and distribution channels in India. Key information provided includes Coca Cola's current market leadership position with approximately 70% share, and details on its product range, pricing, and distribution network in India.
The document is a summer internship report submitted by Muhammad Younus to Engineer Muhammad Ishfaq summarizing his internship at Coca-Cola Beverages Pakistan Limited (CCBPL) in Gujranwala. It provides an overview of CCBPL's Gujranwala plant operations, including its production lines and safety procedures. It also gives a brief history of Coca-Cola and its introduction and brands in Pakistan.
This document provides an executive summary and table of contents for a project report on the Coca-Cola Company and a study of customer preferences for Coca-Cola brands in India. The report was submitted by 6 students to their professor and contains 6 chapters, including an introduction to the Coca-Cola Company, industry and company profiles, research methodology, data analysis, suggestions and conclusions. The executive summary outlines the objectives of analyzing Coca-Cola's current position globally and in India, performing market and competitive analyses, understanding customer preferences, and identifying areas for potential growth.
The document provides an overview of Coca-Cola including its history dating back to 1899, current products beyond carbonated soft drinks, mission and vision, values, marketing objectives, and selected NGO partners for social initiatives. It discusses Coca-Cola's roots in 1886, expansion to bottling in 1899, portfolio diversification beyond carbonates, mission to refresh and inspire, vision around people, portfolio, profit, and productivity, and values of leadership, collaboration, integrity, accountability, passion, diversity, and quality.
This document contains the table of contents for a report on Hindustan Coca Cola Beverages Pvt. Ltd. in Tirupati, Chittoor. It outlines the sections to be included such as an introduction, company profile, products and pack sizes, mission, and SWOT analysis. It also acknowledges the support provided by managers at the Coca Cola company and faculty at SVCET College. The introduction provides background on the soft drink industry in India and factors affecting Coca Cola's business.
Strategic management report-COCA COLA PAKISTANNawal Meraj
The document provides a strategic management report on Coca-Cola Pakistan. It includes:
- An overview of Coca-Cola's global operations, history, vision, mission, values and goals.
- Details on Coca-Cola's entry and operations in Pakistan, including a PEST analysis of the country's political, economic, social and technological factors.
- An analysis of Coca-Cola Pakistan including its management, SWOT analysis, marketing strategies, competition and corporate social responsibility initiatives.
- Financial data and discussions of Coca-Cola's industry, competitive advantages, challenges and conclusion. The report was submitted to Sir M. Yamman and contains contributions from five group members.
Coca-Cola was created in 1886 in Atlanta, Georgia by John Pemberton. It is now the world's largest beverage company, recognized by 94% of the world's population. The report provides an overview of Coca-Cola's history and growth, including leaving and re-entering the Indian market. It also describes the company's operations in India through Hindustan Coca-Cola Beverages Private Limited, including manufacturing, distribution, products, and sales promotion strategies used.
A project report on analyzing and enhancing market opportunities of coca colaProjects Kart
This document provides an executive summary and table of contents for a project report on analyzing and enhancing market opportunities for Coca-Cola in Ghaziabad, India. The report was submitted to the Jaipuria Institute of Management to fulfill degree requirements. It includes background on Coca-Cola's history and products, as well as Hindustan Coca-Cola Beverages Pvt. Ltd., the Indian bottling arm. The project involved collecting data through questionnaires to analyze Coca-Cola's existing and potential new retailers, in order to identify opportunities to expand the company's market horizontally in Ghaziabad.
Research Study based on Customer Loyaltysamjose009
The literature review discusses factors that affect customer loyalty in four key areas:
1) Factors that influence customer loyalty include satisfaction, perceived quality, value and expectations. Loyal customers are less price sensitive and spend more.
2) Coca Cola and Pepsi build loyalty through differentiated targeting and diverse product categories.
3) Current issues in the carbonated drink market are affecting youth consumers, potentially decreasing sales.
4) Young consumers are an attractive market segment due to their purchasing power, but they are not homogeneous and marketing must appeal to individual preferences.
This document provides a summary of the history and operations of PepsiCo and Coca-Cola in India. It discusses how Pepsi was first created in the 1880s in North Carolina and trademarked in 1903. It also outlines PepsiCo's entry into India in 1989 and investments of over $1 billion. For Coca-Cola, it notes that the company produces concentrate which is sold to licensed bottlers worldwide to produce and distribute finished Coca-Cola products.
This document provides an internship report on comparing the market share of Coca-Cola and Pepsi in Dehradun, India. It includes an introduction to the company profiles of Coca-Cola and Hindustan Coca-Cola Beverage Private Limited. The research methodology section outlines the objectives of studying consumer perceptions and brand preferences between Coca-Cola and Pepsi. It also describes the research design involving primary data collection through questionnaires. The document then covers the history of Coca-Cola and Hindustan Coca-Cola Beverage Private Limited, their organizational structures, manufacturing processes, products, SWOT analysis, competitors and marketing strategies. Finally, the data interpretation, findings, suggestions and conclusion from the primary
This document is a term project submitted by a group of students to their marketing management teacher at the Institute of Business and Management, UET Lahore. The topic of the project is the revival of Sprite 3G in Pakistan. The document includes an acknowledgment, table of contents, executive summary, introduction to the soft drink industry and history of Coca-Cola and Sprite. It also includes analyses of the causes of failure of Sprite3G previously, marketing strategies used, new strategies proposed, and methodology. The goal is to analyze why Sprite3G previously failed in Pakistan and propose new marketing strategies to revive the brand.
Coca-Cola has a bottling plant in Pakistan that follows the company's global operations and quality standards. The plant uses a continuous flow manufacturing process to produce a range of Coca-Cola beverage products. It aims to differentiate its portfolio of brands, build strong supplier and customer partnerships, and operate responsibly through its vision, mission, and culture which emphasize sustainability, innovation, and meeting consumer needs.
This marketing plan outlines strategies for Coca-Cola to introduce a new bubble tea product called "Bubble Buzz." The plan examines the market research and competitive landscape. It establishes the mission to maximize shareholder value and the goals of empowering women, conserving water, and promoting wellbeing. The marketing strategies include television, newspaper, and documentary advertisements with a budget of $11 million. The target market is Generation Y consumers and their parents. If successful, the plan forecasts 7.3% sales growth and $243,029 in profits over 4 years by satisfying demand for ready-to-drink bubble tea.
Coca-Cola uses a continuous flow manufacturing process to produce its products at high volumes and low variety. Raw materials are received and converted into preforms, which are blown into bottles. The bottles are filled, sealed, labeled, and packed into cases on an automated and continuous assembly line. Finished products are stored briefly in warehouses before being distributed. Coca-Cola aims to minimize inventory through just-in-time production and the ability to shift production between bottling plants as needed. Supply chain coordination is important to the efficient operations of Coca-Cola's production facilities in Pakistan.
This document provides an overview of a study assessing the attractiveness of the carbonated beverage industry in Nepal for potential new entrants. It acknowledges the support provided and outlines the abstract, table of contents, and limitations of the study. The study analyzes Nepal's carbonated beverage industry through a PESTEL analysis, SWOT analysis, assessment of industry change trajectory, value chain analysis, and examination of dominant industry traits, competitive forces, driving forces, strategic groups, and key success factors. The findings and conclusions regarding industry attractiveness and recommendations for new entrants are presented.
This document discusses strategies for developing cult brands in the food industry. It finds that creating strong brand loyalty and differentiation is challenging in food due to various industry dynamics, but possible through approaches like co-creation with consumers, emotional branding, social media engagement, and positioning the company itself as a brand. The strategies aim to build deeper relationships between brands and customers to develop cult-like followings for food products.
This document provides a summary of Lalit Kumar Sharma's project report on de-bottling operations at Hindustan Coca-Cola Beverages Pvt Ltd (HCCBPL). The report examines the production processes at HCCBPL with the objective of identifying bottlenecks. Data on the capacities and cycle times of each process was collected and scheduling was done to analyze where problems may occur if all lines are running at full capacity. The conclusion found that simple syrup production in the new syrup room could be a concern if all lines run at 100% capacity, as there may not be enough simple syrup available. Recommendations to address this include installing new equipment, transferring syrup between rooms, having a flexible production plan,
The document provides background information on The Coca-Cola Company. It discusses the company's origins in 1886 when the Coca-Cola syrup was first produced. It then summarizes the company's growth into the largest beverage company in the world, producing over 300 brands and distributing products to over 200 countries. The document also includes an organizational profile that discusses the formation of Coca-Cola Enterprises in 1986 through mergers and consolidations of Coca-Cola bottling franchises.
This document provides a marketing plan for introducing a green coconut drink called "MoLife" in Tanzania. It summarizes the target markets which include health conscious people, sick people, tourists, and general customers. The plan outlines market segmentation based on geography, demographics, psychographics, and behavior. It also includes production details, financial projections, pricing, and promotional strategies over a 5-year period.
Coca-Cola has a long history dating back to 1886 and is now the largest beverage company in the world, owning 26 brands. In 2015, Coca-Cola launched Fairlife, a joint venture with Select Milk Producers, to produce enriched milk alternatives. Fairlife milk has 50% more protein and calcium while containing half the sugar of regular milk. Coca-Cola has many strengths like a valuable brand, large global distribution network, and consumer loyalty, but also faces weaknesses such as negative publicity about health issues and low diversification beyond soft drinks.
This document summarizes a thesis on branding in small-to-medium enterprises (SMEs). It includes an introduction discussing the problem of limited research on branding in SMEs compared to large corporations. The purpose is to investigate branding in an SME and develop a model for how SMEs can implement branding. It describes conducting qualitative interviews at an SME called Triumf Glass to understand their branding practices. The conclusion presents a model called the JFK Model for the branding process in SMEs consisting of the phases of brand essence, brand reflection, and brand strategy leading to brand equity.
This document summarizes a research project investigating how packaging influences brand experience for low-income consumers of fast-moving consumer goods (FMCG) in South Africa. The researcher conducted surveys with 250 consumers in a supermarket in the mining town of Carltonville. The findings showed that low-income consumers appreciate packaging as they often reuse it. They also reported enjoying premium brands more than cheaper brands. While a weak statistical relationship was found between packaging and brand experience, qualitative findings supported a strong relationship, as low-income consumers gain value from both consuming premium brands and reusing premium brand packaging.
This document provides background information on Coca-Cola and analyzes the company's financial ratios for fiscal years 2014 and 2015. It first discusses Coca-Cola's history, products, mission, vision, and values. It then calculates and analyzes the company's liquidity, activity, coverage, and profitability ratios for the two years. Key findings include that Coca-Cola's liquidity and coverage ratios improved from 2014 to 2015 while profitability ratios declined slightly. The document concludes that Coca-Cola's financial position remains strong overall.
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The document provides an overview of the different investment sectors in India in 2010, including factors affecting trends in each sector. It discusses the major investment sectors at that time such as bank deposits, life insurance, real estate, gold, stocks, bonds, and commodities. It also outlines three major investment projects underway in India: Virgin India, Reliance Power Project, and Bharti Walmart.
Live positively is Coca-Cola's commitment to sustainability in how they work and live. There are two types of bottling operations in India: company-owned bottling operations (COBO) and franchise-owned bottling operations (FOBO). The document then provides details on bottling processes, consumption patterns of Coca-Cola products in different regions and segments in India, and recommendations to maximize profits and attract talent.
FDI in the retail sector in India presents both opportunities and challenges. It could boost the supply chain and bring investment in technology and skills development. However, there are concerns about the impact on small retailers and employment. If regulated properly with a gradual opening and conditions on investment in rural areas, FDI could benefit farmers and consumers while curbing inflation. The human resource challenges include developing skills to match the demands of the modern organized retail sector. Overall, FDI in retail has the potential to modernize retail and improve efficiency if risks are mitigated and inclusive growth is ensured.
The document discusses various investment sectors in India including bank fixed deposits, life insurance, real estate, postal saving schemes, gold, shares and mutual funds, NSC and PPF, bonds, and commodity markets. It outlines key factors that impact sectors such as the debt market, equities market, currency market, and mutual fund industry. These factors include fiscal and monetary policy, market infrastructure, inflation, GDP growth, and global economic conditions. Major recent investment projects highlighting growth in India are also mentioned.
This document analyzes opportunities for communication strategies for a food company. It identifies competitors such as Fritolays and ITC that have diversified communications. The target market includes adolescents, generations X and young/old boomers in metro, tier 2 and tier 3 cities. Opportunities include targeting new demographics over 50 with low-cholesterol products, entering new geographies, developing sugar-free products, and targeting new B2B institutional markets. The communication budget splits funds between advertising, consumer promotions and trade promotions. Areas for improvement include multi-media advertising, pulsating communication, event marketing, and improving visibility in food chain outlets.
This document discusses top luxury brands including LVMH, Gucci Group, Prada, and Armani. LVMH is a French conglomerate and the world's largest luxury group with 430 stores worldwide. Gucci Group is owned by a French company and founded in 1921 with over 600 stores. Prada is an Italian luxury label specializing in leather goods, shoes, and luggage with 250 stores in 65 countries. Armani is an Italian fashion house founded in 1975 operating in 10 sub-labels with 500 stores in 46 countries.
3. : Nestle does not give that tough a competition to Coca-Cola as it mainly deals with milk products, Baby foods and Chocolates. But the iced tea that is Nestea which has been introduced into the market by Nestle provides a considerable amount of competition to the products of the Company. Iced tea is one of the closest substitutes to the Colas as it is a thirst quencher and it is healthier when compared to fizz drinks. The flavored milk products also have become substitutes to the products of the company due to growing health awareness among people.
4. : Dabur in India, is one of the most trusted brands as it has been operating ever since times and people have laid all their trust in the Company and the products of the Company. Apart from food products, Dabur has introduced into the market Real Juice which is packaged fresh fruit juice. These products give a strong competition to Maaza and the latest product Minute Maid Pulpy Orange.
11. The next step involves identification of potential markets and recognition of opportunities where the visibility and availability of our products can be increased.
34. Providing OYA to small scale hotels to convert them into a monopoly accounts can be helpful.
35. Tetra packs should pushed more in hospitals as they are in more demand there, and then it can compete well with the other juices in the market.
36. Kinley water now should be pushed since packaged water price has increased, communication of idea the margin on Kinley is now more than on other brands. Since in this segment the preference can be changed over the visibility factor because, how does it matter what brand is consumed when thirst is high.
37. Since the consumption of Coke brands are high in hospitality segment, we need not to concentrate highly on low consuming hotels, in fact focused should be more on capturing novice high consuming ends and