Second Life can provide value to businesses by allowing unlimited creativity and innovative ideas through its animated avatars and ability to design anything imaginable. It is becoming a platform for industries like advertising, television, and large corporations to perform internal activities like recruitment and training. Businesses that rely on social communication, like schools and universities, as well as residential designers, are most likely to benefit from a presence in Second Life. As an individual, a good start-up business would be a real estate development company dealing in virtual land trading and architectural design, taking advantage of Second Life's necessity products and membership options.

1. MIS ASSIGNMENT – 1
- ADITYA JHUNJHUNWALA, 17001
Q1. HOW CAN SECOND LIFE PROVIDE VALUE TO BUSINESSES THAT USE IT?
Today is the day for the companies that are creative in creating new, unique and innovative ideas. For
these companies Second life is the new horizon, which allows unlimited creativity. People are becoming
more and more information seekers and internet has made it easier for them to gather information.
Companies which can attract customer’s attention through creative ways will be the ultimate winner in
this competitive world. Second life can play role in attracting these customers because of it has the
animated avatar for each of the residents and because it has allows users to design any attractive thing that
users can ever imagine. Although Second life is in its young age, it has becoming the breathing ground
for industries and professionals like advertising and television industries, multinational corporations,
information based firms, designs etc. Second life also makes it easier for companies to perform their
internal activities like workforce recruitment, training, meeting with them etc.
Here is some important findings on how cans second life provide values to business be given below:
Advertising and media industries
Multinational Corporation
Professionals
Q2. WHAT KINDS OF BUSINESS ARE MOST LIKELY TO BENEFIT FROM A
PRESENCE ON SECOND LIFE? WHY?
The Second Life, which denote virtual world, is enhancing its popularity so rapidly. Many companies
now a day’s enters to this virtual world to expand their business territory. However, not all of them
succeed to do that. Some businesses are most likely to make profit at their presence in Second Life. In
addition, some criteria needed to be fulfilled in terms of being benefited from this virtual world.
Businesses that are dependent on social communication like Schools, Colleges and Universities for
education can be easily benefited from Second Life. These educational institutes can make an
arrangement of taking their classes on a virtual classroom with real students using different virtual
persona for each of them. Teachers can lecture and the students can take notes as well. In this way, the
students can be thousands of miles away. Another type of business will likely to be benefited from
entering in this virtual world is residential designer. A residential designer is a person who designs
buildings in a residential area. There are hundreds of businesses that are currently using Second Life as a
medium of their business. DELL is one of them. Dell intends to use the facility to pitch real and virtual
products to residents of Second Life.
Q3. Considering what you have learned about Second Life, how could you, as an individual,
create a modest start-up business on the grid? What goods would yourself? Why would this
be a good choice of product? What in simple terms, would your business plan be? Why
would it work?
To start a business in the grid it is important to identify the product type, which falls in the necessity
category, or prove to be a very important part of the lifestyle in Second Life. There are two categories of
membership – basic membership and Pro membership. I would start a real-estate development company,
which would deal in virtual land trading as well as in architectural design and developments.

2. Q4. VISIT EBAY ON THE WEB AND SEE WHAT SECOND LIFE ITEMS YOU CAN
FIND LISTED FOR AUCTION. HOW WOULD YOU RATE THE ACTIVITY
SURROUNDING THESE ITEMS? ARE YOU SURPRISED WHAT YOU SEE? WHY
AND WHY NOT?
EBay Inc. is an American Internet company that manages Bay.com, an online auction and shopping
website in which people and businesses buy and sell a broad variety of goods and services worldwide.
Founded in 1995, eBay is one of the notable success stories of the dot-com bubble; it is now a multi-
billion dollar business with operations localized in over thirty countries.
Second life is now became a very popular virtual world for the people. There are lots of stuff you can buy
and sell as a product of Second Life. EBay is the largest market for these kinds of transactions. The
products or items of Second Life that can found now on the eBay are:
Lindens:
Linden dollars
Linden streets
Linden clock
Second Life Avatar:
Avatar DVD
Avatar Blue-ray
Avatar the last air bender
Avatar poster
Avatar cologne
Second Life Land:
Second life Real estate
Second Life Game
Books:
Fiction and literature Audio books
Q5. WHAT OBSTACLE DOES SECOND LIFE HAVE TO OVERCOME IN ORDER TO
BECOME MAINSTREAM BUSINESS TOOL? DOES IT FACE FEWER OR MORE
OBSTACLE TO BECOME A MAINSTREAM EDUCATIONAL TOOL? TO WHAT DO
YOU ATTRIBUTE THE DIFFERENCE?
Second Life needs to overcome the idea and perception that it’s “just another game site.” Other obstacles
include ease-of-use, interoperability between pre-established business systems and Second Life’s
proprietary system. It needs to create ways to import and export data between its system and external
business systems—do not require data to be re-input into either system. Second Life faces more obstacles
in trying to become a mainstream educational tool. Educators are inherently opposed to online, distance
education because it supposedly lacks the face-to-face communication between teachers and students.
However, as more education is carried online, Second Life has all the tools in place to make it easy to
conduct classes, especially its online collaboration tools.

3. Q6. WOULD YOU LIKE TO INTERVIEW FOR A JOB USING SECOND LIFE? WHY
OR WHY NOT?
Yes, I would like interview for a job using Second Life. Many businesses interview job candidates on
Second Life. Second Life has hosted online job fairs too. When a company calls anyone for job interview,
they look at the candidates indifferent angels. When someone tries to give, their interview in Second Life
there are certain aspects of differential of a candidate to one another is reduced.
One can easily cope up with the environment.
This process can help a person who is scared and feels shy among other people.
We do not have to worry about how you look.
Q7. IS SECOND LIFE A PRECURSOR OF HOW BUSINESS WILL BE CONDUCTED
IN THE FUTURE OR A CORPORATE EXPERIMENT? JUSTIFY YOUR ANSWER.
Second life has instantly recognized the value of user created content, user investment and user input and
cost savings of leveraging all for new business opportunities. To run a business properly there has some
important component which second life follows exactly. Now, Second life will be a birthing ground for
new industries and transform commerce, marketing business and learning in the late twentieth and early
twenty-first centuries.
It might be able to support in vital business function like:
- Communication
- Business promotion
- Product development:
- Customer service:
- Training and marketing:
- New opportunity and idea in business