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Visual Journalism and
 Multimedia Planning
   Michael Roberts, The Arizona Republic
Visual Journalism and
   Multimedia Planning

 Form vs medium
 Match content to medium
 Combine medium to form
 Slide shows, Video, Flash
Form vs Medium


form (noun) -- the visible shape or
configuration of something, arrangement
of parts; shape.

medium (noun) -- an agency or means of
doing something.
Online mediums

             • Slide shows
             • Video
             • Flash
Story forms


• Beginning - middle - end       • Inverted pyramid
• Three acts                     • Block
 (1) Characters + complication
                                 • Wine glass
 (2) Develop complication
 (3) Resolve complication
                                 • Layer cake
Story forms


Movie capsule review
Identify movie and telegraph judgment
Recap movie
Conclusion: Explain judgment
Story forms


Business entrepreneur profile
ID person and accomplishment (10%)
Context of accomplishment (15%)
How person did it (60%)
Lessons /what’s next (10%)
Online mediums

             • Slide shows
             • Video
             • Flash
Select medium


Time: How much time to publication
Resources: People, man hours, equipment
Shelf life: Amount of effort vs return
Interactivity: Opportunities for users to
control what they see and hear
Slide shows
Time: Quick to create & edit
Resources: One person; easy to learn
Shelf life: Short or long
Interactivity: Yes; easy & popular with users
Video
Time: Consuming (plan, shoot, edit)
Resources: Extensive training; videographer
Shelf life: Short or long
Interactivity: Very limited
Flash
Time: Very time consuming
Resources: Considerable staff time; can
require text, photos, video, graphics
Shelf life: Should be long
Interactivity: Extremely interactive
Exercise: Select medium
Combine medium with form

   Slide shows
CUTLINE 1: (Petri dish)

Take a rare tour inside an anthrax lab. Northern Arizona University has the world's largest collection
of anthrax with about 2,000 strains. This photo shows gray colonies of Bacillus anthracis, the
bacterium that causes anthrax.


CUTLINE 1 REVISED: (Keim and vial)

Professor Paul Keim of Northern Arizona University played a key role in analyzing anthrax from the
2001 letter attacks, the worst biological attacks in U.S. history. Twenty-two people were infected
and five died. Keim’s work made his NAU laboratory one of the leading anthrax research centers in
the world. Keim is moving to a new NAU lab in 2008 that will allow him to expand his research on
other dangerous germs. Keim is pictured here with a magnified photo of a vial that contains a
sample of spinal fluid taken from a Florida photo editor who died of anthrax in the 2001 attacks.
Teens + discipline; military plans; teamwork.
Deer Valley High School's Air Force JROTC program offers students a chance
to learn military customs, discipline, leadership skills and teamwork. This year
85 students enrolled in the elective program, some with the goal of joining the
military after graduation. The program can be demanding and not everyone
makes it to the end. Here cadets march in the Heart of Valor Veterans Day
parade in Phoenix, including Jake Suss (front), Michael Campos (left), and
Ethan McMannis (right).
Living in Room 202




       Play Slide Show
Combine medium with form

       Video
5 Video Story Forms

Event: One-time event. Ongoing, recurring event.

Guide: Tour. Orientation. Consumer or participant
information. How-to.

Profile: Person. Place. Organization.

Slice of life: Sights and sounds, often of the familiar.

Man on the street: Quotes and views from people.
Video story forms




Event             Guide         Profile




  Slice of life      Man on the street
Combine medium with form

        Flash
Morning                                                        Morning


 Advance       News Post      Update          Update            Print

Story          1-2 graphs   Story (A)      Story (A)        Story (B)
Photo          Photo                       (new lede)
Video                       Photos         Photos           Photos
Alt story form              Slide show     Slide show       Alt story form
                            Video          Video            Online links
                            Blog           Blog             Poll results
                            Alt story form Alt story form
                            Link set       Link set
                            Live feed      Live feed
                            Guestbook      Guestbook
                            Poll           Poll
www.slideshare.net/michael.roberts
Multimedia Planning

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Multimedia Planning

  • 1. Visual Journalism and Multimedia Planning Michael Roberts, The Arizona Republic
  • 2. Visual Journalism and Multimedia Planning  Form vs medium  Match content to medium  Combine medium to form  Slide shows, Video, Flash
  • 3. Form vs Medium form (noun) -- the visible shape or configuration of something, arrangement of parts; shape. medium (noun) -- an agency or means of doing something.
  • 4. Online mediums • Slide shows • Video • Flash
  • 5. Story forms • Beginning - middle - end • Inverted pyramid • Three acts • Block (1) Characters + complication • Wine glass (2) Develop complication (3) Resolve complication • Layer cake
  • 6. Story forms Movie capsule review Identify movie and telegraph judgment Recap movie Conclusion: Explain judgment
  • 7. Story forms Business entrepreneur profile ID person and accomplishment (10%) Context of accomplishment (15%) How person did it (60%) Lessons /what’s next (10%)
  • 8. Online mediums • Slide shows • Video • Flash
  • 9. Select medium Time: How much time to publication Resources: People, man hours, equipment Shelf life: Amount of effort vs return Interactivity: Opportunities for users to control what they see and hear
  • 10. Slide shows Time: Quick to create & edit Resources: One person; easy to learn Shelf life: Short or long Interactivity: Yes; easy & popular with users
  • 11. Video Time: Consuming (plan, shoot, edit) Resources: Extensive training; videographer Shelf life: Short or long Interactivity: Very limited
  • 12. Flash Time: Very time consuming Resources: Considerable staff time; can require text, photos, video, graphics Shelf life: Should be long Interactivity: Extremely interactive
  • 14. Combine medium with form Slide shows
  • 15.
  • 16. CUTLINE 1: (Petri dish) Take a rare tour inside an anthrax lab. Northern Arizona University has the world's largest collection of anthrax with about 2,000 strains. This photo shows gray colonies of Bacillus anthracis, the bacterium that causes anthrax. CUTLINE 1 REVISED: (Keim and vial) Professor Paul Keim of Northern Arizona University played a key role in analyzing anthrax from the 2001 letter attacks, the worst biological attacks in U.S. history. Twenty-two people were infected and five died. Keim’s work made his NAU laboratory one of the leading anthrax research centers in the world. Keim is moving to a new NAU lab in 2008 that will allow him to expand his research on other dangerous germs. Keim is pictured here with a magnified photo of a vial that contains a sample of spinal fluid taken from a Florida photo editor who died of anthrax in the 2001 attacks.
  • 17. Teens + discipline; military plans; teamwork.
  • 18. Deer Valley High School's Air Force JROTC program offers students a chance to learn military customs, discipline, leadership skills and teamwork. This year 85 students enrolled in the elective program, some with the goal of joining the military after graduation. The program can be demanding and not everyone makes it to the end. Here cadets march in the Heart of Valor Veterans Day parade in Phoenix, including Jake Suss (front), Michael Campos (left), and Ethan McMannis (right).
  • 19.
  • 20. Living in Room 202 Play Slide Show
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28. Combine medium with form Video
  • 29. 5 Video Story Forms Event: One-time event. Ongoing, recurring event. Guide: Tour. Orientation. Consumer or participant information. How-to. Profile: Person. Place. Organization. Slice of life: Sights and sounds, often of the familiar. Man on the street: Quotes and views from people.
  • 30. Video story forms Event Guide Profile Slice of life Man on the street
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36. Combine medium with form Flash
  • 37.
  • 38.
  • 39.
  • 40.
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  • 42.
  • 43.
  • 44.
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  • 47. Morning Morning Advance News Post Update Update Print Story 1-2 graphs Story (A) Story (A) Story (B) Photo Photo (new lede) Video Photos Photos Photos Alt story form Slide show Slide show Alt story form Video Video Online links Blog Blog Poll results Alt story form Alt story form Link set Link set Live feed Live feed Guestbook Guestbook Poll Poll