GFR Media is a family-owned media company in Puerto Rico that reaches 82% of adults through its various platforms. It provides consumers with newspapers, websites, apps and other offerings to access news and information. Some key points:
- GFR Media brands include newspapers El Nuevo Día and Primera Hora, as well as the promotional platform Índice.
- Its digital properties average 9.9 million unique browsers per month, with top local websites like elnuevodia.com.
- The company reaches over 80% of various target audiences in Puerto Rico like women, millennials, and weekly ad consumers.
- GFR offers its audiences access to news and information through
Startupfest 2015: ADEO RESSI (Founder Institute / TheFunded.com) - KeynoteStartupfest
Don't pivot, persevere
The Lean Startup movement has arguably changed the global startup landscape over the last few years, providing a simple methodology for resource and time-constrained companies to quickly learn from their customers and create products that people want. However, in practice, many of the teachings of the lean startup are easily misinterpreted, leading many startup founders to pivot too quickly and without proper validation (or invalidation). In the end, a founder needs to balance feedback from customers with their original vision for the business, and in many cases it is better to "persevere" than to "pivot".
[Podcast] Time to prepare... for lease accounting changesJLL
The lease accounting changes will have a significant impact on your business - from finance to operations to technology! Don’t wait to begin the planning process. Learn from a panel of real estate and accounting experts in a discussion on the key aspects of the revised accounting requirements and their impact on your bottom line.
Краткая программа
1. Вступительное слово. Новости.
2. Цели внедрения системы управления ИТ-процессами
3. Продукт Naumen Service Desk v 3.6. Основные функциональные
возможности. Интерфейс.
4. Описание формата возможных проектов на ПО Naumen Service Desk
5. Примеры проектов, выполненных на Naumen Service Desk
6. Выводы, вопросы, обсуждение
The big international players want to hear the voice of the African consumer. Africaconsumerpanel.com has good agreements with the big international panel providers that want to include Africa in international surveys. Do you want to participate using your contacts and increase your income? Let us know!
Startupfest 2015: ADEO RESSI (Founder Institute / TheFunded.com) - KeynoteStartupfest
Don't pivot, persevere
The Lean Startup movement has arguably changed the global startup landscape over the last few years, providing a simple methodology for resource and time-constrained companies to quickly learn from their customers and create products that people want. However, in practice, many of the teachings of the lean startup are easily misinterpreted, leading many startup founders to pivot too quickly and without proper validation (or invalidation). In the end, a founder needs to balance feedback from customers with their original vision for the business, and in many cases it is better to "persevere" than to "pivot".
[Podcast] Time to prepare... for lease accounting changesJLL
The lease accounting changes will have a significant impact on your business - from finance to operations to technology! Don’t wait to begin the planning process. Learn from a panel of real estate and accounting experts in a discussion on the key aspects of the revised accounting requirements and their impact on your bottom line.
Краткая программа
1. Вступительное слово. Новости.
2. Цели внедрения системы управления ИТ-процессами
3. Продукт Naumen Service Desk v 3.6. Основные функциональные
возможности. Интерфейс.
4. Описание формата возможных проектов на ПО Naumen Service Desk
5. Примеры проектов, выполненных на Naumen Service Desk
6. Выводы, вопросы, обсуждение
The big international players want to hear the voice of the African consumer. Africaconsumerpanel.com has good agreements with the big international panel providers that want to include Africa in international surveys. Do you want to participate using your contacts and increase your income? Let us know!
Startupfest 2015: AUSTIN HILL (Blockstream) - KeynoteStartupfest
Programmable money
What if money had an (API) programming interface? What becomes possible when money becomes a protocol? What is possible in a world where anyone, anywhere can engage in commerce & digital contracts. A presentation on Bitcoin the Blockchain and the new infrastructure of value that open financial protocols might create.
John's gospel was written around 90AD. He assumes his readers know the basic facts of Jesus life. His purpose is to highlight that Jesus was and is the Son of God and that belief in Him will give eternal life.
This document is team-building activity using sports as a platform; specifically, using the Traditional Filipino Street Games as activities. The program is organized by Magna Kultura Foundation, the National Organizer of the Filipino Games in the Philippines.
The Palarong Pinoy events are conducted in a Mini-Olympics sports format with referees, marshals, and a tournament system that organizes adults into teams with Team Captains and Coaches. Adults are immersed into fun games like: Patintero, Tumbang Preso, Piko, Luksong Lubid, Luksong Tinik, Chinese Garter, Sipang Bilangan, and various Pinoy relay race games.
Larong Pinoy Games are equally fun and challenging. It’s an unforgettable experience that each and everyone will cherish, as it will bring out the child in every participant. It will bring back the good ‘ol days when they all use to play it.
The program is organized to make the Traditional Filipino Street Games available for adults. Organizing Larong Pinoy Sports Fest for Private companies is among the cultural entrepreneurship approaches of Magna Kultura to revive the Games of our Heritage (Laro ng Lahi) among Filipino adults who use to play the games; so that they too can teach their children how to play the games. Thus, bring back the Filipino games back in the mainstream of Philippine society, among children and adults.
For more information, email Magna Kultura at: kulturapilipinas@gmail.com
Or call Tel. No.(632) 514-5868.
Written as a systematic history of Jesus birth death and resurrection. Luke's Gospel was written so that any reader can be certain of the facts of Jesus life. Luke shows the activity of the Holy Spirit preparing the way for the gospel.
Cibus International Food Exhibitor List 2024 - Exhibitors DataExhibitors Data
Cibus International Food 2024 Exhibition represents an opportunity to establish commercial relationships at an international level, while looking to the future and to innovation. Fostering industry connections with our Cibus International Food Exhibitor List 2024!
the presentation shows how the world is consuming media. This report compares all categories of media advertising including audio, digital, mobile and OOH . The report also shows region wise media consumtion
Eyeota Annual Index 2015 - Audience Data Trends in EuropeLaura Keeling
Find out how audience data was used by advertisers across Europe in 2015. This document can help media agencies with planning digital advertisings campaigns. Key reading for anyone interested in programmatic and RTB.
In July 2018, I had the rare privilege to speak at the Sports Betting West Africa Summit which held at Eko Hotel and Suites, Lagos, Nigeria.
I was given the slot to talk on Marketing 101 and during my session, I talked about the sports betting marketing in Nigeria and in West Africa and the different ways sports markers can leverage on digital marketing.
Reach over 2.5 Billion of the World's Marketable ConsumersRay Pun
- Key trends driving demand for global marketing, including globalization, digital innovation and rapid adoption of mobile devices
- Key challenges of marketing on a global basis, including availability and granularity of data, varying legal requirements and cultural acceptance of data-driven marketing, a lack of identity resolution technology and fragmented data activation
- Global data use cases for the travel and hospitality, retail, financial services, technology and automotive industries
- Success stories of brands across a range of industries executing global marketing
- Expert insights from industry leaders
- How to select the right partner to navigate the global data and privacy landscape
Cibus International Food Exhibitor List 2024 - Exhibitors DataExhibitors Data
Cibus International Food 2024 holds immense value for exhibitors, encompassing businesses of all sizes across the Italian agri-food industry. Forge strategic partnerships with our Cibus International Food Exhibitor List 2024!
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Unit 8 - Information and Communication Technology (Paper I).pdf
CMR Consolidated Media Report
1. Providing today’s
consumers with multiple
media choices to get
their news and information
*Population in PR Adults 18+: 2,821,402
*Source: Nielsen Scarborough Puerto Rico, Release 1, 2015
GFR MEDIA REACHES
82%
adults in Puerto Rico, representing
2,317,200 of the total population.
01-5733-0
48 W. Seegers Road • Arlington Heights, IL 60005-3913 • T: 224.366.6939 • F: 224.366.6949 • www.auditedmedia.com
3 months ended June 30, 2015
CONSOLIDATED
MEDIA REPORT
Newspaper
2. 2.1million1
3
3
9.9million2
250+
Traffic Intersections
- Street vendors as of 12/27/2014
5.5K+
Points of Sale
- Retail/Dealer locations as of 10/12/2014
13billboards
- Available for rent
EXECUTIVE
SUMMARY
7 Highlights of GFR’s Reach & Audience
GFR Media is a family-owned company, providing consumers with a variety of media
platforms and services to access news and information in Puerto Rico. Our brands are
a reflection of our commitment, providing high standards within the telecommunications
industry.
out of the
top 10 local sites3
out of the
top 10 local media sites
4
#1
#1
#3
#2
#6
#8
Combined print audience
Unique browsers monthly
Subject to Audit
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3. Page 3 of 18 • 01-5733-0
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TOTAL
AUDIENCE REACH
Adults 18+
P P PD
D D D
D D+ + +
1
4
2
5
3
6
64.7%
20.3%
51.5%
10.8%
32.5%
4%
{ 1,825,784 }
{ 573,266 }
{ 1,453,800 }
{ 303,812 }
{ 917,220 }
{ 111,486 }
P DPRINT DIGITAL
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GFR MEDIA
PRIME AUDIENCES
We reach…
Women
18+ in Puerto Rico
1,493,5281
80.2%3
82.7%2
{ 1,197,758 }
{ 1,235,218 }
MULTIPLATFORM
NEWS OUTLETS
5. GFR MEDIA
TARGETED AUDIENCES
We reach…
Women
18-54 in Puerto Rico
928,0481
85.5%3
89.0%2
{ 793,438 }
{ 825,722 }
MULTIPLATFORM
NEWS OUTLETS
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7. GFR MEDIA
PRIME AUDIENCES
We reach…
Millennials1
in Puerto Rico
844,918
*Demographic born
between 1981-1997
84.5%3
88.2%2
{ 713,640 }
{ 745,228 }
MULTIPLATFORM
NEWS OUTLETS
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8. GFR MEDIA
TARGETED AUDIENCES
Weekly Ad Consumers
(by category)
MULTIPLATFORM
NEWS OUTLETS
MULTIPLATFORM
NEWS OUTLETS
Auto
Base
Health
Care
Banking
Retail
Wireless
Comm.
Total
Base
85% 83% 78%
83% 78%
83% 77%
85% 83% 77%
82% 77%
84%
85%
85%
85% 82% 77%
{ 1,508,112 }
{ 1,449,496 }
{ 1,297,554 }
{ 1,244,714 }
{ 1,399,840 }
{ 1,365,122 }
{ 1,598,966 }
{ 1,643,192 }
{ 1,474,730 }
{ 1,533,892 }
{ 1,712,706 }
{ 1,784,516 }
{ 1,472,036 }
{ 1,413,420 }
{ 1,262,464 }
{ 1,218,416 }
{ 1,365,404 }
{ 1,333,130 }
{ 1,376,706 }
{ 1,321,822 }
{ 1,181,540}
{ 1,144,344 }
{ 1,272,398 }
{ 1,248,840 }
2
1
3 4
Shoppers
using weekly ads
for purchase decisions
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9. DIGITAL
PROPERTIES
Our combined digital product offerings average
9.9 million unique browsers per month.1
GFR Media leads the digital market in Puerto Rico with
elnuevodia.com, primerahora.com, and clasificadospr.com,
ranking among the top 10 local sites.2
Web: unique browsers Social Media
1
315K
6.7 million
1.5 million
4.9 million
2.2 million
1.5 million
437K
328K
332K
371K
179K
22K 79K
384K
178K
195K
9.9 million
1
1
1
1
3
3
3
3
3
Subject to Audit as of June 30, 2015
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10. DIGITAL
PROPERTIES
Native Mobile Apps
(Unique devices monthly average)
Editorial
Newsletter
1
(iOS + Android)
Sent date: April 21st, 2015
Contact list: 1,113 emails
Open Rate: 45%
Opened e-mails: 501
Click Thru Rate (CTR): 10.7%
(Android + iOS)
(Android + iOS)
320,596
161,483
22,419
1
2
2
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Subject to Audit
11. REGIONAL
TARGETED DISTRIBUTION
12 Distribution Centers Islandwide
Through our distribution
centers we can reach unique
audiences to promote
products and services.
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12. CIRCULATION
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
GFR Media 187,940 348,648 350,975 382,810 499,919 392,135 222,726
Total
El Nuevo Día1
187,940 145,041 150,277 179,903 159,010 179,389 155,786
Primera Hora2
88,484 85,562 87,738 93,464 97,021 66,940
Índice3
115,123 115,136 115,169 247,445 115,725
Print
El Nuevo Día1
168,764 125,891 131,138 160,762 139,872 160,255 136,670
Primera Hora2
88,484 85,562 87,738 93,464 97,021 66,940
Índice3
114,591 114,612 114,645 246,922 115,205
Digital Replica
El Nuevo Día1
19,176 19,150 19,139 19,141 19,138 19,134 19,116
Índice3
532 524 524 523 520
Bi-Weekly Products
Clasivistos Gratuito 31,757
Clasivistos Gratuito Oeste 26,125
Total combined circulation for all bi-weekly products 57,882
Note: Indice Thursday’s print includes Indice & Indice Regionals circulation.
Subject to Audit
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13. GFR MEDIA
OFFERINGS P DPRINT DIGITAL
For over 45 years, El Nuevo Día has been delivering the news,
reaching more readers than any other newspaper in Puerto Rico
with a wide variety of specialized sections for every taste: Por
Dentro, Deportes, Negocios, De Viaje, among others.
It is the most visited local site in Puerto Rico1
with over 2 million
social media followers.
Primera Hora is characterized by its light, concise, simple
language, and easy to read communication style. It celebrates
Puerto Rico’s folklore.
Though it is mostly offered as single copy sales in traffic
intersections and stores throughout the Island, it is also home
delivered. PrimeraHora.com is Puerto Rico’s third most visited
local site, second most visited local news site, and second most
downloaded local mobile app.2
Índice is a promotional and marketing platform offering a free
newspaper, web site, social media presence, and promotional events.
It is focused on a highly social audience. It has been ranked as the 8th
most visited media web site.3
Available in 4 regional editions: Índice Metro, Índice Norte,
Índice Horizonte, and Índice Suroeste, it provides a flexible
commercial advertising platform with a wide variety of creative
executions, concepts, sizes, and design.
P
P
P
D
D
D
A product in the local market since 1974, every Saturday
Construcción has the most up-to-date information on the
construction industry, new construction projects, mortgage
deals and services, and real estate, complemented by articles on
home improvement, decoration, and refinancing. For real estate
professionals, it also serves as a guide for industry events.
P
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14. GFR MEDIA
OFFERINGS
For its customers, OfertaDelDía.com offers great savings on
daily deals for the best restaurants, hotels, spas, beauty salons,
events, and much more. For its advertisers, it is an excellent
advertising alternative, with guaranteed results, and no risk or
cash disbursement.
Puerto Rico’s weekly ad showcase site, Shop.pr is helping
customers save time and money by offering a simple interface with
many extras, such as product search and shopping lists, and is
available 24/7 through the web.
Puerto Rico’s up-to-date and complete culinary entertainment guide
for every taste, Sal! allows users to search restaurants by taste,
location, pricing, and ambiance, among other criteria. The editorial
content has a collection of interesting articles for foodies, including
local trends and chefs, recipes, and an extensive culinary local
event calendar. Sal! also hosts annual Sal! Awards, recognizing and
rewarding people’s choices as well as the most popular restaurants.
Clasificados PR is a classifieds service in Puerto Rico, and is
available 7 days a week in all three platforms: print, web and mobile.
It offers a broad selection of product categories, and through a
partnership with Monster.com, Clasificadospr.com is able to offer
a very robust Jobs section. Customers can take advantage of our
online self-service publishing service, visit one of our commercial sites
throughout the Island, or contact our skilled Call Center for all their
needs.
P
D
D
D
D
P DPRINT DIGITAL
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15. GFR MEDIA
OFFERINGS
Audience Profile can reach your audience, taking advantage
of GFR Media’s 2.1 million customer data base, with over 40
different segmentation criteria, and multiple channel reach (email,
telemarketing, SMS, physical mail, surveys). It is the perfect
complement to your integral communication and marketing strategy.
It also offers other complementary services for your data, such as
data diagnosis, cleanup and standardization; targeted surveying;
and various analytical services such as customer profiling, and
identification of cross-selling and upselling opportunities.
BrandShare is a service that offers content marketing through
unique written, photo, video, and audio content for each brand.
The content is available through El Nuevo Día, Primera Hora and
Índice print and digital formats.
P
P
D
D
Magacín is Puerto Rico’s most exclusive lifestyle and social events
guide. Available on the web, iPhone and iPad applications, and
Sundays on print, it is focused mostly on local events and trends,
with a glance on the international arena. In addition, Magacín
Boutique provides an e-commerce platform for showcasing exclusive
merchandise from local establishments.
P
D
P DPRINT DIGITAL
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16. EXPLANATORY
Page 2:
Executive Summary
1. Scarborough, PR Study 2015 R1C, Custom definition: ( Daily newspapers
print edition - Cume: El Nuevo Día OR Daily newspapers print edition - Cume:
Primera Hora OR Daily newspapers print edition - Cume: Índice OR Saturday
newspapers print edition - Average Issue Reader: El Nuevo Día OR Saturday
newspapers print edition - Average Issue Reader: Primera Hora OR Sunday
newspapers print edition - Average Issue Reader: El Nuevo Día OR Weekly
newspapers/shoppers/magazines - 6 months Reader: El Norte OR Weekly
newspapers/shoppers/magazines - 6 months Reader: El Horizonte OR
Weekly newspapers/shoppers/magazines - 6 months Reader: Índice Suroeste
(Current Release Only) OR Daily newspapers e-Edition - Cume: El Nuevo Día
e-Ediition OR Daily newspapers e-Edition - Cume: Primera Hora e-Edition OR
Daily newspapers e-Edition - Cume: Índice e-Edition OR Sunday newspapers
e-Edition - Cume: El Nuevo Día e-Ediition )
2. Comscore Digital Analytix, April-June 2015. Unique browsers monthly
average. Includes unique browsers to web sites, without exclusions. (Mobile/
Web combined)
3. SME 2015 Digital & Mobile Behavioral Study: Top 10 local sites
4. SME 2015 Digital & Mobile Behavioral Study: Top 10 media sites
Page 3:
Total Audience Reach
1. Scarborough, PR Study 2015 R1C, Custom definition ( Integrated Newspaper
Audience: El Nuevo Día INA OR Saturday newspapers print edition - Average
Issue Reader: El Nuevo Día )
2. Scarborough, PR Study 2015 R1C, Custom definition ( Saturday newspapers
print edition - Average Issue Reader: Primera Hora OR Integrated Newspaper
Audience: Primera Hora INA )
3. Scarborough, PR Study 2015 R1C, Custom definition ( Integrated Newspa-
per Audience: Índice INA OR Weekly newspapers/shoppers/magazines - 6
months Reader: El Norte OR Weekly newspapers/shoppers/magazines - 6
months Reader: El Horizonte OR Weekly newspapers/shoppers/magazines -
6 months Reader: Índice Suroeste (Current Release Only) )
4. Scarborough, PR Study 2015 R1C, Other websites visited past 30 days:
Clasificados.pr
5. Scarborough, PR Study 2015 R1C, Internet sites visited/apps used past 30
days: OfertaDelDia
6. Scarborough, PR Study 2015 R1C, Internet sites visited/apps used past 30
days: sal.pr
Page 4:
GFR Media Prime Audience:
Women 18+
1. Scarborough, PR Study 2015 R1C, Women
2. Scarborough, PR Study 2015 R1C, Women, Custom definition: ( Integrated
Newspaper Audience: Índice INA OR Saturday newspapers print edition -
Average Issue Reader: Primera Hora OR Integrated Newspaper Audience: El
Nuevo Día INA OR Saturday newspapers print edition - Average Issue Reader:
El Nuevo Día OR Integrated Newspaper Audience: Primera Hora INA OR
Weekly newspapers/shoppers/magazines - 6 months Reader: El Norte OR
Weekly newspapers/shoppers/magazines - 6 months Reader: El Horizonte
OR Weekly newspapers/shoppers/magazines - 6 months Reader: Índice
Suroeste (Current Release Only) OR Internet sites visited/apps used past 30
days: Ofertadeldia OR Internet sites visited/apps used past 30 days: bumbia.
com OR Internet sites visited/apps used past 30 days: sal.pr OR Other web-
sites visited past 30 days: Clasificados.pr )
3. Scarborough, PR Study 2015 R1C, Women, Custom definition: ( Integrated
Newspaper Audience: Índice INA OR Saturday newspapers print edition -
Average Issue Reader: Primera Hora OR Integrated Newspaper Audience: El
Nuevo Día INA OR Saturday newspapers print edition - Average Issue Reader:
El Nuevo Día OR Integrated Newspaper Audience: Primera Hora INA OR
Weekly newspapers/shoppers/magazines - 6 months Reader: El Norte OR
Weekly newspapers/shoppers/magazines - 6 months Reader: El Horizonte
OR Weekly newspapers/shoppers/magazines - 6 months Reader: Índice
Suroeste (Current Release Only))
Page 5:
GFR Media Targeted Audience:
Women 18-54
1. Scarborough, PR Study 2015 R1C, Women 18-54
2. Scarborough, PR Study 2015 R1C, Women 18-54, Custom definition:
(Integrated Newspaper Audience: Índice INA OR Saturday newspapers print
edition - Average Issue Reader: Primera Hora OR Integrated Newspaper
Audience: El Nuevo Día INA OR Saturday newspapers print edition - Average
Issue Reader: El Nuevo Día OR Integrated Newspaper Audience: Primera
Hora INA OR Weekly newspapers/shoppers/magazines - 6 months Reader:
El Norte OR Weekly newspapers/shoppers/magazines - 6 months Reader: El
Horizonte OR Weekly newspapers/shoppers/magazines - 6 months Reader:
Índice Suroeste (Current Release Only) OR Internet sites visited/apps used
past 30 days: Ofertadeldia OR Internet sites visited/apps used past 30 days:
bumbia.com OR Internet sites visited/apps used past 30 days: sal.pr OR
Other websites visited past 30 days: Clasificados.pr )
3. Scarborough, PR Study 2015 R1C, Women 18-54, Custom definition:
(Integrated Newspaper Audience: Índice INA OR Saturday newspapers print
edition - Average Issue Reader: Primera Hora OR Integrated Newspaper
Audience: El Nuevo Día INA OR Saturday newspapers print edition - Average
Issue Reader: El Nuevo Día OR Integrated Newspaper Audience: Primera
Hora INA OR Weekly newspapers/shoppers/magazines - 6 months Reader:
El Norte OR Weekly newspapers/shoppers/magazines - 6 months Reader: El
Horizonte OR Weekly newspapers/shoppers/magazines - 6 months Reader:
Índice Suroeste (Current Release Only))
Page 16 of 18 • 01-5733-0
Alliance for Audited Media
17. EXPLANATORY
Page 6:
GFR Media Targeted Audience:
Women by Age Group
1. Scarborough, PR Study 2015 R1C, Women (Age groups as specified),
Custom definition: ( Integrated Newspaper Audience: Índice INA OR Sat-
urday newspapers print edition - Average Issue Reader: Primera Hora OR
Integrated Newspaper Audience: El Nuevo Día INA OR Saturday newspapers
print edition - Average Issue Reader: El Nuevo Día OR Integrated Newspaper
Audience: Primera Hora INA OR Weekly newspapers/shoppers/magazines -
6 months Reader: El Norte OR Weekly newspapers/shoppers/magazines - 6
months Reader: El Horizonte OR Weekly newspapers/shoppers/magazines
- 6 months Reader: Índice Suroeste (Current Release Only) OR Internet sites
visited/apps used past 30 days: Ofertadeldia OR Internet sites visited/apps
used past 30 days: bumbia.com OR Internet sites visited/apps used past 30
days: sal.pr OR Other websites visited past 30 days: Clasificados.pr )
2. Scarborough, PR Study 2015 R1C, Women (Age groups as specified),
Custom definition: ( Integrated Newspaper Audience: Índice INA OR Sat-
urday newspapers print edition - Average Issue Reader: Primera Hora OR
Integrated Newspaper Audience: El Nuevo Día INA OR Saturday newspapers
print edition - Average Issue Reader: El Nuevo Día OR Integrated Newspaper
Audience: Primera Hora INA OR Weekly newspapers/shoppers/magazines -
6 months Reader: El Norte OR Weekly newspapers/shoppers/magazines - 6
months Reader: El Horizonte OR Weekly newspapers/shoppers/magazines
- 6 months Reader: Índice Suroeste (Current Release Only))
Page 7:
GFR Media Prime Audience:
Millennials
1. Scarborough, PR Study 2015 R1C, Adults 18-34
2. Scarborough, PR Study 2015 R1C, Adults 18-34, Custom definition:
(Integrated Newspaper Audience: Índice INA OR Saturday newspapers print
edition - Average Issue Reader: Primera Hora OR Integrated Newspaper
Audience: El Nuevo Día INA OR Saturday newspapers print edition - Average
Issue Reader: El Nuevo Día OR Integrated Newspaper Audience: Primera
Hora INA OR Weekly newspapers/shoppers/magazines - 6 months Reader:
El Norte OR Weekly newspapers/shoppers/magazines - 6 months Reader: El
Horizonte OR Weekly newspapers/shoppers/magazines - 6 months Reader:
Índice Suroeste (Current Release Only) OR Internet sites visited/apps used
past 30 days: Ofertadeldia OR Internet sites visited/apps used past 30 days:
bumbia.com OR Internet sites visited/apps used past 30 days: sal.pr OR
Other websites visited past 30 days: Clasificados.pr )
3. Scarborough, PR Study 2015 R1C, Adults 18-34, Custom definition:
(Integrated Newspaper Audience: Índice INA OR Saturday newspapers print
edition - Average Issue Reader: Primera Hora OR Integrated Newspaper
Audience: El Nuevo Día INA OR Saturday newspapers print edition - Average
Issue Reader: El Nuevo Día OR Integrated Newspaper Audience: Primera
Hora INA OR Weekly newspapers/shoppers/magazines - 6 months Reader:
El Norte OR Weekly newspapers/shoppers/magazines - 6 months Reader: El
Horizonte OR Weekly newspapers/shoppers/magazines - 6 months Reader:
Índice Suroeste (Current Release Only))
Page 8:
GFR Media Targeted Audience:
Weekly Shoppers
1. Scarborough, PR Study 2015 R1C, Use weekly shoppers for shopping and
buying decisions
2. Scarborough, PR Study 2015 R1C, Use weekly shoppers for shopping and
buying decisions, Custom definition: ( Integrated Newspaper Audience:
Índice INA OR Saturday newspapers print edition - Average Issue Reader:
Primera Hora OR Integrated Newspaper Audience: El Nuevo Día INA OR
Saturday newspapers print edition - Average Issue Reader: El Nuevo Día OR
Integrated Newspaper Audience: Primera Hora INA OR Weekly newspapers/
shoppers/magazines - 6 months Reader: El Norte OR Weekly newspapers/
shoppers/magazines - 6 months Reader: El Horizonte OR Weekly news-
papers/shoppers/magazines - 6 months Reader: Índice Suroeste (Current
Release Only) OR Internet sites visited/apps used past 30 days: Ofertadeldia
OR Internet sites visited/apps used past 30 days: bumbia.com OR Internet
sites visited/apps used past 30 days: sal.pr OR Other websites visited past
30 days: Clasificados.pr )
3. Scarborough, PR Study 2015 R1C, Use weekly shoppers for shopping and
buying decisions, Custom definition: ( Integrated Newspaper Audience: Índice
INA OR Saturday newspapers print edition - Average Issue Reader: Primera
Hora OR Integrated Newspaper Audience: El Nuevo Día INA OR Saturday
newspapers print edition - Average Issue Reader: El Nuevo Día OR Integrated
Newspaper Audience: Primera Hora INA OR Weekly newspapers/shoppers/
magazines - 6 months Reader: El Norte OR Weekly newspapers/shoppers/
magazines - 6 months Reader: El Horizonte OR Weekly newspapers/shop-
pers/magazines - 6 months Reader: Índice Suroeste (Current Release Only) )
4. Scarborough, PR Study 2015 R1C, Use weekly shoppers for shopping and
buying decisions, Custom definition: ( Saturday newspapers print edition -
Average Issue Reader: Primera Hora OR Integrated Newspaper Audience: El
Nuevo Día INA OR Saturday newspapers print edition - Average Issue Read-
er: El Nuevo Día OR Integrated Newspaper Audience: Primera Hora INA )
Page 17 of 18 • 01-5733-0
Alliance for Audited Media