The document provides an overview of global audience data spend trends in 2015 based on analysis by Eyeota. Some key findings include:
- The Electronics & Computers sector more than doubled its spending, primarily targeting IT professionals through B2B segments.
- Travel & Leisure spending quadrupled year-over-year, with peaks in Q1 for Europe and Q4 for APAC, focusing on seasonal and travel interest segments.
- Automotive spending increased significantly, showing a preference for premium niche segments like car ownership and intent.
The report breaks down spending trends by sector and region, highlighting top-performing categories and interests. It aims to provide advertisers and publishers insights on data usage to
The Eyeota Index contains internal data from Eyeota, the global leader in local audience data. This report tracks thousands of campaigns executed by hundreds of agencies across 60 countries. We have developed our own proprietary Indices, the Eyeota Price and Spend Indices. These are beneficial to all parties. For advertisers, it provides a rare window into how their peers in their category are using data and which audience segments work well for specific advertiser sectors. Publishers gain further insights about the most sought-after data segments, and the types of advertisers purchasing them.
Each region has its own unique factors driving audience data spend.
This report will be a useful guide for advertisers, media buyers and publishers in staying updated with the latest trends in global audience data spend.
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Eyeota is proud to launch the Eyeota Index Q4 2014, which tracks audience data trends worldwide. If you are a marketer, media buyer or publisher, the report reveals advertising sectors that are leading the way in audience data usage and which segments they are interested in. How are your competitors using audience data in their digital advertising campaigns? Read the Eyeota Index to find out more.
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Product Brochure with summarized information of our publication " Europe M-Commerce Snapshot 2015".
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Sample Report: COVID-19 Impact On Global E-Commerce & Online Payments May 202...yStats.com
Questions Covered in the report:
- What are the main effects of the coronavirus outbreak on global E-Commerce?
- What do Q1 2020 online retail sales figures from the top -markets say about COVID-19’s impact?
- How does the pandemic influence the development of global online groceries, travel, fashion, gaming, education and other products and verticals?
- How do digital and contactless payments evolve during the COVID-19 outbreak?
- What are the main implications of the coronavirus pandemic for B2B E-Commerce?
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Free Report Samples for our publication "Malaysia B2C E-Commerce Market 2017".
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The Eyeota Index contains internal data from Eyeota, the global leader in local audience data. This report tracks thousands of campaigns executed by hundreds of agencies across 60 countries. We have developed our own proprietary Indices, the Eyeota Price and Spend Indices. These are beneficial to all parties. For advertisers, it provides a rare window into how their peers in their category are using data and which audience segments work well for specific advertiser sectors. Publishers gain further insights about the most sought-after data segments, and the types of advertisers purchasing them.
Each region has its own unique factors driving audience data spend.
This report will be a useful guide for advertisers, media buyers and publishers in staying updated with the latest trends in global audience data spend.
Sample Report: Africa B2C E-Commerce Market 2016yStats.com
Free Report Samples for our publication "Africa B2C E-Commerce Market 2016".
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Free Report Samples for our publication " Global Clothing B2C E-Commerce Market 2016".
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Eyeota is proud to launch the Eyeota Index Q4 2014, which tracks audience data trends worldwide. If you are a marketer, media buyer or publisher, the report reveals advertising sectors that are leading the way in audience data usage and which segments they are interested in. How are your competitors using audience data in their digital advertising campaigns? Read the Eyeota Index to find out more.
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Free Report Samples for our publication "Global Online Shopping Snapshot 2016".
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Product Brochure with summarized information of our publication " Europe M-Commerce Snapshot 2015".
Find more here: https://www.ystats.com/product/europe-m-commerce-2015/
Sample Report: COVID-19 Impact On Global E-Commerce & Online Payments May 202...yStats.com
Questions Covered in the report:
- What are the main effects of the coronavirus outbreak on global E-Commerce?
- What do Q1 2020 online retail sales figures from the top -markets say about COVID-19’s impact?
- How does the pandemic influence the development of global online groceries, travel, fashion, gaming, education and other products and verticals?
- How do digital and contactless payments evolve during the COVID-19 outbreak?
- What are the main implications of the coronavirus pandemic for B2B E-Commerce?
Full report here: https://bit.ly/3PfGVaW
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Free Report Samples for our publication "Malaysia B2C E-Commerce Market 2017".
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Sample Report: COVID-19 Impact on Global E-Commerce and Online Payments: Apri...yStats.com
Questions Covered in the report:
What are the main implications of the coronavirus outbreak for the global B2C E-Commerce?
How did COVID-19 affect online sales of groceries and FMCG in different countries worldwide?
How is the pandemic changing the way consumers shop?
What are online retailers' expectations with regard to the impact of the coronavirus on their businesses?
How does the outbreak of COVID-19 influence the development of digital payment methods?
Full report here: https://bit.ly/3soHMMM
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Product Brochure with summarized information of our publication "Asia-Pacific B2C E-Commerce Market 2015".
Find more here: https://www.ystats.com/product/asia-pacific-b2c-e-commerce-market-2015/
Product Brochure: Online Retail in Emerging Markets 2016yStats.com
Product Brochure with summarized information of our publication "Online Retail in Emerging Markets 2016".
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Free Report Samples for our publication " Europe B2C E-Commerce 2017".
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Global Programmatic Ad Spend Trends by TurnJoinville
Programmatic advertising data results published by Turn outline industries and their competition levels, spend during 2014, Jan-May, compared to 2013.
The results were provided using the global standard methodology for measuring the level of competition in the marketplace, to evaluate the advertising industry.
Read more: http://www.turn.com/proof#turninsightreports
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Questions Covered:
-How does the share of consumers change their shopping habits during the Pandemic?
-What are the B2C E-Commerce Share of total retail sales?
-What are the preferred shopping channels during the Pandemic’s lockdown?
-Which specific product categories are purchased the most online during COVID-19?
-Which delivery methods are used for the top 2 E-Commerce websites?
Full report here: https://bit.ly/3skvvJd
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- What are the top payment methods used in E-Commerce among Singaporean consumers?
- How did the COVID-19 crisis affect the mobile payment market in Singapore?
- How was the growth of DBS PayLah! impacted during the COVID-19 pandemic?
- What is the share of Singaporean consumers who used e-wallets during the COVID-19 health crisis?
- What is the impact of the COVID-19 crisis on GrabPay’s activity in Singapore?
Full Report link: https://bit.ly/3vt47e7
Product Brochure: Trends in Worldwide Internet Retail 2016yStats.com
Product Brochure with summarized information of our publication "Trends in Worldwide Internet Retail 2016".
Find more here: https://www.ystats.com/product/global-b2c-e-commerce-market-trends-2016/
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capgemini research on cmo responsibilities with changing times in 2021Social Samosa
The latest Capgemini research highlights the need for CMOs to transform their skills with the evolving times and reimagine the customer journey with real-time engagement for a data-driven marketing environment.
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Цена свободы и безопасности. Индекс ИКТ-законодательств Евразии за 2016г.Vadim Dryganov
Представляем вашему вниманию исследование: «Цена свободы и безопасности. Индекс ИКТ-законодательств Евразии». Основная цель исследования: оценить последствия реализации законодательных нововведений для свободы, безопасности и экономической эффективности в сфере ИКТ в странах Евразии.
Sample Report: COVID-19 Impact on Global E-Commerce and Online Payments: Apri...yStats.com
Questions Covered in the report:
What are the main implications of the coronavirus outbreak for the global B2C E-Commerce?
How did COVID-19 affect online sales of groceries and FMCG in different countries worldwide?
How is the pandemic changing the way consumers shop?
What are online retailers' expectations with regard to the impact of the coronavirus on their businesses?
How does the outbreak of COVID-19 influence the development of digital payment methods?
Full report here: https://bit.ly/3soHMMM
Sample Report: Trends in Worldwide Internet Retail 2016yStats.com
Free Report Samples for our publication "Trends in Worldwide Internet Retail 2016".
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Product Brochure with summarized information of our publication "Asia-Pacific B2C E-Commerce Market 2015".
Find more here: https://www.ystats.com/product/asia-pacific-b2c-e-commerce-market-2015/
Product Brochure: Online Retail in Emerging Markets 2016yStats.com
Product Brochure with summarized information of our publication "Online Retail in Emerging Markets 2016".
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Sample Report: Europe B2C E-Commerce 2017yStats.com
Free Report Samples for our publication " Europe B2C E-Commerce 2017".
Find the full updated 2022 report available for purchase at: https://bit.ly/3Na8rW4
Global Programmatic Ad Spend Trends by TurnJoinville
Programmatic advertising data results published by Turn outline industries and their competition levels, spend during 2014, Jan-May, compared to 2013.
The results were provided using the global standard methodology for measuring the level of competition in the marketplace, to evaluate the advertising industry.
Read more: http://www.turn.com/proof#turninsightreports
Sample Report: Western Europe B2C E-Commerce Market 2016yStats.com
Free Report Samples for our publication "Western Europe B2C E-Commerce Market 2016".
Find the full report available for purchase at: https://ystats.com/shop/western-europe-b2c-e-commerce-market-2022/
Questions Covered:
-How does the share of consumers change their shopping habits during the Pandemic?
-What are the B2C E-Commerce Share of total retail sales?
-What are the preferred shopping channels during the Pandemic’s lockdown?
-Which specific product categories are purchased the most online during COVID-19?
-Which delivery methods are used for the top 2 E-Commerce websites?
Full report here: https://bit.ly/3skvvJd
Sample Report: Europe B2C E-Commerce Market 2016yStats.com
Free Report Samples for our publication "Europe B2C E-Commerce Market 2016".
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Sample Report: Top Mobile Payment Service Providers in Singapore 2020 and the...yStats.com
- What are the top payment methods used in E-Commerce among Singaporean consumers?
- How did the COVID-19 crisis affect the mobile payment market in Singapore?
- How was the growth of DBS PayLah! impacted during the COVID-19 pandemic?
- What is the share of Singaporean consumers who used e-wallets during the COVID-19 health crisis?
- What is the impact of the COVID-19 crisis on GrabPay’s activity in Singapore?
Full Report link: https://bit.ly/3vt47e7
Product Brochure: Trends in Worldwide Internet Retail 2016yStats.com
Product Brochure with summarized information of our publication "Trends in Worldwide Internet Retail 2016".
Find more here: https://www.ystats.com/product/global-b2c-e-commerce-market-trends-2016/
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capgemini research on cmo responsibilities with changing times in 2021Social Samosa
The latest Capgemini research highlights the need for CMOs to transform their skills with the evolving times and reimagine the customer journey with real-time engagement for a data-driven marketing environment.
Free Report Samples for our publication "Asia-Pacific B2C E-Commerce Market 2017".
Find the full updated 2019 report available for purchase at: https://bit.ly/3N5DYrX
Free Report Samples for our publication "Poland B2C E-Commerce Market 2015".
Find the full "Europe B2C E-Commerce Market 2022" report, which include recent information about Poland, available for purchase at: https://ystats.com/shop/europe-b2c-e-commerce-market-2022/
Цена свободы и безопасности. Индекс ИКТ-законодательств Евразии за 2016г.Vadim Dryganov
Представляем вашему вниманию исследование: «Цена свободы и безопасности. Индекс ИКТ-законодательств Евразии». Основная цель исследования: оценить последствия реализации законодательных нововведений для свободы, безопасности и экономической эффективности в сфере ИКТ в странах Евразии.
For a free PDF version - write to info@researchci.com and we shall reply with a PDF.
This is an executive summary, featuring the 5 leading consumer trends in FMCG, and some of the most interesting innovations to follow. Food, beverage, beauty, retail and new distribution channels, including on-demand, direct to consumer, boxes and subscriptions.
The full report contains dozens of best-in-class examples for each trends, as well as sales / investment data. Contact us to hear more or just to let us know what you think! info@researchci.com
Ernst & Young the Luxury & Cosmetics Financial Factbook
The industry faces three main challenges in the year ahead:
• Manage demand worldwide — This year, the industry has been impacted by currency
volatility: many consumers have abandoned local markets and shopped abroad instead,
to benefit from pricing differences. Most dramatically, while domestic consumption
in mainland China dropped 3% in 2014, Chinese consumers increased their spending
globally by 8%. Luxury companies have started to re-think the idea of a consistent offer
throughout the world, to minimize further effects of currency variations. The choice
is between maintaining a consistent pricing policy without adapting to specific local
fluctuations, or presenting a variable price for each area, chasing exchange rates and
purchasing power.
• Define an omni-channel strategy — Most companies are refocusing their strategies on
the customer experience: omni-channel, flawless retail management, people excellence.
Brands are seeking to take control of their operations by managing a dedicated retail
network. In parallel, companies have to deploy their presence worldwide and thus
continue to develop their wholesale portfolio, focusing on the high quality of their
partners. Digital is increasingly important, both as a marketing tool and as a sales
channel. Companies can no longer focus on a single channel: they have to define a
consistent strategy for all distribution networks and adapt their DNA specifically for
each channel, including social media.
• Fine-tune the retail model — The muscular retail strategy carried out by the major
international brands in worldwide tier-one cities has lowered the return of top-line
growth that can be obtained by increasing direct distribution networks. Today clients
are well informed about what they want to buy because of a combination of continuous
on-line/off-line switches, word of mouth, social communities. This may lead to a partial
redefinition of retail strategies, with selected closures of less-performing retail shops,
focus on core locations and well-positioned flagships, reduction in the average size of
directly operated stores (DOS) to improve main sale ratios and reduce costs.
Running head MARKETING ANALYSIS ASSIGNMENTS .docxwlynn1
Running head: MARKETING ANALYSIS ASSIGNMENTS 1
MARKETING ANALYSIS ASSIGNMENTS 6
Researching Marketing Questions
MKT/571
Melissa Simmons
Roberto Ancis
Part 1: Memorandum
TO: Senior Vice President (Marketing)
FROM: Jacob Glenns
DATE: August 19, 2018
SUBJECT: Marketing Analysis
Summary Analysis
This analysis of the market report that was presented the market analyst provides detailed insights from the data that may help in formulating an effective marketing strategy. The key information include: revenue performance for the first half between 2015 and 2016 and revenue trends over the same period. This information help in deciding whether to the organization should continue with its growth strategy or to reverse the decline.
Revenue Analysis
Analysis of the company’s semiannual performance- between January and June- indicates that there was an increase of 10.18 percent in the generated revenues per day from 96,000 dollars to 105,768 dollars in 2015 and 2016 respectively. The revenues per day, domestic market, were 93,683 dollars and 85,181 dollars in 2016 and 2015 respectively, over the same period. Overall, the semiannual revenue for the year 2016 was 13,644,073 dollars with the United States market contributing 12,085,137 dollars, which is approximately 88.6 percent of the semiannual revenue. The international market contributed 1,558,936 dollars, which is 11.4 percent of the total revenue. The average gross profit per day was 8.3 percent for the six months between January and June, 2016. For the three months of April, May and June, 2016 the total revenue was 7,024,096 dollars with the domestic market contributing 6,145,978 dollars and the international market contributing 878,119 dollars. The gross profit was 6.5 percent.
Revenue Trends
With regards to customer class, commercial customers contributed 7,195,592 dollars in the six months of January to June, 2016. The revenue per day was 55,780 dollars, an increase of 5,008 dollars compared to 50,772 dollars realized over the same period in 2015. At the second place was the municipal segment with 1,634,643 dollars. The revenue per day for the first six months was 12,672 in 2016 compared to 12,034 in 2015. The international market segment contributed 1,535,905 dollars and the revenue per day was 11,906 dollars and 11,700 dollars in 2016 and 2015 respectively. The other important segments- resellers, industrial labs, government, resell, education and others- also registered increments in the revenue per day for the first 6 months between 2015 and 2016. The revenue trend for the second quarter (between April and May) illustrate that commercial market contributed 1,130,973 dollars which is 50 percent of the total revenue from the customer class segment. The international market contributed 323,990 follo.
Running head: Target Market 6
Understanding Target Market: Apple Inc.
MKT/571
Melissa Simmons
August 27, 2018
Roberto Ancis
Apple Inc.
Apple Inc. is one of the largest technology companies it designs, develops and sells a range of consumer electronics (hardware) and software providing the most innovative technology to their customers. Key products of Apple include smartphone, tablet computers, portable media players, personal computers, smart watches, digital TV and much more (Thurm, 2010). However our selected B2C (Business to consumer) product is iPad. iPad has been widely in demand on domestic as well as international level. Buyer’s profile using demographic variables
Customers are domestically segmented on the basis of age, gender, income level and their occupation etc. Particularly, demographic variables are identified to get help in understanding the targeted group of customers with regard to product features and company can design a convincing marketing campaign to generate further market base (Heracleous, 2013). 2a Buyer’s Profile using the Demographic Variables (Domestic Market)
Demographic Segmentation
Variables
Age
20-45 years
Income
High income
Occupation
Students
Business man
Artists
Density
Urban
Rural
2b Buyer’s Profile using the Demographic Variables (Foreign Market)
Demographic Segmentation
Variables
Age
20-45 years
Income
High income
Occupation
Professionals
Students
Music lovers
Artists
Density
Urban Two designed geographic areas
Geographic segmentation has made on the basis of regions or areas because characteristics of people living in different areas can be different. Apple is a multinational company and it is working at the international level targeting different countries and regions for their products and services (statista.com, 2018). 3a Domestic market description
Domestic market targeting for the Apple iPad is the New York USA that have targeted first for every product/service.
· 10 economic factors
Economic factors are important to categorize the customers with geographical areas are altitude, latitude, climate, immigration conditions, cultural factors, government policies, infrastructure, transportation condition, technology adoption and types of occupations etc. These factors are related economic condition of the selected region. iPad target people who have high income and have the purchasing power to purchase high prices products like iPad.
· 5 population factors
According to the census of 2017, the total population of New York, USA is 19,849,399 that has targeted for iPad in different categories. Other population factors in the region of New York are high education, cultural diversity among people, professional, executives, people who come to visit the place. 3b Foreign market description
The UK is one major targeted country for sale of iPad that.
A Project report on car branding / car advertising.
A summer internship project report on "An Indepth study on Perception towards the Car Branding in Ahmedabad City"
Luxury and Cosmetics Market and Consumer Trends Chris Cadden
"Increase the digital effort — Luxury companies are behind in an increasingly digital world. New technology has changed the way companies do business, providing new communication channels, with buying behaviors evolving and the emergence of a new segment, the “millennials.” Immediacy is key, so there is a constant need to innovate within the digital world, which seems to contrast with the exclusivity known for its pole position at the core of the luxury market. Luxury brands have to manage dual aspects; namely to maintain their heritage and create long-term value while responding to consumers’ expectations and trying to offer instant gratification. Without innovation companies are risking losing ground to more dynamic, digitally savvy players." -Roberto Bonacina
Overview of media sector of 'OOH sector'SAGAR JAISWAL
The project report contain all the information related to outdoor advertising. It contains key trends, challenges and opportunities, competition. How digital ooh has power to change the dynamics of media sectors in coming times. All the data is taken from relevant source.
As specialist advisers to the marketing communications and technologies industry, we are uniquely positioned to ensure that we are continually on top of key trends in this rapidly evolving landscape.
Product Brochure with summarized information of our publication "Thailand B2C E-Commerce Market 2019".
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In the world of ecommerce, 2015 was a turning point in terms of mobile’s place in the affiliate shopping experience.
More than a device on which to research or browse, smartphones and tablets last year triumphed as sales portals -- mobile sales now represents nearly 1 in 3 sales which occur in the CJ Affiliate global network. Near the end of 2016, sales on mobile devices for some categories will likely account for 40% of global affiliate sales.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
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To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
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1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
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5) Roll the Dice - New Business Models
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Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
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Applications of 3D and AR in Digital Commerce,
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• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
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Eyeota Annual Index 2015 - Audience Data Trends in Europe
1. Berlin
|
Düsseldorf
|
London
|
Melbourne
|
New
York
|
Singapore
|
Sydney
|
Tokyo
Eyeota Annual Index
2015
2. Table of Contents
2
INTRODUCTION 3
FOREWORD
SEASONAL TRENDS
SEASONAL CALENDAR
SECTION 1
GLOBAL 6
EYEOTA SECTOR SPEND INDEX
EYEOTA PRICE INDEX
EYEOTA SEGMENT CATEGORIES
SECTION 5
SEGMENT GLOSSARY 22
ADVERTISER GLOSSARY 23
GEOGRAPHICAL DEFINITION 26
CONTACT US 27
SECTION 2
EUROPE 12
EYEOTA SECTOR SPEND INDEX
EYEOTA PRICE INDEX
EYEOTA SEGMENT CATEGORIES
UNITED KINGDOM
3. Introduction – Foreword
3
“We are proud to release the first Eyeota Annual Index, which uncovers global
audience data spend trends for 2015.
This edition is a significant one as we mark one year of launching the Eyeota Index. The
year-on-year comparisons add tremendous value to any advertiser or buyer as these
insights can be leveraged to understand market trends and plan ahead.
Eyeota occupies a strategic position within the digital advertising ecosystem, having
built integral relationships with all major global and regional ad buying platforms,
trading desks, DSPs, DMPs and ad networks.
We sought to make use of the huge volume of transactional data we collect on a
continual basis to identify advertising sectors that are leading the way in audience
data usage and which segments are being used to target customers.
The Eyeota Index contains data tracking thousands of campaigns executed by
hundreds of agencies across 60 countries.
We have developed our own proprietary Indices, The Eyeota Growth and Eyeota Price
Indices. These are beneficial to all parties. For advertisers, it provides a rare window into
how their peers in their category are using data and which audience segments work
well for specific advertiser sectors. Publishers gain further insights about the most
sought-after data segments, and the types of advertisers purchasing them.
Each region has its own unique factors driving audience data spend. I hope that this
report will be a useful guide for advertisers, media buyers and publishers in staying
updated with the latest trends in global audience data spend.
More importantly, the Eyeota Index seeks to help all parties to understand their target
audiences in a new way – as human beings.”
Kevin Tan, CEO, Eyeota
Eyeota launches the
First Annual Index
4. Seasonal Trends
4
Several
sectors
demonstrate
demarcated
seasonal
tendencies
and
trends
when
buying
audience
data.
The Travel & Leisure sector showed a marked increase in Q1 in Europe when users tend to book their holidays for the
rest of the year. In contrast, APAC’s Travel & Leisure peak was in Q4 during Australia’s peak summer travel period.
Retailers, in particular supermarkets, department stores and online stores, concentrated their audience data expenditure around
the end-of year holiday season with a focus on seasonal segments: gift buyers, grocery shopping mums, holidays cooks/holiday
shopping and grocery shopping.
Also driven by the holiday season, the FMCG sector increased audience data spend at the end of the year, largely on Seasonal
segments such as Christmas holiday gift buyers. The sector showed a secondary peak in Q3 surrounding an increase in marketing
during the back-to-school period as some shoppers began their shopping up to a month before school started, with annual
spending per household around the back-to-school period averaging $434 in the US (Source: Deloitte) and £236 per child in the UK
(Source: Santander).
Digital advertising and audience data, as a by-product, play an ever increasing role in Political Elections. As a result, Q1 2015 saw
significant expenditure for electoral candidate relevant profiles such as university educated audiences, current students and small
business professionals for the government elections in the United Kingdom. A similar and enhanced peak is expected for the
upcoming 2016 elections in the United States.
Sports brands increased audience data expenditure around key sporting events such as the Australian Football League (AFL) in Q3
leading to a relating peak in Betting providers. Advertising was focused on targeting broader reach demographics and users
interested in AFL/football.
7. 2015 Highlights – Global
7
Electronics
&
Computers
Automotive
Finance
Electronics
&
Computers
Phenomenal
adoption
of
audience
data
by
software,
hardware
and
computer
brands
in
particular
concentrated
around
B2B
segments.
These
segments
targeted
information
technology
professionals
as
well
as
users
working
in
IT
roles
within
corporations
and
business
professionals
in
general.
Finance
The
Finance
sector
is
one
of
the
biggest
buyers
of
audience
data
of
all
time
and
across
regions.
Personal
banking,
insurance,
loans
as
well
as
savings
&
investment
organizations
are
targeting
specific,
niche
groups
such
as
real
estate
intent
and
finance
intent
for
investment,
financial
services
and
mortgages.
Automotive
Automotive
sector
year-‐on-‐year
spend
increased
significantly
and
the
sector
has
been
one
of
the
most
consistent
buyers
of
audience
data
globally
and
in
Europe.
The
German
market
Automotive
sector
was
new
to
audience
data
and
showed
increasing
demand
for
audience
data
throughout
2015.
Automotive
brands
expressed
a
preference
for
car
ownership
and
automotive
buying
intent
segments
as
well
as
social
grade.
Car
ownership
segments
like
brand
and
age
of
car,
new
to
Eyeota
in
2015,
drove
the
increase
in
spend
seen
in
the
Automotive
sector
in
Europe.
Top
selling
category
segments
21% of
all
segments
bought
Business
professionals
especially
those
working
in
IT
were
the
most
targeted
B2B
segments
in
2015B2B
50% of
all
segments
bought
Broad
demo
segments
including
parent
and
mothers
plus
niche
Sociodemographic
profilesSociodemographic
8. 2015 Highlights – Global
8
With
the
boom
in
consumption
of
digital
TV
services,
online
newspapers,
magazines
as
well
as
TV
shows,
Multi-‐Media
advertisers
stepped
up
their
usage
of
audience
data
to
target
audiences.
Advertisers
look
for
suitable
demographic
profile
groups,
relevant
interests
and
lifestyles.
Home
&
Garden
brands
realized
how
relevant
online
information
influences
customers'
purchasing
decisions,
from
kitchenware
to
furniture.
Home
appliances
advertisers
started
optimizing
audience
data
in
their
marketing.
Their
targets
ranged
from
broader
home
owner
groups,
to
new
home
buyers,
‘stylist
pursuits’,
interest
in
interior
design
to
niche
purchase
intent
of
homeware and
home
improvement.
#1
#2
Sectors
To watch
Travel
&
Leisure
sector
spend
more
than
quadrupled
YoY
with
peak
spend
by
advertisers
in
Europe
in
Q1
2015
and
Q4
2015
for
APAC
advertisers,
with
a
particular
interest
in
Seasonal
segments.
Advertisers
also
showed
continued
demand
for
travel
intent,
travel
enthusiasts,
frequent
travelers,
family
holiday
travelers
and
weekend
travelers.
Travel
&
Leisure
Multi-‐Media Home
&
Garden
Multinational
FMCG
brands
continue
to
invest
in
audience
data,
preferring
broader
behavioural
and
interest-‐based
segments,
targeting
consumer
groups
such
as
parents,
health
&
fitness
enthusiasts,
food
enthusiasts
and
frequent
shoppers.
Seasonal
peaks
were
seen
in
Q3
focusing
on
back-‐to-‐school
shoppers
and
in
Q4
targeting
holiday
and
festive
season
shoppers.
FMCG
9. Global – Sector Spend Index
9
Which advertiser sectors spent the most on data globally and which segments did they purchase in 2015?
The length of the bar represents the relative audience data expenditure by advertiser sector compared to the
average spend for 2015. *The average is calculated on the median. The bars are then subdivided into the broad
segment categories purchased for the same year. Corresponding 2014 spend is indicated via a red line.
The Electronics & Computers sector spend more than doubled in 2015. This
sector was primarilydominated by advertisers utilizing B2B data to reach users in
organizations, with significant investment in audience data by software,
hardware and computer brands using B2B segments to reach IT professionals.
Travel & Leisure sector spend more than quadrupled YoY with peak spend by
advertisers in Europe in Q1 2015 and Q4 2015 for APAC advertisers, with a
particular interest in Seasonal segments. Advertisers also sought travel intent,
frequent travelers, family holiday travelers and weekend travelers.
10. Global – Eyeota Price Index
10
Which sectors placed a premium on targeting data in 2015?
Automotive
Multi-Media
FMCG
The
Eyeota
Price
Index
tracks
the
weighted
average
price
of
data
purchased
by
each
advertiser
sector
for
all
of
2015
Television programs targeted urban city dwellers, early
adopters of technology or those working in high income
professions when launching in new markets.
Continued preference from automotive brands in 2015 for
premium niche segments such as car ownership and
automotive buying intent, as well as social grade.
Supermarkets invested in broader reach segments to reach
their biggest user profiles: parents, health & fitness enthusiasts,
food enthusiasts and frequent shoppers, continuing the trend
from 2014.
11. Global – Eyeota Segment Categories
11
Which segment categories did the top 10 advertiser sectors purchase in 2015?
B2B: Electronics & Computers advertisers were the biggest users of B2B segments globally, driven by software, hardware and computer brands seeking
IT professionals and users working in specific IT roles within corporations and business professionals generally.
Interest: The FMCG sector was the top consumer of Interest segments such as fashion and beauty enthusiasts, parents and inferred age segments.
Seasonal: FMCG and Retail advertisers sought to reach consumers with products related to the year-end festive season.
13. 2015 Highlights – Europe
13
Electronics
&
Computers
Finance
The
Finance
sector
is
one
of
the
biggest
buyers
of
audience
data
of
all
time
and
across
all
regions.
Personal
banking,
insurance,
loans
as
well
as
savings
&
investments
organizations
are
targeting
specific,
niche
groups
such
as
Real
Estate
Intent,
Finance
Intent
for
investment,
financial
services
and
mortgages.
Automotive
Automotive
sector
year-‐on-‐year
spend
increased
significantly,
and
the
sector
has
been
one
of
the
most
consistent
buyers
of
audience
data
globally
and
in
Europe
-‐as
seen
in
the
Sector
Spend
Index.
The
German
market
automotive
sector
was
new
to
audience
data,
showing
increasing
demand
throughout
2015.
Finance
Electronics
&
Computers
Automotive
154%
Growth
in
audience
data
spend
from
Q4
2014
to
Q4
2015
From
4th
in
2014
to
2nd
in
2015
-‐ growth
has
been
driven
by
a
significant
branding
push
by
computer
companies
creating
separate
organizations
to
cater
solely
to
businesses,
primarily
looking
for
IT
professionals,
users
whose
functional
roles
revolve
around
hardware
and
software
plus
users
demonstrating
technology
intent
within
an
organization.
Top
selling
category
segments
19% of
all
segments
bought
Business
professionals
especially
those
working
in
IT
were
the
most
targeted
B2B
segments
in
2015B2B
50% of
all
segments
bought
Broad
demographic
segments
including
parents
and
mothers
plus
niche
Sociodemographic
profilesSociodemographic
14. 2015 Highlights – Europe
14
FMCG
The
FMCG
sector
saw
strong
growth
overall
in
2015.
Growth
contributors
were
the
more
niche
brands
of
global
FMCG
giants
and
fast-‐moving
beauty
and
personal
care
products
new
to
audience
data.
The
FMCG
sector
prefers
general
Sociodemographic
and
Interest
segments
with
strong
demand
for
Seasonal
segments,
in
particular
in
Q4
(Christmas
holiday
gift
buyers).
Medical
The
Medical
sector
pursued
a
travel
Intent
audience
to
promote
their
healthcare
travel
packages
to
as
well
as
pre-‐
travel
preparation
such
as
vaccination
brands.
They
marketed
intensively
during
peak
travel
periods
of
Q2
and
Q3.
#1
#2
#1
#2
Sectors
To watch
Featuring
in
the
top
5
sectors
in
2015
in
Europe,
the
Travel
&
Leisure
sector
is
increasingly
adopting
audience
data
as
a
key
channel
for
branding
and
consumer
reach.
Travel
sub-‐sectors
such
as
airlines,
hotels,
attractions,
cruises
and
travel
agents
buy
premium
audience
data
to
reach
consumers
in
market
with
travel
intent.
Sociodemographic
profiles
for
HNWI,
lifestyle-‐based
segments
for
frequent
travellers,
families
on
holidays
and
B2B
segments
to
target
business
travellers
are
popular
choices.
Seasonal
demand
governs
spend
by
the
various
sub-‐sectors
with
summer
and
winter
vacations
being
peak
periods.
Niche
sectors
such
as
cruises
and
attractions
continue
to
leverage
audience
targeting.
Travel
& Leisure
15. Europe – Sector Spend Index
15
Which advertiser sectors spent the most on data and which segments did they purchase in 2015?
Electronics & Computers: IT equipment and software brands utilized B2B
data to reach business professionals.
FMCG: There was high demand for Seasonal segments, in particular in
Q4 2015 to reach Christmas holiday gift buyers. This sector was ranked
3rd in spend for Europe in 2014, but is now overtaken by spend from the
Electronics & Computers sector.
The length of the bar represents the relative audience data expenditure by advertiser sector compared to the
average spend for 2015. *The average is calculated on the median. The bars are then subdivided into the broad
segment categories purchased for the same year. Corresponding 2014 spend is indicated via a red line.
16. Europe – Eyeota Price Index
16
Which sectors placed a premium on targeting data in 2015?
Automotive
Government Organizations
FMCG
The
Eyeota
Price
Index
tracks
the
weighted
average
price
of
data
purchased
by
each
advertiser
sector
for
all
of
2015
Automotive brands continued to prefer premium car ownership and
automotive buying intent segments as well as social grade.
Car ownership segments like brand and age of car were new to
Eyeota in 2015 which drove audience data expenditure in Europe.
Utilized niche audience data segments such as educated, working
professionals who tend to be more actively involved in decision-
making and are also more affected by social factors.
Preferred highlyscalable behavioral and interest-based segments,
targeting broader consumer groups such as parents, food
enthusiasts and Seasonal segments like Christmas gift buyers.
17. Europe – Eyeota Segment Categories
17
Which segment categories did the top 10 advertiser sectors purchase in 2015?
Top
Segment
Categories
-‐
%
of
all
segments
purchased
in
2015
B2B: The Electronics & Computers sector continues to be the largest investor in B2B segments (62% of all B2B segments bought were by Electronics & Computers advertisers).
Interest: In a trend that continued from 2014, the FMCG sector was the top spender in Interest categories targeting specific consumers such as health & fitness enthusiasts,
food enthusiasts and frequent shoppers.
Seasonal: Retail was the largest consumer of Seasonal segments such as Christmas holiday gift buyers. The second biggest spender was FMCG, driven largely by advertisers
seeking shoppers in the lead-up to the year-end festive season.
19. United Kingdom – Sector Spend Index
19
Which advertiser sectors spent the most on data and which segments did they purchase in 2015?
The length of the bar represents the relative audience data expenditure by advertiser sector compared to the
average spend for 2015. *The average is calculated on the median. The bars are then subdivided into the
broad segment categories purchased for the same year. Corresponding 2014 spend is indicated via a red line.
Automotive advertisers almost exclusively used Sociodemographic data such
as car ownership to target consumers.
Electronics & Computers advertisers were new to the top three sectors in the UK
in 2015, driven by software and computer companies using audience data to
prospect new potential customers and increase brand awareness for products.
There was a significant increase in audience data consumption for Travel & Leisure
advertisers around the busy travel booking period, as they invested in
Sociodemographic segments to target niche users based on social grade.
20. United Kingdom – Eyeota Price Index
20
Which sectors placed a premium on targeting data in 2015?
Medical
Automotive
Retail
The
Eyeota
Price
Index
tracks
the
weighted
average
price
of
data
purchased
by
each
advertiser
sector
for
all
of
2015
Optical providers targeted relevant Sociodemographic profiles,
while pharmaceutical companies sought users with intent to
travel and who were stocking up on OTC products. Healthcare
insurance providers targeted small to medium businesses with
a significant increase YoY.
Advertisers invested in premium niche segments to find owners
of specific car brands, or based on the age of their existing
cars.
Supermarkets utilized broad Sociodemographic segments to
target larger groups such as mothers and parents. There was
significant demand for Seasonal segments such as Christmas
gift buyers and grocery shoppers.
21. United Kingdom – Eyeota Segment Categories
21
Which segment categories did the top 10 advertiser sectors purchase in 2015?
SECTION 3
B2B: The Electronics & Computers sector was the largest consumer of B2B segments seeking to reach IT professionals and users with specific job functions within hardware and
software industries.
Interest: This category was bought broadly by a range of advertisers. The FMCG sector was the top consumer of Interest segments with a particular focus on health and
beauty Interest segments.
Seasonal: The FMCG and Retail sectors were nearly on par when investing in Seasonal segments, with the FMCG sector leading the way in using Seasonal segments
to reach shoppers around key calendar events.
22. Segment Category Glossary
22
A breakdown of what each segment category entails
Data
segments
that
relate
to
the
characteristics
of
a
user
such
as:
• Gender
• Age
• With/
without
children
Data
segments
that
relate
to
the
purchase
of
a
good
or
a
service
by
visiting
comparison
sites,
product
review
sites,
booking
engines
or
ecommerce
sites
Data
segments
that
allow
you
to
target
based
on
a
users
specific
interests
and
hobbies
Data
segments
that
allow
you
to
target
based
on
business
criteria
such
as:
• Industry
• Size
of
company
• Profession
Sociodemographic
Purchase
Intent
Interest
Business
2
Business
(B2B)
Seasonal
segments
to
help
target
campaigns
around
holidays,
special
occasions
and
sporting
events
Seasonal
23. Advertiser Glossary
23
For the report, advertisers were categorized anonymously into relevant advertiser sectors
The
following
provides
examples
of
the
types
of
advertisers
that
could
be
included
in
each
sector
and
are
not
reflective
of
actual
advertisers
in
our
database.
Automotive Charitable
Organization Education Electronics
&
Computers
Audi
BMW
Fiat
Ford
Honda
Jaguar
Toyota
Lexus
Mercedes-‐Benz
Porsche
Breast
Cancer
Foundation
Doctors
of
the
World
Greenpeace
Habitat
for
Humanity
Make-‐A-‐Wish
Red
Cross
Save
the
Children
UNICEF
World
Vision
WWF
Columbia
University
Georgetown
University
INSEAD
Business
School
Montessori
Education
Center
Singapore
Management
University
Sussex
University
Sydney
University
University
of
Michigan
University
of
Washington
Vancouver
Film
School
Apple
Canon
HP
IBM
Intel
Lenovo
Microsoft
Philips
Samsung
Toshiba
Finance FMCG Gambling
&
Betting
Bank
of
America
Barclays
CapitalOne
Citibank
Commonwealth
Bank
HSBC
JP
Morgan
Paypal
Standard
Chartered
Bank
Visa
Danone
Frito-‐Lay
General
Mills
Kellogg’s
L’Oreal
Mondelez/Kraft
Nespresso
Nestle
P&G
Unilever
Betfair
Casino
Arizona
Coral
Ladbrokes
Paddy
Power
Party
Poker
Sandia
Resort
&
Casino
SportsBet
Unibet
William
Hill
Food
&
Beverage
Applebees
Baskin Robbins
Burger
King
Costa
Coffee
Hard
Rock
Café
Krispy
Kreme
Mcdonald’s
Pizza
Hut
Starbucks
Weatherspoon
24. Advertiser Glossary
24
For the report, advertisers were categorized anonymously into relevant advertiser sectors
The
following
provides
examples
of
the
types
of
advertisers
that
could
be
included
in
each
sector
and
are
not
reflective
of
actual
advertisers
in
our
database.
Home
&
Garden Internet
Services Medical
American
Legion
Australian
Government
Democratic
National
Committee
European
Commission
Health
Department
Health
Promotion
Board
International
Energy
Agency
Scottish
Government
United
Nations
Workforce
Development
Agency
American
Signature
Inc
Bunnings Warehouse
Dulux
Electrolux
Fisher
&
Paykel
Freedom
Hart
Tools
Home
Depot
SC
Johnson
Whirlpool
Bing
Chrome
Cisco
Google
Maps
Mozilla
Safari
Skype
Wikipedia
Wordpress
Yahoo
Aetna
Group
Aviva
Bayer
British
Medical
Association
BUPA
HCB
Health
Hospitals
Novartis
Pfizer
Sacred
Heart
Hospital
Specsavers
Multi-‐Media Retail Services
&
Utilities Sports
BBC
News
Disney
Financial
Times
Guardian
News
&
Media
Huffington
Post
Netflix
Sky
Sports
Warner
Bros
Washington
Post
YouTube
Amazon
Carrefour
Coles
ebay
H&M
House
of
Fraser
Sainsbury’s
Toys
R
Us
Walmart
Victoria’s
Secret
Cable
Vision
DHL
EDF
O2
Royal
Mail
Scottish
Power
T-‐Mobile
Verizon
Vodafone
Zoopla
Adidas
Foot
Locker
National
Basketball
Association
New
Balance
Nike
Puma
Reebok
Rugby
World
Cup
UEFA
Champions
League
Wimbledon
Championships
Government
Organizations
Travel
Air
Berlin
Club
Med
Emirate
Airlines
Hyatt
Lufthansa
Qantas
Royal
Caribbean
Starwood
TripAdvisor
United
Airlines
25. Geographical Definition
25
Specific countries across various regions included in this report
Asia
Pacific
Afghanistan
American
Samora
Andorra
Armenia
Australia
Azerbaijan
Bhutan
British
Indian
Ocean
Territory
Brunei
Darussalam
Cambodia
China
Christmas
Island
Fiji
Georgia
Guam
Hong
Kong
India
Indonesia
Japan
Kazakhstan
Korea
Laos
Maldives
Macau
Malaysia
Mongolia
Nepal
New
Zealand
Niue
Norfolk
Island
Northern
Mariana
Islands
Pakistan
Palau
Papua
New
Guinea
Philippines
Pitcairn
Islands
Samoa
Solomon
Islands
South
Korea
Singapore
Sri
Lanka
Taiwan
Tajikistan
Thailand
Timor-‐Leste
Tokelau
Tonga
Turkmenistan
Tuvalu
Uzbekistan
Vanuatu
Vietnam
Europe
Åland Islands
Albania
Algeria
Austria
Belarus
Belgium
Bosnia
and
Herzegovina
Bulgaria
Cyprus
Czech
Republic
Denmark
Finland
France
Germany
Gibraltar
Greece
Greenland
Hungary
Iceland
Italy
Liechtenstein
Lithuania
Luxembourg
Macedonia
Malta
Monaco
Montenegro
Netherlands
Norway
Poland
Portugal
San
Marino
Serbia
Slovakia
Slovenia
Spain
Svalbard
And
Jan
Mayen
Sweden
Switzerland
Turkey
United
Arab
Emirates
United
Kingdom
Ukraine
SEA
Brunei
Darussalam
Cambodia
Indonesia
Lao
People’s
Democratic
Republic
Malaysia
Myanmar
Papua
New
Guinea
Philippines
Singapore
Thailand
Timor-‐Leste
Vietnam
26. About Eyeota
26
Eyeota
collects
audience
data
from
more
than
30,000 websites
globally,
resulting
in
over
1.8
billion
unique
profiles
27. Want to learn more?
27
Eyeota
Insights
Case
Studies
Eyeota
Website
For
more
information
on
the
Eyeota
Annual
Index
Report
contact:
Joyce
Lin
PR
&
Communications
Manager
jlin@eyeota.com
Eyeota
Audience
Report