In July 2018, I had the rare privilege to speak at the Sports Betting West Africa Summit which held at Eko Hotel and Suites, Lagos, Nigeria.
I was given the slot to talk on Marketing 101 and during my session, I talked about the sports betting marketing in Nigeria and in West Africa and the different ways sports markers can leverage on digital marketing.
A worked example of a digital marketing campaign I devised for a marketing agency whose client is looking to promote an outdoor music event in June 2011.
The client is already promoting the event with (offline) adverts and leaflets, and backed up using PR. However, a portion of the budget was set aside for digital for which this campaign is based on.
This a a broad presentation that covers the main aspects of digital marketing the 2015
As the digital marketing landscape continues to grow at a rapid pace, businesses are faced with new challenges and opportunities within this digital age. Now more than ever, consumers are looking online for goods and services.
Discover how creating a power digital marketing strategy for your business can attract new customers and encourage revenue growth.
Learn the fundamentals of Digital Marketing:
Brand Awareness
Lead Generation
Customer Retention
Sample Topics Covered
Build your Online Marketing Plan
Lead generation
SEO (Search Engine Optimisation)
Adwords and paid advertising
Build Brand Awareness
Landing Pages
Email Marketing and Campaigns
Social Media Marketing
How to create your website and make it look good
A worked example of a digital marketing campaign I devised for a marketing agency whose client is looking to promote an outdoor music event in June 2011.
The client is already promoting the event with (offline) adverts and leaflets, and backed up using PR. However, a portion of the budget was set aside for digital for which this campaign is based on.
This a a broad presentation that covers the main aspects of digital marketing the 2015
As the digital marketing landscape continues to grow at a rapid pace, businesses are faced with new challenges and opportunities within this digital age. Now more than ever, consumers are looking online for goods and services.
Discover how creating a power digital marketing strategy for your business can attract new customers and encourage revenue growth.
Learn the fundamentals of Digital Marketing:
Brand Awareness
Lead Generation
Customer Retention
Sample Topics Covered
Build your Online Marketing Plan
Lead generation
SEO (Search Engine Optimisation)
Adwords and paid advertising
Build Brand Awareness
Landing Pages
Email Marketing and Campaigns
Social Media Marketing
How to create your website and make it look good
Esports Playbook: A Guide for Brands and MarketersEsports Group
This report sheds light on core tenets of the eSports experience – which are fundamental to competitive video games. The goal is to aid formation of clear strategy for branding and marketing in eSports. The motivations for eSports participation – from content consumption patterns to reasons for engaging – hold huge implications for how to connect with its consumers.
In 2023, artificial intelligence can write article drafts, manage social media accounts and identify syndication partners. AI tools will empower you to level-up your SEO and content marketing without replacing your human imagination or judgment. Now is the time to start integrating AI tools into your SEO and content workflow – before AI-savvy competitors begin to dominate the market. Join marketing AI expert Dale Bertrand as he shares his playbook for using AI tools for SEO and content to increase your productivity and marketing results.
Online fantasy gaming in India and its growth strategy via digital assets, th...Abhismita Sen
With 10 million and growing subscribers, Fanfight becomes one of the top most fantasy sports apps of India. What sets it apart is its reluctance to invest on any conventional mode of marketing for growth and brand amplification. While rivals like MPL, Dream 11 and Rummy circle have invested aggressively on television advertising, celebrity endorsement, brand tie ups and newspaper advertising for growth, Fanfight has stuck entirely to digital marketing for its revenue growth, user acquisition and proliferation as a brand.
Fanfight is an interesting example of how digital marketing can be a standalone growth hacking strategy for any brand using it well, without the overwhelming usage of any other form of media outlets.
Strategy & Marketing Proposal - Sport Event (soccer)Jonathan Donado
Strategy and Marketing Proposal for sports organizations/ companies or professionals interested in promoting a soccer/ sports event. It provides highlights and business insights of the main components to organize, promote and manage a sports event. It addresses issues such as Social Media or Public Relations initiatives. It is an Executive/ General Management overview or presentation.
By Jonathan Donado
MBA - IESE
Senior Executive Fellows (SEF) - Harvard University
Linkedin: https://www.linkedin.com/in/jonathandonado/
Marketing / Sports / Soccer / Futbol / Business / Startup / Contractor / Freelance
A partner presentation that I helped create for my Influencer Marketing class, where we conducted research and pitched an influencer campaign for the rising fashion brand.
Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing.
Digital Marketing proposal for Health-N-Life magazine in Qatar. It includes campaign and marketing ideas for day to day marketing use. Social Media and other Digital Media channels
You can find the Social Media Proposal for Real Estate . We are leading digital marketing agency and provides you best Digital services at very affordable price.
Esports Playbook: A Guide for Brands and MarketersEsports Group
This report sheds light on core tenets of the eSports experience – which are fundamental to competitive video games. The goal is to aid formation of clear strategy for branding and marketing in eSports. The motivations for eSports participation – from content consumption patterns to reasons for engaging – hold huge implications for how to connect with its consumers.
In 2023, artificial intelligence can write article drafts, manage social media accounts and identify syndication partners. AI tools will empower you to level-up your SEO and content marketing without replacing your human imagination or judgment. Now is the time to start integrating AI tools into your SEO and content workflow – before AI-savvy competitors begin to dominate the market. Join marketing AI expert Dale Bertrand as he shares his playbook for using AI tools for SEO and content to increase your productivity and marketing results.
Online fantasy gaming in India and its growth strategy via digital assets, th...Abhismita Sen
With 10 million and growing subscribers, Fanfight becomes one of the top most fantasy sports apps of India. What sets it apart is its reluctance to invest on any conventional mode of marketing for growth and brand amplification. While rivals like MPL, Dream 11 and Rummy circle have invested aggressively on television advertising, celebrity endorsement, brand tie ups and newspaper advertising for growth, Fanfight has stuck entirely to digital marketing for its revenue growth, user acquisition and proliferation as a brand.
Fanfight is an interesting example of how digital marketing can be a standalone growth hacking strategy for any brand using it well, without the overwhelming usage of any other form of media outlets.
Strategy & Marketing Proposal - Sport Event (soccer)Jonathan Donado
Strategy and Marketing Proposal for sports organizations/ companies or professionals interested in promoting a soccer/ sports event. It provides highlights and business insights of the main components to organize, promote and manage a sports event. It addresses issues such as Social Media or Public Relations initiatives. It is an Executive/ General Management overview or presentation.
By Jonathan Donado
MBA - IESE
Senior Executive Fellows (SEF) - Harvard University
Linkedin: https://www.linkedin.com/in/jonathandonado/
Marketing / Sports / Soccer / Futbol / Business / Startup / Contractor / Freelance
A partner presentation that I helped create for my Influencer Marketing class, where we conducted research and pitched an influencer campaign for the rising fashion brand.
Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing.
Digital Marketing proposal for Health-N-Life magazine in Qatar. It includes campaign and marketing ideas for day to day marketing use. Social Media and other Digital Media channels
You can find the Social Media Proposal for Real Estate . We are leading digital marketing agency and provides you best Digital services at very affordable price.
Implementing digital marketing in the international marketImpulse Digital
Businesses must carefully analyse their audience and build digital marketing tactics that are connected with the market they want to reach in order to be successful. Let's take a closer look at the subtleties of adopting efficient digital marketing tactics in the global market.
In this presentation you will find a timeline of how media was consumed from 1980 until today in 2015 and how these changes in the media landscape impact your business. In addition, you will see the biggest gains and losses in market share in mainstream media channels and find tips on how to adapt in an ever-changing world of new technologies and sources to consume media.
The Fundamentals of Digital Marketing - PUP Taguig PresentationJomer Gregorio
February 3, 2017. Polytechnic University of the Philippine Taguig City Metro Manila Branch.
I shared my first-hand experience and knowledge to some 40+ 4th year marketing students in the said university in their event named: Big BUZZ! Digital Marketing: Interlink with the Outside World.
I enjoyed sharing my presentation titled: The Fundamentals of Digital Marketing. I hope to see you again next time PUP!
Official pics: https://www.facebook.com/296595453714747/photos/?tab=album&album_id=1533647946676152
The Definitive Guide to Digital Marketing_ Strategies, Trends, and Best Pract...Marcus Cook
In the rapidly evolving landscape of modern business, digital marketing has become a cornerstone of success for companies of all sizes. From startups to multinational corporations, the ability to effectively leverage digital channels has transformed the way businesses connect with their audience, generate leads, and drive sales. In this comprehensive guide, we delve into the world of digital marketing, exploring its definition, importance, key strategies, and emerging trends.
Digital marketing 101 for restaupreneurs by homer nieveraHomer Nievera
Digital Marketing 101 for Restaupreneurs by global digital marketing expert Homer Nievera, details the essential tools needed to run a successful digital marketing campaign.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
2. MEET ME!
● Co-Founder, Rene Digital Hub
● Certified Subject Matter Expert with Digital Marketing Institute,
Ireland
● Over 4 years + training experience and over 3000 people trained
○ Google Digital Skills Trainer
○ Facebook for Creators Trainer
○ Trains for Wild Fusion DC & Orange Academy.
● Worked at Webcoupers, Hotels.ng, Gtech Designs in Baltimore.
Worked with brands like Payporte, BIU, Total Perspectives UK,
Naijagaming, Glo etc
2
3. SPORTS BETTING IS
POPULAR
According to a recently concluded study, 60 million
residents of Nigeria in the age group of 18 - 40 are
active sports bettors. They spend an average of
3000 Naira or $15 per day on sports bets.
This trend is roughly the same across West, Central,
East and Southern Africa.
According to a report that PriceWaterHouseCoopers
the betting markets of Nigeria, Kenya, and South
Africa will be worth $37 billion by the end of 2018.
3
4. WHY THE RAPID GROWTH IN AFRICA?
4
YOUTHFUL
POPULATION &
UNEMPLOYMENT
RISING INTERNET
PENETRATION &
USE OF MOBILE.
CRAZY LOVE FOR
SPORTS (ESP
FOOTBALL)
5. Key figures
USD 70
Billion
global market value
for legal betting
industry in 2016
(GGY)* ≈
10%*
USD 7
Billion
spent on
marketing by
betting
companies
every year
≈
15%
Depending on the country,
approximately 15% of the
marketing budget spent runs
into digital channels, which
equals
USD 1.2 Billion
5
6. WHY IS DIGITAL MARKETING ESSENTIAL FOR BOOKMAKERS
6
It is measurable
Cost effective
Flexibility
Biggest channel to acquire new punters
Build the brand
Reduce the cost of acquisition: Improve conversions
7. TRENDS IN BETTING INDUSTRY
7
Focus on digital marketing and products (Shift from retail revenues
towards digital revenues)
Combination of retail and digital offers
Mobile first Approach
Improvement of digital products in usability and design
Focus on digital marketing campaigns rather than print, TV or radio
Get access to their fan/user data
8. UNDERSTANDING THE TARGET AUDIENCE (18-35YRS)
8
71% of your TA are students & formally employed & earn between 50K and 250K...with High Disposable Income
SOURCE: MPS AMPS, 2017
9. 9
Reach of Media: Mobile(incl.Digital), TV & Radio have the highest reach for our Audience
ACTIVITIES
▪ Calls
▪ Text
GENRE
▪ Action
▪ Comedy
▪ Drama
GENRE
▪ News
▪ Musical
▪ Sports
▪ Talk Show
▪ Rel. Prog
GENRE
▪ News
▪ Drama
▪ Soaps
▪ Musicals
SECTION
▪ Sports
▪ Politics
▪ Local/Nat.
News
▪ Lifestyle
(Fashion/
▪ Celebrity)
SECTION
▪ Sports
▪ Politics
▪ Local/Nat.
News
▪ Lifestyle
(Fashion/
▪ Celebrity)
EXPOSURE
▪ Posters
▪ Billboards
▪ Bus Branding
▪ Banners
▪ Mobile Vans
ACTIVITIES
▪ Chat
▪ News
▪ Info/Researc
h
▪ Sports
Updates
▪ Read & Send
Mails
SOURCE: MPS AMPS, 2017
Primary Audience: Core Male Sports Enthusiasts 18-35
Secondary Audience: General Public
11. “
Digital marketing is the marketing of products or
services using digital technologies, mainly on the
Internet, but also including mobile phones, display
advertising, and any other digital medium.
Businesses leverage digital channels such as search
engines, social media, email, and their websites to
connect with current and prospective customers.
11
12. THE R’S OF DIGITAL MARKETING
12
RELEVANCE
RIGHT
ENGAGEMENT
REPETITION
15. 15
THE MOST RELEVANT CHANNELS
Display advertising also known as banner
advertising is a form of advertising that conveys
a commercial message visually using text,
logos, animations, videos, photographs, or other
graphics. The converted message is then
inserted in various formats of banner displayed
on different websites.
SEO is the process of getting
traffic from “free”, “organic”,
”editorial” and “ natural listings” on
search engines such as Google or
Yahoo.
SEM is the process of getting paid
traffic to your website from search
engines such as Google or Yahoo.
Display Advertising Search Engine Search Engine
Optimization (SEO) Marketing (SEM)
16. 16
THE MOST RELEVANT CHANNELS
Social Media Marketing is the use of a
number of social media outlets (i.e.
Facebook, Twitter, Instagram etc.) and
communities to generate publicity to
increase the awareness of a product,
brand or event.
Content Marketing focuses on creating
and distributing valuable, relevant and
consistent content to attract and retain a
clearly-defined audience.
Social Media Content Marketing Video Marketing
Using videos to promote or market your
brand, product or service in the Internet.
Videos can be used and distributed on
various owned or paid media channels.
21. SOCIAL MEDIA MARKETING
21
10%
34%
56.8%
93.3%
of social media users love to
share about sports
Frequency with which fans are
accessing sports content on
social media daily
Customers think social media is
an impactful technology in
sports
Global sports leaders believe
social media engagement of
fans will grow in the 5-10 years
23. SOCIAL MEDIA MARKETING
Focus on Social Media as key
communication channel by all the
major players
Facebook the platform of Choice.
23
24. DIGITAL TRENDS FOR BETTING INDUSTRY SUMMARY
Native and content advertising
Content related advertising, create stories rather than simple ads
Digital video
Awareness and interaction with digital video ads is much higher than with regular ads
Mobile marketing
Shift from marketing budgets towards digital marketing, especially mobile marketing
Digitalization of sponsorships
Use your offline sponsorships for customer and data acquisition
24
25. Customer Acquisition activities concentrate on turning Leads into customers
Customer Retention activities and actions are done to retain and build up a
long lasting customer relationships
26. 26
Customer acquisition
Customer retention
Customer acquisition vs. customer retention
Mobile Marketing
Search Marketing
Display Advertising
Bonuses & promotions
Social Media
OOH
Loyalty programs
Product updates and improvements
Customer care support
Re-targeting
Email Marketing
Content marketing
27. 27
CONCLUSION
● The Sport Bet Space is very saturated and new entrants are expected.
● The Big players are heavy on TV, Radio, OOH & Digital.
● The big players have an optimised online platform and physical shops to support sales and drive street
level visibility.
● Heavy use of promo’s to incentivise and drive followership and members to their platform.
● Use of Brand Ambassadors to help promote Brand and extend awareness beyond direct advertising.
● Category TG are mainly comprises mainly students and working class individuals within ages of 18-45.
● Brand awareness, Brand visibility and Digital presence is key for new entrants.
● Social Media, Mobile Marketing, Display Advertising as well as cheap firms of transit advertising (bus
branding) aids TOMA in the Sport Bet Category.