SG-IF160 6th Annual Shopping Malls - Shirlyn

6th Annual
6-7 April 2016
Grand Hyatt, Singapore

PG. 1
For further details, contact
Shirlyn Igonia
T: +632 406 4711 | E: shirlyni@trueventus.com
"Retail has to evolve on a regular basis or it faces extinction. It's just the way it is.”
- CNBC
WHY YOU CANNOT MISS THIS EVENT
Do malls know how to retain customers who are increasingly being swept away by
the charm of online shopping?
Do you have the right marketing tools in driving footfall to your mall? So, how do
we get malls back on track and be the drivers of the GDP?
We have the answers for you-Be part of Asia’s largest Shopping Mall Event of the
year!
As the saying goes, if you can't beat 'em—mimic 'em. Online retail popularity has
forced developers to think harder about how to create high-energy experiences at
their properties. Malls are becoming “alls”. The mall of tomorrow will be a fully
functional lifestyle center, they’ll be destinations for discovery, experimentation and
entertainment .The effect of this is a paradigm shift that will strengthen the industry!
Celebrating its 6th Anniversary - 6th Annual Shopping Mall Summit by Trueventus
aim’s of achieving over 200 delegates, in collaboration with our brand new Retail In
Mall event. The 2016 edition is bigger and better than ever before, creating business
matching platform for developers, property owners, shopping mall professionals and
retailers to learn, propose ideas, make deals and network. This unique stage
presenting industry’s top thinkers will discuss how to stay ahead of the fundamental
changes affecting retail and real estate and crack the code on game-changing ideas
to help elevate your shopping malls into a world class destination!
KEY BENEFITS OF ATTENDING
• Maximising the full potential of your shopping mall development
• Transforming malls into a lifestyle destination
• Re-Evaluating marketing tools to bring out the best of your malls and to drive
footfalls
• Grasping the technicalities in effective leasing and tenant engagements
• Staying ahead of game: Riding on the future trends and concepts in shaping
the shopping mall industry
• Uniting shopping mall professionals with retailers for new business opportunities
PAST EVENT TESTIMONIALS
“Very educational good for networking for this event like classroom set-up to learn.”
Macau Legend Development Ltd
“Overall nice experience and good that the organiser arranged for quick networking
session during the talks. Conducive environment and good mix od speakers.”
Frasers Centrepoint Asset Management Ltd, Singapore
“Meaningful experience for my first Trueventus conference.”
Ayala Land, Inc., Philippines
“Overall, well done on the event and topics presented.”
Resort World Genting, Malaysia
“Overall is informative, Great insight into retails and tenancy management.”
Black Rock Property, Malaysia
WHO SHOULD ATTEND?
This conference is designed for
C-SuiteExecutives,SVPs,VPs,Directors,
Senior Managers, Managers and
Executives involved with, but not
limited to:
• Mall owners
• Mall developers
• Mall operations
• Mall management
• Mall investment
• Mall construction
• Retail owners
• Retail operators
• Retail tenants
• Retail marketing and branding
• Retail business development
• Mall design and planning
• Mall marketing and leasing
• Mall facilities management
• Mall fit outs
• Brand partners
• Architecture and design
• Food retail/food court
operations
• Visual merchandising
JOIN THE DISCUSSION
Shopping Malls Committee-Join the group
Trueventus - Follow Us
6 - 7 APRIL 2016 | GRAND HYATT, SINGAPORE
6 ANNUAL SHOPPING MALLSth

GOLD SPONSORS
SILVER SPONSOR
Spark is an award-winning international design studio that creates distinctive buildings for our clients and great places for people. We focus
on architecture’s potential to contribute positively to the experience of the city while addressing the pragmatic issues that govern each project.
We work with the bold yet common-sense vision of enlarging the spaces of the city into our buildings, and of unfolding our buildings into the
city - creating opportunities for layered experiences and engaging places.
From our four studios in London, Beijing, Shanghai, and Singapore we have designed projects in Asia, Europe, the Middle East,
Africa, India, and Australia. Each one has its own unique spark and manifests our desire to tackle and deliver on challenges that
reflect the key global imperative of attaining a sustainable, life improving environment for all.
SPARK’s recent projects include Vanke Jiugong (Beijing, China), Fuzhou Wusibei Thaihot Plaza (Fuzhou, China), Gateway Ho Chi Minh City
(Vietnam), Bass and Flinders Gateway (Wollongong, Australia), Ramzi Towers (Lagos, Nigeria), and Parnell House (London, UK).
www.sparkarchitects.com
Yardi Asset and Property Management provides the most comprehensive set of management and accounting tools for commercial, retail,
residential and industrial real estate, all built into the fully integrated web-based Voyager platform. From small portfolios to the largest global
enterprises, Yardi Commercial Property Management automates processes with role-based dashboards, workflows, critical date notifications
and analytics, which will help you increase efficiency and improve decision-making. The Yardi Voyager platform combines investment & fund
management, asset and property management and accounting with ownership, financials, budgets, forecasts, construction and maintenance
for a holistic view of your investment portfolio.
www.yardi.com
BRAND SPONSOR
Memberson® clients operate some of the largest shopping malls serving millions of shoppers daily.
Our solutions empower shopping malls to connect and engage with shoppers automatically, in real-time. Using an array of features including
point-of-sale (PoS) independent receipt capturing, marketing automation, Omni-channel campaign management, mall loyalty programs,
merchant promotion management, gift item management, and voucher management, our Reaktor® software platform allows our clients to
implement, measure and understand shoppers purchase patterns, driving increased sales. With Memberson malls are ready for the future of
shopping.
www.memberson.com
ASSOCIATE PARTNERS
www.ifmasingapore.org www.thairetailer.com www.mallchina.org www.scdc.org.tw
SUPPORTING MEDIA
www.franchiseasia.com www.shoppingmallexpert.com www.galeriehandlowe.pl
PG. 2
Shirlyn Igonia
RMS Shopping Centre is a property management system specifically developed for the casual mall letting segment. The full range of
shopping centre assets are managed by RMS including booths, stalls, media, vending or any other site type. RMS is used in most major
shopping centres in Australia and is gaining penetration around the world. The system’s features has been developed in conjunction with the
industry for an exact fit for their needs.RMS Shopping Centre operates in the cloud and can be deployed as a multi property centralised model
giving head office direct access to all centres in any national or international region.
www.rms.com.au

PG. 3
Shirlyn Igonia
FEATURING KEYNOTE PRESENTATION AND CASE STUDIES DELIVERED BY DISTINGUISHED SPEAKERS:
Ian McLelland
Centre Director
East Kilbride Shopping Centre, United Kingdom
Sophie Ross
Group Head of Multichannel
Hammerson, United Kingdom
Gunyarak Piyakhun
First Executive Vice President (Marketing)
Siam Piwat, Thailand
Karen Tam
Assistant General Manager
Harbour City Estates Limited, Hong Kong
Arnoud Bakker
Head of Lease Group
IKEA Shopping Centres, Russia
Alvin Cheng Yu Dong
Executive Director and Chief Executive Officer
Lippo Malls Indonesia Retail Trust
João Xavier
Senior Director/ Head of Mall Management
Multi Development, Turkey
Helen Guan
Vice President of Asset Management
Kardan Land, China
Pushpa Bector
Executive Vice President
Head, DLF Mall of India
Maria Aurora Legarda
General Manager
Ayala Malls, Ayala Land, Phillippines
Dimitri Lalagos
Vice President, Leasing
Triple Five, United States of America
Turner Canning
Senior Development Manager-Retail
Lend Lease, Singapore
Henry Nasution
Managing Director
PT Supermal Karawaci, Indonesia
Manish Tripathi
Senior Director-Projects
Meraas Holding, Dubai
Michael Bates
Head of Retail
Colliers International, Australia
Edgar C. Tejerero
President
SM Lifestyle Entertainment (SM Prime Holdings Inc.),
Philippines
Winy Maas
Founding Director
MVRDV, Netherlands
Eric Chan
Director (Operations & Leasing)
K11 Concepts Limited, China
Dylan Chan
Head of Operations
Boustead Ikano, Malaysia
Kelvin Ng
Chief Executive Officer
Synergistic Real Estate, Singapore
Greg Clarke
Director International Leasing Director APAC
Horizon Group Properties, China
Daniel Tsang
Senior Retail Manager
KSK Land, Malaysia
KM Cheah
General Manager
Plaza Merdeka, Malaysia
Ian Hunter
Centre Director
Swords Pavilions Shopping Centre, Dublin, Ireland

PG. 4
Shirlyn Igonia
DAY ONE
Registration and Coffee
Opening Address by Chairperson
Plenary One
E-commerce a friend or a foe? - Embracing online retailing into your shopping malls - Westfield Case Study
Speaker to be advised
Plenary Two
Retailtainment: Reinventing retail in delivering a unique shopping experience
Edgar C. Tejerero President
SM Lifestyle Entertainment (SM Prime Holdings Inc.), Philippines
Retailers Soapbox: Retailers will be given the platform to present their portfolio to mall operators
Morning refreshments
Plenary Three
Understanding consumer trend to reinvent retail and shopping mall business
Gunyarak Piyakhun First Executive Vice President (Marketing)
Siam Piwat, Thailand
Plenary Four
Sense and sensibility – Mixed-Use in changing existing property into one dimensional use
Kelvin Ng Chief Executive Officer
Synergistic Real Estate, Singapore
Networking luncheon
0800
0830
0845
0930
1015
1030
1100
1145
1230
1245
STREAM ONE: MALL DEVELOPMENT & DESIGN STREAM TWO: LEASING & TENANT STRATEGIES STREAM THREE: TECHNOLOGY IN MALLS
1400
1445
1600
1645
1730
1530
1400 Session One
Breaking away from traditional leasing: Adopting
effective profit sharing strategies
One of the biggest challenges with shopping malls
is that the profile of the typical leasing strategy.
Malls must review and challenge their leasing
strategy and tenant mix on an ongoing basis to
ensure it aligns with the current needs of tenants.
• Choosing the right revenue sharing model
• Sharing sales with landlords in part in minimizing risk
• Adopting flexible leasing strategies that are sensi-
tive to tenants’ performance
Eric Chan Director (Operations & Leasing)
K11 Concepts Limited, China
Session Two
Power of Negotiation: Is your tenant agreement
attractive to international retailers?
With today’s consumers demanding new and fresh
experiences, retail property owners are now more
inclined than ever before to update their shopping
centres and tenant mixes, particularly with the drive
of new international retailers entering our market.
It is important to understand your client's goals and
objectives when taking on a lease negotiation.
Landlords are showing more willingness to engage
with their retailers and improve communication in
order to protect their shopping centre assets.
Arnoud Bakker Head of Lease Group
IKEA Shopping Centres, Russia
Afternoon refreshments
Session Three
Leasing space on a short-term basis: From
kiosks to specialty display units
This session seeks to examine innovative leasing
methods- What is new in specialty leasing and what
opportunities does it present to owners, developers
and retailers alike?
• Promoting flexible agreement terms
• Allowing licensees to lease on a short-term basis
• Experiencing the same quality of customer traffic
delivered to permanent tenants
Ian Hunter Centre Director
Swords Pavilions Shopping Centre, Dublin, Ireland
Session Four
Effectively dealing with high vacancy rates or
short term expansion in your malls
With competition increasing and real incomes
dropping, shopping centers need more time to
attract their clientele and achieve their stated traffic
goals.
• Exploring new leasing options and cost structures
• Using creativity to fill vacancies and renegotiate
leases to ensure their spaces don't stay empty
• Innovating tenant mix as a way to keep retail space
viable and profitable
Henry Nasution Managing Director
PT Supermal Karawaci, Indonesia
End of Day One
1400
1445
1530
1600
1645
1730
1445
1530
1600
1645
1730
Session One
Futuristic shopping mall innovations: Creating
a compelling retail experience through virtual
reality and interactive technology
Innovative malls have been experimenting with
new ideas in staying ahead of the curve despite of
challenging economic landscape and other competi-
tion. Some approach includes:
• Delivering unique experience and convenience in
retaining consumers
• Engaging customers with virtual reality technology
Maria Aurora Legarda General Manager
Ayala Malls, Ayala Land, Phillippines
Session Two
How malls are getting on board with iBeacon
technology?
Mall developers and owners need to be creative by
adopting new technology in order to compete with
online shopping platform. iBecon technology has
facilitate shopping centers in getting the right type
of customers to stores. It will be able to deliver
even better personalised offers in specific locations
inside the mall. This session highlight the effective-
ness of this application in providing great value for
both customers and store owners in competing
with e-commerce shopping sites.
Sophie Ross Group Head of Multichannel
Hammerson, UK
Session Three
Gearing Up: Gamifying malls with digital
entertainment in boosting footfall
• Transforming malls into entertainment destina-
tions by creating fun and unique entertainment
facilities
• Encouraging social gathering in the thematic envi-
ronments
• Incorporating new technology for indoor park as
the main shopping centre attraction
João Xavier Senior Director/ Head of Mall
Management
Multi Development, Turkey
Session Four
The growth of e-payment , what are the
implications and opportunities for malls?
In this digital era, the consumers have become
more tech savvy in keeping up with the evolving
lifestyle. Going cashless by deploying e-payment is
becoming a phenomenon across the globe espe-
cially in retail sector. The e-payment is seen to be
more efficient and less dangerous to consumers
and business owners. Join this session to explore
the implication and opportunities of this new trend.
End of Day One
Session One
Inspiration of design & architecture – Hear
from the rising star in Shopping Mall Design-
Markthal Rotterdam Case Study
In designing shopping centers, the key goal is to
provide an atmosphere that is conducive to
consumers. This involves a careful planning of the
centre to provide an effective flow of customers
that gives greatest exposure to shop fronts. The
trend today is toward mixed-use developments,
where retail centers share a site with a different
asset class, such as apartments, offices or hotels.
Hear the story of Markthal Rotterdam on the
design front that creates a “Wow” factor to
retailers. Also the use of amazing artwork that has
become an increasingly popular design element in
shopping centers
Winy Maas Founding Director
MVRDV, Netherlands
Session Two
Understanding the Outlet Center industry and
the retailers’ and shoppers demand for a second-
ary retail channel
Retail industry is becoming more complex and
changing at an ever-increasing speed.After years of
outperforming regular malls, outlets are increasing-
ly encroaching on downtown shopping districts.
The key contributor to this growth is increasing
demand from retailers – a trend that has not been
felt across the wider retail sector – and constrained
supply of quality assets. Many retailers re-assessing
their expansion targets are looking at outlets more
closely. Outlets tends to offer a lower-cost entry
point.
Greg Clarke Director International Leasing APAC
Horizon Group Properties, China
Session Three
Spoiled for choice: Assessing the development
of neighborhood Mall - When commercial
clusters meets the residents – Boxpark Dubai
There is a growing demand emerging for commu-
nity malls. The presence of a community mall
positively impacts neighbourhoods and raises the
profile of the catchment are making many
neighbourhoods more attractive and positively
affecting property values. Community malls are a
part of a larger urban design policy for Dubai.
Manish Tripathi Senior Director-Projects
Meraas Holding, Dubai
Session Four
Hybrid Malls - Not too comfortable with
online shopping
What is a Hybrid Model? Known the world over as
the Bricks–N–Clicks Model, the Hybrid Model is a
combined approach to sales that involves both the
physical Outlets as well as Online Shopping Portals.
While online shopping offers the convenience of
browsing from the comfort of one’s computer, the
physical outlet offers the benefit of physically
inspecting or feeling the product before making
the final purchase.
End of Day One

PG. 5
Shirlyn Igonia
DAY TWO
Registration and Coffee
Welcome Address by the Chairperson
Plenary One
Adding lifestyle Centre in your malls: Easy access to retailers, distinctive destination and a place to linger
Helen Guan Vice President of Asset Management
Kardan Land, China
Plenary Two: Panel Discussion
Shopping Centre Terror Attack: Fortifying training for mall operations team to effectively tackle terrorist threats
Speakers to be Advised
Morning refreshments
Plenary Three
The marriage of malls and e-commerce: Exploring the growing phenomena of Click and collect service
Ian McLelland Centre Director
East Kilbride Shopping Centre, UK
Plenary Four
Increasing commercialisation within malls for increased yield
Pushpa Bector Executive Vice President
Head, DLF Mall of India
Networking luncheon
0800
0830
0845
0945
1015
1030
1230
1100
1145
1245
1400
1445
1600
1645
1730
1530
1400
1445
1530
1600
1645
1730
Session One
Using new strategies to collect rent and negotiate
concessions from struggling tenants
• Understanding the business cycle of a tenant's in-
dustry
• Effective landlord tenant negotiation strategies
• Granting tenant concessions while retaining lease
benefits
• Using pay-out agreement to collect unpaid rent
Session Two
The art and science of controlling tenant mix -
Having the right tenant mix is critical to a
mall’s performance
Controlling tenant mix is an art as well as a science.
The science is to analyse the industry that the
prospective tenant is in, and the tenant's own
business operations. This ensures rent can be paid
on time. The art is in figuring out what kind of
shoppers the mall should focus on attracting,
identifying the latest trends and designing the mall
and tenant mix accordingly. Learn to know what
tenant wants in what location, and over the years
which shape the property performance and rental
return’s in this way.
Session Three
Pop-up stores: a new business for shopping
centers - Filling up hard to leases space with
unique push carts
The pop-up store has become a go-to marketing
strategy for retailers looking to extend the brand
and introduce new products. Launching pop-up
shop can serve as a hybrid for businesses looking to
ease their way into a new niche while minimizing
potential losses. In this session, the speaker will
highlight the specialty leasing trends and compila-
tions.
Dimitri Lalagos Vice President, Leasing
Triple Five, United States of America
Session Four
RE-LEASE me: Encouraging your tenants to
renew their shopping mall with attractive pack-
ages
Changing tenant increases operating expense and
decreases rental income. This session will explores
key factors concerning tenant decision making to
renew the shopping mall rental contract.
• Gearing your small tenants to generate ongoing
yields with cost effective incentives
• Minimising “lease roll over cost” and vacant space
KM Cheah General Manager
Plaza Merdeka, Malaysia
End of Conference
1400
1445
1530
1600
1645
1730
Session One
Making Harbour City as a place of destination:
Utilising digital and social media as marketing
tools
Digital and social media are the most powerful
marketing tools in gaining publicity and building a
brand that in line with consumers’ preference. This
session will discuss the success story of Harbour
City as Hong Kong’s largest shopping destination
and its experience as a leader for social media
marketing.
Karen Tam Assistant General Manager
Harbour City Estates Limited, Hong Kong
Session Two
Making the most of e-commerce opportunity:
Are we still trapped in the traditional modes
of marketing?
Mall owners must find ways to lure consumers as
digital alternatives like online shopping website
make it harder to retain the consumers. E-commerce
has created a radical impact on the way we spend,
taking us beyond the conventional store and into
another dimension where we choose what we buy
by scrolling through images of the products. This
session will focus on how malls could utilise the
e-commerce platform as a marketing strategy
Turner Canning Senior Development Manager -
Retail PLC
Lend Lease, Singapore
Session Three
Reinventing the wheel: Using digital and
retail displaces in sparking customers holiday
appetites
• Inspiriting digital and technological displays to at-
tract shoppers
• Reinventing the in-store experience, deepen the
customer engagement and reconsider the multi-
channel platform
• Identifying the opportunities for using digital tech-
nologies indoor
Michael Bates Head of Retail
Colliers International, Australia
Session Four
Creatively growing your ancillary revenue:
Adding experiential events in increasing your
bottom line (F1 Race)
Organising events will help to position mall as a
hub of the local community where it can become a
place to share quality time with friends and family.
Thus this will increase the number of visitors and
more chances to boost the sale. Learn how you
could design an amazing design as a marketing
strategy to meet the needs of the local consumer
base.
End of Conference
Session One
Meeting the new influx of shopping malls? -
Effective repositioning and refurbishment stra-
tegies
• Strategic positioning- innovative, renovate shop-
ping destination that will thrive and maintain its
relevance in the ever-evolving retail environment
• Enhancing the value of existing retail assets
• Ensuring a successful redevelopment, refurbish-
ment or extension
• Changes in the environment external & internal
of the existing centre
Session Two
Maintaining optimum safety and operating
levels: Proactive maintenance of lift and esca-
lators
• Adopting a comprehensive maintenance plan in
increasing life expectancy and to maintain optimum
safety
• Implementing proactive maintenance strategies
• Carrying out start-up checks every morning before
malls starts operation
• Drafting a maintenance contract with your lift or
escalator manufacturer
Dylan Chan Head of Operations
Boustead Ikano, Malaysia
Session Three
Turning F&B tenant waste into organic
Composite - Case study Sutera Mall
Sutera Mall is going green by turning food waste
collected from its tenants into organic compost.
Compost from the food waste is used as fertiliser
for landscaping and the surrounding neighbour-
hoods, it will also be distributed to staff and
residents for their home gardening and any extra
compost would be sold for revenue, in line with the
objective of turning garbage into gold.
Session Four
Using parking as a marketing tool: Deciding
the longevity of malls with effective parking
place
Know how the shopping malls operators are
looking for new site design and planning for car
park? We will examine the site plan and parking
issues that are of the greatest importance to
operators and tenants. Learn from the developers
perspective on the best methods in car park plan-
ning and design in ensuring foot fall generation in
malls.
Daniel Tsang Senior Retail Manager
KSK Land, Malaysia
End of Conference
STREAM ONE: MALL ASSET MANAGEMENT STREAM TWO: LEASING & TENANT STRATEGIES STREAM THREE: MALL MARKETING

PG. 6
Shirlyn Igonia
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