Categoria Retail

INDUSTRY CATEGORY REPORT
RETAIL
Q1-2014
1

AGENDA
1. GFR Media
2. PR Advertising Market
3. Retail advertising market
4. PR Audience Market
5. Retail Audience market
6. Circulation
7. GFR Media and retail (Best practices in advertising)
8. Next steps
2

Grupo Ferré Rangel (GFR)
• Grupo Ferré Rangel is a family owned conglomerate in
Puerto Rico
• Companies owned by GFR include:
– GFR Media - largest and most diversified media company in PR
• Publishes: El Nuevo Dia – Puerto Rico’s principal newspaper, Primera
Hora – second largest newspaper, and Indice – largest non-paid
newspaper
– Advanced Graphic Printing – a commercial printing company
– El Día Directo (EDD) – the largest direct marketing company;
offering service in PR and US
– City View Plaza – Commercial real estate company

Media Properties
• Media properties account for 35% of the media
expenditure in the island
– Newspapers dominate investment in media
• Puerto Rico is one of the countries with the highest levels
of readership in the world
• El Nuevo Dia is the leading newspaper in the market as
measured by circulation, advertising and quality of
readership
– Leader in Class A, B & C Reach
• Shoppers that insert in the newspaper are the main source
of information for purchasing decision in Puerto Rico

World’s Readership
PR is one of the countries with highest levels of readership in the world
83%
92%
85%
80%
73%
61%
50% 50% 52%
44%
42%
33%
24%
75% 74%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Japan
PuertoRico
Denmark
Singapur
Chile
Germany
Austria
China
NewZealand
USA
Brazil
France
Spain
UnitedKindom
Uruguay
Source: World Press Trends - 2007
*Based on CMB 2007 – Last Week (Monday to Saturday) readers
85%
Countries with population between
3 and 4.5 millions

GFR Media has evolved from a newspaper
to a content and media company

DBMarketing-Analytics
• We are the largest and most diversified media company in Puerto Rico
• Leader in newspaper readership: over 2.1 million weekly readers.
• Leader in digital traffic: over 6 million monthly unique browsers.
• Leader in Database: over 2 million people in GFR Media DATABASE.
• Leader in Circulation: over 407k newspapers
• Leader in Social Networks:
• over 2.4 millions fans
• over 600K followers
• over 67K followers

GFR Media Newspaper Products
El Nuevo Día
• Newspaper of record in Puerto Rico
• Primarily island wide home delivered
• Leader in audited circulation
• Over 1.4 million readers
• Audited circulation 184,306 weekly & 207,659 Sunday
• Proven results for advertisers
Primera Hora
• Leader in single copy circulation
• Primarily in stores and distribution points
• Second largest paid newspaper
• Over 1.3 million readers
Indice
• Leader in non-paid circulation
• Over 120k daily copies
• Over 240k regional copies on Thursday
• Promotional and commercial platform
• Flexible distribution
• 360 Offering

GFR Media Digital Products
elnuevodia.com
• #1 most visited site in Puerto Rico
• Over 5 Million Monthly Unique Browsers
• Leader in Social Media reach
• Over 1.2 Million Facebook Likes
• Over 349k Twitter Followers
primerahora.com
• #2 news site in Puerto Rico
• Over 2.2 Million Monthly Unique Browsers
• Focus on Entertainment and Sports
• Younger audience
• Social Media Presence:
• Facebook 756k
• Twitter 264k
indicepr.com
• Over 500k Monthly Unique Browsers
• Responsive design platform
• Focus on light news
• Social Media Presence:
• Facebook: 240k
• Twitter: 10k

Mobile
Total Mobile units GFR MEDIA reaches
3,074,96
In Puerto Rico
*Source: Junta Reglamentadora de Telecomunicaciones, February 2014
**Includes Mobile Web and Native Applications. Source: Comscore and Flurry Analytics. March 2014
4,550,043
Monthly Mobile Users
2,910,057
Monthly unique
browsers**
1,398,644
Monthly unique
browsers**
241,342
Monthly unique
browsers**

Advertising Market
Puerto Rico Overview
13

ADVERTISING MARKET IN PR 2013
Rate Card
$2.1 billions
Real Investment
$602 millions
Nielsen Adynamics – Jan – Dec. Real investment calculations by GFR Media
Total Advertising spending in Puerto Rico at “rate card” was $2.1B but estimated at
$602MM net of discounts – real investment
14

MARKET SHARE BY MEDIA
Newspapers have the highest investment at 39% of total “real media investment”
16
Newspapers
21%
Local TV
43%
Radio
9%
Outdoor
5%
Paid TV
18%
Internet
1%
Others
1%
Magazines
2%
Cinema
0%
2013 - Rate Card
Newspapers Local TV Radio Outdoor Paid TV
Internet Others Magazines Cinema
Newspapers
39%
Local TV
28%
Radio
11%
Outdoor
6%
Paid TV
6%
Internet
4% Others
2%Magazines
2%
Cinema
2%
2013 - Real Investment
Nielsen Adynamics – Jan – Dec. Real investment calculation by GFR Media

Advertising Market in Puerto Rico – Real investment
Newspapers and local TV represent 67% of $602MM total investment.
Investment in newspapers grew 3%
17
236
171
69
37 36
21
14 11 10
230
176
75
27
37
17 17
10 8
-
50
100
150
200
250
Newspapers Local TV Radio Outdoor Paid TV Internet Others Magazines Cinema
Millions
2013 Real investment 2012 real investment

Business & Consumer
Services, 22%
Retail, 15%
Entertainment &
Amusements, 13%
Publishing & Media,
12%
Other Categories, 9%
Auto.,auto.access &
Equip, 9%
Drugs & Remedies,
6%
Toiletries &
Cosmetics, 4%
Tv Networks/stations,
4%
Insurance & Real
Estate, 3%
Foods & Food
Products, 2%
2013 – REAL INVESTMENT
Top 10 Categories. Share of Investment (SOI)
Business &
Consumer
Services, 21%
Entertainment &
Amusements,
15%
Retail, 12%Publishing &
Media, 9%
Auto.,auto.acces
s & Equip, 9%
Drugs &
Remedies, 7%
Tv
Networks/statio
ns, 6%
Toiletries &
Cosmetics, 5%
Foods & Food
Products, 3%
Insurance & Real
Estate, 3%
Others
Categories , 10%
2013 – RATE CARD
Retail category is the 2nd largest category in terms of advertising expenditure at 15% of
total real Media investment
18Nielsen Adynamics – Jan – Dec. Real investment calculations by GFR Media

Retail
From the Advertising Perspective
19

Retail In Puerto Rico 2013
The retail category spends $102MM in advertising a year
20
Rate Card
$270 millions
Retail Real Investment
$102 millions

Retail Category
Newspapers are the preferred media investment (50%) of the category
21
Newspapers
37%
Local TV
37%
Radio
9%
Outdoor
4%
Paid TV
4%
Internet
3% Others
2%
Magazines
2%
Cinema
2%
2013 - Rate Card
Newspapers
50%
Local TV
18%
Radio
8%
Outdoor
4%
Paid TV
1%
Internet
9%
Others
5%
Magazines
1%
Cinema
4%
2013 - Real Investment

51
19
8
4
1
9
6
1
4
48
22
8
2 2
9
6
1
4
-
10
20
30
40
50
60
Newspapers Local TV Radio Outdoor Paid TV Internet Others Magazines Cinema
Millions
2013 Real investment 2012 real investment
Retail Category
Real category advertising investment is $102MM a year
Even though advertising investment decreased by 2%, Newspapers investment grew 5.3%
22Nielsen Adynamics – Jan – Dec. Real investment calculations by GFR Media

Top Department Stores Media Investment
Newspapers and local TV are the preferred media to invest.
23
Top Players investment: $11MM
Top players investment in newspapers $7.2
Top players investment in TV $2.5MM
24%
34%
19%
0%
5%
0%
76% 49%
72%
0%
11%
7%
0% 1% 0%0% 0% 1%
Macys JC Pennys Sears
Local TV Paid TV N&R Radio Magazines Outdoor

Puerto Rico Market
Audiences Overview
24

Media Consumption:
7.4%
17.1%
17.8%
24.1%
27.1%
49.6%
59.1%
79.3%
80.8%
91.2%
96.5%
0.0% 20.0% 40.0% 60.0% 80.0% 100.0% 120.0%
INTERNET WEBSITE- ANY RADIO STATION-PAST 7 DAYS
INTERNET WEBSITE- ANY BROADCAST TV- PAST 7 DAYS
MOVIE THEATER-PAST 30 DAYS
MAGAZINE( MONTHY/WEEKLY/BI-WEEKLY)-READ ANY IN THE PAST 7 DAYS
INTERNET WEBSITE-ANY NEWSPAPER- PAST 7 DAYS
WATCHED PAID TV- PAST 7 DAYS
INTERNET-ACCESSED PAST 7 DAYS
Newspaper Cume anydailyaverage sat aver sun
Outdoor Billboards seen past 7 days
RADIO- LISTENED IN THE PAST 7 DAYS
WATCHED LOCAL TV-PAST 7 DAYS
Scarborough – PR Study – 2014 - 1
Newspapers have a 79% penetration in Puerto Rico
25

61%
79%
USA Puerto Rico
ReaderShip
USA Puerto Rico
Scarborough – PR Study – 2014 – 1
USA. Newspapers Association of America. Past week newspaper print
Media Consumption
• Newspaper (Print) penetration in Puerto Rico is higher than USA by 30%.
26

94%
GFR MEDIA MARKET SHARE
GFR Media
2.1 Million readers
Newspapers Market Share:
With GFR Media Newspapers, advertisers reach 2.1 million readers,
which accounts for 94% of the total readers (18+) in Puerto Rico.
27

Monday to Friday readership:
2,166,882
1,489,354
1,306,634
839,676
482,508
405,074
Any daily newspaper
print edition
El Nuevo Día Primera Hora El Vocero Índice Metro
Monday to Friday
Scarborough – PR Study – 2014 – 1. Cume readers
M-F audiences are reached with GFR Media Newspapers.
28

Weekend readership:
98% of weekend audiences are reached by GFR Media Newspapers.
1,011,916
994,200
Any Sunday newspaper print edition El Nuevo Día
Sunday Readership
984,038
691,836
525,896
Any Saturday newspaper print edition
(Current Release Only)
El Nuevo Dia Primera Hora
Saturday Readership
29

Source: ScarBorough, Release 1 & 2 2013 and 1 2014
2,167
1,489
1,307
840
405
483
0
500
1,000
1,500
2,000
2,500
2013-1 2013-2 2014-1
Thousands
Cume Readership - Monday to Friday
Any daily newspaper print edition El Nuevo Día Primera Hora El Vocero Metro Índice
Newspapers Cume Readers Trends
El Nuevo Dia leads newspapers readership
30

1,489,354
69% of the market
El Nuevo Día (END)
Source: Scarborough 2014 -1 Cume Readers People 18+

1,489,354
readers of
• 53% are women
• 53% are 25-54
years old
• 53% have a Any
College Degree or
more (index: 110)
• Bilingual (index: 108)
• “white-collar” (index:
110)
El Nuevo Día Leadership

677,528
Readers do not read
El Nuevo Día
How to reach END Non-readers?

446,166
66% of no readers of
END are readers of
Primera Hora captures the most END Non-Readers

446,166
PH Readers, but
END Non-Readers
• 52% are women (index: 101)
• 57% are 25-54 years
old (index: 105)
• They have an education
level of high school or
less (index: 104)
• Have difficulties with
english (index: 106)
• “Blue-collar” (index: 112)
Primera Hora (PH)

reach together an
impressive majority of
readers*
89%
Reach
&
Source: Scarborough 2014 -1 Cume Readers
People 18+
The Most Effective Combination

Source: Comscore
GFR Media Digital Audiences:
+29%
Jan-2013 Jan-2014
4.9 MM
+6.3 MM
GFR Media unique browsers are growing steadily at a 29% rate YOY
4.6 MM+21%
3.8 MM
372K+1134%
25K
2.3 MM
+35% 3.1 MM
37

Retail
From the audience perspective
38

Media Usage
buying decision-making process
39

Shoppers & Catalogs
Source: Nielsen Adynamics – Jan – Dec.
60%
25%
14%
1%
0%
10%
20%
30%
40%
50%
60%
70%
El Nuevo Día Primera Hora Vocero Índice
# of Inserts 2013

65.5%
46.2%
37.5%
33.8%
21.8%
20.5%
18.2%
12.2%
6.8%
2.6%
Weekly
shoppers
Newspaper Internet Local TV Promotions or
visual displays
within stores
Cable or
satellite TV
Radio Magazines Outdoor media
(billboards,
etc.)
Movie theater
Department Stores buyers consider Weekly Shopper, Newspapers and
Internet as the preferred media for their buying decision-making process
41

60.8%
54.0%
46.7%
28.2%
26.0%
23.6%
20.6%
15.0%
4.6%
0.7%
Weekly
shoppers
Newspaper Internet Cable or
satellite TV
(Current
Release Only)
Promotions or
visual displays
within stores
Local TV
(Current
Release Only)
(billboards,
etc.)
Movie theater
(Current
Release Only)
35+ age, Upper NSE and College Graduate or more
Base: 192,386 35+ age, Upper Socio economic level, college graduate
42
High Socioeconomic segment consider Shoppers and Newspapers,
as the preferred media for their buying decision-making process

Retail category consumption by
newspaper
43

44
36.0%
28.6%
9.5%
14.7%
8.0%
El Nuevo Dia Average Reader Primera Hora Average
Reader
Indice Average Reader El Vocero Average Reader Metro Average Metro
El Nuevo Dia and Primera Hora are the most effective
newspapers reaching “department store” buyers
Department Stores buyers

36.0%
38.1%
41.0%
36.0%
28.6%
15.4%
28.9%
23.8%
9.5%
14.8%
10.5% 9.9%
14.7%
17.5%
14.4%
16.6%
8.0%
10.9%
8.0%
7.2%
Any major/department store bought past
30 days
Macy's Sears JCPenney
El Nuevo Día Average Primera Hora Average Indice Average El Vocero Average Metro Average
El Nuevo Dia:
Is the most effective newspaper reaching “department store” category buyers

END Readers’ Profile vs
Major Department Store buyers profile
Any
Major/departm
ent Stores
bought past 30
days
El Nuevo
Día Cume
El Nuevo Día
Cume
Target % Target % Index
Base Total 100.0% 100.0% 100
Gender
Men 46.4% 47.0% 100
Women 53.6% 53.0% 100
Age
Age 18-24 14.9% 15.2% 112
Age 25 - 34 16.8% 18.9% 113
Age 35-49 27.5% 25.4% 101
Age 50-64 23.6% 22.7% 92
Age 65 or More 17.2% 17.8% 89
Education
High School Graduate or Less 44.3% 45.1% 85
Some or College Degree 43.0% 43.9% 115
Some or Post graduate degree 12.8% 11.1% 125
NSE
Upper class 15.7% 13.8% 128
Upper/middle class 23.7% 23.1% 120
Middle/lower class 32.1% 31.6% 103
Lower class 28.4% 31.5% 80
Income
Less than $10,000 16.1% 17.7% 83
( $10,000 - $24,999 ) 28.9% 29.7% 98
( $25,000 - $34,999 ) 17.9% 19.2% 105
( $35,000 - $44,999 ) 17.7% 16.0% 107
( $45,000 - - $74,999 ) 12.9% 11.9% 112
( $75,000 OR $100,000 or more ) 6.5% 5.5% 127
Scarborough 2014 -1
Base: 1,553,626 Any Major/department Stores bought past 30 days
1,489,354 END Cume Readers - Mon – FR
El Nuevo Dia:
High penetration
in well educated and upper
socioeconomic level
46

Scarborough 2014 -1
Base: 1,264,554 Any Major/department Stores did not buy
1,489,354 END Cume Readers - Mon – FR
El Nuevo Dia :
High penetration
among non-buyers 18+,
well educated and high
socioeconomics level.
Did not buy any
department store
El Nuevo Día
Cume
El Nuevo Día
Cume
Base Total 100.0% 100.0% 100
Gender
Men 47.8% 47.0% 100
Women 52.2% 53.0% 100
Age
Age 18-24 11.8% 15.2% 112
Age 25 - 34 16.6% 18.9% 113
Age 35-49 22.2% 25.4% 101
Age 50-64 26.1% 22.7% 92
Age 65 or More 23.3% 17.8% 89
Education
NSE
Upper class 4.8% 13.8% 128
Lower class 52.3% 31.5% 80
Income
Less than $10,000 27.9% 17.7% 83
( $10,000 - $24,999 ) 32.3% 29.7% 98
( $25,000 - $34,999 ) 18.7% 19.2% 105
( $35,000 - $44,999 ) 11.6% 16.0% 107
( $45,000 - - $74,999 ) 7.8% 11.9% 112
( $75,000 OR $100,000 or more ) 1.7% 5.5% 127
47
END Readers’ Profile vs
Major Department Store Non-buyers profile

Certified Circulation: Monday to Friday
EL Nuevo Dia is the leader in Circulation for all PAID newspapers and Indice for NON PAID newspapers.
Sources:
Alliance for audited media. Certfified Audit of Circulations
177,509
107,394
122,523
112,774
91,712
Paid Free
+70K SUROESTE
49

Certified Circulation: Saturday-Sunday
Sources:
Alliance for audited media. Certfified Audit of Circulations
177,979
92,163
SATURDAY
207,659
SUNDAY
GFR Media is the leader in Circulation on Saturdays and Sundays
50

• Luxury Magazine
• Inserted at El Nuevo Dia Sunday edition
• Glossy Lifestyle quarterly edition
• Covers social local and international
events, fashion, beauty, high-end lifestyle,
philanthropy, art, trends, trendsetter’s
profiles
• Audience:
• Readership: 994,200 Sunday
• Circulation: 207,659
• Digital:
• UV Prom 2013 44,726
• PV Prom 2013 190,192
Source: 1) Scarborough 2014-1 2) ABC 2012

• Guarantee distribution El Nuevo Dia
• Women- 25 +/ AB Socioeconomic Profile
• Recognize Brand
• Immediate events publication at web
• Aspirational Brand
• Multiplatform
• Print
• Web
• Wap
• Facebook
• Twitter
• Pinterest

GLOSSY MAGAZINE
MAGACIN LIFESTYLE
Readership: 90,540
Frequency: 4 seasonal editions
Distribution: 30,000 Home
Delivery, Group A-B
New issue 2014: Power Men

Womens clothing buyers consider Shoppers and Newspapers,
as the preferred media for their buying decision-making process
67.9%
49.0%
34.0% 33.8%
22.9%
21.2%
18.8%
12.5%
6.9%
3.2%
Weekly shoppers Newspaper Local TV Internet Promotions or
visual displays
within stores
Cable or satellite
TV
(billboards, etc.)
Movie theater
57

Shoes buyers consider Shoppers and Newspaper, as
the preferred media for their buying decision-making process
64.6%
45.0%
38.5% 38.4%
23.6% 22.6%
21.0%
14.4%
7.8%
5.2%
Weekly
shoppers
Newspaper Local TV Internet Radio Promotions or
visual displays
within stores
Cable or
satellite TV
Magazines Outdoor media
(billboards,
etc.)
Movie theater
58

71.8%
47.0%
40.6%
33.5%
30.7%
27.2%
22.8% 22.1%
11.3%
8.1%
Weekly
shoppers
Internet Newspaper Promotions
or visual
displays
within stores
Local TV
(Current
Release Only)
Cable or
satellite TV
(Current
Release Only)
Radio Magazines Outdoor
media
(billboards,
etc.)
Movie
theater
(Current
Release Only)
Jewelry Stores shopped/used services past 3 months
59
Jewlery buyers consider Shoppers and Newspapers, as

64.4%
43.5%
32.2%
30.7%
23.0%
17.7% 16.3%
13.1%
7.5%
2.7%
Weekly
shoppers
Newspaper Local TV
(Current
Release Only)
Internet Promotions or
visual displays
within stores
Radio Cable or
satellite TV
(Current
Release Only)
(billboards,
etc.)
Movie theater
(Current
Release Only)
Cosmetics/makeup:Used past 6 months:Yes
Base: 1,298,174 cosmetic/makeup users
60
Cosmetics buyers consider Shoppers and Newspapers, as

65.1%
42.2%
30.7%
27.1%
21.4%
17.5%
15.9%
12.6%
7.3%
2.6%
Weekly
shoppers
Newspaper Local TV
(Current Release
Only)
Internet Promotions or
visual displays
within stores
Radio Cable or
satellite TV
(Current Release
Only)
(billboards, etc.)
Movie theater
(Current Release
Only)
Base: 1,493,186 women’s 18+
61
Women consider Shoppers and Newspapers, as

62
newspaper at reaching “Women’s clothing buyers”
Women’s Clothes buyers
35.9%
29.5%
9.2%
15.9%
7.0%
El Nuevo Dia Average Reader Primera Hora Average Reader Indice Average Reader El Vocero Average Reader Metro Average Metro

63
newspapers reaching “Jewelry buyers”.
Jewelry buyers
37.5%
24.4%
9.5%
11.8%
8.8%
El Nuevo Dia Average Reader Primera Hora Average
Reader

64
newspapers reaching “Shoes buyers”.
Shoes buyers
35.1%
29.2%
8.9%
15.0%
7.6%
El Nuevo Dia Average
Reader
Primera Hora Average
Reader

65
newspapers reaching “Cosmetics Users”
Cosmetics Users
31.4%
25.7%
9.6%
14.4%
7.3%

66
newspapers reaching “Womens 18+”
Women 18+
30.5%
24.9%
9.3%
14.3%
6.6%
El Nuevo Dia Average ReaderPrimera Hora Average Reader Indice Average Reader El Vocero Average Reader Metro Average Metro
Women

67
El Nuevo Dia and Primera Hora are the most effective newspapers
reaching upper socioeconomic level
Segment: 35 +, high socioeconomic level
51.8%
28.8%
15.9%
19.3%
14.7%

Scarborough 2014 -1
1,306,634 PH Cume Readers - Mon – FR
Primera Hora:
High penetration
mid/low
socioeconomic level
68
Any
Major/depart
ment Stores
bought past
30 days
Primera Hora
Cume
Primera Hora
Cume
Base Total 100.00% 100.00% 100
Gender
Men 46.40% 47.30% 101
Women 53.60% 52.70% 99
Age
Age 18-24 14.90% 13.40% 99
Age 25 - 34 16.80% 20.50% 123
Age 35-49 27.50% 29.10% 116
Age 50-64 23.60% 23.10% 93
Age 65 or More 17.20% 13.90% 70
Education
NSE
Upper class 15.70% 10.40% 96
Lower class 28.40% 39.70% 101
Income
Less than $10,000 16.10% 22.70% 106
( $10,000 - $24,999 ) 28.90% 30.70% 101
( $25,000 - $34,999 ) 17.90% 19.30% 106
( $35,000 - $44,999 ) 17.70% 13.70% 91
( $45,000 - - $74,999 ) 12.90% 10.00% 94
( $75,000 OR $100,000 or more ) 6.50% 3.70% 85
PH Readers’ Profile vs

Scarborough 2014 -1
1,306,364 PH Cume Readers - Mon – FR
Primera Hora:
High penetration
among low
socioeconomics level
and low income.
69
Did not buy
any
departemen
t store
Primera
Hora Cume
Primera
Hora Cume
Base Total 100.00% 100.00% 100
Gender
Men 47.80% 47.30% 101
Women 52.20% 52.70% 99
Age
Age 18-24 11.80% 13.40% 99
Age 25 - 34 16.60% 20.50% 123
Age 35-49 22.20% 29.10% 116
Age 50-64 26.10% 23.10% 93
Age 65 or More 23.30% 13.90% 70
Education
Some or college Degree 32.10% 39.80% 105
NSE
Upper class 4.80% 10.40% 96
Lower class 52.30% 39.70% 101
Income
Less than $10,000 27.90% 22.70% 106
( $10,000 - $24,999 ) 32.30% 30.70% 101
( $25,000 - $34,999 ) 18.70% 19.30% 106
( $35,000 - $44,999 ) 11.60% 13.70% 91
( $45,000 - - $74,999 ) 7.80% 10.00% 94
( $75,000 OR $100,000 or more ) 1.70% 3.70% 85
PH Readers’ Profile vs

Scarborough 2014 -1
482,508 Indice Cume Readers - Mon – FR
Indice readers:
High penetration
among well educated
and upper/middle level
70
Any
Major/department
Stores bought past
30 days Índice Cume Índice Cume
Base Total 100.00% 100.00% 100
Gender
Men 46.40% 45.00% 96
Women 53.60% 55.00% 104
Age
Age 18-24 14.90% 17.10% 126
Age 25 - 34 16.80% 19.90% 119
Age 35-49 27.50% 29.70% 118
Age 50-64 23.60% 21.70% 88
Age 65 or More 17.20% 11.60% 58
Education
NSE
Upper class 15.70% 15.80% 146
Lower class 28.40% 28.90% 74
Income
Less than $10,000 16.10% 14.10% 66
( $10,000 - $24,999 ) 28.90% 33.00% 109
( $25,000 - $34,999 ) 17.90% 20.30% 111
( $35,000 - $44,999 ) 17.70% 16.80% 112
( $45,000 - - $74,999 ) 12.90% 9.70% 91
( $75,000 OR $100,000 or more ) 6.50% 6.10% 142
Indice Readers’ Profile vs

Scarborough 2014 -1
482,508 Indice Cume Readers - Mon – FR
Indice readers:
High penetration
among well educated
and middle income
level
71
Did not buy
any
department
store Índice Cume Índice Cume
Base Total 100.00% 100.00% 100
Gender
Men 47.80% 45.00% 96
Women 52.20% 55.00% 104
Age
Age 18-24 11.80% 17.10% 126
Age 25 - 34 16.60% 19.90% 119
Age 35-49 22.20% 29.70% 118
Age 50-64 26.10% 21.70% 88
Age 65 or More 23.30% 11.60% 58
Education
NSE
Upper class 4.80% 15.80% 146
Lower class 52.30% 28.90% 74
Income
Less than $10,000 27.90% 14.10% 66
( $10,000 - $24,999 ) 32.30% 33.00% 109
( $25,000 - $34,999 ) 18.70% 20.30% 111
( $35,000 - $44,999 ) 11.60% 16.80% 112
( $45,000 - - $74,999 ) 7.80% 9.70% 91
( $75,000 OR $100,000 or more ) 1.70% 6.10% 142
Indice Readers’ Profile vs

Advanced Graphic Printing is the
largest commercial printing company
in Puerto Rico and the Caribbean.
We are dedicated to bring solutions to
our customers through 4 key
attributes.
Who we are…

•AGP is the largest and technologically advanced printing
company in Puerto Rico & the Caribbean
•Pre press system (VCC) provides color and imposition proofs
that will match your final printed product every time
•In press cameras, assure register and color accuracy
Printing Quality & Innovation

We operate 24 hours a day
Fast turnaround
AGP Online color approval
Island wide & Caribbean delivery
Speed

•AGP meets all your printing needs…
•3 Web Presses
•2 Sheetfed Presses
•Finishing equipment includes:
• 2 Folders, 3 Saddle-Stitchers, 1 Perfect Binder, die cutter
Flexibility

•Armed 24 hour security officers in all our
facilities
•Controlled access to the building, internal &
surrounding areas
•All employees have a Personal Employee
ID/Access card
•Proximity access is controlled according to
areas of responsibility
Security
All our production process is monitored
by CCTV System
CCTV monitoring facility is located at
GFR Media
It is monitored 24/7 by FRG Security
Only FRG Security has access to the
videos recorded by our cameras

Our Products
“Shoppers” / Circulars
Books & Magazines
Direct Mail material
Directories
Posters
Inserts
Catalogs
Press Kits
Calendars
…and many more

Some of our Valued Customers:

Benefits for You!
“One stop shopping” for all your commercial printing needs
State of the art technology that provides consistent quality, speed and
cost efficiencies
Security & Confidentiality
Personalized customer service
Flexibility to meet your special needs

Certified Minority Business
Enterprise
… or visit us at www.agppr.com
ADVANCED GRAPHIC PRINT,ING INC
Has met the requirements for certification as a bona fide Minority Business
Enterprise as defined by the National Minority Supplier Development Council,
Inc.® (NMSDC®) and as adopted by the
Puerto Rico Minority Supplier Development Council

Contact Information:
Suzette M. Jiménez
Sales & Marketing Director
suzette.jimenez@agppr.com
Phone (787) 641-5400, ext. 6019 or 6017
Fax (787) 641-4477
Mobile (787) 925-8088
www.agppr.com
Joel Acevedo
VP & General Manager
jacevedo@agppr.com
Phone (787) 641-5400, ext. 6020 or 6021
Fax (787) 641-4477
Mobile (787) 368-2813
www.agppr.com

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