The Africa Consumer Panel (ACP) is seeking partnerships to access consumer databases for market research in Africa, offering incentives for participation. Partners can earn compensation from completed surveys, with potential benefits for their clients including gift certificates and community membership. The partnership operates under a 6-month minimum term and ensures data security and ownership for partners.

1. Africa Consumer
Panel
Partner Program

2. Content
• The Africa Consumer Panel Partner Program
– Background
– How does it work?
– Your incentive
– The benefits
• Length of this presentation: approximately 5 minutes

3. Background
• The Africa Consumer Panel (ACP) conducts market
research in Africa and is looking for consumers who are
willing to participate in research studies on a regular
basis.
• In order to expand the consumer panel, ACP would like
to partner with parties that have access to large
communities or have a client base in Africa, and who are
willing to give controlled access to that base.

4. How does it work?
• You send your clients an invitation to join the Africa Consumer
Panel (ACP can give you the template). This mail can be sent by
ACP but has to contain your company logo and company info.
• When your client registers to participate in ACP, he will be asked to
complete a short intake questionnaire. This questionnaire is
particularly important for classification. We can supply you with
some of the intake data, which will also help you update and
maintain your own database.
• After your client successfully completes the intake questionnaire, he
is officially a member of ACP and will be invited to participate in
relevant surveys.

5. What will you get in return?
• In return for access to your clients you will receive a compensation every
time a client completes a questionnaire.
• This compensation can be paid in cash, but you can also use it for research
services provided by MSI, such as:
– Customer Satisfaction Surveys
– Brand image surveys
– Other products/services of ACP
• The level of compensation will depend on the ‘value’ level of your client and
will be based on ‘target group’ and country.
• ACP will provide you with a personal web page that allows you to monitor
the total number of completed interviews as well as the total compensation
amount you have earned.

6. The compensation
• Per completed survey by one of your clients you will
receive a compensation.
• This compensation is 20% of the revenue per respondent
• An example
– Let’s assume you have 100,000 clients
– 20,000 sign up for the panel
– Of those 20,000 clients, 10,000 participate in a total of 20 studies per year (n=500
per study)
– Per respondent our clients pay 6 Euro * on average
– You will receive: 10,000*(20% * 6 Euro) = 12,000 Euro per year
* Amount is assumption. Final amounts depend on target group, size, country, length of interview and can be different per clients

7. Benefits for your clients
• Your client will be part of a large community; the Africa Consumer
Panel.
• As a member he will be asked to participate in surveys that are
relevant to him.
• In return for participation your client will get gift certificates that he
can use to buy all kind of products, or (if you want to) can spend on
your products and/or services.
• Your client can always update the data on his personal page or
deactivate his membership at any time. We will then no longer invite
him to participate in surveys.

8. Screenshots of the Africa Consumer Panel site

9. The small print
• You remain the owner of your database. ACP will only use your
addresses for the term of the contract.
• The addresses will be used for market research only.
• The minimum term for the partnership will be 6 months and will be
extended in 6 month increments at the end of each term.
• ACP is responsible for providing maximum security of your data.
• Data that is generated through research can only be used on an
aggregated level. Individual approach of clients based on the
outcome of a study is only allowed after explicit permission of the
client.

10. The Benefits

11. The Benefits (summary):
• WIN-WIN-WIN
– ACP gets access to large databases
– You receive compensation for the use of your client database. You can be paid
in cash or you can use it on ACP’s services.
– Your client gets the opportunity to join an exclusive community and will get
valueable incentives in return for his participation..
• Your firm will earn a passive income
– After the initial contact with your clients, ACP will take care of everything. It will
not cost you any money or resources. There will be no hassles for you – simply
check your personal page to review participation and compensation numbers.

12. Thank you for your attention.
Need more info?
Contact..
Or check our website: www.africaconsumerpanel.com
Email: business@africabusinesscommunities.com