This document provides a summary of major social media sites in 2011 and how they can be leveraged by companies for customer communication, brand exposure, traffic generation, and search engine optimization. Each site is rated as good, okay, or bad for these categories. Key points include that Facebook is best for customer communication, Twitter for outbound messaging, Flickr and YouTube for quality images and video, and Digg and StumbleUpon for content discovery and viral traffic potential. LinkedIn is highlighted as useful for personal branding.
This document provides an overview of using social media for marketing purposes. It discusses the growth of social networks like Twitter and the increasing budgets companies are allocating to social media. It also covers key concepts like the 1-9-90 rule for contributor levels on social sites. The document recommends that marketers broaden their messaging across social networks and explores how to leverage major sites like Facebook, Twitter, LinkedIn and YouTube to build brands and acquire customers through the social media marketing process.
How to use facebook for business an introductory guideNuno Fraga Coelho
This document provides an introductory guide on how to use Facebook for business. It covers setting up a Facebook profile or page for your business, promoting your page, using groups and ads, understanding Facebook's EdgeRank algorithm, best practices for Facebook marketing, and measuring your Facebook presence. The goal is to help businesses get found by potential customers on Facebook and engage with current customers to achieve business goals like generating leads. It provides definitions of key Facebook terms and discusses reasons for businesses to have a Facebook presence like connecting with customers and promoting other content.
The document provides guidance for CMOs on leveraging major social media sites in 2010. It rates each site as good, ok, or bad for customer communication, brand exposure, and traffic to the company's website. For example, it rates Twitter as good for customer communication but only ok for brand exposure and traffic due to the difficulty of promoting without overdoing it. LinkedIn is seen as effective for personal branding but unlikely to drive significant traffic. YouTube and blogs are identified as powerful branding tools when videos are well-branded and promote the company website.
This document discusses how to integrate Facebook with websites by:
1. Creating a Facebook page to engage with audiences and spread word-of-mouth marketing.
2. Using applications, widgets, and the Open Graph API to display website content and interact with users directly on Facebook.
3. Implementing social plugins like the Like button to encourage sharing and promote websites through a user's social networks.
This document provides perspectives from icrossing on challenges and opportunities for marketers on Facebook. It discusses how Facebook is evolving rapidly and innovating at a fast pace, presenting both new opportunities and complexity for brands. It also addresses topics like whether Facebook could replace search engines, handling crises on Facebook, driving traffic to Facebook pages, and coping with Facebook's speed of innovation.
How can Facebook meet business as well as social interaction needs? Originally intended for the construction industry, most of the points in this presentation apply to other business sectors.
This document provides an overview of using social media for marketing purposes. It discusses the growth of social networks like Twitter and the increasing budgets companies are allocating to social media. It also covers key concepts like the 1-9-90 rule for contributor levels on social sites. The document recommends that marketers broaden their messaging across social networks and explores how to leverage major sites like Facebook, Twitter, LinkedIn and YouTube to build brands and acquire customers through the social media marketing process.
How to use facebook for business an introductory guideNuno Fraga Coelho
This document provides an introductory guide on how to use Facebook for business. It covers setting up a Facebook profile or page for your business, promoting your page, using groups and ads, understanding Facebook's EdgeRank algorithm, best practices for Facebook marketing, and measuring your Facebook presence. The goal is to help businesses get found by potential customers on Facebook and engage with current customers to achieve business goals like generating leads. It provides definitions of key Facebook terms and discusses reasons for businesses to have a Facebook presence like connecting with customers and promoting other content.
The document provides guidance for CMOs on leveraging major social media sites in 2010. It rates each site as good, ok, or bad for customer communication, brand exposure, and traffic to the company's website. For example, it rates Twitter as good for customer communication but only ok for brand exposure and traffic due to the difficulty of promoting without overdoing it. LinkedIn is seen as effective for personal branding but unlikely to drive significant traffic. YouTube and blogs are identified as powerful branding tools when videos are well-branded and promote the company website.
This document discusses how to integrate Facebook with websites by:
1. Creating a Facebook page to engage with audiences and spread word-of-mouth marketing.
2. Using applications, widgets, and the Open Graph API to display website content and interact with users directly on Facebook.
3. Implementing social plugins like the Like button to encourage sharing and promote websites through a user's social networks.
This document provides perspectives from icrossing on challenges and opportunities for marketers on Facebook. It discusses how Facebook is evolving rapidly and innovating at a fast pace, presenting both new opportunities and complexity for brands. It also addresses topics like whether Facebook could replace search engines, handling crises on Facebook, driving traffic to Facebook pages, and coping with Facebook's speed of innovation.
How can Facebook meet business as well as social interaction needs? Originally intended for the construction industry, most of the points in this presentation apply to other business sectors.
This document provides tips for using social media platforms like Facebook, Twitter, LinkedIn, and YouTube to promote a company called National Life. It discusses strategies for each platform such as branding Facebook pages, using Twitter locally, building followers on LinkedIn, and uploading videos to YouTube and Facebook. The overall document aims to help National Life get more engagement from key social media channels.
Social Studies: Facebook Timeline for BrandsPeriscope
Facebook Timeline for brands goes live on March 30, 2012. Here, the Periscope Community Team presents a how-to guide for getting your brand's Timeline up, running and optimized.
Search Marketing Theatre; SEO + Social = ROI; How they combine to benefit YOU...TFM&A
The document discusses how social media and search engine optimization (SEO) can be combined for return on investment (ROI). It provides an overview of an online marketing agency and its focus on strategic techniques like SEO, pay-per-click advertising, and social media integration. Key components of SEO are explained like keyword research, targeted messaging, and relevant landing pages. Off-site optimization techniques through link building on social media platforms, blogs, and article marketing are also outlined. The importance of quality content for both SEO and social media success is emphasized.
Official Facebook Marketing Best Practices GuideThérèse Cator
This is the Official Best Practices Guide that Facebook recently released. It gives businesses a guide on how to effectively navigate the Facebook ecosystem. The focus is on Marketing on Facebook, and also details ways to use Facebook ads, plugins, analytics and more.
Facebook Open Graph and the Future of PersonalizationRob Gonda
Facebook's Open Graph enables personalized experiences and recommendations by connecting users' online activities and interests to their Facebook profiles. It allows businesses of any size to benefit from personalization without large investments. However, it also represents a risk as Facebook's control over user data gives it increasing bargaining power over businesses.
Google Plus allows brands to create Pages and Profiles. Pages are for businesses to interact with customers, while Profiles are for individual users. Top brands on Google Plus have thousands of followers. Key features include Circles to organize contacts, Hangouts for video chatting, and sharing photos and posts. Pages provide SEO and discovery benefits but lack functionality of Profiles, which can directly engage with circles of contacts. The document recommends brands create Profiles to actively engage with influencers on Google Plus.
Google Plus allows for both personal Profiles and business Pages. Profiles allow users more flexibility to interact with others through Circles, sharing content, and engaging extended networks. Pages provide business branding and SEO benefits but have limited interaction options compared to Profiles. For brands in the early stages of Google Plus, utilizing influencer Profiles through Circles is recommended over Pages due to greater engagement and virality capabilities.
Facebook has over 1.19 billion active users globally, making it an important platform for marketers. This guide provides tips for using Facebook effectively, including building a branded Facebook presence through pages, growing subscriber lists by promoting lead forms, and engaging loyal customers by pinning and starring compelling content on timelines. It also offers advice on using Facebook insights to monitor page activity and understanding the news feed algorithm to increase content visibility.
Marketer's guide to Facebook timeline: Tips for brands and marketers for the ...Jack Morton Worldwide
On 29 Feb 2012, Facebook launched its Timeline layout for brand Pages and several new advertising products. The new layout will have an impact on what brands have built on Facebook in the past and how brands can best use Facebook in the future.
What's your timeline for making the most of the new layout? How about starting now?
Jack’s guide to Facebook Timeline suggests new best practices and addresses how the changes put brands over communities, could distract marketers from the News Feed, necessitate visualization and encourage storytelling through brand heritage.
Facebook’s launch of Timeline for brands requires marketers to prioritize content strategy and engaging experiences more than ever. Gone are the days when accumulating "Likes" is an acceptable key performance indicator. Now companies must carefully develop editorial and engagement plans in order to use Facebook to build connected brands – or close relationships with audiences formed by being useful, usable, desirable, visible, and engaging.
[Updated 8/11/11] Google Plus for Marketers: Summary, Review, Implications an...Gage Marketing Group
This document provides an overview and analysis of Google+. It summarizes that Google+ incorporates features from other social networks and will become an important network for marketers within 1-2 years. Brands should prepare to leverage Google+ business pages when they launch and understand how Google+ can drive traffic and SEO. The document then reviews key Google+ features like Circles, Sparks, Photos and more, comparing them to Facebook. It outlines expected future evolutions and recommends actions for brands to take now.
1. This document provides a mark scheme for a GCSE mathematics practice paper on higher unit 3. It outlines the marking principles and notes on how to award marks for various types of questions and working.
2. The mark scheme provides detailed guidance on marking questions involving types of marks, probabilities, linear equations, following through marks, use of ranges for answers, and parts of questions.
3. It also notes the need to consider transcription errors and ambiguous working, as well as when to ignore subsequent working that does not invalidate the response.
This document is a worksheet for the movie "What Dreams May Come" that asks readers to check off quotes from the movie and answer questions about defense mechanisms, self-defeating attitudes, and codependency. It provides context about the movie's characters and themes related to how people construct realities and defenses in their minds. Readers are asked to analyze how themes from the movie relate to addiction, codependency, and psychological defense mechanisms.
Impact2014 session #1317 you have got a friend on z - tales from cics tran...Elena Nanos
IMPACT 2014 - ACU-1317: You've Got a Friend on IBM System z - Tales from CICS Transaction Gateway
I was a guest speaker at IBM IMPACT 2014 conference.
Explore the latest and greatest from CICS Transaction Gateway (TG), and hear how HCSC consolidated more than 80 CICS TG standalone instances into a CICS TG on z/OS high-availability architecture for best performance. I presented how our company eliminated single points of failure, simplified CICS TG infrastructure management and support, improved performance, took advantage of real-time monitoring and reporting capabilities, made use of idle zAAP capacity with a 98 percent offload rate, and drastically reduced maintenance cost. Presentation covers details about CICS TG on the z/OS HA architecture with automatic failover, lessons learned, and what organizations need to know to set this up.
Sitagliptina e proteção em ca diferenciado da tireóide.xRuy Pantoja
This document discusses whether anti-diabetic medications play a specific role in differentiated thyroid cancer compared to other cancer types. It reviews the prevalence of thyroid carcinoma in obese individuals, people with intermediate hyperglycemia, and diabetic patients compared to other cancers. It suggests that the over-expression of dipeptidyl peptidase IV (DPP-IV) in thyroid tumors, which is not seen in other cancer types, may be a potential reason for the unique relationship between thyroid cancer and diabetes.
Michaelis-Menten Kinetics in Transient State: Proposal for Reversible Inhibit...IJERA Editor
The enzymatic processes according Michaelis-Menten kinetics have been studied from various approaches to
describe the inhibition state. Proposals for inhibition were compared from a generic process, where kinetic
constants have received unitary values, and the numeric value of the concentration of substrate was ten (10)
times higher than the numerical value of the concentration of enzyme. For each inhibition model proposed,
numerical solutions were obtained from nonlinear system of ordinary differential equations, generating results
presents by graphs showing the variation of the enzyme and enzyme complexes, also the variation of substrate
and product of the reaction. Also, was designed a model with performance, indicating similar behavior to that
seen in the Michaelis-Menten kinetics, where complex of reaction is rapidly formed and throughout the process,
tends to decay to zero. Thus, in this new proposed model, the effect of inhibition starts at zero and, throughout
the process, tends to the nominal value of the initial enzyme concentration. Such responses have proved to be
valid for different values of enzyme concentration and process time, showing robustness. The proposed model
was applied to the hydrolysis of disaccharides, providing a setting with conservation of mass of the model at the
end of the process regarding the responses of the carbohydrate concentration.
This document provides instructions for constructing the Goal Anterior Limit Line (GALL) on a cephalometric tracing based on forehead shape and inclination. It involves:
1) Marking the FA point of the forehead and upper central incisor.
2) Drawing the Forehead Anterior Limit Line (FALL) between these points.
3) Measuring forehead inclination and using a calculation to determine how many millimeters anterior the GALL should be relative to the FALL, based on the forehead inclination.
This document discusses the importance of teaching students how to learn effectively. It notes that Alfred Binet believed intelligence could be developed, not just fixed, and that students should learn skills like focus, discipline and mental orthopaedics before subjects. It also discusses the impact of praise, finding that praising effort rather than intelligence leads to greater persistence and risk-taking. The document advocates focusing on student progress rather than rankings.
This document discusses the growth of social media and how marketing is evolving in the social environment. It notes that social networks are growing rapidly, with Facebook adding 100 million users in less than 9 months, and generation Y will soon outnumber baby boomers with 96% joining social networks. It also mentions that 25% of search results for top brands are links to user-generated content on social media sites like YouTube and Facebook. The document suggests marketers should utilize video and engage with users on social media to promote their brands in this new environment.
The document discusses new features in WPF 4 including cached text, improved accessibility, layout rounding, ClickOnce improvements, support for multi-touch, integration with Windows 7 features like ribbons and taskbar, bug fixes, and language support for .NET 4, MEF, F#, and more. It also briefly mentions the WPF toolkit, touch roadmap, and licensing for ribbons.
This document provides tips for using social media platforms like Facebook, Twitter, LinkedIn, and YouTube to promote a company called National Life. It discusses strategies for each platform such as branding Facebook pages, using Twitter locally, building followers on LinkedIn, and uploading videos to YouTube and Facebook. The overall document aims to help National Life get more engagement from key social media channels.
Social Studies: Facebook Timeline for BrandsPeriscope
Facebook Timeline for brands goes live on March 30, 2012. Here, the Periscope Community Team presents a how-to guide for getting your brand's Timeline up, running and optimized.
Search Marketing Theatre; SEO + Social = ROI; How they combine to benefit YOU...TFM&A
The document discusses how social media and search engine optimization (SEO) can be combined for return on investment (ROI). It provides an overview of an online marketing agency and its focus on strategic techniques like SEO, pay-per-click advertising, and social media integration. Key components of SEO are explained like keyword research, targeted messaging, and relevant landing pages. Off-site optimization techniques through link building on social media platforms, blogs, and article marketing are also outlined. The importance of quality content for both SEO and social media success is emphasized.
Official Facebook Marketing Best Practices GuideThérèse Cator
This is the Official Best Practices Guide that Facebook recently released. It gives businesses a guide on how to effectively navigate the Facebook ecosystem. The focus is on Marketing on Facebook, and also details ways to use Facebook ads, plugins, analytics and more.
Facebook Open Graph and the Future of PersonalizationRob Gonda
Facebook's Open Graph enables personalized experiences and recommendations by connecting users' online activities and interests to their Facebook profiles. It allows businesses of any size to benefit from personalization without large investments. However, it also represents a risk as Facebook's control over user data gives it increasing bargaining power over businesses.
Google Plus allows brands to create Pages and Profiles. Pages are for businesses to interact with customers, while Profiles are for individual users. Top brands on Google Plus have thousands of followers. Key features include Circles to organize contacts, Hangouts for video chatting, and sharing photos and posts. Pages provide SEO and discovery benefits but lack functionality of Profiles, which can directly engage with circles of contacts. The document recommends brands create Profiles to actively engage with influencers on Google Plus.
Google Plus allows for both personal Profiles and business Pages. Profiles allow users more flexibility to interact with others through Circles, sharing content, and engaging extended networks. Pages provide business branding and SEO benefits but have limited interaction options compared to Profiles. For brands in the early stages of Google Plus, utilizing influencer Profiles through Circles is recommended over Pages due to greater engagement and virality capabilities.
Facebook has over 1.19 billion active users globally, making it an important platform for marketers. This guide provides tips for using Facebook effectively, including building a branded Facebook presence through pages, growing subscriber lists by promoting lead forms, and engaging loyal customers by pinning and starring compelling content on timelines. It also offers advice on using Facebook insights to monitor page activity and understanding the news feed algorithm to increase content visibility.
Marketer's guide to Facebook timeline: Tips for brands and marketers for the ...Jack Morton Worldwide
On 29 Feb 2012, Facebook launched its Timeline layout for brand Pages and several new advertising products. The new layout will have an impact on what brands have built on Facebook in the past and how brands can best use Facebook in the future.
What's your timeline for making the most of the new layout? How about starting now?
Jack’s guide to Facebook Timeline suggests new best practices and addresses how the changes put brands over communities, could distract marketers from the News Feed, necessitate visualization and encourage storytelling through brand heritage.
Facebook’s launch of Timeline for brands requires marketers to prioritize content strategy and engaging experiences more than ever. Gone are the days when accumulating "Likes" is an acceptable key performance indicator. Now companies must carefully develop editorial and engagement plans in order to use Facebook to build connected brands – or close relationships with audiences formed by being useful, usable, desirable, visible, and engaging.
[Updated 8/11/11] Google Plus for Marketers: Summary, Review, Implications an...Gage Marketing Group
This document provides an overview and analysis of Google+. It summarizes that Google+ incorporates features from other social networks and will become an important network for marketers within 1-2 years. Brands should prepare to leverage Google+ business pages when they launch and understand how Google+ can drive traffic and SEO. The document then reviews key Google+ features like Circles, Sparks, Photos and more, comparing them to Facebook. It outlines expected future evolutions and recommends actions for brands to take now.
1. This document provides a mark scheme for a GCSE mathematics practice paper on higher unit 3. It outlines the marking principles and notes on how to award marks for various types of questions and working.
2. The mark scheme provides detailed guidance on marking questions involving types of marks, probabilities, linear equations, following through marks, use of ranges for answers, and parts of questions.
3. It also notes the need to consider transcription errors and ambiguous working, as well as when to ignore subsequent working that does not invalidate the response.
This document is a worksheet for the movie "What Dreams May Come" that asks readers to check off quotes from the movie and answer questions about defense mechanisms, self-defeating attitudes, and codependency. It provides context about the movie's characters and themes related to how people construct realities and defenses in their minds. Readers are asked to analyze how themes from the movie relate to addiction, codependency, and psychological defense mechanisms.
Impact2014 session #1317 you have got a friend on z - tales from cics tran...Elena Nanos
IMPACT 2014 - ACU-1317: You've Got a Friend on IBM System z - Tales from CICS Transaction Gateway
I was a guest speaker at IBM IMPACT 2014 conference.
Explore the latest and greatest from CICS Transaction Gateway (TG), and hear how HCSC consolidated more than 80 CICS TG standalone instances into a CICS TG on z/OS high-availability architecture for best performance. I presented how our company eliminated single points of failure, simplified CICS TG infrastructure management and support, improved performance, took advantage of real-time monitoring and reporting capabilities, made use of idle zAAP capacity with a 98 percent offload rate, and drastically reduced maintenance cost. Presentation covers details about CICS TG on the z/OS HA architecture with automatic failover, lessons learned, and what organizations need to know to set this up.
Sitagliptina e proteção em ca diferenciado da tireóide.xRuy Pantoja
This document discusses whether anti-diabetic medications play a specific role in differentiated thyroid cancer compared to other cancer types. It reviews the prevalence of thyroid carcinoma in obese individuals, people with intermediate hyperglycemia, and diabetic patients compared to other cancers. It suggests that the over-expression of dipeptidyl peptidase IV (DPP-IV) in thyroid tumors, which is not seen in other cancer types, may be a potential reason for the unique relationship between thyroid cancer and diabetes.
Michaelis-Menten Kinetics in Transient State: Proposal for Reversible Inhibit...IJERA Editor
The enzymatic processes according Michaelis-Menten kinetics have been studied from various approaches to
describe the inhibition state. Proposals for inhibition were compared from a generic process, where kinetic
constants have received unitary values, and the numeric value of the concentration of substrate was ten (10)
times higher than the numerical value of the concentration of enzyme. For each inhibition model proposed,
numerical solutions were obtained from nonlinear system of ordinary differential equations, generating results
presents by graphs showing the variation of the enzyme and enzyme complexes, also the variation of substrate
and product of the reaction. Also, was designed a model with performance, indicating similar behavior to that
seen in the Michaelis-Menten kinetics, where complex of reaction is rapidly formed and throughout the process,
tends to decay to zero. Thus, in this new proposed model, the effect of inhibition starts at zero and, throughout
the process, tends to the nominal value of the initial enzyme concentration. Such responses have proved to be
valid for different values of enzyme concentration and process time, showing robustness. The proposed model
was applied to the hydrolysis of disaccharides, providing a setting with conservation of mass of the model at the
end of the process regarding the responses of the carbohydrate concentration.
This document provides instructions for constructing the Goal Anterior Limit Line (GALL) on a cephalometric tracing based on forehead shape and inclination. It involves:
1) Marking the FA point of the forehead and upper central incisor.
2) Drawing the Forehead Anterior Limit Line (FALL) between these points.
3) Measuring forehead inclination and using a calculation to determine how many millimeters anterior the GALL should be relative to the FALL, based on the forehead inclination.
This document discusses the importance of teaching students how to learn effectively. It notes that Alfred Binet believed intelligence could be developed, not just fixed, and that students should learn skills like focus, discipline and mental orthopaedics before subjects. It also discusses the impact of praise, finding that praising effort rather than intelligence leads to greater persistence and risk-taking. The document advocates focusing on student progress rather than rankings.
This document discusses the growth of social media and how marketing is evolving in the social environment. It notes that social networks are growing rapidly, with Facebook adding 100 million users in less than 9 months, and generation Y will soon outnumber baby boomers with 96% joining social networks. It also mentions that 25% of search results for top brands are links to user-generated content on social media sites like YouTube and Facebook. The document suggests marketers should utilize video and engage with users on social media to promote their brands in this new environment.
The document discusses new features in WPF 4 including cached text, improved accessibility, layout rounding, ClickOnce improvements, support for multi-touch, integration with Windows 7 features like ribbons and taskbar, bug fixes, and language support for .NET 4, MEF, F#, and more. It also briefly mentions the WPF toolkit, touch roadmap, and licensing for ribbons.
This document outlines the fundamentals and lessons learned from community capacity enhancement projects from 1988-2000. It provides guidance on preparing for community conversations, including getting organizations and community leaders onboard, developing a facilitation team, and sustaining relationships and social capital over time. The success of these projects is evaluated both quantitatively and qualitatively, such as the number of people trained and stories of community change.
There are three stages of labor: the dilation stage where the cervix dilates as uterine contractions press the fetus against it; the expulsion stage when the cervix is fully dilated and the fetus is pushed through the birth canal; and the placental stage where the placenta and fetal membranes are delivered after birth through continued uterine contractions.
Procura is a specialist recruitment firm focused on providing in-demand talent to the Lloyd's of London and insurance markets. They take a relationship-centric approach and focus on business areas like finance, business change, and risk. Their in-demand talent model aims to quickly connect clients to pre-qualified, relevant candidates through their network. Procura promises to become clients' go-to agency by understanding their needs and managing the entire recruitment process efficiently.
The high school is named after the nearby mountain range Sierra de Noet. Over several years from 2006-2011, the school grew from only a few rooms and teachers to over 100 students and 16 teachers as the local government added new buildings for classrooms and facilities. The school uses additional buildings in the community for conferences, physical education, and special projects.
The document contains a 58-question review on social studies topics related to Latin America, Canada, Europe, Australia, government systems, and economics. It covers histories, cultures, independence movements, world wars, the Cold War, and forms of government and economic systems around the world.
This document provides a summary of major social media sites in 2011 and how they can be leveraged by companies for customer communication, brand exposure, traffic generation, and search engine optimization. Each site is rated as good, okay, or bad for these categories. Sites summarized include Facebook, Twitter, Flickr, LinkedIn, YouTube, Digg, and StumbleUpon.
This document provides a summary of major social media sites in 2011 and how they can be used by brands for customer communication, brand exposure, traffic generation, and search engine optimization. Each site is rated on these factors with Facebook, YouTube, and LinkedIn generally rated as most useful for customer communication and brand exposure. Reddit, Digg, and StumbleUpon are seen as most effective for traffic generation if content goes viral. Most sites are considered useful for SEO through social signals and links, especially Facebook, Twitter, Flickr, YouTube, and LinkedIn.
This document provides a summary of major social media sites in 2011 and how they can be leveraged by companies for customer communication, brand exposure, traffic generation, and search engine optimization. Each site is rated as good, okay, or bad for these categories. Sites summarized include Facebook, Twitter, Flickr, LinkedIn, YouTube, Digg, and StumbleUpon.
This document provides a summary of major social media sites in 2011 and how they can be leveraged by companies for customer communication, brand exposure, traffic generation, and search engine optimization. Each site is rated as good, okay, or bad for these categories. Sites summarized include Facebook, Twitter, Flickr, LinkedIn, YouTube, Digg, and StumbleUpon.
1. The document provides a guide for CMOs on leveraging major social media sites in 2010, analyzing each site's potential for customer communication, brand exposure, and traffic to the company's website.
2. Key social media sites discussed include Twitter, Facebook, LinkedIn, YouTube, Digg, and StumbleUpon. The analysis provides a "good, ok, bad" rating on each site's ability to drive customer engagement and brand awareness versus website traffic.
3. The summary emphasizes that while social media provides opportunities for connecting with customers and promoting the brand, over-promotion on some sites can turn users off. Further, not all sites are well-suited for driving
This document discusses social media integration options for WordPress sites. It begins by stating that social media influences search engine optimization and there are many ways to integrate social media with WordPress through plugins. It then provides an overview of various social media channels and long-term trends. It discusses social sharing, following and content feed plugins that can be used to integrate social media on WordPress sites. It also discusses developing a social media strategy and wheel-and-spoke model to link social media profiles together and drive traffic to the WordPress site. In the end, it encourages measuring the results of social media integration.
CoStar Webinar Social Media for Brokers - FacebookCoy Davidson
This document provides an overview of using social media, specifically Facebook, for commercial real estate brokers. It discusses how brokers can create profiles and brand pages on Facebook to connect with clients, colleagues, and friends. The document outlines best practices for creating an effective Facebook presence, including using cover photos, profile photos, and about sections to build brand awareness. It also recommends regularly posting relevant industry news, market updates, photos, videos, and status updates to engage followers. The goal is to strengthen relationships and generate leads through a personal yet professional Facebook presence.
Hubspot's How to Enhance Your Internet Presence with Social MediaJacqueline Polanco
Today, using social media to direct traffic to your website and generate new leads is an indispensable part of your marketing mix. That’s why we designed this ebook—to help you identify the key social media channels where you should be present and how to optimize them for lead generation. Enjoy the read!
This document provides a 10-step guide to social link building. It discusses strategies like guest blogging, contests, controversy, directories, lists, defining new concepts, how-to content, badges, social networks, and content distribution. Each strategy is explained and an example is given. Tips are provided for effectively implementing each strategy to attract quality inbound links. The document emphasizes that link building is important for search engine optimization and exposure but must be complemented by capturing leads and nurturing relationships.
Este novo guia vai te ensinar como aumentar as ligações de entrada por meio de:
* Redes sociais como Facebook, Twitter e Pinterest
* Blog convidado e conteúdo
* Os concursos e promoções
* E mais!
10 step guide to social link building by hub spotPeerasak C.
This document provides a 10-step guide to social link building. It discusses strategies like guest blogging, contests, controversy, directories, lists, defining new concepts, how-to content, badges, social networks, and content distribution. Each strategy is explained and an example is given. Tips are provided for effectively implementing each strategy to attract quality inbound links. The document emphasizes that link building is important for search engine optimization and exposure but must be complemented by capturing leads and nurturing relationships.
This document provides a 10-step guide to social link building. It discusses generating inbound links through link building, which is a key off-page search engine optimization factor. Various social media strategies for attracting links are described, including guest blogging, contests, covering controversial topics, and listing in directories. Tips are provided for each strategy.
This document provides a 10-step guide to social link building. It discusses generating inbound links through link building, which is a key off-page search engine optimization factor. Various tactics are described in the guide, including guest blogging, contests, covering controversial topics, and listing in directories, to attract links and increase brand exposure, traffic, and search engine rankings in an organic manner without spending on advertising.
This document provides a 10-step guide to social link building. It discusses strategies like guest blogging, contests, controversy, directories, lists, defining new concepts, how-to content, badges, social networks, and content distribution. Each strategy is explained and an example is given. Tips are provided for effectively implementing each strategy to attract quality inbound links. The document emphasizes that link building is just one part of marketing and leads should be nurtured. It encourages tracking performance to improve customer acquisition.
If you want your website to rank high on Google, you do not need any soothsayer or out of the world tactics. Simply use this top 8 link building tactics and watch your ranking improve. Learn how to use directories, forum and images for link building
This document provides background on Khalid Muhammad, the Group Managing Director of the emagine group. It discusses the rise of social media and how brands can effectively engage on social platforms. Some key points include:
- Khalid has extensive experience in marketing, technology and business management from companies like Central Michigan University and University of Michigan.
- Social media has dramatically changed how marketing is done, but many brands are unclear on how to respond, budget and measure their social media efforts.
- To succeed, brands must devise a clear social media strategy, choose the right channels, understand their target customers, regularly post valuable content, and manage expectations.
Social media it's changing the industry scra crane & rigging workshopJacob Voncannon
The document discusses best practices for business-to-business (B2B) social media marketing. It recommends building a strong online network, posting the right type of content for your audience, and making your company blog the central hub of social media efforts. Specifically, it suggests following the "10-4-1 rule" of posting content and using social media to generate leads, which are a proxy for sales. It also stresses testing strategies and using data to guide decisions.
The document discusses how corporate social networking can be integrated into a business's communications strategy. It explores how social media tools are being used to add value to traditional stakeholder communications. The key is deciding which social networking platforms can offer genuine benefits and fitting them into existing communications. The document provides tips for companies looking to implement a social media strategy, such as planning content, thinking long-term, experimenting, and empowering staff to participate appropriately.
This document provides tips for effectively using social media. It discusses common mistakes like not posting engaging content or only using social media for self-promotion. The key is to post interesting content, engage with followers, and use social media as a customer service tool. Specific platforms like Facebook, Twitter, LinkedIn and Pinterest are discussed. With Facebook, post varied content and engage with comments. Twitter limits posts to 140 characters with hashtags. LinkedIn grows professional networks, and Pinterest shares images and video on boards. The overall message is to start simply on one or two platforms and engage the community.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
20 Comprehensive Checklist of Designing and Developing a WebsitePixlogix Infotech
Dive into the world of Website Designing and Developing with Pixlogix! Looking to create a stunning online presence? Look no further! Our comprehensive checklist covers everything you need to know to craft a website that stands out. From user-friendly design to seamless functionality, we've got you covered. Don't miss out on this invaluable resource! Check out our checklist now at Pixlogix and start your journey towards a captivating online presence today.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AIVladimir Iglovikov, Ph.D.
Presented by Vladimir Iglovikov:
- https://www.linkedin.com/in/iglovikov/
- https://x.com/viglovikov
- https://www.instagram.com/ternaus/
This presentation delves into the journey of Albumentations.ai, a highly successful open-source library for data augmentation.
Created out of a necessity for superior performance in Kaggle competitions, Albumentations has grown to become a widely used tool among data scientists and machine learning practitioners.
This case study covers various aspects, including:
People: The contributors and community that have supported Albumentations.
Metrics: The success indicators such as downloads, daily active users, GitHub stars, and financial contributions.
Challenges: The hurdles in monetizing open-source projects and measuring user engagement.
Development Practices: Best practices for creating, maintaining, and scaling open-source libraries, including code hygiene, CI/CD, and fast iteration.
Community Building: Strategies for making adoption easy, iterating quickly, and fostering a vibrant, engaged community.
Marketing: Both online and offline marketing tactics, focusing on real, impactful interactions and collaborations.
Mental Health: Maintaining balance and not feeling pressured by user demands.
Key insights include the importance of automation, making the adoption process seamless, and leveraging offline interactions for marketing. The presentation also emphasizes the need for continuous small improvements and building a friendly, inclusive community that contributes to the project's growth.
Vladimir Iglovikov brings his extensive experience as a Kaggle Grandmaster, ex-Staff ML Engineer at Lyft, sharing valuable lessons and practical advice for anyone looking to enhance the adoption of their open-source projects.
Explore more about Albumentations and join the community at:
GitHub: https://github.com/albumentations-team/albumentations
Website: https://albumentations.ai/
LinkedIn: https://www.linkedin.com/company/100504475
Twitter: https://x.com/albumentations
Building RAG with self-deployed Milvus vector database and Snowpark Container...Zilliz
This talk will give hands-on advice on building RAG applications with an open-source Milvus database deployed as a docker container. We will also introduce the integration of Milvus with Snowpark Container Services.
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?Speck&Tech
ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Full-RAG: A modern architecture for hyper-personalizationZilliz
Mike Del Balso, CEO & Co-Founder at Tecton, presents "Full RAG," a novel approach to AI recommendation systems, aiming to push beyond the limitations of traditional models through a deep integration of contextual insights and real-time data, leveraging the Retrieval-Augmented Generation architecture. This talk will outline Full RAG's potential to significantly enhance personalization, address engineering challenges such as data management and model training, and introduce data enrichment with reranking as a key solution. Attendees will gain crucial insights into the importance of hyperpersonalization in AI, the capabilities of Full RAG for advanced personalization, and strategies for managing complex data integrations for deploying cutting-edge AI solutions.
Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
National Security Agency - NSA mobile device best practices
Cm Ocom Social Media Landscape2011
1. 2nnual
d
An
THE SOCIAL LANDSCAPE
CMOs will invest more in social media this year than ever before, yet this is a scene that constantly shi s and changes. Here to help you better
leverage these major social media sites is CMO.com’s 2nd annual guide to the social landscape—updated and revised for 2011.
GOOD! OKAY! BAD!
CUSTOMER BRAND TRAFFIC TO
WEB SITE COMMUNICATION EXPOSURE YOUR SITE SEO
A central and open Using pages as a persona allows For many Web sites, Facebook Google and Bing have both indic-
communication portal, Facebook companies to position their has emerged as one of the top ated that they are using "social
is the hub through which brands on other relevant pages. traffic sources. While the "viral signals" as part of their ranking
businesses want to drive social For example, Starbucks' page potential" is lower on Facebook algorithms, pointing to Facebook
A social-networking site where interaction. Positive or negative, itself can now post on large than others, nothing is more and Twitter, in particular. While
users can add friends, send companies can use Facebook to co ee-lovers' pages. consistent at driving a steady the links themselves are “no-
messages, and build their own get their messages out and to flow of traffic to every message follow," the search benefits exist,
receive customer feedback. or post. especially in instances where
profiles
"Query Deserves Freshness."
Twitter is the ultimate outbound It isn't what you're saying on The prevalence of noise and As with Facebook, Twitter has
messaging tool. Inbound Twitter that exposes your spam have reduced Twitter's been singled out as a component
customer communications are brand. It's what you can get ability to send direct traffic. of Google's and Bing's social
quick and to the point, allowing others to say about you that However, it is an exceptional component. The links are
A microblogging site that for simple monitoring and has the real impact. Getting tool for assisting with traffic "nofollow," but the social
enables users to send “tweets,” management of conversations. retweets and interactions can generation from other sites, component is real and expected
do more for brand exposure like Digg, StumbleUpon, and to become more prominent over
or messages of 140 characters
than any other social site. Facebook. time.
or less
As a PR tool, Flickr gives Flickr's improved search Even if you get tens of Flickr is very much indexed in
company-sponsored events rankings and integration with thousands of visits to a photo search engines and passes links
a pictoral home that can be other social sites makes it the with your URL hyperlinked and page rank. It is also a major
more professional and better high-quality image posting below, the click-through rates part of Google's and Bing's social
An image-and video- hosting organized than on other social service of choice. Bulk images are among the lowest around. search component—photos
Web site where community image- sharing sites (including should go on Facebook. Quality All links are "nofollow." liked by individuals can be seen
members can share and Facebook). images should go on Flickr. more prevalently in their friends'
searches.
comment on media
Not the primary focus, but you LinkedIn is great for personal LinkedIn continues to Very high page rank, almost
can potentially engage branding and showing the improve its standing in traffic guaranteed to be a ranking on
customers by encouraging professional prowess in your generation by encouraging the first page of search results,
employees to answer organization. Encourage sharing through every new especially for your individual
A social-networking site for industry-related questions employees to maintain feature it has rolled out employee names. High SEO
business professionals people post and become known complete profiles to show o during the past year. It isn't as value for vanity search for your
as an expert in the field. your solid team. consistent as Facebook or as name, but that is about it.
viral as Digg, but it's getting
better.
Whether you seek to entertain, Your YouTube branding is YouTube is growing in the Very good for building links
inform, or both, video is a second only to Facebook when traffic-generation segment, back to your site because the
powerful channel for quickly people are researching your particularly through in-video videos rank very well. YouTube
responding to customer company. Be certain that the messaging through annotations channels are a tried-and-true
A video-sharing Web site where complaints and showing your messages are frequent and that and URL branding. Clicks on way to send some really good
social-media savvy. It is also the they align with what you want content links are still minimal, exposure and SEO back to your
users can share and upload
best venue for reputation as your perceived company but even those numbers have brand.
new videos "repair" if things go wrong. persona. seen a recent rise.
Customer interaction is Brands have an opportunity to Digg went through a rough Very good in that even if your
nonexistent on Digg, but the gain mass exposure on Digg, spot in 2010, but seems poised story doesn't become popular, it
intrinsic value of exposure particularly through the most for a rebound in 2011. Even will still get your page indexed
that is possible through a Digg interesting stories posted about with the decrease in traffic, very quickly. Also, if your story
A social-news site where users front page story can highlight your company. It is a venue for it is still the most consistent does become popular, this is
can discover and share content other sites where customer content discovery—brands that viral-traffic generation site that likely the best site in terms
communication is strong (such do well on Digg can do well can send tens of thousands of of getting the attention of
as your blog). anywhere. visitors to individual posts. bloggers who will link to you.
StumbleUpon is not a tool The paid campaign can be good StumbleUpon is the social Very good if your story makes it
that is useful for customer for brand awareness, especially media equivalent of a traffic to the top page for its tag. Due
communications. There is a a er you have attempted Grand Slam—it doesn't happen to StumbleUpon's large user
random chance of getting getting free, organic traffic to o en, but when it does, it's base, many people can find your
A social-news community a message to your current your home page. You can target huge. Keep discoveries diverse. stories and link to them. For
where members discover and customers and the user base is very accurately, but keep in You never know when you'll vanity searches, your profile
growing, but it's still very slim in mind you are paying $.05 per get hundreds of thousands, page ranks well, too.
share Web pages
comparison to other social sites. visit ($50 CPM). even millions of visitors from
StumbleUpon.
Only the extremely adept Attempting to build your brand Reddit has emerged in the past If you make the front page, a lot
can use Reddit as a customer on Reddit is like trying to sell year as the best social news of sites will pick up your story,
communication tool. Any time whale meat to Greenpeace. It traffic-generation site on the generating valuable back links.
you open your company up to won't happen, and it's likely to Internet. Quality and originality Many of these stories are picked
A social-news community the growing masses at Reddit, turn very ugly if you try. are paramount—if your up by reputable sites, giving
where users post links to the there is a chance it can backfire. message isn't viral, Reddit will more trust to your site.
site’s home page Occasionally, everything goes not approve.
better than expected.
The growing segment of Tumblr Tumblr's simple platform Images can get traffic. The blogging nature of Tumblr
users and the ability to ask and and extreme ability to have Otherwise, there is no real allows for extremely high
answer questions makes the site content shared on it make it a traffic potential yet. In the potential from a link-building
a potential darling for customer viable branding tool. GenY is coming months, it may expand, perspective. The sites
A social-networking site where communications. As the site's migrating to Tumblr to share but currently almost all activity themselves also rank very well
users can ask and answer exponential growth continues, opinions—if that demographic happens directly on Tumblr in the search engines.
questions expect it to rival Twitter as a is important to your business, itself.
top-2 communication tool. your Tumblr presence must be
strong.