This document provides a summary of major social media sites in 2011 and how they can be used by brands for customer communication, brand exposure, traffic generation, and search engine optimization. Each site is rated on these factors with Facebook, YouTube, and LinkedIn generally rated as most useful for customer communication and brand exposure. Reddit, Digg, and StumbleUpon are seen as most effective for traffic generation if content goes viral. Most sites are considered useful for SEO through social signals and links, especially Facebook, Twitter, Flickr, YouTube, and LinkedIn.
This document provides an overview of using social media for marketing purposes. It discusses the growth of social networks like Twitter and the increasing budgets companies are allocating to social media. It also covers key concepts like the 1-9-90 rule for contributor levels on social sites. The document recommends that marketers broaden their messaging across social networks and explores how to leverage major sites like Facebook, Twitter, LinkedIn and YouTube to build brands and acquire customers through the social media marketing process.
How to use facebook for business an introductory guideNuno Fraga Coelho
This document provides an introductory guide on how to use Facebook for business. It covers setting up a Facebook profile or page for your business, promoting your page, using groups and ads, understanding Facebook's EdgeRank algorithm, best practices for Facebook marketing, and measuring your Facebook presence. The goal is to help businesses get found by potential customers on Facebook and engage with current customers to achieve business goals like generating leads. It provides definitions of key Facebook terms and discusses reasons for businesses to have a Facebook presence like connecting with customers and promoting other content.
The document provides guidance for CMOs on leveraging major social media sites in 2010. It rates each site as good, ok, or bad for customer communication, brand exposure, and traffic to the company's website. For example, it rates Twitter as good for customer communication but only ok for brand exposure and traffic due to the difficulty of promoting without overdoing it. LinkedIn is seen as effective for personal branding but unlikely to drive significant traffic. YouTube and blogs are identified as powerful branding tools when videos are well-branded and promote the company website.
This document discusses how to integrate Facebook with websites by:
1. Creating a Facebook page to engage with audiences and spread word-of-mouth marketing.
2. Using applications, widgets, and the Open Graph API to display website content and interact with users directly on Facebook.
3. Implementing social plugins like the Like button to encourage sharing and promote websites through a user's social networks.
How can Facebook meet business as well as social interaction needs? Originally intended for the construction industry, most of the points in this presentation apply to other business sectors.
This document provides tips for using social media platforms like Facebook, Twitter, LinkedIn, and YouTube to promote a company called National Life. It discusses strategies for each platform such as branding Facebook pages, using Twitter locally, building followers on LinkedIn, and uploading videos to YouTube and Facebook. The overall document aims to help National Life get more engagement from key social media channels.
Social Studies: Facebook Timeline for BrandsPeriscope
Facebook Timeline for brands goes live on March 30, 2012. Here, the Periscope Community Team presents a how-to guide for getting your brand's Timeline up, running and optimized.
This document provides an overview of using social media for marketing purposes. It discusses the growth of social networks like Twitter and the increasing budgets companies are allocating to social media. It also covers key concepts like the 1-9-90 rule for contributor levels on social sites. The document recommends that marketers broaden their messaging across social networks and explores how to leverage major sites like Facebook, Twitter, LinkedIn and YouTube to build brands and acquire customers through the social media marketing process.
How to use facebook for business an introductory guideNuno Fraga Coelho
This document provides an introductory guide on how to use Facebook for business. It covers setting up a Facebook profile or page for your business, promoting your page, using groups and ads, understanding Facebook's EdgeRank algorithm, best practices for Facebook marketing, and measuring your Facebook presence. The goal is to help businesses get found by potential customers on Facebook and engage with current customers to achieve business goals like generating leads. It provides definitions of key Facebook terms and discusses reasons for businesses to have a Facebook presence like connecting with customers and promoting other content.
The document provides guidance for CMOs on leveraging major social media sites in 2010. It rates each site as good, ok, or bad for customer communication, brand exposure, and traffic to the company's website. For example, it rates Twitter as good for customer communication but only ok for brand exposure and traffic due to the difficulty of promoting without overdoing it. LinkedIn is seen as effective for personal branding but unlikely to drive significant traffic. YouTube and blogs are identified as powerful branding tools when videos are well-branded and promote the company website.
This document discusses how to integrate Facebook with websites by:
1. Creating a Facebook page to engage with audiences and spread word-of-mouth marketing.
2. Using applications, widgets, and the Open Graph API to display website content and interact with users directly on Facebook.
3. Implementing social plugins like the Like button to encourage sharing and promote websites through a user's social networks.
How can Facebook meet business as well as social interaction needs? Originally intended for the construction industry, most of the points in this presentation apply to other business sectors.
This document provides tips for using social media platforms like Facebook, Twitter, LinkedIn, and YouTube to promote a company called National Life. It discusses strategies for each platform such as branding Facebook pages, using Twitter locally, building followers on LinkedIn, and uploading videos to YouTube and Facebook. The overall document aims to help National Life get more engagement from key social media channels.
Social Studies: Facebook Timeline for BrandsPeriscope
Facebook Timeline for brands goes live on March 30, 2012. Here, the Periscope Community Team presents a how-to guide for getting your brand's Timeline up, running and optimized.
Marketer's guide to Facebook timeline: Tips for brands and marketers for the ...Jack Morton Worldwide
On 29 Feb 2012, Facebook launched its Timeline layout for brand Pages and several new advertising products. The new layout will have an impact on what brands have built on Facebook in the past and how brands can best use Facebook in the future.
What's your timeline for making the most of the new layout? How about starting now?
Jack’s guide to Facebook Timeline suggests new best practices and addresses how the changes put brands over communities, could distract marketers from the News Feed, necessitate visualization and encourage storytelling through brand heritage.
Official Facebook Marketing Best Practices GuideThérèse Cator
This is the Official Best Practices Guide that Facebook recently released. It gives businesses a guide on how to effectively navigate the Facebook ecosystem. The focus is on Marketing on Facebook, and also details ways to use Facebook ads, plugins, analytics and more.
Prophets presents "Facebook Timeline for brands essential training"Prophets Agency
In this presentation we explain what changed in the Facebook layout, and what this means for your brand, how you should respond to these changes.
We include many examples and notes what these changes mean for your brand online.
contact us at info@prophets.be or on www.prophets.be
Facebook has over 1.19 billion active users globally, making it an important platform for marketers. This guide provides tips for using Facebook effectively, including building a branded Facebook presence through pages, growing subscriber lists by promoting lead forms, and engaging loyal customers by pinning and starring compelling content on timelines. It also offers advice on using Facebook insights to monitor page activity and understanding the news feed algorithm to increase content visibility.
10 step guide to social link building by hub spotPeerasak C.
This document provides a 10-step guide to social link building. It discusses strategies like guest blogging, contests, controversy, directories, lists, defining new concepts, how-to content, badges, social networks, and content distribution. Each strategy is explained and an example is given. Tips are provided for effectively implementing each strategy to attract quality inbound links. The document emphasizes that link building is important for search engine optimization and exposure but must be complemented by capturing leads and nurturing relationships.
This document provides a 10-step guide to social link building. It discusses strategies like guest blogging, contests, controversy, directories, lists, defining new concepts, how-to content, badges, social networks, and content distribution. Each strategy is explained and an example is given. Tips are provided for effectively implementing each strategy to attract quality inbound links. The document emphasizes that link building is just one part of marketing and leads should be nurtured. It encourages tracking performance to improve customer acquisition.
Este novo guia vai te ensinar como aumentar as ligações de entrada por meio de:
* Redes sociais como Facebook, Twitter e Pinterest
* Blog convidado e conteúdo
* Os concursos e promoções
* E mais!
Facebook’s launch of Timeline for brands requires marketers to prioritize content strategy and engaging experiences more than ever. Gone are the days when accumulating "Likes" is an acceptable key performance indicator. Now companies must carefully develop editorial and engagement plans in order to use Facebook to build connected brands – or close relationships with audiences formed by being useful, usable, desirable, visible, and engaging.
Google Plus allows brands to create Pages and Profiles. Pages are for businesses to interact with customers, while Profiles are for individual users. Top brands on Google Plus have thousands of followers. Key features include Circles to organize contacts, Hangouts for video chatting, and sharing photos and posts. Pages provide SEO and discovery benefits but lack functionality of Profiles, which can directly engage with circles of contacts. The document recommends brands create Profiles to actively engage with influencers on Google Plus.
Yunis Khan is seeking a position that allows him to utilize his skills and further his knowledge to contribute to an organization's growth. He has an M.Tech in computer science from NIT Calicut with a 7.0 CGPA and a BE in computer science from RGPV Bhopal with 72.09%. His technical skills include basic knowledge of C++, SQL, and Java, and intermediate knowledge of C. He has completed projects in online recruitment systems, library management systems, and reducing power consumption in multiprocessor systems. His strengths include a positive attitude, adaptability, ambition, commitment, and hard work.
Triptico de sadako sasaki de enrique mazaEnrique_1105
El documento habla sobre la leyenda japonesa de las mil grullas de papel. Según la leyenda, si una persona construye mil grullas de papel, se le concederá su mayor deseo. La historia se remonta a Sadako Sasaki, una niña que desarrolló leucemia después del bombardeo atómico de Hiroshima. Sadako intentó construir mil grullas de papel en el hospital para desear la paz mundial antes de morir a los doce años. Cada año, miles de grullas de papel son enviadas
El documento contiene información básica sobre dos estudiantes del Colegio Nicolás Esguerra incluyendo sus nombres, direcciones de correo electrónico y blogs.
This document describes a noughts and crosses game that can be played on the Max7.org website. Players can click on squares to place X's or O's, and the game provides suggestions for using it for educational questions where the right answer earns a turn, or as a physical challenge game where the winning team of a challenge earns a turn. The game is available for free use on the Max7 website.
This document provides a summary of various social media sites and how they can be used by brands for customer communication, brand exposure, traffic generation, and search engine optimization. It rates each site as good, okay, or bad for these purposes. Some top sites for customer communication are Facebook, Twitter, YouTube, and potentially Tumblr. Key sites for brand exposure and traffic include Facebook, YouTube, LinkedIn, and Reddit. Sites like Facebook, YouTube, Flickr and LinkedIn can also provide good SEO value.
This document provides a summary of major social media sites in 2011 and how they can be leveraged by companies for customer communication, brand exposure, traffic generation, and search engine optimization. Each site is rated as good, okay, or bad for these categories. Key points include that Facebook is best for customer communication, Twitter for outbound messaging, Flickr and YouTube for quality images and video, and Digg and StumbleUpon for content discovery and viral traffic potential. LinkedIn is highlighted as useful for personal and company branding.
This document provides a summary of major social media sites in 2011 and how they can be leveraged by companies for customer communication, brand exposure, traffic generation, and search engine optimization. Each site is rated as good, okay, or bad for these categories. Key points include that Facebook is best for customer communication, Twitter for outbound messaging, Flickr and YouTube for quality images and video, and Digg and StumbleUpon for content discovery and viral traffic potential. LinkedIn is highlighted as useful for personal branding.
Marketer's guide to Facebook timeline: Tips for brands and marketers for the ...Jack Morton Worldwide
On 29 Feb 2012, Facebook launched its Timeline layout for brand Pages and several new advertising products. The new layout will have an impact on what brands have built on Facebook in the past and how brands can best use Facebook in the future.
What's your timeline for making the most of the new layout? How about starting now?
Jack’s guide to Facebook Timeline suggests new best practices and addresses how the changes put brands over communities, could distract marketers from the News Feed, necessitate visualization and encourage storytelling through brand heritage.
Official Facebook Marketing Best Practices GuideThérèse Cator
This is the Official Best Practices Guide that Facebook recently released. It gives businesses a guide on how to effectively navigate the Facebook ecosystem. The focus is on Marketing on Facebook, and also details ways to use Facebook ads, plugins, analytics and more.
Prophets presents "Facebook Timeline for brands essential training"Prophets Agency
In this presentation we explain what changed in the Facebook layout, and what this means for your brand, how you should respond to these changes.
We include many examples and notes what these changes mean for your brand online.
contact us at info@prophets.be or on www.prophets.be
Facebook has over 1.19 billion active users globally, making it an important platform for marketers. This guide provides tips for using Facebook effectively, including building a branded Facebook presence through pages, growing subscriber lists by promoting lead forms, and engaging loyal customers by pinning and starring compelling content on timelines. It also offers advice on using Facebook insights to monitor page activity and understanding the news feed algorithm to increase content visibility.
10 step guide to social link building by hub spotPeerasak C.
This document provides a 10-step guide to social link building. It discusses strategies like guest blogging, contests, controversy, directories, lists, defining new concepts, how-to content, badges, social networks, and content distribution. Each strategy is explained and an example is given. Tips are provided for effectively implementing each strategy to attract quality inbound links. The document emphasizes that link building is important for search engine optimization and exposure but must be complemented by capturing leads and nurturing relationships.
This document provides a 10-step guide to social link building. It discusses strategies like guest blogging, contests, controversy, directories, lists, defining new concepts, how-to content, badges, social networks, and content distribution. Each strategy is explained and an example is given. Tips are provided for effectively implementing each strategy to attract quality inbound links. The document emphasizes that link building is just one part of marketing and leads should be nurtured. It encourages tracking performance to improve customer acquisition.
Este novo guia vai te ensinar como aumentar as ligações de entrada por meio de:
* Redes sociais como Facebook, Twitter e Pinterest
* Blog convidado e conteúdo
* Os concursos e promoções
* E mais!
Facebook’s launch of Timeline for brands requires marketers to prioritize content strategy and engaging experiences more than ever. Gone are the days when accumulating "Likes" is an acceptable key performance indicator. Now companies must carefully develop editorial and engagement plans in order to use Facebook to build connected brands – or close relationships with audiences formed by being useful, usable, desirable, visible, and engaging.
Google Plus allows brands to create Pages and Profiles. Pages are for businesses to interact with customers, while Profiles are for individual users. Top brands on Google Plus have thousands of followers. Key features include Circles to organize contacts, Hangouts for video chatting, and sharing photos and posts. Pages provide SEO and discovery benefits but lack functionality of Profiles, which can directly engage with circles of contacts. The document recommends brands create Profiles to actively engage with influencers on Google Plus.
Yunis Khan is seeking a position that allows him to utilize his skills and further his knowledge to contribute to an organization's growth. He has an M.Tech in computer science from NIT Calicut with a 7.0 CGPA and a BE in computer science from RGPV Bhopal with 72.09%. His technical skills include basic knowledge of C++, SQL, and Java, and intermediate knowledge of C. He has completed projects in online recruitment systems, library management systems, and reducing power consumption in multiprocessor systems. His strengths include a positive attitude, adaptability, ambition, commitment, and hard work.
Triptico de sadako sasaki de enrique mazaEnrique_1105
El documento habla sobre la leyenda japonesa de las mil grullas de papel. Según la leyenda, si una persona construye mil grullas de papel, se le concederá su mayor deseo. La historia se remonta a Sadako Sasaki, una niña que desarrolló leucemia después del bombardeo atómico de Hiroshima. Sadako intentó construir mil grullas de papel en el hospital para desear la paz mundial antes de morir a los doce años. Cada año, miles de grullas de papel son enviadas
El documento contiene información básica sobre dos estudiantes del Colegio Nicolás Esguerra incluyendo sus nombres, direcciones de correo electrónico y blogs.
This document describes a noughts and crosses game that can be played on the Max7.org website. Players can click on squares to place X's or O's, and the game provides suggestions for using it for educational questions where the right answer earns a turn, or as a physical challenge game where the winning team of a challenge earns a turn. The game is available for free use on the Max7 website.
This document provides a summary of various social media sites and how they can be used by brands for customer communication, brand exposure, traffic generation, and search engine optimization. It rates each site as good, okay, or bad for these purposes. Some top sites for customer communication are Facebook, Twitter, YouTube, and potentially Tumblr. Key sites for brand exposure and traffic include Facebook, YouTube, LinkedIn, and Reddit. Sites like Facebook, YouTube, Flickr and LinkedIn can also provide good SEO value.
This document provides a summary of major social media sites in 2011 and how they can be leveraged by companies for customer communication, brand exposure, traffic generation, and search engine optimization. Each site is rated as good, okay, or bad for these categories. Key points include that Facebook is best for customer communication, Twitter for outbound messaging, Flickr and YouTube for quality images and video, and Digg and StumbleUpon for content discovery and viral traffic potential. LinkedIn is highlighted as useful for personal and company branding.
This document provides a summary of major social media sites in 2011 and how they can be leveraged by companies for customer communication, brand exposure, traffic generation, and search engine optimization. Each site is rated as good, okay, or bad for these categories. Key points include that Facebook is best for customer communication, Twitter for outbound messaging, Flickr and YouTube for quality images and video, and Digg and StumbleUpon for content discovery and viral traffic potential. LinkedIn is highlighted as useful for personal branding.
Social media has gone mainstream. And for businesses it represents an unprecedented
marketing opportunity that transcends traditional middlemen and connects companies
directly with customers. This is why nearly every business on the planet is exploring
social media marketing initiatives.
1. The document provides a guide for CMOs on leveraging major social media sites in 2010, analyzing each site's potential for customer communication, brand exposure, and traffic to the company's website.
2. Key social media sites discussed include Twitter, Facebook, LinkedIn, YouTube, Digg, and StumbleUpon. The analysis provides a "good, ok, bad" rating on each site's ability to drive customer engagement and brand awareness versus website traffic.
3. The summary emphasizes that while social media provides opportunities for connecting with customers and promoting the brand, over-promotion on some sites can turn users off. Further, not all sites are well-suited for driving
This document provides a 10-step guide to social link building. It discusses strategies like guest blogging, contests, controversy, directories, lists, defining new concepts, how-to content, badges, social networks, and content distribution. Each strategy is explained and an example is given. Tips are provided for effectively implementing each strategy to attract quality inbound links. The document emphasizes that link building is important for search engine optimization and exposure but must be complemented by capturing leads and nurturing relationships.
This document provides a 10-step guide to social link building. It discusses generating inbound links through link building, which is a key off-page search engine optimization factor. Various social media strategies for attracting links are described, including guest blogging, contests, covering controversial topics, and listing in directories. Tips are provided for each strategy.
This document provides a 10-step guide to social link building. It discusses generating inbound links through link building, which is a key off-page search engine optimization factor. Various tactics are described in the guide, including guest blogging, contests, covering controversial topics, and listing in directories, to attract links and increase brand exposure, traffic, and search engine rankings in an organic manner without spending on advertising.
If you want your website to rank high on Google, you do not need any soothsayer or out of the world tactics. Simply use this top 8 link building tactics and watch your ranking improve. Learn how to use directories, forum and images for link building
This document discusses social media integration options for WordPress sites. It begins by stating that social media influences search engine optimization and there are many ways to integrate social media with WordPress through plugins. It then provides an overview of various social media channels and long-term trends. It discusses social sharing, following and content feed plugins that can be used to integrate social media on WordPress sites. It also discusses developing a social media strategy and wheel-and-spoke model to link social media profiles together and drive traffic to the WordPress site. In the end, it encourages measuring the results of social media integration.
CoStar Webinar Social Media for Brokers - FacebookCoy Davidson
This document provides an overview of using social media, specifically Facebook, for commercial real estate brokers. It discusses how brokers can create profiles and brand pages on Facebook to connect with clients, colleagues, and friends. The document outlines best practices for creating an effective Facebook presence, including using cover photos, profile photos, and about sections to build brand awareness. It also recommends regularly posting relevant industry news, market updates, photos, videos, and status updates to engage followers. The goal is to strengthen relationships and generate leads through a personal yet professional Facebook presence.
This document provides background on Khalid Muhammad, the Group Managing Director of the emagine group. It discusses the rise of social media and how brands can effectively engage on social platforms. Some key points include:
- Khalid has extensive experience in marketing, technology and business management from companies like Central Michigan University and University of Michigan.
- Social media has dramatically changed how marketing is done, but many brands are unclear on how to respond, budget and measure their social media efforts.
- To succeed, brands must devise a clear social media strategy, choose the right channels, understand their target customers, regularly post valuable content, and manage expectations.
Social media it's changing the industry scra crane & rigging workshopJacob Voncannon
The document discusses best practices for business-to-business (B2B) social media marketing. It recommends building a strong online network, posting the right type of content for your audience, and making your company blog the central hub of social media efforts. Specifically, it suggests following the "10-4-1 rule" of posting content and using social media to generate leads, which are a proxy for sales. It also stresses testing strategies and using data to guide decisions.
Hubspot's How to Enhance Your Internet Presence with Social MediaJacqueline Polanco
Today, using social media to direct traffic to your website and generate new leads is an indispensable part of your marketing mix. That’s why we designed this ebook—to help you identify the key social media channels where you should be present and how to optimize them for lead generation. Enjoy the read!
Connecting Inbound Marketing for Exceptional Return, with Rand FishkinMadeline Riley
As a marketer for your organization, you’re called upon to handle the creation and promotion of content on your site, explore the various channels (social media, search, blogs, communities, etc.) for distribution, and then run analytics, reporting and optimization over your efforts.
This work can seem daunting.
In this talk, Rand will cover how to connect all of these in a way that builds more value than the sum of each part. The channels to pursue, the metrics to track, the optimization techniques — all will be explored with colorful examples and a repeatable process.
The document discusses how corporate social networking can be integrated into a business's communications strategy. It explores how social media tools are being used to add value to traditional stakeholder communications. The key is deciding which social networking platforms can offer genuine benefits and fitting them into existing communications. The document provides tips for companies looking to implement a social media strategy, such as planning content, thinking long-term, experimenting, and empowering staff to participate appropriately.
This document provides tips for effectively using social media. It discusses common mistakes like not posting engaging content or only using social media for self-promotion. The key is to post interesting content, engage with followers, and use social media as a customer service tool. Specific platforms like Facebook, Twitter, LinkedIn and Pinterest are discussed. With Facebook, post varied content and engage with comments. Twitter limits posts to 140 characters with hashtags. LinkedIn grows professional networks, and Pinterest shares images and video on boards. The overall message is to start simply on one or two platforms and engage the community.
What really drives engagement?
Most brands treat social media like traditional marketing. With crowdsourcing and co-creation, you can make your brand stay top of mind with fans.
Is your brand social?
Learn why some brands get it and have vocal, passionate fans who stay engaged, share content, and tell their friends.
Is your marketing user-centered?
Like user-centered design, this paper will show you how putting customers at the center of your marketing changes everything.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
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THE SOCIAL LANDSCAPE
CMOs will invest more in social media this year than ever before, yet this is a scene that constantly shifts and changes. Here to help you better
leverage these major social media sites is CMO.com’s 2nd annual guide to the social landscape—updated and revised for 2011.
GOOD! OKAY! BAD!
CUSTOMER BRAND TRAFFIC TO
WEB SITE COMMUNICATION EXPOSURE YOUR SITE SEO
A central and open Using pages as a persona allows For many Web sites, Facebook Google and Bing have both indic-
communication portal, Facebook companies to position their has emerged as one of the top ated that they are using "social
is the hub through which brands on other relevant pages. traffic sources. While the "viral signals" as part of their ranking
businesses want to drive social For example, Starbucks' page potential" is lower on Facebook algorithms, pointing to Facebook
A social-networking site where interaction. Positive or negative, itself can now post on large than others, nothing is more and Twitter, in particular. While
users can add friends, send companies can use Facebook to coffee-lovers' pages. consistent at driving a steady the links themselves are “no-
messages, and build their own get their messages out and to flow of traffic to every message follow," the search benefits exist,
receive customer feedback. or post. especially in instances where
profiles
"Query Deserves Freshness."
Twitter is the ultimate outbound It isn't what you're saying on The prevalence of noise and As with Facebook, Twitter has
messaging tool. Inbound Twitter that exposes your spam have reduced Twitter's been singled out as a component
customer communications are brand. It's what you can get ability to send direct traffic. of Google's and Bing's social
quick and to the point, allowing others to say about you that However, it is an exceptional component. The links are
A microblogging site that for simple monitoring and has the real impact. Getting tool for assisting with traffic "nofollow," but the social
enables users to send “tweets,” management of conversations. retweets and interactions can generation from other sites, component is real and expected
do more for brand exposure like Digg, StumbleUpon, and to become more prominent over
or messages of 140 characters
than any other social site. Facebook. time.
or less
As a PR tool, Flickr gives Flickr's improved search Even if you get tens of Flickr is very much indexed in
company-sponsored events rankings and integration with thousands of visits to a photo search engines and passes links
a pictoral home that can be other social sites makes it the with your URL hyperlinked and page rank. It is also a major
more professional and better high-quality image posting below, the click-through rates part of Google's and Bing's social
An image-and video- hosting organized than on other social service of choice. Bulk images are among the lowest around. search component—photos
Web site where community image- sharing sites (including should go on Facebook. Quality All links are "nofollow." liked by individuals can be seen
members can share and Facebook). images should go on Flickr. more prevalently in their friends'
searches.
comment on media
Not the primary focus, but you LinkedIn is great for personal LinkedIn continues to Very high page rank, almost
can potentially engage branding and showing the improve its standing in traffic guaranteed to be a ranking on
customers by encouraging professional prowess in your generation by encouraging the first page of search results,
employees to answer organization. Encourage sharing through every new especially for your individual
A social-networking site for industry-related questions employees to maintain feature it has rolled out employee names. High SEO
business professionals people post and become known complete profiles to show off during the past year. It isn't as value for vanity search for your
as an expert in the field. your solid team. consistent as Facebook or as name, but that is about it.
viral as Digg, but it's getting
better.
Whether you seek to entertain, Your YouTube branding is YouTube is growing in the Very good for building links
inform, or both, video is a second only to Facebook when traffic-generation segment, back to your site because the
powerful channel for quickly people are researching your particularly through in-video videos rank very well. YouTube
responding to customer company. Be certain that the messaging through annotations channels are a tried-and-true
A video-sharing Web site where complaints and showing your messages are frequent and that and URL branding. Clicks on way to send some really good
social-media savvy. It is also the they align with what you want content links are still minimal, exposure and SEO back to your
users can share and upload
best venue for reputation as your perceived company but even those numbers have brand.
new videos "repair" if things go wrong. persona. seen a recent rise.
Customer interaction is Brands have an opportunity to Digg went through a rough Very good in that even if your
nonexistent on Digg, but the gain mass exposure on Digg, spot in 2010, but seems poised story doesn't become popular, it
intrinsic value of exposure particularly through the most for a rebound in 2011. Even will still get your page indexed
that is possible through a Digg interesting stories posted about with the decrease in traffic, very quickly. Also, if your story
A social-news site where users front page story can highlight your company. It is a venue for it is still the most consistent does become popular, this is
can discover and share content other sites where customer content discovery—brands that viral-traffic generation site that likely the best site in terms
communication is strong (such do well on Digg can do well can send tens of thousands of of getting the attention of
as your blog). anywhere. visitors to individual posts. bloggers who will link to you.
StumbleUpon is not a tool The paid campaign can be good StumbleUpon is the social Very good if your story makes it
that is useful for customer for brand awareness, especially media equivalent of a traffic to the top page for its tag. Due
communications. There is a after you have attempted Grand Slam—it doesn't happen to StumbleUpon's large user
random chance of getting getting free, organic traffic to often, but when it does, it's base, many people can find your
A social-news community a message to your current your home page. You can target huge. Keep discoveries diverse. stories and link to them. For
where members discover and customers and the user base is very accurately, but keep in You never know when you'll vanity searches, your profile
growing, but it's still very slim in mind you are paying $.05 per get hundreds of thousands, page ranks well, too.
share Web pages
comparison to other social sites. visit ($50 CPM). even millions of visitors from
StumbleUpon.
Only the extremely adept Attempting to build your brand Reddit has emerged in the past If you make the front page, a lot
can use Reddit as a customer on Reddit is like trying to sell year as the best social news of sites will pick up your story,
communication tool. Any time whale meat to Greenpeace. It traffic-generation site on the generating valuable back links.
you open your company up to won't happen, and it's likely to Internet. Quality and originality Many of these stories are picked
A social-news community the growing masses at Reddit, turn very ugly if you try. are paramount—if your up by reputable sites, giving
where users post links to the there is a chance it can backfire. message isn't viral, Reddit will more trust to your site.
site’s home page Occasionally, everything goes not approve.
better than expected.
The growing segment of Tumblr Tumblr's simple platform Images can get traffic. The blogging nature of Tumblr
users and the ability to ask and and extreme ability to have Otherwise, there is no real allows for extremely high
answer questions makes the site content shared on it make it a traffic potential yet. In the potential from a link-building
a potential darling for customer viable branding tool. GenY is coming months, it may expand, perspective. The sites
A social-networking site where communications. As the site's migrating to Tumblr to share but currently almost all activity themselves also rank very well
users can ask and answer exponential growth continues, opinions—if that demographic happens directly on Tumblr in the search engines.
questions expect it to rival Twitter as a is important to your business, itself.
top-2 communication tool. your Tumblr presence must be
strong.