AppDirect is a leading provider of cloud service marketplace and management solutions that powers marketplaces for Cloud Foundry, Staples, Deutsche Telekom, and others. It provides a platform for service providers to integrate their services once and distribute them across various marketplaces. The AppDirect platform allows software vendors to integrate their services and then distribute them across AppDirect's broad ecosystem, including the Cloud Foundry marketplace. AppDirect provides service brokerage capabilities and additional services to Cloud Foundry without distracting from Cloud Foundry's core functions.

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Cloud Foundry Marketplace
Powered by AppDirect
Christophe Levesque
Senior Software Architect, AppDirect

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What is AppDirect?
 Leading provider of cloud service marketplace and
management solutions
 Launched in 2009
 Powers many marketplaces around the world: Cloud
Foundry, Staples, Deutsche Telekom, etc.
 Platform for service providers: integrate once, distribute
everywhere
 Built with Spring Framework! :)

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SMB Reach=
20 Million+
130+ Catalog
Applications
Today
Q4 2011: Won
Under The Radar,
Best in Show
Q3 2012: Acquired jBilling
>100 staff
+ New SF Office
Q1 2012: Named Cool
Vendor by Gartner
Named CRN Top 20
Cloud Provider
2011

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AppDirect’s platform allows leading software
vendors to integrate once…
ElephantSQL

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And distribute across a broad channel ecosystem

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Cloud Foundry and AppDirect
AppDirect provides the service brokerage
capabilities and add-on services that Cloud
Foundry developers need without distracting
Cloud Foundry from its core.

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Cloud Foundry Marketplace Model
Cloud Foundry AppDirect Service Providers
Provisioning API2
Service Binding API3
Account1
App
Account
Service
Account
Service
Account
Service
Account
Service
Account
Service
Account
Service

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Service Provider Integration
Marketing
Content
Pricing
Configuration
API Integration
• Product Profile information for the Catalog
• Features, Benefits, Categories and Functions
• Screenshots, Demo Videos, Documentation
• Support Hours, Telephone, Live Chat, Email, etc.
• Pricing displayed to the end user
• Multi-Tiered Editions, Add-ons
• Free Trials, Monthly Recurring Fees, Setup Fees
• Unit Based Pricing, Flat Rate, Metered Usage
• Allows the product to be purchased and provisioned
• Subscriptions: Create, Change, Cancel, Suspend
• Users: Assign, Unassign, Single-Sign-On
• Binding: Service Bind, Service Unbind

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Service Provider Integration
 cf create-service
 cf bind-service
 cf unbind-service
 cf delete-service
• SUBSCRIPTION_ORDER
• ADDON_ORDER
• ADDON_BIND
• ADDON_UNBIND
• ADDON_CANCEL
• SUBSCRIPTION_CANCEL
APIAPI
Cloud Foundry Command Notification
ISV
API
API
Event URL
Event Data ISV

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Cloud Foundry Integration
Catalog API
Profile API
Service APIs
• RESTful API Endpoint for calling catalog info
• Reads app names, descriptions, overview content
• Logos, pricing, Provider Name
• Categories, functions, custom meta data
• Provides more detailed information about products than
the catalog API
• Features and benefits, screenshots, demo videos
• Product documentation, support information, reviews
• Exposes service provisioning operations
• Forwards the API calls to the service providers
• Keeps track of services mapping between CF and ISV
• Integrates with Cloud Foundry billing service

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Screenshots